Radiohead May Have Made $6-$10 Million on Name-Your Cost Album 539
mytrip passed us a link to a Wired article indcating that if music industry estimates are correct Radiohead has made as much as $10 million on the 'In Rainbows' album so far. This despite the estimates of widespread piracy of the album as well. "[The estimate assumes] that approximately 1.2 million people downloaded the album from the site, and that the average price paid per album was $8 (we heard that number too, but also heard that a later, more accurate average was $5, which would result in $6 million in revenue instead).
Finally! (Score:4, Insightful)
Re:Finally! (Score:5, Insightful)
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That isn't to say that the idea doesn't work. It is just that you can't test it like this and claim to be scientific.
Re:and that is the threat to the big labels; (Score:5, Interesting)
They'll have a professional organization, but no lobbyists and no power. They'll be more or less fungible--Home Managers, parallel to Road Managers. Some will even do both.
Re:and that is the threat to the big labels; (Score:4, Insightful)
They'll have a professional organization, but no lobbyists and no power. They'll be more or less fungible--Home Managers, parallel to Road Managers. Some will even do both.
Unless time started spinning backwards that won't happen. There's always consolidation and incorporation of any business that lasts more than 5-10 years in the industry.
You're right: labels will lose a LOT of their power, similar to how movie studios lost their business with exclusive contracts with actors in the 70-80 period. Also some of the big labels will go away, and some will adapt to the new business model.
Where you're wrong is that those alternatives won't grow and become big companies and have their own lobbies.
The same will happen with the publishers that will replace TV channels like MTV. Look at one emerging publisher: YouTube. Is it some tiny player with no power? No. Even before Google bought them, they had influence since they had a big community going on. And with big community, comes Google, or Microsoft, or Yahoo, and buys them. Consolidation.
Clarification: consolidation is not necessarily bad.
Re:and that is the threat to the big labels; (Score:4, Interesting)
Re:and that is the threat to the big labels; (Score:5, Insightful)
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It's a marketing campaign made by the cheap recording gear makers. It is NOT TRUE.
Extensive processing can be done by anyone with the computer.
However, before extensive processing comes, we need a very
Re:and that is the threat to the big labels; (Score:5, Informative)
To that end, let's take amplifiers, which are the near-universal processing and monitoring side of the electric guitar. These are definitely getting cheaper. A Marshall stack is always going to be expensive, for a variety of reasons, but other amplifiers from companies like Line 6 and Roland keep bringing down the cost of quality amplification and effects. (Line 6's processor modules are also available as software plugins with no hardware dependancy, which can reduce or eliminate the need to have separate amplifiers/cabinets for each guitarist, as far as the recording process goes.)
Synthesizers are cheap, and getting cheaper. They consist largely or entirely of software, lately, and there's even a few free open-source packages that don't suck.
Commercial multi-track software recorders like Adobe Audition (formally the much more reasonably-priced Cool Edit Pro), and of course open-source products like Audacity and Ardour, allow more possibilities for recording, post-processing, editing, and mixing than were ever dreamed possible with analog gear. Multiple-input sound cards from companies like RME and M-Audio keep dropping in price and gaining new features.
It is quite possible, and has been for some years, to produce extremely professional recordings with nothing more than a few good microphones, a decent outboard A/D device, a few selections of totally free software, good engineering practices (!), a spare bedroom, a revealing home stereo (or maybe just some quality headphones) for monitoring, and the instruments that the musicians already own. Oh, and a little bit of talent from everyone involved doesn't hurt, either...
So, in reply to you, UncleTogie: Good instruments have always been expensive, and will probably only become more so as the cost of raw materials continues to escalate. But gone are the days when the only way to cut an album was to rent time in a recording studio stuffed with gear, and so the cost of cutting an album is indeed dramatically lower than it has been in the past.
And in reply to GP: Because computers are, by any estimate, quite cheap and getting cheaper by the second, it is simply not very hard to produce "heavily-processed" music without a "proper" studio. These days, they're even fairly quiet, which again lessens the cost of recording -- there's just no great need to physically isolate a modern, quiet, cheap Dell machine from the recording space. This makes the whole process a lot cheaper in terms of real estate, dedication, and cabling. Even my 2-year-old laptop is able to run for extended periods with the fan completely disabled, its Hitachi hard drive is practically silent, and it is more than fast enough to enable nearly any manner of "professional" recording thanks to the virtues of USB 2.0 and Firewire.
