A new YouTube tool will let advertisers use Google's Gemini AI model to target ads to viewers when they're most engaged, reports CNBC: Peak Points has the potential to enable more impressions and a higher click-through rate on YouTube, a primary metric that determines how creators earn money on the video platform... Peak Points is currently in a pilot program and will be rolling out over the rest of the year.
The product "aims to benefit advertisers by using a tactic that aims to grab users' attention right when they're most invested in the content," reports TechCrunch: This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video. It's believed that when viewers experience heightened emotional states, it leads to better recall of the ads. However, viewers may find these interruptions frustrating, especially when they're deeply engaged in the emotional arc of a video and want the ad to be over quickly to resume watching.

In related news, YouTube announced another ad format that may be more appealing to users. The platform debuted a shoppable product feed where users can browse and purchase items during an ad.

"Researchers are seeking a breakthrough in technologies to tackle PFAS contamination," reports the Washington Post — including experiments with ultraviolet light, plasma and sound waves: "We're in a good spot," said Christopher Higgins, a professor of civil and environmental engineering at the Colorado School of Mines who researches PFAS. "There's a lot of things being tested. ... Around the world, everyone is trying to work on this topic...." PFAS destruction technologies are beginning to show potential. Some methods have been licensed by companies that are rolling out the systems in real-world settings. "There's been a lot of research happening over the past few years looking at advanced destruction technologies, and there's been a lot of improvements and advancements, and we're now starting to see some of them actually at scale," said Anna Reade [a senior scientist and director of PFAS advocacy at the Natural Resources Defense Council].

An approach known as supercritical water oxidation is one of the more developed technologies, Reade and other experts said. It involves heating and pressurizing water to a specific point that creates the ideal conditions to break every carbon fluorine bond, said Amy Dindal [a PFAS expert with Battelle, a science and technology nonprofit that has developed a PFAS destruction technology]. The process used in a patented technology created by Battelle produces carbon dioxide and a form of fluorine that can be quickly neutralized to become a harmless salt. "It's a complete destruction and mineralization technology, because we're actually breaking all of the carbon fluorine bonds," Dindal said, adding that the technology is "PFAS agnostic...."

Another promising approach using heat and pressure was developed by researchers at the Colorado School of Mines [and already licensed by a company in Washington]. Known as hydrothermal alkaline treatment, or HALT, it involves adding a low-cost chemical reagent such as sodium hydroxide to superheated liquid water.... A destruction method that harnesses ultraviolet light has also emerged as a contender [has licensed by a company in Michigan]. When UV light oxidizes an electron-generating compound, it produces a powerful electron that's very reactive and strong enough to break carbon fluorine bonds... Other technologies are experimenting with the use of plasma, which can generate reactive electrons to break down PFAS but tends to require a large amount of energy. Researchers are also experimenting with a process that uses sound waves. High-intensity sound waves create small bubbles in a water system or liquid waste stream, Higgins said. As those bubbles collapse, they can generate the high temperatures and pressure needed to degrade PFAS.
But "At the end of the day, not using these chemicals unless it's absolutely necessary is the actually most effective tool in our toolbox," Reade said.

In an exclusive interview with the BBC, AWS CEO Matt Garman said the UK must expand nuclear energy to meet the soaring electricity demands of AI-driven data centers. From the report: Amazon Web Services (AWS), which is part of the retail giant Amazon, plans to spend 8 billion pounds on new data centers in the UK over the next four years. Matt Garman, chief executive of AWS, told the BBC nuclear is a "great solution" to data centres' energy needs as "an excellent source of zero carbon, 24/7 power." AWS is the single largest corporate buyer of renewable energy in the world and has funded more than 40 renewable solar and wind farm projects in the UK.

The UK's 500 data centres currently consume 2.5% of all electricity in the UK, while Ireland's 80 hoover up 21% of the country's total power, with those numbers projected to hit 6% and 30% respectively by 2030. The body that runs the UK's power grid estimates that by 2050 data centers alone will use nearly as much energy as all industrial users consume today.

