DJRumpy writes "The Danish political scientist Bjørn Lomborg won fame and fans by arguing that many of the alarms sounded by environmental activists and scientists — that species are going extinct at a dangerous rate, that forests are disappearing, that climate change could be catastrophic — are bogus. A big reason Lomborg was taken seriously is that both of his books, The Skeptical Environmentalist (in 2001) and Cool It (in 2007), have extensive references, giving a seemingly authoritative source for every one of his controversial assertions. So in a display of altruistic masochism that we should all be grateful for (just as we're grateful that some people are willing to be dairy farmers), author Howard Friel has checked every single citation in Cool It. The result is The Lomborg Deception, which is being published by Yale University Press next month. It reveals that Lomborg's work is 'a mirage,' writes biologist Thomas Lovejoy in the foreword. '[I]t is a house of cards. Friel has used real scholarship to reveal the flimsy nature' of Lomborg's work."