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Microsoft Education

Finding the Next Generation of Teachers With "Innovative Microsoft Ads" 122

Posted by samzenpus
from the blue-screen-101 dept.
theodp (442580) writes "Back in 2011, the U.S. Dept. of Education delegated teacher recruitment to Microsoft (RFP, pdf). 'The decision to turn over TEACH to [Microsoft] Partners in Learning serves to expand the already outsized influence Gates and his fortune have on public education,' wrote the Washington Post at the time. So, 'what happens when a public institution in a democracy — the US Department of Education — outsources its goal of recruiting good teachers to a private industry?' Well, in addition to Teach.org and redundant social media efforts on Twitter, Facebook, Tumblr, Instagram, Linkedin, and YouTube, the U.S. is now relying on 'Innovative Microsoft Advertising to Recruit the next Generation of Teachers'. From the press release, 'The Ad Council and TEACH have formed a unique outreach campaign with Microsoft's Advertising team in an effort to recruit the next generation of teachers who will drive innovation and redefine teaching in K-12 classrooms. Microsoft donated over 125 million impressions across Xbox 360, Windows 8, and MSN in order to encourage consumers to rediscover teaching through interactive ad units. This media effort is an extension of the Ad Council and TEACH's public service advertising (PSA) campaign, Make More...Throughout March, consumers were able to engage with TEACH "NUads on Xbox", via gesture, voice or controller on their Xbox 360 consoles...Most recently, Microsoft leveraged their Windows 8 platform to provide a unique experience to consumers, enabling them to navigate through a series of questions to help "discover their true passion," along with the opportunity to play challenging mind and word games, such as a word scramble and tangrams.' Check out the demo of the Windows 8 platform experience [YouTube], in which a person is advised 'You'd Make a Great Science & Tech Teacher,' on the basis of a 'Personality Quiz' consisting of five dragged-and-dropped photos."
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Finding the Next Generation of Teachers With "Innovative Microsoft Ads"

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  • How about (Score:4, Informative)

    by rsilvergun (571051) on Sunday April 27, 2014 @02:01PM (#46853657)
    finding the Next Generation of Teachers with more financial ad programs, better wages and an actual career path? Seriously, I know a lots of teachers and unless you're willing to drop what you're doing and hall ass to another state whenever the budget cuts come you're in for a pretty lousy time. Oh, and no, they don't take summers off. Most of them spend summers either tutoring for extra money or getting yet another degree (Masters, Doctorate) in a desperate attempt to earn a little more money :(.
  • by Anonymous Coward on Sunday April 27, 2014 @02:20PM (#46853721)

    Check your math, 60K for a teacher for 9 months work, means no money for 3 months.

  • by Anonymous Coward on Sunday April 27, 2014 @02:20PM (#46853723)

    Most teachers spend the summer teaching summer school, or attending conferences or continuing education, a lot of summer related educational expenses are also unpaid. I know one or two teachers every year (our of the hundreds I deal with) that take a two+ month long holiday, but I'll be that those numbers are the same for most people in most industries, with the difference being that you can expense your educational conferences and continuing education in the non-public teaching realm.

    60k is good but not great and if you're intelligent enough to be able to teach my child, you're intelligent enough to know you can make more for less work in a field that doesn't subject you to abuse a good portion of the time.

  • by Anonymous Coward on Sunday April 27, 2014 @03:05PM (#46853945)

    Before I met my wife, a teacher, I might have assumed the same thing you did -- 9 months of pay, with 3 months vacation (actually it's only 2 plus a few extra days; school years usually start in late August here now). She works 3-4 hours, on average, extra each day -- getting up super-early to get supplies (she teaches TWO 'prep-heavy' classes -- horticulture and art, since no one wanted to teach hort and she had to revive the school's program single-handedly). It's like every class is a science lab. Then she stays late to do more prep that she won't be able to get to the next morning.. organizing field trips with reams of paperwork (at our school board the teachers have been getting more and more of the paperwork duties, admin used to do it but now the board is in full CYA-mode after some field trip incidents -- oh did I mention she had to get her school bus license since they cut all of the drivers?)

    She pays for snacks out of her (our) own pockets a few days each week, so the kids have something before lunch as many of them don't get a good breakfast -- they are impossible to teach otherwise. None of this gets her any overtime or time-in-lieu or counts against her yearly class budget. Honestly with all the extra time she pulls she has legitimately banked up that 2-month vacation.

    Teachers should indeed be paid well. Or, get many, many more teachers so the workload isn't a total burnout, and the teachers can work regular hours. Either way, more needs to be spent (in the RIGHT places, not administration or 'metrics' bullshit). If the paperwork, workload and class sizes were reduced, perhaps teachers could be you know, teachers.

    In Canada BTW.. I can't imagine how it must be in the US.

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