In an exclusive interview with the BBC, Matt Garman said that future energy needs were central to AWS planning process. "It's something we plan many years out," he said. "We invest ahead. I think the world is going to have to build new technologies. I believe nuclear is a big part of that particularly as we look 10 years out."

Boys and young men in the United States are experiencing declining outcomes in education, mental health, and transition to adulthood compared to their female counterparts, according to comprehensive data analyzed by researchers. High school graduation rates for boys stand at 83% versus 89% for girls, while college enrollment of recent male high school graduates has barely increased to 57% from 54% in 1960, compared to women's surge to 66% from 38% in the same period.

Mental health indicators show 28% of boys ages 3-17 have mental, emotional, behavioral or developmental problems versus 23% of girls. Male suicide rates for ages 15-24 have nearly doubled to 21 per 100,000 in 2023 from 11 in 1968. Labor force participation among men ages 25-54 has declined to 89% from 94% in 1975, while women's participation rose to 78% from 55%. Additionally, 19% of men ages 25-34 now live with parents, compared to 13% of women. "The contemporary American economy is not rewarding a lot of the characteristics associated with men and masculinity," said Robb Willer, professor of sociology at Stanford.

MIT said Friday it can no longer stand behind a widely circulated paper on AI written by a doctoral student in its economics program. The paper said that the introduction of an AI tool in a materials-science lab led to gains in new discoveries, but had more ambiguous effects on the scientists who used it. WSJ: MIT didn't name the student in its statement Friday, but it did name the paper. That paper, by Aidan Toner-Rodgers, was covered by The Wall Street Journal and other media outlets. In a press release, MIT said it "has no confidence in the provenance, reliability or validity of the data and has no confidence in the veracity of the research contained in the paper."

The university said the author of the paper is no longer at MIT. The paper said that after an AI tool was implemented at a large materials-science lab, researchers discovered significantly more materials -- a result that suggested that, in certain settings, AI could substantially improve worker productivity. But it also showed that most of the productivity gains went to scientists who were already highly effective, and that overall the AI tool made scientists less happy about their work.

Broadcom employees have had their personal data compromised following a September 2024 ransomware attack on Business Systems House (BSH).

The breach, claimed by the Russian-speaking El Dorado ransomware group, wasn't fully identified until December when stolen data appeared online, according to The Register. Broadcom only received details of affected employees on May 12, 2025. Compromised information potentially includes national ID numbers, financial account numbers, health insurance details, dates of birth, salary information, and contact details.

Five employee accounts were initially compromised, ultimately affecting 560 users. ADP has distanced itself from the incident, stating only "a small subset of ADP clients" in "certain countries in the Middle East" were affected.

Editor's note: This story was updated shortly after publication to correctly state that BSH is a business partner of payroll company ADP, and not a subsidiary of ADP as first reported.

Montana has enacted SB 282, becoming the first state to prohibit law enforcement from purchasing personal data they would otherwise need a warrant to obtain. The landmark legislation closes what privacy advocates call the "data broker loophole," which previously allowed police to buy geolocation data, electronic communications, and other sensitive information from third-party vendors without judicial oversight.

The new law specifically restricts government access to precise geolocation data, communications content, electronic funds transfers, and "sensitive data" including health status, religious affiliation, and biometric information. Police can still access this information through traditional means: warrants, investigative subpoenas, or device owner consent.

For the first time, the growth in China's clean power generation has caused the nation's carbon dioxide emissions to fall despite rapid power demand growth. From a report:The new analysis for Carbon Brief shows that China's emissions were down 1.6% year-on-year in the first quarter of 2025 and by 1% in the latest 12 months. Electricity supply from new wind, solar and nuclear capacity was enough to cut coal-power output even as demand surged, whereas previous falls were due to weak growth.

The analysis, based on official figures and commercial data, shows that China's CO2 emissions have now been stable, or falling, for more than a year. However, they remain only 1% below the latest peak, implying that any short-term jump could cause China's CO2 emissions to rise to a new record.

