Netflix Is Experimenting With Advertising 318
derekmead writes: Netflix is experimenting with pre-roll and post-roll advertisements for some of its users. For now, it's just pitching it's own original programming. However, many are concerned that they plan to serve third-party ads, but the company says they have no plans to do so. They told Mashable in a statement: "We are not planning to test or implement third-party advertising on the Netflix service. For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that."
In other words (Score:5, Insightful)
In other words, within a year or two we will be rolling out ads that you will be forced to watch before you can view the programming you pay a subscription fee for.
Re:In other words (Score:5, Insightful)
In other words, I'll be moving to the next service that does not advertise. Or just torrent/stream (with adblock of course).
Re:In other words (Score:5, Informative)
Exactly, the reason I pay them is to avoid the shit.
Netflix, this is the quickest way you can loose customers.
I stopped buying DVDs because of the forced trailers which are completely meaningless 6 months later and are just plain bloody annoying after that.
Maybe...just maybe actors etc are not worth the millions you pay them. Perhaps that is the "New" business model where Millions of dollars can be saved.
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That is why I do not subscribe to Hulu. I tried it for a month but still got ads so I canceled. I stopped watching television because I dislike the ads and the limited content was not justification for watching the ads. I will cancel my Netflix account if this happens to me. That was not what I agreed to when I joined right after their inception. I recall skimming (not reading all of it) their ToS and I do not recall that being subjected to ads was a part of it.
Re:In other words (Score:4, Funny)
"Netflix, this is the quickest way you can loose customers."
Are they going to start firing them from catapults? I would be strongly against this!
Re:In other words (Score:4, Insightful)
This. I'm a loyal Netflix subscriber but if they start to run ads, I'll go back to torrents so fast it'll make their heads spin.
Re: In other words (Score:5, Interesting)
I really hope they don't do pre show ads, hbo does it, and it's a huge pain.
It's doubly a pain to see the same ones when binge watching.
I understand why hbo does this, they need to alert you to new content to keep you interested, but Netflix already does this on the home screen. They don't need to do ads, even for content I want to know about, before I watch something (I'm fine with it afterwards).
Re: In other words (Score:5, Insightful)
I'd be up for it if they cut the price by 50% for those that are willing to see them, otherwise they can take their ads and shove them up their ass.
Re: In other words (Score:5, Insightful)
I'd be up for it if they cut the price by 50% for those that are willing to see them, otherwise they can take their ads and shove them up their ass.
That's the slippery slope that led to Cable TV.
Re: In other words (Score:4, Insightful)
That's the slippery slope that led to Cable TV.
Really? Somehow it seems that it was the cable co's saying one thing, and doing something completely opposite. That's not a slippery slope, it's outright lying.
Re: In other words (Score:5, Informative)
No, Cable TV kept raising the price by 50% even with the advertisements.
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what if they ran ads instead of raising prices? would you pay more for an ad-free Netflix?
Re: In other words (Score:4, Informative)
I would.
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Yes I would.
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would you pay more for an ad-free Netflix?
I would rather pay more than have ads.
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More to the point, I would not pay for Netflix with ads. Netflix is quite reasonably priced at the moment. If they needed to charge more to avoid using ads, I would be okay with that. Of course they could charge sufficiently more that I wouldn't be okay with it, but I don't think they need to. The whole reason I use Netflix instead of TV is that I despise ads. HBO Now's advertising before each GoT episode really pisses me off, and makes me not want to use the service.
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I'd be up for it if they cut the price by 50% for those that are willing to see them, otherwise they can take their ads and shove them up their ass.
Sure. First they'll double the price - citing "market forces" and/or "distribution costs" - then offer you a 50% discount to tolerate ads / commercials. Problem solved ...
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I'd be up for it if they cut the price by 50% for those that are willing to see them, otherwise they can take their ads and shove them up their ass.
They'd need to cut the price by 100% for me to accept ads.
Re: In other words (Score:5, Insightful)
Same here. I pay Netflix for ad free viewing.
I will stop paying for netflix when it's not ad free viewing.
Ads are meant to pay for shows. I should not be forced to pay to watch ads.
