Would Fonzie Sell You A Lexus? 181
Faux_Pseudo writes: "In an attempt to flood your field of vison with more advertising the NY Times (free reg)has an article on how "digital technology may be used for the first time to place "virtual" products in scenes of a syndicated television series." If you were taken aback by The Duke selling Coors beer you might want to unplug the TV now." This sort of digital manipulation isn't totally new, but it seems like what we've seen so far is just the tip of the reality-distortion iceberg. As xueexueg puts it, "With any luck we'll see Capt. Janeway ask the food replicator for a meal, and a personal pan pizza will materialize."
Fucking French Bastards (Score:1)
So what? TV networks work for advertisers... (Score:1)
...not for you. The business of a TV station is not to entertain viewers for free, but to sell viewers' time and attention to advertisers.
If you don't want to be a product, turn off the TV, get off your geek ass, and go do something--ANYTHING. Take a look at whitedot.org [whitedot.org] sometime.
Re:You'll watch my commercial and you'll LIKE it! (Score:1)
I like it. But it would only make sense for their SUV model [fueleconomy.gov]. Take my 14 mpg and like it, bitch!
Re:Connie Willis story "Remake" (Score:1)
Don't laugh. There's an organization in Indianapolis called CMG Worldwide, whose main business is buying up the rights to use the names and likenesses of dead celebrities. Their list of "clients" (that's what they call them!) include Duke Ellington, Frank Lloyd Wright, Glenn Miller, Buddy Holly, Mark Twain, James Dean and Marilyn Monroe. Picture a web page that is copyrighted by CMG and "The Estate Of Mark Twain"; that's what you get when you go to the official web site of the famous author who died in 1910!. And among their latest news, CMG is proud to "welcome Frank Zappa as its newest client". There's something morbid about the way they phrase their business relationship with the dead.
CMG's founder, Mark Roesler [markroesler.com], is credited on the website with having "establishing the rights of deceased personalities throughout the world and has been a pioneer in protecting intellectual property rights abroad".
Go to their about CMG worldwide [cmgww.com] page, and see if that doesn't chill your blood. To me, at least, this smacks of avarice that's extreme even for vultures. Wish I could get a gig representing clients who don't argue about their contracts or how much of the pie they're getting, and whose names and likenesses could conceivably pay all my expenses if I could lobby Congress hard enough to keep them trademarked forever.
I mean, come on. Even with the increasingly restrictive US copyright and trademark laws, Mark Twain should be in the public domain with his books. He's been dead for over 90 years, and his writings were in public domain before the latest extentions to the copyright laws a few years ago.
What an outrage (Score:3)
And I'm not going to stand for it. I'm going to write my congressman a letter. But I'll be taking an Amtrak train tonight to help a friend do some work on his house. I'll have to write the letter on my Palm Vx; it's portability and functionality are incredible. Of course, on the train I'll have plenty of tunes thanks to my Panasonic portable CD player with 40-second anti-skip technology! And I won't go hungry thanks to Snickers. Packed with peanuts, Snickers really satisfies.
Once I get there, the chores will be quick work, thanks to my new Black and Decker cordless screwdriver, the PowerDriver(tm). It's powered by the VersaPak(tm) system, so if it runs out of juice I can just pop in the spare battery pack.
Is this post your nightmare yet? I can keep going if you like!
Connie Willis story "Remake" (Score:2)
Funny thing is, there were endless lawsuits about copyrights. In the story, no Fred Astaire movie could be broadcast because of copyright disputes over the image of Fred Astaire.
Isn't that what we're coming to? Endless copyright fights over the images of famous people? Wouldn't it be hysterical if all the movie houses started snapping up the copyrights to all famous people-- MGM gets the image of George Washington, Universal gets the Sta Puft Marshmallow Man, etc.
Yeah. I'd have to laugh.
Better strategy (Score:1)
Won't paid product placements be miffed? (Score:2)
Excellent.... (Score:1)
(I really don't understand this compulsion to stick advertising everywhere - it can't possibly be improving life or the arts, and people seemed to generally get by fine without it for millenia. But I do know that I _hate_ advertising, and will consciously avoid it and filter it out no matter how good it is, how targeted towards me it is, whether or not it's actually useful for me, or if doing so harms someone. That it's advertising at all is enough to make me avoid it.)
