
AdNauseam Browser Extension Quietly Clicks On Blocked Ads 285
New submitter stephenpeters writes The AdNauseam browser extension claims to click on each ad you have blocked with AdBlock in an attempt to obfuscate your browsing data. Officially launched mid November at the Digital Labour conference in New York, the authors hope this extension will register with advertisers as a protest against their pervasive monitoring of users online activities.
It will be interesting to see how automated ad click browser extensions will affect the online ad arms race. Especially as French publishers are currently planning to sue Eyeo GmbH, the publishers of Adblock. This might obfuscate the meaning of the clicks, but what if it just encourages the ad sellers to claim even higher click-through rates as a selling point?