An anonymous reader writes "CNet's Crave reports on a potentially revolutionary digital music service set to launch worldwide later this year. It's offering free, unlimited over-the-air downloads to cell phones, with music from all four major record labels, with no subscription. And the selections that users download get automatically downloaded to their PC or Mac. Rather obviously, the tracks are DRMed, but unlike the similar Nokia service unveiled last year to much disappointment, this MusicStation Max service will have exclusive handsets from LG and no additional fees to customers. This is a little similar to an idea talked about last year, but with all four majors on-board it seems to have greater potential."