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Transportation United States

Uber's 'Hell' Program Tracked and Targeted Lyft Drivers (engadget.com) 145

In its quest to ensure Lyft remains in second place, Uber reportedly ran a program that exploited a vulnerability in its rival's system. From a report: According to The Information, the ride-hailing company's covert software-based program called "Hell" spied on its staunchest competitor's drivers from 2014 to early 2016. It's called Hell, because it served as the counterpart to "God View" or "Heaven," Uber's in-company app that tracked its own drivers and passengers. Unlike God View, which was widely available to corporate employees, only top executives along with select data scientists and personnel knew about Hell. The program apparently started when Uber decided to create fake Lyft rider accounts and fooled its rival's system into thinking they were in various locations around the city. Those fake riders were positioned in a grid to give Uber the entire view of a city and all of Lyft's drivers within it. As a result, the company can see info on up to eight of its competitor's nearest drivers per fake rider.
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Uber's 'Hell' Program Tracked and Targeted Lyft Drivers

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  • by toonces33 ( 841696 ) on Thursday April 13, 2017 @09:58AM (#54228331)

    Not me..

    • by Anonymous Coward

      Uber should change its name to Evil Corp.

      • Mom's Friendly Taxi Company

      • Both Microsoft and Google are both going "Why the fuck are we not doing this?"

    • by Penguinisto ( 415985 ) on Thursday April 13, 2017 @10:13AM (#54228429) Journal

      Is anyone going to be surprised by the massive lawsuit that Lyft is about to launch? Not me either.

      It does lead me to wonder, though, if Uber is actually charged with a crime (because Lord knows if some random kid did it, the FBI would be kicking his basement door in right about now...)

      • by redmid17 ( 1217076 ) on Thursday April 13, 2017 @10:25AM (#54228491)
        What exactly is Lyft going to sue them for? Breach of rider contract/TOS? How is that going to be massive?

        https://www.lyft.com/terms [lyft.com]

        Now there is some stuff in there that Uber definitely/probably violated (eg 9a, 9l). I'm not really seeing how they are directly affecting Lyft's bottom line. They see how the cars and drivers react, most likely comparing that to their own driver behavior, but that's something that I'd expect Uber to be researching anyway. Google most certainly is figuring out how people use Bing and other search engines or how people use Apple maps vs Google maps.
        • by pak9rabid ( 1011935 ) on Thursday April 13, 2017 @10:49AM (#54228669)
          How about good 'ol fashioned computer fraud?
          • I'd say good luck
          • by Anonymous Coward

            How about good 'ol fashioned computer fraud?

            https://en.wikipedia.org/wiki/Tortious_interference

            • by hey! ( 33014 )

              I'd think tortious interference is a slam dunk, but don't forget the Computer Fraud and Abuse Act. Case law is apparently mixed on this; simply creating phony accounts isn't sufficient, but there have been convictions under CFAA for obtaining information about a company's network and operations through a web server (e.g. the AT&T iPad email leak).

        • by nomadic ( 141991 )
          Most states have causes of action for unfair competition, precisely in order to capture behavior that's terrible but of which there's no specific law covering. Not sure if this would be covered, but it would be interesting to see.
          • Can you cite one of these laws that makes behavior illegal without specifying what that behavior is?

            • by Marful ( 861873 )
              Computer Fraud and Abuse act. The illegal access to a computer.
            • by nomadic ( 141991 )
              Sure: Florida Stat. 501.204
              "Unfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts or practices in the conduct of any trade or commerce are hereby declared unlawful."
              https://www.flsenate.gov/Laws/... [flsenate.gov]

              The definitions section of the statute lists what practices "may" be considered violative of the law (and the ones listed are extremely broad), but it does not restrict them to the ones listed.
        • by Actually, I do RTFA ( 1058596 ) on Thursday April 13, 2017 @12:02PM (#54229185)

          What exactly is Lyft going to sue them for?

          Tortious interference? Computer Fraud and Abuse? Breach of Contract?

        • Hmm... I think TFA already said what Uber did with the data the collected from their fake rider account...

          While keeping an eye on its rivals' cars, though, Uber noticed that Lyft's drivers are identified by special numbered IDs that never change like its own tokens do. That allowed the team running Hell to learn of each driver's habits, which, in turn, helped them to figure out which drivers practice "double-apping." In other words, they used the data they gathered to pinpoint the Lyft drivers that drove for them, as well.

