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Disney Seeks Trademark On 'Seal Team 6' 254

Posted by timothy
from the too-soon? dept.
The Grim Reefer2 writes "MediaBistro has learned that the Walt Disney Company has applied for a trademark on the phrase 'Seal Team 6,' the name of the special forces unit that killed the world's most wanted man. Disney now owns the exclusive rights to put Seal Team 6 on 'clothing, footwear, headwear, toys, games and entertainment and education services.' Disney made the move only two days after bin Laden's death was announced." According to a report in the Orlando Sentinel, "this is not the first time a company has trademarked SEAL Team 6. Previous owner NovaLogic, Inc., abandoned two associated trademarks in 2006. Those trademarks focused on computer and video gaming."
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Disney Seeks Trademark On 'Seal Team 6'

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  • The Navy's team is Seal Team Six.

    But Disney had better not piss off its founder and namer Richard "Demo Dick" Marcinko, that's one bad ass mutherfucker
    • by rhook (943951) on Saturday May 14, 2011 @05:40PM (#36129164)

      The team should take that from Disney, this is just beyond insulting and disgraceful. Disney should be ashamed of themselves for profiting off of the actions of our elite special forces.

      • by Anonymous Coward on Saturday May 14, 2011 @05:49PM (#36129220)

        Exactly. All the technicalities, renamings, and classification levels aside Disney is legal whoring for fame and market share on the backs of folks who put their lives at risk. While technically and legally this may be ok, morally it's travesty and one only hopes that the word gets out and Disney gets some immediate boycott action for this one due to their timing and desire to profit off of the heroism some and deaths of others. That said assuming it doesn't, if they're smart they'll wait until any immediate press dies down and release something under the trademark in a few years when they benefit from the collective memory of the event without the immediacy of their whoring being apparent. Did I mention they were effective whores?

        • by The Clockwork Troll (655321) on Saturday May 14, 2011 @07:40PM (#36129908) Journal

          Disney has not done something this unconscionable since they closed the "Gurgi's Treats and Eats" food pavilion in the Magic Kingdom in the 1990s.

          The cauldron grows blacker.

        • by Zediker (885207)
          I'm no trademark weenie, but how can they trade mark something they don't even own? Thats kinda like Disney trying to trademark United States Air Force... I just don't see how they could do that...
          • Re:Not the real name (Score:5, Informative)

            by LordLucless (582312) on Saturday May 14, 2011 @09:12PM (#36130348)

            Applying for a trademark is the process of claiming ownership. Nobody has ever applied for a trademark on something they own, because until that trademark is granted, they don't own it. As for how they can apply for a trademark they don't currently use, that's pretty frequent. You generally establish those things before you pour millions of dollars into promoting something that could be ripped out of your hands.

            None of which excuses Disney's behavior in this particular instance, but the general case is fairly reasonable.

      • by OldHawk777 (19923) *

        Another C*O proves to be ghoulish for profits. Ick Chaney and Halliburton put profits before patriotism. They are all sickMFs and the law says they can, just like companies sell the magic fat pills, important FEDERAL TAX INFORMATION .... Disney, Halliburton are global, not local/national, companies that (like many politicians) will sell, take, and FUBAR anything to make their A$$ PHAT.

    • Bad ass septuagenarian mutherfucker
    • Well known dirtbags, not to be trusted.

  • Technicality (Score:5, Informative)

    by gman003 (1693318) on Saturday May 14, 2011 @05:00PM (#36128862)
    Technically, there is no current unit called "SEAL Team 6". The unit formerly known by that name is now the United States Naval Special Warfare Development Group, AKA DEVGRU. Further, as DEVGRU is a Tier One Special Operations Force (the other one being Delta Force), they may not officially exist, in that no official records of them are kept. Finally, some sources are saying that the unit has been yet again renamed, this time to something classified. Thus, Disney (and anyone else, probably) could register a trademark on the name, and DoD wouldn't object (as they seem surprisingly versed in the Streisand Effect).
  • It ceased to exist 1984ish I believe.
  • The US Navy has the rights to the name. Did they sell the rights to Disney?

    • Re:Excuse me but (Score:5, Interesting)

      by jedidiah (1196) on Saturday May 14, 2011 @08:15PM (#36130084) Homepage

      Quite so. Even if this unit doesn't exit, the SEALs in general are a part of the US Navy. Disney shouldn't be able to exert ownership rights over something like that. They should get slapped down by the relevant authorities with a big fat "You don't own that!" sort of response.

  • I cannot help but feel that inviting the possibility of retribution over a matter of intellectual property from a Navy SEALS unit, however remote, should be cause for caution.

    I’m also somewhat surprised that a global firm with such an obsession for it’s public image as Disney would do something as unilaterally endorsing as promoting a single nation’s military. Surely some marketer in their ranks is concerned this will affect sales of Mickey Mouse in Saudi Arabia?!

  • by Haedrian (1676506) on Saturday May 14, 2011 @05:12PM (#36128950)

    What?

    Are they planning some sort of characters involving a team of Aquatic Mammals?

  • But remind me again .. who are the people with the clandenstine hit teams that can go anywhere in the world and visit not-nice-things on anyone?
  • anyone who spends enough time on wikipedia will understand that most products of the US govt are public domain under copyright law. im thinking that trying to trademark a US government moniker is going to run right into that issue of IP Law. taxpayers are who put up the money for government entities to exist and thus theoretically they (the public) own it.

