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The Almighty Buck Software

DoorDash Is Hiking Customer Fees To Pay For a Law It Helped Write (vice.com) 73

An anonymous reader quotes a report from Motherboard: In the months since a coalition of app-based gig companies successfully passed Prop 22 in California, exempting themselves from reclassifying their workers as employees, DoorDash has been silently passing costs onto consumers. The company-funded Yes on Prop 22 campaign claimed that not passing the ballot initiative would result in higher prices for consumers, and in early December, news first broke that gig companies would be charging more anyway to cover the cost of benefits promised in Prop 22 such as a healthcare stipend and a minimum pay guarantee. It's also not clear whether these new benefits warrant price hikes as an October 2019 study by the Berkeley Labor Center of Proposition 22 found that driver pay would come out to $5.64 an hour. Nonetheless, companies in the coalition signaled they'd have to pass costs onto consumers instead of absorbing them into their already unprofitable enterprises.

Now, DoorDash is raising its service fee to 15 percent in California, which according to an in-app description "helps us operate DoorDash & provide a minimum pay guarantee to California Dashers. Service fees are, according to DoorDash, also calibrated by market demand and Motherboard has seen receipts where the service fee jumped as high as 21 percent. A DoorDash spokesperson told Motherboard that the company is raising fee percentages for orders in California to cover Prop 22 and is keeping a close eye on the impact of these various price hikes and fee increases, adjusting them when necessary. It's important to remember, however, that for DoorDash and other companies, that usually means when a policy is affecting the gig economy's schemes to realize previously illegal profits.

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DoorDash Is Hiking Customer Fees To Pay For a Law It Helped Write

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  • by ShanghaiBill ( 739463 ) on Friday January 08, 2021 @05:24PM (#60912454)

    Companies price their products to maximize profits, not to "cover costs".

    DoorDash is raising prices because they believe the market will accept the higher price.

    • Is door dash even profitable at this point? I thought a lot of those companies are still unprofitable to "capture marketshare / gain traction"?

      Maybe they meant classifying employees would increase costs even more? I mean, there are new benefits the drivers get that are not free. Unless those costs were already greater than their profits, they would have to increase costs to make the money come from *SOMEWHERE*.. right?
      • by phalse phace ( 454635 ) on Friday January 08, 2021 @05:46PM (#60912542)

        Is door dash even profitable at this point?

        They've never had a full year profit. They did have one profitable quarter ($23 million in second quarter of 2020) though.

        • Thanks for this... Goes to show, the law needed the companies to spend more, driving their operations cashflow lower, ergo... prices had to come up. The great part of the law is it applies to all gig companies, so if someone can provide the law-mandated benefits to drivers at a lower cost to the consumer, great!
      • they would have to increase costs to make the money come from *SOMEWHERE*.. right?

        If they could make more money at the higher price, they would already be doing it.

        Companies are usually free to charge whatever they want. They don't need an excuse to justify a price increase.

        One way to gauge the expected response to a price increase is to measure "dwell time" on the checkout page. If customers select their items and then quickly click through the checkout process, that indicates they aren't paying much attention to delivery charges. If there is a long pause on the checkout page, they m

    • It's funny how people think that businesses exist to simply break even. Businesses are run by people and most people's goal (whether working as an employee or owner) is not to make enough to just barely get by.

      • What is this, dark art you speak of? Profit!? Sounds evil. Sounds like capitalism! EVIL!!! Evil!!!! I want everyone to work to provide me with what I want for free... oh wait
    • by RightSaidFred99 ( 874576 ) on Friday January 08, 2021 @05:47PM (#60912550)

      Exactly. Sometimes I'm baffled by the way people think about things. Would people also be shocked to know that customers pay a) corporate income taxes and b) tariffs?

      Businesses have revenue and expenditures. When expenditures go up and the market allows, prices go up to compensate. Same with increases to minimum wage, etc... The only time they don't go up is when competition or other market forces don't allow it.

      Now, I can hear the real genius in the back already "but, but if the market would have borne those hikes why didn't they do it before, derp?". Well, Jimmy, because competition. But when your competition is also hit with the same costs then prices go up - no explicit price-fixing necessary!

      Of fucking course costs will go up with prop22, what kind of rabble rousing nonsense is this article title?

      • If market forces dont allow prices to rise, and the costs exceed the then-current prices, you end up in negative cashflow from operations which is pretty bad. Too many quarters of this will sink a company (unless investors come in to fund the losses for some future gain they perceive, such as upcoming market dynamics changing or leveraging the product or service to amplify gains elsewhere).
        • by tlhIngan ( 30335 )

          If market forces dont allow prices to rise, and the costs exceed the then-current prices, you end up in negative cashflow from operations which is pretty bad. Too many quarters of this will sink a company (unless investors come in to fund the losses for some future gain they perceive, such as upcoming market dynamics changing or leveraging the product or service to amplify gains elsewhere).