          Travis Kalanick and his select employees then executed a plan meant to entice double-appers to drive exclusively for them. First, the Hell program would send more riders to double-appers than to those who drove solely for Uber. Then, the company would give them special bonuses for meeting a certain number of rides per week. Considering the program's data revealed that 60 percent of Lyft's drivers were double-apping, Uber ended up doling out tens of millions of dollars a week in bonuses. Clearly, loyalty didn't pay for those who stuck with Uber those years.

        • Corporate espionage

        • They were deliberately poaching drivers (or trying to, at the very least). Since they bent rules in order to do that, they are probably going to end up in court.

          If they hurt Lyft's business by distracting or poaching drivers, that's pretty much the definition of tortious interference.

          Without the details and a team of lawyers, it's impossible to say that Uber broke the law. But it certainly sounds that way, their supposed motive seems rather straightforward and reasonable.

        • The bizarre thing here is that most drivers work for *both* services.
  • by known_coward_69 ( 4151743 ) on Thursday April 13, 2017 @09:59AM (#54228337)

    Instead of working only on expanding their footprint it seems they spent most of their money on ridiculous research and paying off drivers?

    • Uber has always been just on the edge of legality. The research let them stay ahead of that edge. There's been a dozen "It's Uber for X" businesses that shut down while only Uber & Lyft remain (I don't count Fivver since they seem to be operating mostly overseas and relying on the complexities of international jurisdiction to shield them).

      Uber has been flouting labor, insurance and safety laws since day one. The real technical miracle isn't their dispatch system but the software that lets them stay
  • Fascinating names... (Score:5, Interesting)

    by __aaclcg7560 ( 824291 ) on Thursday April 13, 2017 @10:08AM (#54228397)
    You can tell a lot about a company startup culture from the way they name things. Google's system for pushing software to the workstations is called "Pussy Galore". Facebook has a conference room called "WTF BBQ".
    • Re: (Score:1, Insightful)

      by Anonymous Coward

      You do realize that Google's system was named for a character in a James Bond novel (and movie), don't you?

      • You do realize that Google's system was named for a character in a James Bond novel (and movie), don't you?

        That's not how the training manager explained it to us in 2008. It was used as an example of a project name that shouldn't be used because of the sexual connotations.

        • Which is why Ian Fleming used the name.

      • Re: (Score:3, Insightful)

        by Anonymous Coward

        Oh come on..Surely you're not that dumb. They picked it because it was "edgy".

        "This room is named FuckYourMamaInTheButt! Don't worry about i, though, it's named after a movie reference from the 90's"

      • You do realize the women antagonists have provocative names, right? Its inappropriate for corporate culture.
  • What I want to know is, how much horrible, antisocial, and plain illegal shit does a company have to do, before it gets shut down?
  • Or not, because the Computer Fraud and Abuse Act of 1986 applies mainly to financial and government systems and doesn't necessarily apply to just any old computer system. Maybe Lyft could argue that they engage in interstate commerce and perform transactions in both directions (from customers and to drivers) that they are covered, but probably only the specific computers involved in that are covered. It's not clear that creating accounts that violate terms of use is Abuse.

    I wonder if Uber asked a lawyer bef

    • https://www.eff.org/issues/cfa... [eff.org] "Creative prosecutors have taken advantage of this confusion to bring criminal charges that aren't really about hacking a computer, but instead target other behavior prosecutors dislike. For example, in cases like United States v. Drew and United States v. Nosal the government claimed that violating a private agreement or corporate policy amounts to a CFAA violation. "
      • I keep forgetting that the law is applied in whatever way is most convenient for prosecutors.

        Theoretically there are appeals, but most individuals don't have resources to even file a brief/petition, and likely it would repeated multiple times as the state courts are likely to deny appeals. I can only imagine a lawyer will charge quite a bit to file a writ of habeas corpus with a federal court.