Nine Inch Nails' most recent album was largely recorded in hotel rooms and tour buses, for example, using the same software and technology that is available to anyone else. And while the expensive Protools rig that Reznor finished the album with is sure to enable a smoother and more productive workflow than anything being produced in Audacity, that doesn't mean that a competent engineer cannot accomplish similar results with far less.
Back on topic, these lower barriers to entry all conspire to mean that a recording contract continues to be less and less useful to a musician or band which seeks to make money selling the products of their creativity, but that by no means is any indicator that quality must suffer in exchange.
Re:and that is the threat to the big labels; (Score:4, Insightful)
And if you don't have the knowhow or money to do the recording yourself, there are all kinds of small studios with perfectly decent engineers that charge less than $1,000 for a day. It's perfectly feasible to record an album for $5,000-$10,000 this way, or much less if you have connections or friends in the small-time recording industry.
After that, electronic distribution is essentially free, via MySpace, or by setting yourself up on iTunes, eMusic, etc. If you also need CDs, a company like Kunaki can produce them for you on the fly for less than $2 each, *and* handle the ordering back end.
Compared to a lot of other things you could do for a living, music is *not* an expensive industry to be a part of, if you don't buy into the rock 'n' roll life style, often lived by artists who are *fearsomely* in hock to their major label for some ungodly advance money that it will take royalties years to pay off, if ever.
Re:and that is the threat to the big labels; (Score:4, Interesting)
I'll lay all my cards on the table, I'm a turnaround marketing consultant. I make A LOT of money showing business entities how to reformulate their images, re-purpose their delivery mechanisms, and polish their overall revenue generating vectors (god that sounds like awful marketees).
You know how I do it?
By showing them how consumers actually want to consume.
PEOPLE DON'T WANT TO LIVE THE WAY BUSINESSES WANT TO TELL THEM HOW TO LIVE!
That shit is dead. You can make more money doing it all yourself and by NOT pushing it to everyone on the planet. You don't have to lie. You don't have to falsely claim you're something your not. You don't have to INTRUDE. You don't need to buy into the A&R guys pitch.
DO NOT LET THE INDUSTRY TELL YOU YOU HAVE TO DO IT THEIR WAY! It is a lie. There are more than enough people out there who want to hear the music you make who will pay you for it. Enough who will pay for it and enable you to live comfortably.
YOU HAVE TO MAKE A CHOICE. Do I want to be a "rock star" or do I want to live by creating music. The two are not the same.
XTC was doing this shit IN THE FUCKING 80's.
I have worked with "capitalistic" businesses. I have taken their money and they have failed. I have worked with "idealistic" businesses. I have taken their money and watched them flourish utilizing the knowledge I have passed to them.
It isn't rocket science. I'll even give it away for free right here.
Don't tell people they want you, make yourself available to people who want what you have.
Re:and that is the threat to the big labels; (Score:4, Interesting)
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Re:Finally! (Score:5, Interesting)
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Perhaps not, but it'd be interesting to see...
Re:Finally! (Score:4, Insightful)
With a label, if a musician has some decent pull, they might get $2 on a $20 album.
Without a label, a musician gets $2 on a $2 album.
The consumer/fan saves $18. The musician still makes just as much money. And potentially a lot more, since more people would be likely to pay $2 for an album than $20.
Re:Finally! (Score:4, Insightful)
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Even without a label, the artist isn't out there doing these things without help. Someone is getting paid to do the distribution, but the splits are much better if it's not a (typical) label.
Re:Finally! (Score:5, Interesting)
Re:Finally! (Score:5, Insightful)
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Compared to the first week of Thief, Rainbows sold at least four times as many copies, and each copy of Rainbows, on average, netted Radiohead more and cost customers less.
However you slice it, this release was an unmitigated success for Radiohead, not to m
Re:Finally! (Score:4, Interesting)
Essentially, everyone will continue to ask the question "Do we still need the labels?" until we have a band become successful without them. On the flip side, the lack of a successful artist without one will never remove the question of whether they are needed.
Essentially, I think the question posed is pointless. The utility of the labels is being determined now because this is the first attempt of independence by a big name. Smaller names won't get a chance until a means to discover them becomes popular.
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Re:Finally! (Score:5, Interesting)
1. Radiohead has been in business for, say, 21 years.
2. Radiohead signed a SIX album recording contract with EMI, that promoted the hell out of them for two decades.
3. Labels were indirectly, but substantially, responsible for changing their name from "On a Friday" to "Radiohead".
4. They recently admitted that working without a label is "both liberating and terrifying"...
Yeah, that will teach those labels! Bands that have been busting their ass for 20+ years don't need them any longer! Somehow, I don't think if I put up my album under the same conditions, that I would make daily front page at Slashdot and spend an afternoon thumbing my nose at the labels.