          There are two reasons. One of them is a problem, the other isn't.

          First reason - if the price cannot rise, it's because

    • Companies price their products to maximize profits, not to "cover costs".

      When costs rise, you maintain current profits by raising prices to cover costs. Companies do both all the time.

      Companies need a certain amount of profit to exist; otherwise they will fold. You also need a certain level of profits to cover unexpected costs, you need to have some kind of cash reserve on hand.

      This is all common sense...

    • by galabar ( 518411 )
      You can imagine two companies competing with each other. Each will attempt to source the best product at the lowest price, get the best employees, and all-around out-compete their opponents. They will lower prices, if they can. If the government steps in and makes a particular price mandatory, there is no competing there. Both companies must absorbe the cost. They've already set their prices competitively. Now, they must raises prices in order to not go out of business. Whether the customer accepts th
      • Each will attempt to source the best product at the lowest price

        It's not about price so much as it's about value, value of course being in the eye of the beholder. For example, when choosing between two things, one costs $5 each and the other costs $6 each, they'll choose the $6 one if they perceive it to be worth twice as much to either them, their customers, their shareholders, etc.

        • by galabar ( 518411 )
          My point was that if the government adds $1 because of regulation, the prices become $6 and $7. There is no room for the company to optimize the $1 in government regulation that the entire industry is hit with.
    • DoorDash execs sound quite tasty.

      I eat ALL the rich

  • by war4peace ( 1628283 ) on Friday January 08, 2021 @05:25PM (#60912456)

    Salaries (or what passes as salaries) go up, costs go up, price goes up too.
    Or maybe, since it's almost midnight here, I'm too tired and missing something.

    • Eventually it will hit a 'percentage' that people will decide they won't pay and instead just go get it themselves, and these self-inserting middlemen's entire business model goes down in flames.

      -As it should be.
      • Eventually it will hit a 'percentage' that people will decide they won't pay and instead just go get it themselves, and these self-inserting middlemen's entire business model goes down in flames.

          -As it should be.

        Along with the people that do make money working for DoorDash.

        • If the corporate employees dont deserve to make money, why do the drivers? Cant we just cut down their income or benefits? Oh wait....
      • by galabar ( 518411 )
        The middleman here is offering a valuable service, especially in these Covid times. If the business goes away, a service that folks want will go away. Now, I have no problem with a company or sector of the economy folding because they make something that consumers don't want. However, I do have a problem when the government comes in to legislate businesses out of existence. In this case, it seems that Californians were pretty clear with they preference on prop22. I'm betting those companies are now kicki
      • by dryeo ( 100693 )

        Or the restaurants will do delivery themselves. Most of them really aren't happy with the delivery services.

  • Prop 22 was about giving employees choice, not about how much we love these companies. If said companies aren't providing a service you find valuable, stop using them and give the money to someone else.

    • by Whibla ( 210729 )

      Prop 22 was about giving employees choice...

      Really?

      I had been led to understand that Prop 22, a bill crafted and promoted by these 'gig' companies, was intended to remove employees' rights and protections, notably related to medical and other benefits, minimum rates of pay, and maximum hours worked.

      I can see how the last of these might be construed as 'limiting' employee choice but as to the rest I think I must be missing something...

  • by aaarrrgggh ( 9205 ) on Friday January 08, 2021 @05:45PM (#60912540)

    We bought $30 worth of Pizza the other week and ended up paying another $30 in delivery fees as we are 1/4 mile beyond the delivery perimeter done by the store. We won’t bother doing it again; the food is only really worth $30 on a good day. The good news is the delivery service is reliable and predictable, unlike Door Dash. I really can’t see how the value proposition exists for either the restaurant or the customer to continue this way.

    Restaurants would do well to pool delivery services based on origin themselves rather than farming it out. The challenge is organizing that delivery pool initially, but it isn’t that hard.

    • Totally agree with this. My wife got a $40 gift card from Door Dash and we ordered sushi to celebrate some other thing we had going on. The delivery and tip (mandatory) was $35; we still just basically paid for the Sushi. So the gift card, all it did was save us a 20 minute drive to go pick it up. What a rip-off; we told the gifter to just give us an Amex gift card next time instead.
    • by galabar ( 518411 )
      Your solution is a good one: don't do it again. Others might have a different solution.
    • by galabar ( 518411 )
      > Restaurants would do well to pool delivery services based on origin themselves rather than farming it out. The challenge is organizing that delivery pool initially, but it isn’t that hard. This is an interesting point. Every new regulation from government makes this more difficult. It will be much easier for large companies and entrenched players to follow new laws. However, it makes it very difficult for small groups starting out. So, this delivery pool would be much easier of the CA governm
      • I don’t think so; restaurants have employees already. Each one of (say) five restaurants provides one driver to the pool to serve (say) three different areas with delivery once every 20-30 minutes, with the extras filling in depending on flow. The restaurants contribute something back to the pool based on a percentage of revenue to be redistributed to make everybody whole.

