Sony Projects Record Losses of $6.4 Billion 290
redletterdave writes "Not 24 hours after Sony announced it would slash about 10,000 jobs by the end of the year, the Japanese electronics maker announced on Tuesday that it has again doubled its annual net loss to a record $6.4 billion. The new annual estimate is Sony's fourth revision of its original forecast. The company had already more than doubled its loss forecast for fiscal 2011 on April 5 to $2.9 billion, blaming floods in Thailand, poor foreign exchange rates, and a failed partnership with Samsung... Kazuo Hirai, the company's new president and CEO hired 10 days ago, will take 'painful steps' to revive Sony, and will unveil a 'revival strategy' at a Thursday press briefing."
I knew they should have added more DRM! (Score:5, Funny)
Naturally, all blame should go to piracy and insufficient copy protection.
Re:Sony's war on their customers (Score:3, Funny)
Don't worry. Kaz Hirai is on the case. He'll raise prices so painfully high that consumers will "need to get 10 jobs just to earn the right to use our products".
Re:Sony's war on their customers (Score:5, Funny)
The company is dead to me now
I have no sony!
* rips garment *
This should be their "announcement" - (Score:5, Funny)
Sony CEO -
"Effective immediately, Sony Industries will be shutting down our Entertainment division until such time as they can be taught never to sue another division of Sony or our customers. Ever. Our Electronics division will now be at the forefront of Sony's drive to become competitive again. We will be looking back to what made us a great company and learning from the mistakes we made from that time until today.
We will be firing anyone with an MBA degree who does not understand that short term profits and suing our customers is not a good business model.
Furthermore, we would like to apologize for fucking over our customer base these past ten years or so. We will be removing all DRM from our products as a way of apologizing and all of our electronics now come with a "Please, hack me!" symbol on them."
Yeah, we can dream - can't we?
Re:Sony's war on their customers (Score:5, Funny)
True story: I was once drinking in a bar (I live in Tokyo) and was introduced to the businessman sitting next to me. He said he worked for SCE. Then he said "Please buy a PSP Go". I (being a bit drunk) replied with a slightly-too-direct "No, they're shit". He answered "Yeah, I know, lol".
But it got even funnier from there. I asked him if he knew Kaz Hirai, and he said "Yeah, I work with him, and I see him on a daily basis."
Then he said "Tell me, do you know about RIIIIIIIIIIIIIIIIIIIIIIIIIDGE RACERRRRRRRRRRRRRR?"
After I'd stopped laughing, I was like "Of course... and 599 US DOLLARS etc."
Then he told me that apparently Kaz is known as "Kaz 'RIIIIIIIIIIIIIIIIIIIIIIIIIDGE RACERRRRRRRRRRRRRR' Hirai" inside SCE Japan.
This all ACTUALLY HAPPENED, and I still have the guy's business card right here.
Comment removed (Score:3, Funny)
Re:Sony's war on their customers (Score:5, Funny)
They should merge with Best Buy.