        Organizations like EFF and ACLU are good because they can get lawyers to work on interesting cases that a defendant

  • Every Uber I've ridden in also had a Lyft sticker in the window and vice versa. The overlap between the two groups seems sufficient that a separate app that requires strategically placing fake riders is massively redundant.
    • I've seen Silicon Valley taxi cabs with Uber and Lyft stickers on them.
    • by Anonymous Coward

      Don't the drivers just use uber to build up their own client list? Then just drop uber and take 100% of $$$ home. I guess you'd have to manage your clients to stay in their forethoughts but that's what I'd do.

  • Its just a steady stream of seriously questionable actions by Uber. Is it a company or a fraternity?

    I've never had a bad experience with an Uber driver. Its a shame they have to work for such sh*tty organization.
  • So Uber had / has a program that allows them to see publically available information on the Intertubes about their competitor? Shocked. I'm shocked.

  • Talk To The Drivers (Score:5, Interesting)

    by Kozar_The_Malignant ( 738483 ) on Thursday April 13, 2017 @11:57AM (#54229155)
    When I started using these rides, I talked to the drivers about how they liked their job. All of them that had driven for both preferred working for Lyft. Universally, they said that it was easier to make more money working for Lyft. As a consequence, I only use Lyft now. From the passengers point of view there is little difference in cost.
    • by LVSlushdat ( 854194 ) on Thursday April 13, 2017 @12:29PM (#54229371)

      Yup... The only time I've done a rideshare was last October when my flight was late landing and I didn't want to wake the wife up. I spent a few moments deciding on which one to install and chose Lyft, as even back then Uber was pulling weird shit.. I installed the app and created an account and had a ride home in less than 10 minutes with this really nice (and cute) recent Russian immigrant in her Nissan Altima. Got home, the app detected that we were at my destination, the app showed me the fare and would I like to leave a tip.. I left the lady a nice $5 tip for a $14 fare. Later I checked what a taxi would have cost me for the same trip... (shudder) close to $50 WITHout a tip... Yeah.. Lyft is OK with me.. FUCK Uber and their endless bullshit...

    • From the passengers point of view there is little difference in cost.

      Of course there isn't -- Lyft has to price-match to remain competitive. The real question is whether it's able to sustain its operations over the long haul while charging fares similar to Uber's yet paying drivers more.

      The tea leaves of both companies' 2016 financials confirm what should be obvious: Uber appears to be on track to lose ~$3 billion on close to $20 billion in revenue. Lyft, on the other hand, appears to have lost $600 million on $700 million in revenue. In other words, Uber spent somewhere

      • by hey! ( 33014 )

        Well, sustainability is always the key, but it's not simple: there's more than one way to do it, there's also more than one way to screw it up. Losing control of expenses is a sure way to sink your company, but unwise penny pinching can also sink your business.

        Presumably Lyft has a business plan which envisions when and how its investors get their money back. The static numbers may look bad, but they may be supposed to look bad at this point. The key point is that revenue is still increasing rapidly; if t

  • Uber's run by a bunch of flaming assholes.
    Water is also wet.
    Fire burns flammable things.
  • Lyft may or may not have much standing regarding this, and it may not be worth pursuing for them.

    The people who definitely do have standing are the ones who were definitely hurt and can likely prove it using Uber's records: the drivers who weren't driving for Lyft as well and who therefore got fewer rides and no bonuses. THOSE are the people who can go after Uber with a class-action suit attempting to get the earnings that they were denied through Uber's actions.

    As for Uber vs Lyft, I suspect that there are
  • Any legal action might be a tough sell. Both Uber and Lyft try to say that they are simply a bulletin board (a very modern one) that pairs riders and drivers. If you are a bulletin board, you cannot get angry at anybody coming over to look at your board and see what's going on, even if they are a competitor. It is public information after all.

  • Is it me, or does that sound like criminal activity?
  • Now I'm really, REALLY glad they didn't offer me a position. I probably would have taken it and then I'd have had to deal with the fact that I was working for a shitbag company, famous for their complete lack of ethics or morals or decency. I would not have liked that.

    So yeah, I'm glad the recruiter I worked with decided that, for whatever reason, I wasn't a good fit there. I feel like I should send him a "thank you" card.

  • Let me see:

    * Fraudulent procurement of rides with no intention to board, provoking wasted expenses on fuel and denial of opportunity to service true fare paying riders
    * Possible violation of Lyft's terms of service

    Question, did Uber do anything else wrong against Lyft?

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