These guys have paid their dues, toured until exhaustion, and have worked within the system for longer than a lot of people responding here have been alive. People, please, get off of BitTorrent and just pay a nickle, or a quarter or a dollar for every song you really like on their site. At least give the rest of us without the Radiohead exposure the hope that if we earn even a fraction of their commission, we'll be ok...
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Any major change (in any endeavour) should be like this, unless stifling and routine is preferred.
Clapton agrees... (Score:4, Interesting)
One thing's for sure: (Score:5, Insightful)
Re:One thing's for sure: (Score:5, Interesting)
would artists make the same sort of profits (eclipsing POS sales) if this model was more common place?
dunno
but it's a bit shortsighted to take one positive example and treat it as a working model
Re:One thing's for sure: (Score:5, Insightful)
In the short term though, it's probably going to be more like "w00t, free shit lolz!!!" than the above.
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500k Albums is Gold, 1m Albums is Platinum, 2m is Multi-Platinum (double plat, triple plat, etc), 10m is Diamond.
US Sales for Radiohead look this... Pablo Honey - Platinum 1m-2m, The Bends - Gold 500-1m, OK Computer - 2 x Platinum 2m-3m, Kid A - Platinum 1m-2m, Amnesiac - Gold 500-1m, Hail to the Thief - Gold 500k-1m... For a total of ~5.5m-10m albums sold.
If they got 3$ per album sales (they wish) they'd have made ~16.5m-30m on cd sales alone.
If people paid an average of $5-
I remembery trying to pay for this album (Score:5, Interesting)
Then I decided it was alright but not really worth paying for.
I wonder what Radiohead thinks about all the people who tried to pay for their music, couldn't and downloaded it / got stoned instead.
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Re:I remembery trying to pay for this album (Score:4, Interesting)
I'd gladly paypal a few dollars to them if they'd put up a link.
(How bad must a store be when paypal seems trustworthy in comparison?)
PROTIP for firefox users (Score:5, Informative)
http://www.inrainbows.com/Store/index3.htm [inrainbows.com]
Cue Mozart's Requiem for the RIAA (Score:3, Interesting)
Six. Million. Dollars!!
Beyond discounting the damage of piracy to RIAA partner profits, the fact a band can raise at least that much money selling their own album suggests the bar is now so low bands need not sell their souls out for a record contract.
So Madonna is considering a fat new contract with some record company, that's their mistake. She's past her use by date anyway.
I think I need to record some of my own music and see how it flies.
Re:Cue Mozart's Requiem for the RIAA (Score:5, Insightful)
Radiohead is only able to cause this much of a stir and make this much money because everyone and his brother heard "Creep" on the radio umpteen times in the late 90's. Otherwise nobody would know who the hell Radiohead is and their name-your-price album would sell no better than the thousands of other bands charging $5 for a CD that hardly anybody has ever heard of.
And I don't think that's a bad thing. I think I'd like nothing more than the complete breakdown of the music industry so that you'd actually have to go out to bars to hear people play. I think with national exposure given to a select few by the media companies, great local and regional bands have a much tougher time finding an audience.
If it no longer paid to spend the millions promoting those few bands, they'd have to compete with the people who didn't win the record contract lottery, and we'd all be better off.
Re:Cue Mozart's Requiem for the RIAA (Score:5, Interesting)
I've never been one for going out to hear local musicians -- but in the past year I have been to several local concerts in bars and small theatres, and almost without exception I have immediately purchased one or more CDs (indie, of course -- often they're just burned CD-ROMs) from the artist. I have been frankly amazed at how good some of the these unknown local artists are. So the whole "having to go out to bars" thing has certainly worked for me.
There is only one way to find out the truth. (Score:5, Funny)
Sincerely yours,
The RIAA
Re:There is only one way to find out the truth. (Score:5, Funny)
Figure for comparison? (Score:2, Interesting)
Re:Figure for comparison? (Score:5, Informative)
Number of album sales * Average Retail price * 0.1 = artist's take.
Labels, retailers middlemen and RIAA lawers generally take a 90% cut. Traditionally, the label pays for production and advertising, which was considerable pre-internet. Those costs have plunged now that the internet can hype anything and production costs can be trimmed to 2 or 3 good mics, some software and a laptop.
But all you really need to know is that the old way got them ~$2 an album, and this way got them $5 or more (estimated), while building considerable goodwill with fans. Sounds like a pretty good model to me.