    • This is actually a trademark thing, not a copyright one, but since this is the name of an actual organization, I would think they couldn't get strong protection here, if any.
      • Disney always compensates for weak standing by having egregiously aggressive and unscrupulous lawyers.

  • by phrackwulf (589741) on Saturday May 14, 2011 @05:27PM (#36129050) Homepage

    The possibilities for creative mayhem with this are just delightful! I hope Charlie Sheen gets to voice Donald Duck in the animated movie! M...I....C.... "Wax you real soon" K... E....Y... "Why, because you're one dead Taliban!" M.....O....U.....S.....E.....!!!!! Got to go, off to think up radio call signs for Goofy, Minnie and Uncle Scrooge.

  • I can't even imagine the kind of crap Disney would pull with "Seal Team 6"

    /announcer voice

    "When the a cute little Eskimo boy's village is threatened by an evil (russian) mastermind threatening to destroy the Arctic with his oil drilling, the boy finds help the only way he knows how... *cue music and seal sounds* A grand adventure. A story of companionship and peril. Walt Disney Pictures in cooperation with the United States Navy presents: Seal Team 6"

  • Send Seal Team 6 'round to Disney to have a bit of a chat about it. I'm sure that'd sort it RIGHT out.
  • by Hazel Bergeron (2015538) on Saturday May 14, 2011 @05:33PM (#36129110) Journal

    This reminds me. [youtube.com]

    Like a toupee on a fading fame,
    Final whistle in a losing game,
    Thick lipstick on a five year old girl,
    Makes you think that’s it’s a plastic world.

    Plastic world were all plastic too,
    Just a couple of different faces in a dead-mans queue
    The world is turning Disney and there’s nothing you can do,
    You’re trying to walk like giants but your wearing Pluto’sshoes.

    And the answers fall easier from the barrel of a gun,
    Than it does from the lips of the beautiful and the dumb.
    The world won’t end in darkness it’ll end in family fun,
    With Coca-Cola clouds behind a Big-Mac sun.

    Howling scream in a church asleep,
    Rusting bicycle in the ocean deep,
    Like an earring on a newly born,
    Strong perfume on a winters morn.

    The world is perfumed and were perfumed as well,
    Petals from a flower that blossomed in hell.
    You can’t breathe the air through the thickness of the smell,
    And you can’t see the hair through the grease or the gel.

    And the answer falls easier from the barrel of a gun,
    Than it does from the lips of the beautiful and the dumb.
    The world won’t end in darkness it’ll end in family fun,
    With Coca-Cola clouds behind a Big-Mac sun.

  • by king neckbeard (1801738) on Saturday May 14, 2011 @05:37PM (#36129136)
    You guys do know that the Walt Disney Company encompasses far more than just things labeled Disney, and not all of those endeavors are G-rated, right?
    • by drinkypoo (153816)

      You guys do know that the Walt Disney Company encompasses far more than just things labeled Disney, and not all of those endeavors are G-rated, right?

      You do know that Britney Spears was a Mouseketeer and now performs stripper moves on stage in front of little girls on behalf of a label owned by Sony, right? I mean, she's not the only little whore that Disney raised, but she's the first one who comes to mind.

      This kind of sneaky sexuality is of course pervasive in American culture; the first toy ever marketed directly to children was Barbie, who is based on a cartoon about a prostitute. That's right, the primary icon of American commercialism is a pedo who

  • I can see people being gung-ho and wanting to wear "official" SEAL Team 6 clothing with Disney's Princess Castle in the background, but what's up with "education services"?
  • copyrighting something that already exists as an entity wholly separate and apart from the holder of the copyright.

    Neat.

    So I suppose someone could file a copyright on "FBI"? Or "POTUS"? And that would fly?

    Nothing broken here, nope, nothing at all.

  • If anyone is entitled to the name, it's Dick Marcinko [wikipedia.org]. He was the first commanding officer of the team he named SEAL Team 6. (There were only two teams at the time; naming it 6 was a deception.) After he left the Navy, he wrote a number of novels about SEAL-type exploits.

    Disney is way out of line here.

  • by LWATCDR (28044) on Saturday May 14, 2011 @06:02PM (#36129296) Homepage Journal

    Seal Team Six
    We are no Micky Mouse operation!

  • Because there's some Trek fans who had designed a fanon Maquis Seal Team 6 [trekmovie.com] logo that (inadvertently) appeared on German TV before Disney got their grubby rat paws on anything related.
  • Tell you what Disney, when your executives are ready to put their lives on the line to kill terrorists, then you can have a trademark for whatever you call your elite unit. Unti then, just stick to making cartoons and mind your own business.

  • When you think of brains splattering against the wall, think of Disney!

  • How can disney trademark an existing, already established name?

    Its like disney trademarking the phrase "President of the United States"

    What gives Disney the right to be able to trademark something that is OWNED by the US government and its people?

  • Strange. For some reason, the trademark on Osama Team 1 is still available.
  • Seriously, what exactly does Disney have a need whatsoever with a name like that?

    I can hear the storyline now (cue Duke Nukem voice)..."Six Dwarfs...they used to be seven, until one of their own was murdered by the wicked witch...Together, they will avenge their brothers death. They are...Seal Team Six."

    Hey, gotta re-write Snow White in SOME way that appeases the MMORPG generation...

  • by sribe (304414) on Saturday May 14, 2011 @10:21PM (#36130632)

    ...the Walt Disney Company has applied for a trademark on the phrase 'Seal Team 6.... Disney now owns the exclusive rights...

    Well, which is it?

There's a whole WORLD in a mud puddle! -- Doug Clifford

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