Re:Excellent.... (Score:2)
Anyway, you're wrong. TV could be paid for with subscription models (e.g. HBO, which wasn't running external ads the last time I saw it), taxes (e.g. the BBC), donations (e.g. PBS) and probably a number that I haven't thought of, off the top of my head.
Besides which, there's no rule that requires that a TV show have such high production demands. Sure, it's great to see a miniseries on, for instance, the building of the pyramids wherein an actual, full-size pyramid is constructed with actual human labor over the course of years. But you can do a lot with less than that as well. Shakespeare had no sets, no lighting, no curtains and a handful of costumes and props.
Given the great developments in technology within the last twenty years, good shows could probably be produced with lower costs than ever before.
Sure, there'll still be a need to pay the core people well, but even just increasing the amount of material produced would be likely to make overall costs more approachable resulting in a lessened need for advertising. (if any was involved at all - again, it need not be)
This is kind of why I like foreign movies a lot - true, you're unlikely to see the latest jillion dollar effects, but there's tons of them and many are quite good.
Re:Hmm.... Marketing meets FUD. . . (Score:1)
Um, yeah, or else the show just really sucked...
Games (Was Comments From A Grumpy Old Man) (Score:1)
Good choice of headline... (Score:2)
Now, Tivo users will see an icon during Lexus commercials, encouraging them to view TV shows sponsored by Lexus.
So when you're watching The Simpsons, you see an icon during the Lexus commercial, encouraging you to watch the Happy Days marathon, featuring Fonzie selling you Lexuses.
I wanted to work in advertising, but my parents were married.
rOD.
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Re: (Score:2)
Re:Dukes of Hazard (Score:1)
I guess it won't be a Dodge much longer then, eh?
Re:Connie Willis story "Remake" (Score:2)
For a charity with low administration costs and high payout to the people it's to serve, check out the Heifer project. They ship farmyard stock to villages, which then breed the stock as a renewable resource. Best charity I've found yet.
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first down (Score:2)
Re:Interesting Antithesis... (Score:1)
That's almost more scary. In a sense, the blatant promotion was an artistic (if one can say that about an Adam Sandler movie) part of the movie - it was overdone because it was a parody of sports stars hawking merchandise on TV. You could argue that toning that down really changes the movie, in which case the original producers might have a problem with it.
Not to mention that if Subway paid for product placement in the movie, they paid for that placement every time the movie was shown.
On the other hand, maybe if advertisers realize that their ads in movies aren't permanent, they'll give up on the idea :)
Caution: contents may be quarrelsome and meticulous!
Re:Connie Willis story "Remake" (Score:1)
Similar copyright wars occurred in Greg Bear's Slant, which perhaps coincidentally mentioned disputes over Fred Astaire IIRC. Of course, these celebrity likenesses could walk around and interact with passersby as holograms, but it's almost the same thing :)
Caution: contents may be quarrelsome and meticulous!
Re:This already happened in Japan (Score:1)
That's funny, I thought MLK Jr. using "I Have a Dream" to hawk networking gear was possibly the least tasteful thing I've ever seen on TV (and I sat through Iran-Contra and parts of the impeachment, too). I don't really care what happens to the images of Astaire, Wayne, or Gehrig - they were entertainers to begin with, so in a sense they've already sold their souls. But Mr. King was a spiritual leader and (in the broader sense) a statesman. If you can (in a sense) put words in his mouth, then there really is nothing sacred.
Caution: contents may be quarrelsome and meticulous!
Re:What's the excitement? (Score:1)
I respectfully submit that if you thought that was off-topic, maybe you just didn't get it. See, the joke is that you can complain about the free market all you want (and many do, often for legitimate reasons) but in the end it consistently provides you with more value than any other economic system has done so far. Because in the end, we all like cheap orange juice.
I guess I've just never seen "free-marketer" used in such a pejorative fashion before. For a moment there I thought I was in Russia of 30 years ago or China of 20 years ago.
Caution: contents may be quarrelsome and meticulous!
Re:This already happened in Japan (Score:1)
Good point - imagine Mr. King exclaiming the praises of his Colt 45...*shudder* It could have been much worse.
Caution: contents may be quarrelsome and meticulous!
Re:This already happened in Japan (Score:1)
Sorry, I was referring to Billy Dee Williams selling Colt 45 liquor :)
Caution: contents may be quarrelsome and meticulous!
Re:Interesting Antithesis... (Score:1)
You're kidding - FedEx didn't have to pay for that? It was practically "Fedex: The Movie"...