We cut the cord because of ads - not because we're willing to pay for ad free content. If comcast served up all of its content adfree - I'd jump right into comcast.
It's that simple.
Free TV can have ads.
Commercial free tv can charge for content.
This is what the consumer wants.
Re: In other words (Score:5, Insightful)
It's doubly a pain to see the same ones when binge watching.
Those are absolutely the worst. Watching the same preview the second time is almost as bad as when I pull out a years old DVD and have* to sit through ancient trailers before I can start watching the movie. By the third time I see the same preview the same day, it's worse.
*: or use a non-compliant DVD player that allows skipping this shit. Either/or.
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The HBO ads shown in their Now streams can be skipped, at least. I wonder if the same is true for Netflix ads.
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I really hope they don't do pre show ads, hbo does it, and it's a huge pain.
The post-show ads I'm OK with, for Netflix, as it's nice to know what Netflix is working on and they're trivially skippable.
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Pre-show can be bad though. That's my bandwidth, it's not infinite and it's not free. The home page ads for their own shows should be good enough to garner interest.
Seriously, do we need a DVR to watch netflix just so we can skip the ads like the old days...
Re:In other words (Score:5, Interesting)
Bingo. I've had an account on Hulu since it was back in closed beta, but I never "upgraded" to their for-pay Hulu Plus service because they don't remove the ads. It's just there for when I feel like having something running on the second monitor and don't really care what it is. I don't care about watching the latest and greatest, so Netflix has me covered with years of content that I'll never get through fully. If Netflix stops being awesome, I'll hop over to Amazon, iTunes, Google Play, the rumored YouTube paid subscription, or one of the other services that competes in this space. If those end up being too costly or not-awesome, I'll simply start playing more games and working on more side projects.
At this point, I really don't tolerate paying places that treat me as anything other than a valued customer. As it is, for $5-10, I can...
1) Enjoy a 40-hour game from Steam.
2) Enjoy a film or two at the local theaters (yes, it's that cheap here).
3) Enjoy two or three rented films via streaming.
4) Enjoy an entire month of ad-free Netflix.
5) Enjoy a multitude of snacks while coding for fun.
6) Enjoy a light meal with friends.
7) Waste 20-25% of my time watching ads on Hulu for content I would have already paid for.
One of those is not like the other. Netflix is not just competing against Hulu, and they need to remember that. They're competing against every other hobby their users have. Right now, they treat me well and do so for a good price, but if Netflix wants to join Hulu in treating their customers as their products, then I'll gladly say "bon voyage".
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NF had its peak right before the big flix-gate (lol) when they upped the price, removed streaming and changed plans on everyone.
at that point, I dropped them and never looked back.
vpn is $10 or less. torrents are free. there are NO ADS in torrents. no drm, and good compression yet still watchable.
I have not found a reason to resume paying for content. if an enlightened company gives me a good reason, I could consider it. but I'm not interested in resuming netflix and now that they are starting to SHOW
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And if there is no such service, I'll just get another hobby. I hate ads that much.
Re:In other words (Score:4, Insightful)
But we're ALREADY paying Netflix. They don't need ad revenue to fund their servers, they're not just some wannabe journalist blogger whining about the lack of donations. Advertisements plus a subscription is just stupid, or evil, or both. Same with cable tv, but there we could easily fast forward past the ads and never see them (the evil ad industry even sued replaytv over this capability).
Post-show ads are ok, we can skip those. Ads on their homepage is fine. They can even have a special "Netflix Originals" category (which I suspect some people would like). But non-skippable pre show ads would drive away a non-trivial segment of their subscribers, including quite a lot of people who decided on Netflix over Hulu-Plus.
Netflix needs to remember that we cut the cord once already, we can cut it a second time if needed. People are assuming we must watch the shows, but it's not true and we've learned to cut back. Anyone already using torrent is probably not concerned about being legal with netflix anyway.
Re:In other words (Score:4, Informative)
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That will get me to cancel my subscription, I don't need to watch most of the crap on there anyway and I gladly pay other services to NOT have to endure advertisements, we are constantly bombarded enough so any escape is good!
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They'll suck like Hulu.