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I'm impressed. (Score:5, Insightful)
Destroys both of the arguments the labels make in their own defense. Other artists would be fools not to learn from Radiohead.
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You have to consider that Radiohead were already hugely successful (partly down to previous marketing from a major label), and also that their new album got huge publicity from many news sites due to the way it was being released.
It's extremely hard to imagine that a small band (let alone an unknown) could have got anywhere near the amount of publicity this has had. Even if another band as big as Radiohead released an album in t
Re:I'm impressed. (Score:4, Insightful)
Gee I guess you've never head about Chris Crocker and his "Leave Britney Alone" video have you? I'm in the fucking Costa Rican jungle and I've heard of him. I assure you, if a decent band posts some decent music, the fame will come. No RIAA required.
Re:I'm impressed. (Score:5, Insightful)
In the process, we would have gotten our music in front of more people and generated goodwill in the fan base. So there's a better growth potential, as buyers become, in a way, backers.
good, but.... (Score:3, Insightful)
Completely Irrelevant (Score:4, Funny)
-G
for the record (Score:5, Informative)
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see http://www.negativland.com/albini.html [negativland.com]
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Re:for the record (Score:5, Funny)
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Re:for the record (Score:4, Informative)
In this case, bandwidth is a smaller expense than credit card processing fees - if they got a decent price for their bandwidth, by an order of magnitude. Remember that sites like Youtube exist - the larger videos on their approach the size of a music album, and *none* of their users pay money.
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You're joking, right? Even if it cost them 100k (that would be 8 cents PER DOWNLOAD which I sincerely doubt), name me another industry where you can make a 10000% profit margin?
Definition of Work (Score:4, Insightful)
I like the concept and I am glad Raidiohead tried this.
After looking at the royalty rates for software authors, musical artists, and other creative arts (movie,video,etc)...
The big companies / middle men are raking it in.
And the consumer is paying the bill.
The internet is leveling the playing field.
Lower cost of product, fewer hurdles to distribution, censorship by the consumer's choices (purchase y/n), variable/negoiatable pricing.
More money in being an artist.
Lower cost to consumer.
More artists can make a living being creative. (but possibly fewer mega-rich ones)
Fewer creative limits for the artist.
And the parasitic middle men can change careers.
Middle men that actually add value to the process will still exist. (but make a much more modest income)
The artist win ! The consumers win !
Honestly (Score:4, Interesting)
If you don't like the music, just look at it as making a donation to the cause of destroying the RIAA.
Great! Yes, make even more money!! (Score:5, Insightful)
While I despise greed, it might just be a very powerful force in the downfall of the labels and therefore the RIAA. Just imagine all those musicians just NOT renewing their contracts (or even trying to end their current ones) and go onto forming their own label and sell their music directly to their fans!
That's what I ahve said over and over again (Score:3, Informative)
If all new group boycotted the contracts en mass, they would change, literally over night.
I am not sure why you imply radiohead is being greedy.
They let the fans pick the price. The amount of money someone makes has NOTHING to do with greed.
Not as Altruistic as First Appears (Score:5, Interesting)
Radiohead has always been planning on releasing their CD [gizmodo.com] in January. Putting out a 160 kbps crap quality version is there way to whet your appetite for the real CD, which will probably contain more content than the mp3 release and be of much better quality.
Aliasing (Score:3, Interesting)
This is why I don't read
Methinks you don't know what the numbers mean in this case, either. Think about it for a second--if you were to encode a 22 kHz sine wave (nothing complicated right now) with a 44.1 kHz signal, how many points would you have pe
Thats it !! Im quitting web development (Score:3, Funny)
They would have made more (Score:3, Interesting)
A Great Disturbance in The Force (Score:3, Funny)
Darth RIAA just felt a great shudder go through the record industry. As if thousands of A&R reps cried out at once and were suddenly silenced.
it's not all clear profit (Score:3, Insightful)
It must still be said though, even with the costs involved in making the album, that's a nice wad of cash.
Tp.
So much for the Record Company (Score:4, Interesting)
Now you consider $8.00 per album and the $6 to $10 million made and you know this was the right move for them. It opens up the world for them. It breaks the cartel set up by the recording industry and essentially issues a pink slip to all of them and any employee that promoted that decadent system to begin with. No more billionaire recording company, instead the artist gets the benefit of their artistic talents.