Caution: contents may be quarrelsome and meticulous!
Re:Wheezer did it (Score:1)
That would be Weezer. They just came out with a new album [cdnow.com]. It is quite good.
This happens all the time... (Score:1)
All we're talking about here with real-time insertion is the ability to seamlessly do product placement in post-production. Aside from obscuring real things that were actually there ala the Times Square/New Year's broadcasts of last year, and anachronisms in really old movies and T.V., the ethical issues are pretty much the same.
They just can't think of anything better to do (Score:2)
TV has pointed out one uniquely true thing: our minds can be shaped shaped shaped easily and repeatably. But, I still think that people would spend their time on more noble and worthwhile pursuits if only somene would SUGGEST to them what to do. Solution: just mix in a little algebra with each mention of N'Sync; all they need is to realize the power of their own brains to break out of these stupid chains...
Hmm.... Marketing meets FUD. . . (Score:4)
That would explain the cancellation of The Lone Gunmen [thelonegunmen.com]. After all they used LINUX (or at least Langley and Byers did. . . ). M$ obviously paid Fox to take 'em off the air. . .
(/include)
Interesting Antithesis... (Score:5)
-Shieldwolf
Re:This already happened in Japan (Score:2)
Anyhow, I understand your offense, and I suppose the mere fact that those speeches are used in advertisements is inherently offensive even if they don't have Dr. King dancing with a vacuum cleaner or pouring beer.
Re:This already happened in Japan (Score:2)
I'm sure the day will come when something like this happens.
Re:This already happened in Japan (Score:3)
It's been going on for a long time over here in America, too. Off the top of my head, there's been ads using digitally altered footage of Fred Astaire, John Wayne, Martin Luther King and Lou Gehrig (although the last two were tasteful, I thought), not to mention the movie Ben Hur (or whatever that famous chariot race scene was from).
Re:This already happened in Japan (Score:3)
Anyhow, as far as tasteless goes, nothing beats the typical network TV sitcom. Tasteless and unfunny. (Tasteless and funny would be OK... but that's a different discussion). The only thing worse is the sleazy tabloid trash passing as network news "magazines" like Doltline.
Re:Dukes of Hazard (Score:1)
Not to pick nits, but the General Lee was a Dodge Challenger, and OnStar is a GM thing.
Comments From A Grumpy Old Man (Score:2)
Seriously-- I don't have cable any more and haven't had it for years now. The occasional time I do happen to see some television only serves to reinforce my opinion that it's all crap. Other people I know have commented that the longer you go without it, the less you want anything to do with it.
So, ditch commercial TV and go play some games (until product placement occurs there too), go biking, do something with your children, or do any one of millions of other cool things waiting out there.
-Roy
Rights? What's the difference? (Score:1)
Mr. Chester said he would ask the Federal Communications Commission to "examine this as to its impact"...
I don't see how this is any different than normal product placement. Sure it's not in its pure recorded form, but neither is a 2.5 hour movie trimmed to fit a 2 hour time slot. Product placement has been around for a long time. Advertisers are just keeping up with the times and "going digital". The only thing I find interesting about this is the fact that digital video editing is good enough for them to make it cost-effective to insert products in to a rerun.
Re:Tough questions (Score:1)
Will Capt. Janeway have any rights as to the product her character consumes and therefore endorses? I'm sure at the time of the initial filming if she violently objected to pitching a particular product for moral reasons that they would have taken it into consideration.
Maybe she doesn't like Pizza Hut because they perform cruel testing on baby pepperonies or something. She might not want to be associated with them.
The Critic's "PhillipsVision"? (Score:1)
(It was a cross between this technology and "The Running Man.")
Life imitates art?
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Re:What an outrage (Score:1)
What's the excitement? (Score:4)
Is there any reason why the people who own the rights to the shows shouldn't be allowed to attempt to maximize their revenue? I don't see how society would suffer as a whole if the practice became widespread. Obviously the viewers lose, but that's the perogative of a seller who has what a buyer wants: in this case, entertainment.
Of course, when advertising and (theoretically) objective news mix, that's a whole different matter.
Re:It's inevitable (Score:2)
You forgot to mention one alternative. Collect money for quality programming without ads. Kind of what HBO does huh?
Re:Good Point (Score:2)
But really who really cares about the poor in the first place. This is America land of the Dubya. Between the Liberterians, Republicans, and the rest of the corporatist politicians the poor don't count for a pile of crap. They can't buy anything anyway so who cares if they watch TV or not.
