It looks as though the movie studios are at least trying to learn from past failures and others' success with the upcoming launch of Epix
(beta starts today), an HD television channel and accompanying online 720p service. The good part about this service is, if you are lucky enough to have a television provider who decides to become a partner, you wont have to pay extra to get it. The main downside, of course, is if your cable company decides not to plug this service in you will have no way to subscribe. "Like Hulu, the Epix movie service is a joint venture formed by the content owners; in this case, the service is powered by the movie studios Lions Gate, Paramount, and MGM. The Epix TV network will air movies that are in the "pay-TV" window — those weeks before a film appears on DVD in which it is available on pay-per-view or HBO, among others."