I mean damn,... experiment with not trying to wring ever escalating profit margins. Netflix is awesome -- and will get better with more original programming and the flood of Indie films that will go direct to web soon.
Adding commercials will just mean the same old suck of network television. The News Media already works for the people paying for the commercials -- not to inform the public. Netflix, your early adopters are the people who fled the lowering bar of network and cable TV.
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Remember the days when "pay TV" (cable) didn't have advertising?
If Netflix forces me to watch ads, I will do as you have suggested. Heck, that reminds me. I need to suspend my Netflix account.
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I seem to remember reading speculation that Hulu would have to charge $20 or more per month for ad-free service in order to pay for its infrastructure and royalties.
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If they did, were ad free, and had a back catalog of things to watch, I'd pay that. Sadly, they don't offer that and the ads are a deal breaker. They instead get no viewership from me, paid or otherwise.
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With Hulu's catalog? I'd probably pay $20/month for ad-free viewing. My wife could watch her cop and hospital shows and we could drop the last vestiges of cable TV.
As it is, I can't stand watching Hulu - so I don't.
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That's probably excessive. There is no possible way that my eyeballs can generate that much revenue in a month if I were subbed to Hulu. Which is why advertisers make money, they are conning the gullible product makers into thinking that this is what ads are worth. I remember reading not too long after the masses joined the internet and the dotcom bubble started growing, that the per-view price of ads on the internet was ten times higher than that on television or newspapers. Although on the internet the
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They have competition. Hulu-plus has ads, and a lot of people went to Netflix instead for that reason. There's Amazon, I'd never touch it myself but I know people who swear by it (mostly those already addicts to online shopping so that they think it's free). I even know people using iTunes for this, but like Google Play that's really a separate market and is pay-per-show rather than a subscription service.
Re:Exactly. (Score:5, Insightful)
It's not fucking entitlement, it's recognizing what you're paying for. ADS for a PAID SERVICE is DOUBLE DIPPING. Full stop. Cable is just as scummy, and the only reason the companies get away with it is that TV is a widespread addiction stronger than heroin.
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And Netflix streaming exists for the most part from customers who cut the cord and dropped their cable and satellite. They should remember that their customers are already a fickle bunch.
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I haven't paid for a magazine or newspaper subscription in at least 10 years. Companies like Mercury Magazines and FreeBizMag exist to put eyeballs onto print magazines and papers. Popular Science, Popular Mechanics, Field & Stream, Flying, I get those for free and have had various others over the years. In exchange, I encounter a few easily-skipped ads for Viagra, Harbor Freight, Sporty's, and Dr. Winnifred Cutler's Athena human pheromone love potion. I used to get the WSJ tossed into my yard every mor
Re:Exactly. (Score:4, Informative)
Noah, what it is is simply a different service. I subscribe to Netflix because I can watch stuff I want to watch without having to sit through ads. Full stop. That's the service I'm buying. If Netflix starts pushing ads, they have stopped selling the service I want to buy. If they jack up the price without ads, and it's not an unreasonable hike, I'll pay it, because I like the current service. And you are wrong that ads aren't an inherently evil business model. They very much are: the point is to get you to do something that is against your interests. It's like when you ask a girl if she wants to go out with you, and she says no, and you keep asking her hoping she'll give in. Not cool.
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It's like when you ask a girl if she wants to go out with you, and she says no, and you keep asking her hoping she'll give in. Not cool.
It's like when you ask a girl if she wants to go out with you, and she says no, and so you hire a team of psychologists to help you manipulate her into saying yes.
It's not really any less creepy when ad companies do it to get you to part with your money.
Re:Exactly. (Score:5, Insightful)
Maybe because the original intent of cable tv was you paid a subscription which pays for the shows. No advertisements needed. The big networks still broadcast over the air for free. If you bring in advertising then you clearly don't need my subscription costs.
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I don't think it was the only reason, but it was certainly one of the reasons many people got cable. However in many locales there was not good broadcast coverage and you had an extremely limited selection of programs to watch. Local or network TV on cable always had ads, because the cable companies never cut them out. It was only some of the extra cable-only channels that started off without ads.
