In yet another move to display how antiquated and completely ignorant of digital culture he is, Rupert Murdoch has started demanding that Amazon hand over user info for all Kindle users. This demand comes right after Murdoch just finished negotiating a larger share of revenue from Amazon sales. At least Amazon hasn't decided to comply with this request yet. "'As I've said before, the traditional business model has to change rapidly to ensure that our journalistic businesses can return to their old margins of profitability,' Murdoch said. 'Quality journalism is not cheap, and an industry that gives away its content is simply cannibalizing its ability to produce good reporting.'"