        The key is simply that all restaurants are close together and are willing to work together. Compared to a 20% take off the top,

        • What you describe could be a violation of anti-trust law.

          There are many rules restricting collusion and cooperation by businesses in the same market.

  • by 93 Escort Wagon ( 326346 ) on Friday January 08, 2021 @06:00PM (#60912616)

    If I didn't already refuse to do business with these middleman-leeches, that is. Whenever we order food online (or over the phone), I drive to the restaurant and pick it up myself. Easy-peasy.

    It's not as if any of these places is very far away from my home.

    • by galabar ( 518411 )
      Uh, good for you, I guess?
    • Of course you drive to the restaurant. But I'm a person, not a car - in fact, I don't even own a car, so delivery services make sense, you know, for people... (How a vintage car ends up having internet and posting on Slashdot is a real mystery BTW...)
      • (How a vintage car ends up having internet and posting on Slashdot is a real mystery BTW...)

        AI, obviously!

        Haha, that may be the first time in history that anyone used the word "vintage" with respect to a Ford Escort. I expect most people would lean more towards "old junker".

        • by hawk ( 1151 )

          that's the difference between "vintage" and "classic"

          In this day and age, yugos and vegas are "vintage" . . .

  • by Anonymous Coward

    They randomly charged my card for almost $60 each at restaurants I never use twice in one week. I called my bank to dispute it, I didn't even have to tell them which charges it was, they already knew. Well, I had to tell them, but they said "thanks for confirming that", and when I asked how they already knew, the answer was that they had seen a ton of the same thing lately. They are an organized crime syndicate. So is Postmates and probably Uber too. They are likely all run by the same crime boss.

    Meanwhile

  • Its seems the new innovation today is simply parasite companies that add their fees on top of the real workers.
    • by galabar ( 518411 )
      What existed before these companies to deliver food (besides maybe pizza and Chinese)?
      • Food delivery is completely unnecessary. Please dont tell me about people who are immobile, there are better ways to care for them than supplying them take away.
        • by galabar ( 518411 )
          Almost everything besides grain and water is unnecessary. It isn't up to you to make those decisions for others.
          • Except you cant see the future. Being selfish today and destroying the earth with pollution and more isnt doing anyone any favours. Eatting home delivered food often means food that is terrible for ones health and will cause serious medical side effects in the near future. Next your going to tell me, forcing people to use toilets in public is also tyranical, but hey you are right people should shit anywhere they like, on planes, trains, the shop center floor, because we wouldnt want to stop their freedoms
            • His last sentence still applies, and I'm willing to bet you can't see the future either.

              • Maybe next tim eyou can try writing a sentence like an adult and actually address my point or share some knowedge instead of an incomplete vague sentence.
  • They didn't "want" this law. I am sure they would have been happy to pay the lowest amount anyone would agree to do the job for. The problem is that they were faced with an even more burdensome law that would have increased their costs even more to the point of putting them out of business. The are already losing investor money, so without this law they would probably have had to shut down.

    Fact is that until there is a high enough volume AND robots are able to do that job, it will cost a lot of money. As it

    • by nasch ( 598556 )

      It is sometimes possible to pick up multiple orders on a single trip - the system is set up to do that already. As you say it's a question of volume.

      they could have a system where some people get the meals from a restuarant and take it to a hub .. then from the hub someone else can deliver a bunch of meals to different houses/offices on their route.

      If you want to make sure everyone food is delivered late and cold, sure. You add a lot of overhead in terms of time by delivering to a hub and then waiting for a different driver to pick it up. Add to that that the more efficient it is in terms of labor, the worse it gets for the last customer on the route, as they have to wait for everyone else's meals to b

    • Once they have more customers and doordash is very common .. they could have a system where some people get the meals from a restuarant and take it to a hub ..

      Even better, just locate all the restaurants at the hub.

      DoorDash could set up a dozen kitchens in one building and then lease the kitchens out to the restaurants.

  • by renegade600 ( 204461 ) on Friday January 08, 2021 @07:57PM (#60913076)

    passing the fees on to the consumer means the consumer will pass it on to the delivery driver in the form of lower tips.

    • passing the fees on to the consumer means the consumer will pass it on to the delivery driver in the form of lower tips.

      If that were true, then waitstaff at expensive restaurants would receive lower tips.

      That is the opposite of reality.

      • by Dog-Cow ( 21281 )

        That's a non sequitur. People eating at an expensive restaurant expect to pay real money for both the food and the service. People ordering pizza don't.

  • The companies said that new laws would raise prices. New laws were passed and prices went up. What am I missing?
  • They are the same company that posts restaurant menus on their app without the restaurant's permission, and then charges the restaurant a 30% commission.
  • ... for public thievery, see what happens. Serves you effin right, you slavin' piece o' crap!

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