A Northeastern University student demanded her tuition money back after discovering her business professor was secretly using AI to create course materials. Ella Stapleton, who graduated this year, grew suspicious when she noticed telltale signs of AI generation in her professor's lecture notes, including a stray ChatGPT citation in the bibliography, recurring typos matching machine outputs, and images showing figures with extra limbs.

"He's telling us not to use it, and then he's using it himself," Stapleton told the New York Times. After filing a formal complaint with Northeastern's business school, Stapleton requested a tuition refund of about $8,000 for the course. The university ultimately rejected her claim. Professor Rick Arrowood acknowledged using ChatGPT, Perplexity AI, and presentation generator Gamma. "In hindsight, I wish I would have looked at it more closely," he said.

YouTube has suspended ad revenue for two additional channels -- Screen Trailers and Royal Trailer -- as part of an ongoing effort to combat fake movie trailers using AI-generated content. These channels, alternative accounts of previously demonetized Screen Culture and KH Studio, splice actual movie footage with AI-generated material, often accumulating millions of views.

The action follows a recent Deadline investigation revealing Hollywood studios had requested YouTube redirect revenue from these misleading videos. Despite losing monetization, Screen Culture, which has 1.42 million subscribers, continues uploading content including a recent "Trailer 2 concept" for James Gunn's upcoming Superman film.

An anonymous reader quotes a report from Ars Technica: On Thursday, Telegram announced it had removed two huge black markets estimated to have generated more than $35 billion since 2021 by serving cybercriminals and scammers. Blockchain research firm Elliptic told Reuters that the Chinese-language markets Xinbi Guarantee and Huione Guarantee together were far more lucrative than Silk Road, an illegal drug marketplace that the FBI notoriously seized in 2013, which was valued at about $3.4 billion. Both markets were forced offline on Tuesday, Elliptic reported, and already, Huione Guarantee has confirmed that its market will cease to operate entirely due to the Telegram removal.

The disruption of both markets will be "a big blow for online fraudsters," Elliptic confirmed, cutting them off from a dependable source for "stolen data, money laundering services, and telecoms infrastructure." [...] Elliptic reported that Telegram connected black markets with an audience of a billion users, noting that Telegram tried to remove several Huione Guarantee channels earlier this year, but "the marketplace was ready" with backups and remained online until this week. Wired suggested that Huione Guarantee "operated in plain sight" on Telegram for years. But Telegram suggested it just discovered it. Huione Guarantee is a subsidiary of Huione Group, which was recently sanctioned by the U.S. Treasury for supporting "criminal syndicates who have stolen billions of dollars from Americans." According to Reuters, that included allegedly laundering "at least $37 million in crypto from cyber heists by North Korea and $36 million of crypto from so-called 'pig butchering' scams."

School districts across the United States were woefully unprepared for ChatGPT's impact on education, according to thousands of pages of public records obtained by 404 Media. Documents from early 2023, the publication reports, show a "total crapshoot" in responses, with some state education departments admitting they hadn't considered ChatGPT's implications while others hired pro-AI consultants to train educators.

In California, when principals sought guidance, state officials responded that "unfortunately, the topic of ChatGPT has not come up in our circles." One California official admitted, "I have never heard of ChatGPT prior to your email." Meanwhile, Louisiana's education department circulated presentations suggesting AI "is like giving a computer a brain" and warning that "going back to writing essays - only in class - can hurt struggling learners."

Some administrators accepted the technology enthusiastically, with one Idaho curriculum head calling ChatGPT "AMAZING" and comparing resistance to early reactions against spell-check.

The Federal Trade Commission has postponed enforcement of its consumer-friendly "click to cancel" rule from May 14 to July 14, giving businesses two additional months to comply. The regulation requires companies to make subscription cancellations as straightforward as the sign-up process, prohibiting practices like forcing customers who subscribed online to navigate through chatbots or call centers to cancel.

The rule, established under former Democratic Chair Lina Khan, unsurprisingly has garnered support from consumer advocates while facing legal opposition from industry groups. A coalition including the U.S. Chamber of Commerce and organizations representing major telecom and media companies -- Charter Communications, Comcast, Disney Entertainment, and Warner Bros. Discovery -- has sued to block implementation, claiming the agency exceeded its authority.