This is really incredible because if they have made that much money they have changed the whole structure of how music will be sold. It is a very glorious day that the recording companies are now going to be removed as the middle man. It also means that if music distribution becomes primarily done through this mechanism we'll see a major shift away from those recording taxes on everyone that buys CD blanks, etc.
Now consider this, no more lawsuits against Radiohead customers, none of their money going to the RIAA to allow them to fund lawsuits against old ladies, the disabled, and even the dead. Just amazing if other artists recognize the value of this and move to this same model. Hey, I might start buying music again.
What a wonder the internet is. All the recording industry can say is "bad internet, bad bad". But the artists can say "good internet, good good" because they can now make the money the deserve from their efforts. This is total unequivocal proof that the recording industry, the content rights holders, and their lobbyists are wrong.
They don't have a label anymore (Score:4, Informative)
I doubt many record labels would have permitted them to do this.
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(fixed for weirdness)
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Re:wtf (Score:5, Insightful)
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FUD through name calling (Score:3, Insightful)
You know, words do evolve in meaning over time. Trying to win an argument through etymological fallacy only proves your level of desperation.
Piracy still means attacking boats http://news.bbc.co.uk/2/hi/africa/4584878.stm [bbc.co.uk]
Actual pirates still kill real people, still really steal real cargo.
Trying to sow FUD about file sharing through this etymological fallacy only proves the *AA's level of desperation, and your defense of their crimes against language only proves you're a tool. "piracy" applied to file sharing is the same as a godwin: it's making a mountain out of a molehill.
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Piracy has been used to describe copyright infringement since the 19th century.
Re:wtf (Score:4, Insightful)
"I'm sorry, but, if it's FREE, then it's not really PIRACY."
Popular understanding of the term "copyright" is that it refers to one's exclusive "right" to how something is "copied" (hence "copyright"). Does your understanding differ?
Putting on my Nostradamus hat for a second (although I will not write this as a quatrain), my guess is that we'll see your argument a lot more in the future. Many pirates claim that they have a moral allowance to pirate music because it's outrageously priced at a buck a track, and claim (disingenuously, of course) that they'll start buying when the price hits ($_CURRENTPRICE - $_ARBITRARYVALUE). When that day comes, I suppose the argument will be "Well, now it's practically free, so if I just help myself to the torrent, it's not really piracy now, is it?"
Re:Who the fuck is radiohead? (Score:5, Funny)
Re:Who the fuck is radiohead? (Score:5, Funny)
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Re:Who the fuck is radiohead? (Score:5, Funny)
Hang on a sec, that abbreviated would make a cool ID. I really should do that...
Re:Who the fuck is radiohead? (Score:5, Funny)
Re:Who the fuck is radiohead? (Score:5, Funny)
Re:Who the fuck is radiohead? (Score:4, Insightful)
Firefox gets changed from version to version.
The only exception is if someone accidentally deleted it; Which I imagine would be very few people, if any.
Althoguh I am not a fan, Radiohead is very popular...at least here in the northwest.
Re:Who the fuck is radiohead? (Score:4, Informative)
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Is there a rule that torrent should be ONLY use for piracy? Can't we get a private tracker URL which would be 100x more secure for them too? I am saying secure since even multi million companies which were founded by sole reason
Re:Who the fuck is radiohead? (Score:5, Insightful)
There is also the added purchase support from those who may not be big Radiohead fans who would normally buy a record from them, but who are purchasing the album in order to support their decision to embrace the web... and not something to outlaw like certain parties would appearently like to see happen.....
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There is also the added purchase support from those who may not be big Radiohead fans who would normally buy a record from them, but who are purchasing the album in order to support their decision to embrace the web... and not something to outlaw like certain parties would appearently like to see happen.....
I did exactly that, I don't believe I've ever heard Radiohead before this release, I've heard of them, just never heard their music, and purchased this solely to add my vote of approval to the distribution model and to send a message to the large labels that consumers will buy music online when it is presented in a manner we want. After just finishing listening to this new release from Radiohead, I'm very pleased with what I hear, still do not think I would have bought this if it was released by a major l
Re:Who the fuck is radiohead? (Score:5, Informative)
How does that make sense?
Re:Who the fuck is radiohead? (Score:5, Funny)
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Re:Who the fuck is radiohead? (Score:5, Informative)
Re:Who the fuck is radiohead? (Score:4, Informative)
Re:Who the fuck is radiohead? (Score:5, Funny)
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Too simple. (Score:3, Insightful)
It's cut out the "intermediaries" (well, aside from the payment processing people, hosting company, bandwidth providers, et. al.), but it isn't as if they're splitting $6m between themselves.