Clarke is way ahead of them again! (Score:1)
Of course he didn't think of the real moneybags aspect, from marketting, but that's just the next step.
Re:Clarke is way ahead of them again! (Score:1)
I don't actually recomend it. Go back to his old stuff where he's predicting ComSat and so forth. Its much more fun.
Re:Revisionism, sooner or later. (Score:2)
/.
Good Point (Score:2)
Most of the people on slashdot probably don't know people who can't afford cable. I do. Some people I know can't afford the $15/month for basic cable, much less the $10/month for HBO. Their soures of info are the local paper [thespectrum.com] and broadcast tv. And, in their market, the news is paid for by the entertainment.
It's inevitable (Score:5)
The question is, how obtrusive will it be? Will it be ads on billboards in the background, or on the sides of buses as they go by. Or will it be logos on the characters t-shirts?
Re:Interesting Antithesis... (Score:1)
Works for me (Score:2)
I think this would be hilarious. I'd even like to extend it to non-syndicated shows (e.g., Tom Baker's Doctor offering Davros a green M&M instead of a jelly baby), but that's the kicker with syndication. [Side note: anybody else catch the syndication joke in Spy Kids?]
The only way I could see this going badly wrong is when the television images used are recent enough that the joke isn't apparent, e.g., the Duke selling me a Coors is one thing, former Secretary of State Albright selling me a Coors is something else.
That didn't quite make sense, let me try again (Score:2)
Sigh. What I get for posting without coffee...
That sounds stupid since the show in question is Law & Order. To clarify: I wouldn't really have a problem with new episodes doing this. I might have a problem watching reruns of a two-year old episode with a character drinking soda out of a cup featuring a currently-running movie painted across the cup.
Now, for more coffee.
not-so-blantant ads (Score:3)
"Goldeneye"
1. James Bond opens up an IBM thinkpad
2. (hard to see). Near the end of the movie when the base blows up, you'll see a CRT with an OS/2 bootup screen.(I think it's a bootup screen).
But what's not to say that a movie named "Corvette Summer" isn't some commercial by Chevrolet?
This is why I stopped watching TV. (Score:4)
The ads got to me, to the point of violence. It was interesting, when I was a kid, to tape an episode of Star Trek DS9 and come to the cold realization that out of that 60 minutes of time, less than 45 minutes of it was the program. Deduct credits and intro, and you're down to 42, if that. And probably less these days. That boiled down to three minutes of clutter and fifteen minutes of ads for beer, preparation H, and cadillacs.
I realized I was getting more out of books, computers, and talking to people that I ever managed to squeeze out of the accursed idiot box. The constant volume shifts between the incessant ads and the blase content were giving me headaches, and the pervasiveness of the marginally talented local news personalities with their overblown egos really started to get to me after I realized that nothing I'd seen on the news bore a direct affect on my day-to-day life. I haven't watched television in over a year- I've made a few exceptions for movies, mostly older films, but in general I've turned off, tuned out, peeled my ass off of the damned couch and done something with my life.
Turning on a television is a waste of energy. Watching the damned thing is a waste of your life- what's going to make for better memories- a brain full of Voyager and Buffy episodes or a brain full of conversation, creative work, and real experience that the television is never going to come close to giving you?
Kill the damned thing- it's completely opt-in, so you have no right to bitch about the fucking ads when you can turn it off and do something meaningful.
At least pick different programs... (Score:1)
At least pick something that's more the equivalent of intellectual cotton candy, like 3rd Rock from the Sun. Those viewers are more likely to not be as offended...
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Does this matter? (Score:4)
as it stands, advertising already has a much more insidious impact on the determination of the content of the shows that we watch than adding a few coke cans represents. putting a pizza hut box in friends is a clear endorsement of pizza hut -- is this honestly worse for its digital fabrication than, say, behind the scenes deals to decide what they should wear on the basis of the gap's agenda, or giving plot vetos to large conservative corporations like P&G?
if you aren't going into this with your eyes open, you're setting yourself up. if you aren't watching with the understanding that TV's job is to deliver audiences to advertisers, you'll miss the point every time.
now, what if dan rather starts putting up fake billboards in 'documentary' footage? that's the real question, and i know it's been done, but what about, for example, changing all signs to read in english when reporting from other countries? where's the slippery slope here? i'm not really sure.
this is pretty effed up, tho, i'll say that much. makes my head spin a little.