Google has warned that the hacker group known as "Scattered Spider," which recently disrupted UK retailer Marks & Spencer, is now targeting U.S. retailers with aggressive and sophisticated cyberattacks. "U.S. retailers should take note. These actors are aggressive, creative, and particularly effective at circumventing mature security programs," John Hultquist, an analyst at Google's cybersecurity arm, said in an email sent on Wednesday. The Guardian reports: Scattered Spider is widely reported to have been behind the particularly disruptive hack at M&S, one of the best-known names in British business, whose online operations have been frozen since 25 April. It has a history of focusing on a single sector at a time and is likely to target retail for a while longer, Hultquist said. Just a day before Google's warning, M&S announced that some customer data had been accessed, but this did not include usable payment or card details, or any account passwords. The Guardian understands the details taken are names, addresses and order histories. M&S said personal information had been accessed because of the "sophisticated nature of the incident."

"Today, we are writing to customers informing them that due to the sophisticated nature of the incident, some of their personal customer data has been taken," the company said. Hackers from the Scattered Spider ecosystem have been behind a slew of disruptive break-ins on both sides of the Atlantic. In 2023, hackers tied to the group made headlines for hacking the casino operators MGM Resorts International and Caesars Entertainment. Law enforcement has struggled to get a handle on the Scattered Spider hacking groups, in part because of their amorphousness, the hackers' youth, and a lack of cooperation from cybercrime victims.

An anonymous reader quotes a report from ZDNet: Would you believe Microsoft has announced a new Linux distribution service for its Azure cloud service? You should. For many years, the most popular operating system on Azure has not been Windows Server, it's been Linux. Last time I checked, in 2024, Azure Linux Platforms Group Program Manager Jack Aboutboul told me that 60% of Azure Marketplace offerings and more than 60% of virtual machine cores use Linux. Those figures mean it's sensible for Microsoft to make it easier than ever for Linux distributors to release first-class Linux distros on Azure. The tech giant is taking this step, said Andrew Randall, principal manager for the Azure Core Linux product management team, by making "Azure Image Testing for Linux (AITL) available 'as a service' to distro publishers."

ATIL is built on Microsoft's Linux Integration Services Automation project (LISA). Microsoft's Linux Systems Group originally developed this initiative to validate Linux OS images. LISA is a Linux quality validation system with two parts: a test framework to drive test execution and a set of test suites to verify Linux distribution quality. LISA is now open-sourced under the MIT License. The system enables continuous testing of Linux images, covering a wide range of scenarios from kernel updates to complex cloud-native workloads. [...] Specifically, the ATIL service is designed to streamline the deployment, testing, and management of Linux images on Azure. The service builds on the company's internal expertise and open-source tools to provide:

- Curated, Azure-optimized, security-hardened Linux images
- Automated quality assurance and compliance testing for Linux distributions
- Seamless integration with Azure's cloud-native services and Kubernetes environments Krum Kashan, Microsoft Azure Linux Platforms Group program manager, said in a statement: "While numerous testing tools are available for validating Linux kernels, guest OS images, and user space packages across various cloud platforms, finding a comprehensive testing framework that addresses the entire platform stack remains a significant challenge. A robust framework is essential, one that seamlessly integrates with Azure's environment while providing coverage for major testing tools, such as LTP and kselftest, and covers critical areas like networking, storage, and specialized workloads, including Confidential VMs, HPC, and GPU scenarios. This unified testing framework is invaluable for developers, Linux distribution providers, and customers who build custom kernels and images."

Amazon's Audible is expanding its audiobook offerings by giving select publishers access to its AI-powered production tools that will let them more easily convert books into audiobooks with over 100 customizable AI voices to choose from. It will also launch an AI translation tool in beta later this year to help publishers translate and localize audiobooks into multiple languages, with both automated and human-assisted options. The Verge reports: Audible says its new AI narration technology leverages Amazon's advanced AI capabilities and will be made available to interested publishing partners in the coming months in one of two ways. For publishers wanting to be hands-off, an end-to-end service managed by Audible handles the "entire audiobook production process" right up to publication, while a self-service option will give publishers access to the same tools so they can independently direct the entire production process.