Re:Exactly. (Score:5, Insightful)
cable tv you see ads.
You know Cable TV started on the premise of "no ads", right? Now they have nothing but ad channels. The 80s were a glorious, ad free, time all supported by your monthly payment.
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cable tv you see ads.
You know Cable TV started on the premise of "no ads", right? Now they have nothing but ad channels. The 80s were a glorious, ad free, time all supported by your monthly payment.
Yes, it was ad-free and it cost less than 1/5th of what it does now. They must be enjoying some seriously crazy profits after bumping the price up 500% AND charging the advertisers.
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No, you are incorrect.
Back in the 80s my favorite channel was American Movie Classics (AMC to you young'uns). Back then all they did was show Classic movies, ad-free. The host, Bob Dorian, would usually lead in with some interesting behind-the-scenes story about the making of the movie, its stars, or sometimes about the time period when the film was made. They would sometimes have an intermission halfway through, where they might give you the schedule for when a particular movie was going to play during the
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I forgot to mention AMC was part of the base cable package at the time - we didn't pay extra for it.
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Angry bro because it's a pay service and their customers would be paying for ads they're forced to watch and do not want. Just because advertising has infected other mediums, doesn't mean that advertisers are entitled to infect everything.
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Just because advertising has infected other mediums, doesn't mean that advertisers are entitled to infect everything.
Leela: Didn't you have ads in the 21st century?
Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.
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I cannot comprehend this entitled attitude. on cable tv you see ads. in a magazine or newspaper you see ads. before movies you see ads. during movies you see ad placements. so it's not like Netflix is proposing a crazy new concept, to show you an ad even though you pay a subscription. why so angry bro?
I wouldn't want to see ads on TV either; it's the big reason that a lot of people (myself included) switched away from regular TV service. In a magazine or a newspaper, I can easily skip right over those ads, and they tend to actually be useful services in the case of a newspaper - plus, I don't have to see the same one over and over again. During a movie theater is ridiculous, and I don't often go to them for that reason (aside from the outrageous concessions pricing).
Just because everyone does it doesn
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You know, I can agree with this, especially interstitial ads that break the flow of the show (note that is all of broadcast and cable TV). You know your preferences, and you shop as an informed consumer. I think the impetus for my earlier comment was the entitled attitude.
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Magazines and newspapers have ads so they can remain dirt cheap (which they need to do to ensure high viewership [of the ads...]). Also, those ads don't block the actual content, you just flip the page. Movie trailers (previews) are totally fine, and part of the movie-going experience. I do think car commercials and the like played on the big screen before a film is bullshit and one of the reasons I don't go as often as I used to. Commercials between T.V. shows is another fact of life, but not on HBO or Sho
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He's got a point; "why adverts in a stream of media I'm paying for?" Not entitled at all. I take the same stance. If I'm paying for media, I do not expect to see adverts, however, yes, they do inject them into my pay-for Dish subscription, along with some shitty channels I did not ask for. Easy enough to fix in these ways; DVR FWD through the adverts, sound kill the adverts and then do not pay attention to them, and my favorite switch to another source during adverts scheduled on my live show. For channels,
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Consider this; if there were no adverts would you still be able to discover new products to purchase? Of COURSE you would! I find new shit on Amazon every time I visit! No one needs to force feed me any adverts for this to occur.
Umm, the reason companies pay for ads is so you discover _their_ products and services, not the ones that amazon shows you. And hint hint, amazon is showing you what they want to influence your purchase of specific items, just like an ad does. As far as I know, amazon does this to boost their own revenue, but nothing is stopping them from letting companies pay for placement...
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I cannot comprehend this apathy about the ongoing invasion of every bit of space and time by attempts at mind control. ("Buy! Buy! Buy!")
Once upon a time you actually could pick up some magazines and see very few ads, or even none at all. There were not ads before movies. Product
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And there was a time when the host of the television show knew every single one of their sponsors and would acknowledge them all. Today they don't know, though on tv still there's generally an exec in charge of advertising who should know them all. In the internet, they don't know. The wannabe journalists don't know which ads are going to show up on their web pages, they're randomized by whatever third party service they sold their soul to ("you give me money and I let you put crap on my web site and dim
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I cannot comprehend this entitled attitude. on cable tv you see ads. in a magazine or newspaper you see ads. before movies you see ads. during movies you see ad placements. so it's not like Netflix is proposing a crazy new concept, to show you an ad even though you pay a subscription. why so angry bro?
