YouTube Creators Are Turning the Site Into a Podcast Network (theverge.com) 25
Several popular YouTubers -- including including Logan Paul, Marques Brownlee, and Emma Chamberlain -- have launched podcasts in the last year, "proving YouTube is a bonafide podcast network," writes Alex Castro via The Verge. "They're all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they've become incredibly popular." From the report: These creators have figured out how to make podcasts work on a platform that wasn't designed for them, leveraging YouTube's search algorithm to meet new audiences, make more money, and expand into a medium that's expected to grow rapidly in the coming years. Some of the top podcasts on YouTube are pulling in millions of views every few days or weeks. Top shows, like Ethan and Hila Klein's H3 Podcast or Joe Rogan's Joe Rogan Experience, have dedicated audiences who use YouTube notifications as an RSS feed, letting them know when a new episode is available to watch. While the podcasts are also distributed via Spotify and Apple Podcasts, YouTube acts as a first stop.
To reach even bigger audiences, YouTubers have figured out that they can break their show into pieces and spread it across multiple channels. H3 Podcast, Cody Ko and Noel Miller's Tiny Meat Gang, and The Joe Rogan Experience run as full-length episodes on their main podcast channel, but those episodes are then broken down into tiny individual cuts. These cuts, often referred to as clips or highlights, exist on a completely separate channel. They're also arguably more important when it comes to using YouTube as a way to grow the podcast. The H3 Podcast uses one of the most popular takes on the "YouTube podcast" format. Ethan and Hila Klein have three channels: H3H3 Productions (6 million subscribers), H3 Podcast (2 million subscribers), and H3 Podcast Highlights (1.3 million subscribers). The main channel is used for longer commentary pieces, special collaborations, and comedic sketches, but the latter two are solely dedicated to the podcast. Creating a separate channel for clips lets podcasters take advantage of YouTube's recommendation algorithm, which surfaces content on specific subjects a viewer is already interested in.
To reach even bigger audiences, YouTubers have figured out that they can break their show into pieces and spread it across multiple channels. H3 Podcast, Cody Ko and Noel Miller's Tiny Meat Gang, and The Joe Rogan Experience run as full-length episodes on their main podcast channel, but those episodes are then broken down into tiny individual cuts. These cuts, often referred to as clips or highlights, exist on a completely separate channel. They're also arguably more important when it comes to using YouTube as a way to grow the podcast. The H3 Podcast uses one of the most popular takes on the "YouTube podcast" format. Ethan and Hila Klein have three channels: H3H3 Productions (6 million subscribers), H3 Podcast (2 million subscribers), and H3 Podcast Highlights (1.3 million subscribers). The main channel is used for longer commentary pieces, special collaborations, and comedic sketches, but the latter two are solely dedicated to the podcast. Creating a separate channel for clips lets podcasters take advantage of YouTube's recommendation algorithm, which surfaces content on specific subjects a viewer is already interested in.
For id Software fans.., (Score:2)
People figure out exposure, news at 11. (Score:2)
ESPN now also has their gaggle of channels too.
not for me thanks (Score:1)
Re: (Score:1)
Re: (Score:2)
Wrong site. If you wanted scripted and edited video, you want something like Vimeo that promots film making. YouTube is more about random videos being tossed up. Some of them can have high quality production values behind them, others are just unscripted t
What's special about podcasts? (Score:3)
To the extent YouTube has a constructive purpose, this is exactly what YouTube was always supposed to be. And there's not a lot of difference between a audio monologue/dialogue versus an audio-visual monologue/dialogue. What makes good content is ideas and information; sometimes visuals are essential but often they're merely embellishments.
Except cat videos; those are about the visuals.
Re: (Score:2)
The issue they face is that YouTube's recommendation and discovery algos favour videos with movement and where specific objects are visible. They have a machine vision system that can actually spot various objects, animals, corporate logos, OCR any text etc.
So if your "video" is just a black screen with audio track it's not going to get much exposure. One option is to film the studio, but that doesn't tickle the algos very much. Many of them try to get around it by using other means to build their audiences
Not the creators (Score:3)
Its become easier to sell a coffee mug that nobody actually needs than to get a penny out of google.
Lovely (Score:2)
Well this sounds like total crap for the consumers. Having content broken into pieces and spread across different channels? Oh yeah, very convenient! How about playing just the audio from Youtube with your device in your pocket? Oh that requires Youtube Premium which is $12 a month. How about using extra bandwidth for an entire video stream when all you really want is the audio? Oh that's great for mobile data caps.
Everything about this sucks for consumers.
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Well this sounds like total crap for the consumers. Having content broken into pieces and spread across different channels? Oh yeah, very convenient!
Most podcasters have two channels, one for the full-length podcast/video and the other for various video clips. With YouTube being the second largest search engine after Google, those short clips are easier to find than scrubbing through a one- to three-hour video.
How about playing just the audio from Youtube with your device in your pocket? Oh that requires Youtube Premium which is $12 a month. How about using extra bandwidth for an entire video stream when all you really want is the audio? Oh that's great for mobile data caps.
Or you could download a podcast app, subscribe to the podcast for FREE, and listen to the audio without busting your caps.
Everything about this sucks for consumers.
Free video. Free audio. No free beer.
surfaces content (Score:1)
Turn youtube into a what? (Score:3)
.
youtube is a general purpose network. It can, and will, be used in many different ways.
Like and subscribe (Score:2)
Makes sense (Score:2)
I could either make a video with some production values, edit it carefully to remove all the erhms and umms, make it snappy and to the point, end up with a video that's like 8 minutes long and can't do more than an ad in it.
Or I could be sloppy, give a fuck about editing, let the drivel and stuttering in, make it 20 minutes long and plaster it with ads.
Which will I do, considering that 99% of the people don't give a fuck?
Re: (Score:2)
You know, I know, but 99% of the internet users don't. Or else YouTube wouldn't work anymore and start acting against it.
So hush, I want to continue enjoying my ad-free entertainment!
How is this a story? (Score:2)
Seriously you have people rip music from vinyl and upload it to YouTube. So having a podcast is no big deal.