With both options, publishers are able to "choose from a quickly growing and improving selection of more than 100 AI-generated voices across English, Spanish, French, and Italian with multiple accent and dialect options, and will be able to access voice upgrades for their titles as our technology evolves," according to Amazon. [...] Publishers will also be able to review translations themselves or opt for a human review through Audible with a professional linguist.

The Department of Commerce officially rescinded the Biden administration's Artificial Intelligence Diffusion Rule on Tuesday, just days before its May 15 implementation date. The rule would have imposed first-ever export restrictions on U.S.-made AI chips to dozens of countries while tightening existing controls on China and Russia.

Instead of implementing blanket restrictions, the DOC signaled a shift toward direct country-by-country negotiations. The department released interim guidance reminding companies that using Huawei's Ascend AI chips anywhere violates U.S. export rules and warned about consequences of allowing U.S. chips to train AI models in China. Commerce Secretary for Industry and Security Jeffery Kessler criticized the previous administration's approach, calling it "ill-conceived and counterproductive."

Over 400 prominent UK media and arts figures -- including Paul McCartney, Elton John, and Ian McKellen -- have urged the prime minister to support an amendment to the Data Bill that would require AI companies to disclose which copyrighted works they use for training. The Register reports: The UK government proposes to allow exceptions to copyright rules in the case of text and data mining needed for AI training, with an opt-out option for content producers. "Government amendments requiring an economic impact assessment and reports on the feasibility of an 'opt-out' copyright regime and transparency requirements do not meet the moment, but simply leave creators open to years of copyright theft," the letter says.

The group -- which also includes Kate Bush, Robbie Williams, Tom Stoppard, and Russell T Davies -- said the amendments tabled for the Lords debate would create a requirement for AI firms to tell copyright owners which individual works they have ingested. "Copyright law is not broken, but you can't enforce the law if you can't see the crime taking place. Transparency requirements would make the risk of infringement too great for AI firms to continue to break the law," the letter states. Baroness Kidron, who proposed the amendment, said: "How AI is developed and who it benefits are two of the most important questions of our time. The UK creative industries reflect our national stories, drive tourism, create wealth for the nation, and provide 2.4 million jobs across our four nations. They must not be sacrificed to the interests of a handful of US tech companies." Baroness Kidron added: "The UK is in a unique position to take its place as a global player in the international AI supply chain, but to grasp that opportunity requires the transparency provided for in my amendments, which are essential to create a vibrant licensing market."

The letter was also signed by a number of media organizations, including the Financial Times, the Daily Mail, and the National Union of Journalists.

Ticketmaster will now show full ticket prices upfront -- fees included. "The company announced the 'All In Prices' initiative on Monday as part of its efforts to comply with the Federal Trade Commission's ban on junk fees, which goes into effect on May 12th," notes The Verge. From the report: Now, when you're shopping for tickets, Ticketmaster will display a ticket's full price, alongside a dropdown menu that you can select to see how much you're paying for the "Face Value" of a ticket and the service fee. You still won't see local taxes or delivery fees until checkout.

Ticketmaster says it has made some improvements to its queue as well, by offering real-time updates about ticket availability and when wait times are expected to last more than 30 minutes. It also allows customers to see exactly how many people are ahead of them in the queue.

The climate crisis is threatening the future of the world's most popular fruit, as almost two-thirds of banana-growing areas in Latin America and the Caribbean may no longer be suitable for growing the fruit by 2080, new research has found. From a report: Rising temperatures, extreme weather and climate-related pests are pummeling banana-growing countries such as Guatemala, Costa Rica and Colombia, reducing yields and devastating rural communities across the region, according to Christian Aid's new report, Going Bananas: How Climate Change Threatens the World's Favourite Fruit.

Bananas are the world's most consumed fruit -- and the fourth most important food crop globally, after wheat, rice and maize. About 80% of bananas grown globally are for local consumption, and more than 400 million people rely on the fruit for 15% to 27% of their daily calories.