Perhaps, but I subscribe because I get ad free programing. if they want to show ads thats fine, I'll just move on to something else. I'm not angry, just voting with the wallet.
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so it's not like Netflix is proposing a crazy new concept, ... why so angry bro?
I'd say nobody's ever served by having an angry outburst, but certainly those of us who have been enjoying adfree netflix viewing are bothered by the idea of ads being inserted. This is clearly a decrease in value and for many of us it may be enough to prompt us to look for alternatives.
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I can skip ads in a magazine or newspaper; those make it into the recycling or compost first thing. Movies before ads are annoying, which is why you should arrive later than the starting time.
It is a crazy concept to break your business model and piss off your fans. It costs the viewers actual money to receive those advertisements, we don't get our internet bandwidth for free. We're not freeloaders here, we're paying for this service. There is no entitlement attitude but we do want to get our money's wo
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Except that Netflix doesn't have a regional monopoly. They'll lose customers to some other video on demand service. Dumb move on their part.
I remember when... (Score:4, Insightful)
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The difference is I have options now (Score:3)
No (Score:5, Insightful)
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I could live with a post-show teaser... (Score:3, Interesting)
Re:I could live with a post-show teaser... (Score:4, Insightful)
And my axe. Get off it also.
Re:I could live with a post-show teaser... (Score:4, Insightful)
Somewhat ironic that my first memory of "freedom".is being locked in a large padded room with 100 kids and John Wayne. Still, it worked out great from a social POV, everyone shopped on Saturday morning because the shops were closed Saturday afternoon and all day Sunday, so after "shopping with the kids", the kids got to burn off their energy and mum and dad got a quiet afternoon to restore theirs.
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It's why once you start going to Alamo, you can't watch movies anywhere else. There are still cartoons and funny clips before the movie, no commercials, zero policy on noise and phones...
And, of course, great selection of beer and food.
What about product placement ads? (Score:2, Insightful)
To claim Netflix doesn't advertise omits a very background, but present form of advertising. It's called product placement, and it's where instead of buying some generic Cola or use a generic computer, or random cellphone, they clearly show it's a Coca-Cola, or an Apple iMac or a Samsung. If you ever wonder why they show closeups of a phone's screen or something, it's usually to show the logo for a second or two. Normally they'd just have the actor say it out loud (oh look, a call from Dad, etc), but if it'
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This definitely happens in Netflix originals, although I'd say it's no more than shows on other networks.
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I think there was an entire season of Bones with scenes where they talked about the features of the car. Normally car rides on TV are for explanations or mundane problem solving sessions, but this was just cringe worthy. It went from background TV to never being watched again...
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Google Play, Netflix (Score:5, Insightful)
Google Play placed ads at the beginning of Archer episodes. It pissed by off considerably. I pay good money to NOT see commercials. Being force-fed ads when I paid for something (a movie ticket, a Google Play video, etc.) is about the surest way to get me to stop paying you money.
Seriously, fuck you Google. And if you do this, fuck you Netflix too.
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There will be advertisments, for some (Score:2)
You can bet that there is an audience, certain type of clients, who would be very interesting to certain advertisers. Many sales departments are after the top strata of the society and their disposable income.
You can bet that if someone in a household with the income of $500K or more is watching a lot of netflix movies, then the revenues from advertisers would probably be more than enough to pay subscription fee and Netflix would probably even make a tidy profit.
Quite frankly, I am surprised that they have
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The high-income households are just going to get pay-per-view in HD. The goal for Netflix/Amazon is to have as much content as possible available, as soon as possible for newer items, and a huge past collection.
The online services could destroy Redbox if it could pay for earlier access to new content. All it takes is money, probably on a per-movie basis at first, and after other contractual isses expire or are otherwise mitigated.
