In the summer of 1997 I was contacted by a stranger out of the blue with a kind of random offer. During the previous school year Nate Oostendorp (who now works with SourceForge, Inc. while working on his Masters) had coded a Space Invaders clone. He wrote a Java sprite library, and I wrote the game and illustrated the alien armada. This guy had an old DEC Alpha Multia 166, and a client that wanted to remake the game with popcorn instead of aliens. So I drew the popcorn up, replaced the gifs, and he mailed me my first non x86 box since the 286 I got in middle school. (Later Sun sent me legal threats forcing me to take the game offline since it was called Java Invaders, and clearly this was an evil crime against the universe. My hatred for Java has never died since that moment.)
I immediately installed Red Hat on it. I was working at an ad agency called The Image Group at the time as a webmaster. I coded whatever needed doing and handled various admin tasks to keep their clients happy. At the time they needed full control over email addresses on the domains they built. Since they shared their mailserver with their ISP, there were frequent name collisions -- if the client wanted email@example.com but there already was a bob on the system, they couldn't do it. They agreed to let me move my little Alpha onto their network to host their email... and I could use it to fart around with on my personal hobbies.
I named the box Ariel. It sat under my desk. I learned enough Perl to write a stupid simple CMS to replace the functionality of Chips & Dips, which up until that point was just a text file. Dave DeMaagd wrote a simple comment system. Since we both had a long history with BBSes, it seemed obvious to us that there needed to be a discussion system. There were no user accounts -- you entered whatever name you wanted each time you posted. If you left it blank, it auto-filled the space with the name 'Anonymous Coward', a title that stuck and spread throughout the net.
The original system was written in Perl because I wanted to learn more Perl. All the data storage was flat text files. (We lost most of the original stories during a data import a year or so later) The files were named like 0000001.shtml and so forth and were all rendered at time of page request. Best of all, since the system was written as a CGI, the whole script needed to be compiled every time there was a page request. It was months before I ported the whole thing to use MySQL and mod_Perl.
I registered the domain name Slashdot.org as a joke. It was 'org' because I didn't want a .com -- those were so common. I always thought org would be cooler, and besides, I had no commercial plans in mind. (Years later this bit me on the ass since someone else registered the .com. Doh!) The URL was meant to be unpronounceable by anyone -- a joke ultimately that has backfired on me countless times when I'm called and asked what the URL is to the damn thing. Jeff 'Hemos' Bates (now a VP of something or other with SourceForge, Inc.) was in the living room when I was registering the domain name. We all wanted email addresses with a unique domain name that wasn't attached to our school, so he chipped in on the registration fee.
When it came time to design the website's look, I took elements from a theme we had designed at The Image Group -- Paul Hart and I spent hours on it -- that was supposed to be the new website for the company, but it was passed on for another look. I still liked it, so I redesigned it more to my personal aesthetics (choosing #006666 as the dominant green replacing an earth tone green) and putting drop shadows all over everything (a habit I still haven't broken, and for which I am still mocked). Within days, most of the design elements you see on Slashdot were in place... the curves, the greens, the polls, the vertical list of stories so common in 2007, and, of course, discussions on each story.
And Slashdot was born. At first it had just a few thousand daily readers migrating over from Chips & Dips, but in a matter of weeks it had grown so fast that we started really having fun with it. One night we put up a poll asking how many shots Kurt 'The Pope' DeMaagd should drink. (Kurt later became our defacto HR man when we formed Blockstackers... today he is a professor at MSU.) But that night, Slashdot readers told him to take a dozen shots of alcohol -- he failed, but he tried.
I remember around the same time just watching 'tail -f' on the access_log. My world was rocked over and over again as I watched the domain names... mit.com! ibm.com! redhat.com! Hell, even microsoft.com kept scrolling through the log. I knew we had something... people from around the world, from the highest institutions in the land, from the biggest companies in the tech sector and to the most influential in the Linux world were all reading Slashdot. In fact, they were posting comments... as were a lot of people. It became commonplace to see hundreds of comments on stories, and the so-called 'Slashdot Effect' slowly grew into our lexicon as site after site buckled under our links.
In those days the content was a lot more personal then it is today. Stories would frequently refer to alcohol-related activities. I'd constantly mention that I had to leave to go to class so there wouldn't be more stories posted for a few hours. And when a professor in my pottery class assigned homework of to mass produce and sell some pottery as a lesson in being a commercial artist, I posted it, and ended up getting over 100 requests to buy my shitty mugs (all glazed teal ;) In the end I never did sell them -- I fulfilled the assignment locally. I think I still have one of those mugs left but I'm not sure- over the years my mediocre ceramics have been filtered out of a home increasingly tastefully decorated by my wife.
I continued to go to class and work my part time job. Ariel soon had loads so great that the machine was unusable during the day. And occasionally I would accidentally kick it and knock out a cable, bringing the machine offline. Soon after it saturated the office T1, I started realizing that there was no way I was going to be able to do this as "Just" a hobby. Essentially, every second of my life was consumed without time for a break. I'd go to class -- and often just work on Slashdot in the back row. (This was the first year we had computers at our desks in the CS dept at Hope.) My classwork suffered. On the upside, I became far more proficient at webwork, which really helped the part time job. I'd go home and code, post stories, reply to email until 2-3 a.m. and repeat it the next day. It was going to eventually be a full time job, requiring revenue and infrastructure that didn't exist back then. But I guess that's another story.