I would pay $10 at home for a HD version of a movie 2-4 weeks after theatric
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If you want stuff ASAP after release, Amazon's option to buy digital movies is pretty hard to beat. The business model is completely antithetical to what everyone on Slashdot likes, and it's pricey, but if speed is your absolute only criteria...it wins. Publishers allow sales before they allow rentals. (If it wasn't so expensive, they wouldn't let it go on sale so early, because it cannibalizes box office figures.)
Not Netflix first mistake (Score:2)
Better Be Able to Skip (Score:2)
We had better be able to skip these or NetFlix is in the trash.
Just in case this isn't very clear: (Score:5, Informative)
We will HAPPILY PAY MORE MONEY if you explain your circumstances.
We do not want to watch ads. Full up.
Thank you.
Sincerely,
The Internet.
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We will HAPPILY PAY MORE MONEY
You will be paying more money anyway.
.
The streaming prices are currently being kept low to build the customer base and lure people away from cable TV. Once a critical mass of streaming customers is reached, the content providers will begin raising the prices they charge to the streaming companies.
The content providers have done a similar thing with cable TV (causing most of the monthly price increases). It worked for them with cable TV, they will try it again with streaming.
Netflix is just trying to
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How exactly does this work? (Score:2)
Of course, I still wouldn't see them, since I rip them before watching specifically to remove the ads and "unskippable" bullshit, but...
Oh! Wait - This only affects people already happily paying for a lower qual*BUFFERING*ity product. Never mind, then - Carry on with your paid inferior YouTube clone.
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You should really talk to someone about your connection problems. Can't say I ever have buffering issues on Netflix. The video quality might not be blu-ray, but I'm not watching in a home theater, either.
Netflix Is Experimenting With Advertising (Score:4, Insightful)
Bye Netflix. It was fun while it lasted.
Netflix is turning into Network (Score:2)
So the big 3 (CBS, ABC, NBC) pretty much ruled the airwaves for years through this model.
Who's to say netflix isn't offering a free, commercial laden version of their programming? Free with ads, $10@mo without.
The reason why I left DVDs (Score:2)
.
Netflix is becoming part of the problem, not part of the solution.
"We are not planning to" != "We do not intend to" (Score:5, Interesting)
April fools? (Score:2)
No
No
No
No
No
No
No
and a big fat No.
Does Netflix want a competitor to wipe them out? Cause this is how you get a competitor to wipe you out!
HBO (Score:2)
I remember the 80s when the sales pitch for HBO was uninterrupted, uncut movies and no advertisements. Then somehow, "pay TV" also became filled with advertisements as well, even though you were still paying for it.
Don't push your luck (Score:3)
The quickest way to go bankrupt would be to screw over your customer base.
Everyone using Netflix does so because we've had it with the bullshit dished out by the big players. ( cable, satellite, uverse, etc )
We don't want the GD ads. Why is this so difficult to grasp ? The whole POINT of paying for content is so we don't get harassed with advertising every ten fucking minutes. It's so bad we now go out of our way to avoid or actively filter it. That alone should tell you something.
Believe me when I say your bandwidth / peering problems will go away almost overnight when you start putting in ads because you'll probably set a world record for customers lost in shortest amount of time.
Don't say we didn't warn you. . .
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I disagree. If it's for your own stuff, it's more of a trailer. Yes, there is the potential for a slippery slope - as seen by, well, trailers. Still, I don't mind trailers, and I don't mind this, either, as long as it's not obtrusive - i.e. in addition to not displaying a jillion car ads, like the reason I hardly ever go to movie theaters anymore, I also hope they don't play the *same ad over and over again*, like the reason I've started to have youtube ads, which I didn't mind quite as much originally. Hop
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Since you don't mind it, you can go ahead and watch them on your own time without ruining my experience.
I'm not interested. I have netflix so I don't have to watch ads. Looks like I'll be abandoning that type of entertainment entirely at some point...
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I disagree. If it's for your own stuff, it's more of a trailer.
A trailer is simply and ad for some other movie/show than what I'm currently watching.
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Advertising always worms its way into everything.
AC
A pox on both Netflix and the advertiser's houses, they have made worms meat of us.