Been there, done that. (Score:2)
The term is "hypercommercialism" (Score:2)
The effect is the same in this case. Specific placement of commercial products in hopes that the viewers buy the product.
ethical issues? (Score:2)
Re:This is why I stopped watching TV. (Score:2)
I was speaking of broadcast television, but I do see your point. But you're paying for more than just your channels...you're paying for upkeep of your cable system, the hardware, the reception, and the choice of more channels, regardless of what's on them. There are a good deal of problems with the current cable system (price, no competition except from satalite, etc.) My main point is that the price you pay for cable doesn't go toward the channels, it goes to your provider.
The Good Reverend
I'm different, just like everybody else. [michris.com]
Re:This is why I stopped watching TV. (Score:5)
You can feel free to move to the Pay-Per-View model for broadcast television anytime you want. In the meantime, ads pay for your television viewing. With newer technologies like Tivo or the "VCR", you can skip them all together.
It was interesting, when I was a kid, to tape an episode of Star Trek DS9 and come to the cold realization that out of that 60 minutes of time, less than 45 minutes of it was the program.
A nitpick: Most shows, including Deep Space Nine (in it's original run, syndicators often edit more) run for 48 minutes. The end credits are approximately a minute, as are the start credits. You're only down to 46 minutes of show.
I haven't watched television in over a year...
While I'm sure you think this noble, there's plenty that local television can give you that other media can't. No matter your hatred for local news, in an emergency, they're you're best source for updates. And I'm of the opinion that if you think EVERYTHING on television is a waste of time, there's probably something wrong with your perception, not necessarily the boob tube.
Watching the damned thing is a waste of your life- what's going to make for better memories- a brain full of Voyager and Buffy episodes or a brain full of conversation, creative work, and real experience that the television is never going to come close to giving you?
Books will also never give you "a brain full of conversation, creative work, and real experience". While I understand your point, it's silly since the only way to get those things is through those things. Cooking dinner doesn't do it either, but I don't think you're going to stop eating. Television is for entertainment. If you don't find it entertaining, don't watch it. But you shouldn't go in expecting to better your life. It's a nice diversion. That's all. Don't take it so seriously, it's not meant to be.
Kill the damned thing- it's completely opt-in, so you have no right to bitch about the fucking ads when you can turn it off and do something meaningful.
Doing something meaningful is wonderful. I don't suggest sitting in front of the television all your waking hours. But "kill" your TV? It's a piece of hardware. When you want to kill plastic, glass, and electronic equipment, the fault is yours and your mental condition, not the collection of parts.
The Good Reverend
I'm different, just like everybody else. [michris.com]
It's not that big of a deal (Score:2)
Besides, this kind of advertising is limited to consumer products. Of course, this wouldn't be an issue if advertisers would make ads that people actually wanted to watch.
--
Lord Nimon
Dukes of Hazard (Score:5)
You'll watch my commercial and you'll LIKE it! (Score:5)
Guy's crusing along in his generic car at 80-85 mph, when suddenly a Lexus pulls on the onramp at 45 mph and cuts across 5 lanes of traffic, cutting him off. He slams on his brakes and tailgates the Lexus and tailgates the car down to the next exit where it gets off. At the bottom of the exit ramp the light's red so the Lexus stops. He gets out of his car and walks up to the Lexus. He knocks on the window and it rolls down. Inside is a tiny old woman who can't see over the steering wheel. He says "Excuse me, you cut me off back there..." She looks at him, gives him the finger, and says "Fuck you! I drive a Lexus!" and then floors it. Fade to black, voice over, "Fuck you. I drive a Lexus."
I want to pitch this to Lexus. Think they'll go for it?
OPT OUT (Score:2)
Screw advertising, f**k mass media, and start treatng commercial culture for the lowest common denominator, compromised crap it is.
Stick with Do It Yourself media:
Read a book. Travel. Get together with friends and trade stories. Stalk squirrels in the park. Get a border collie and train it to herd Aibo bots.
And then enjoy a 16 Oz. bottle of cool, refreshing Moxie.
Stefan
** You see?
Absolutely absurd! (Score:2)
Article: "Testing Ground for Digital Insertion" (Score:3)
War, death, horror, etc. (Score:2)
Re:It's not that big of a deal (Score:2)
Re:Absolutely absurd! (Score:2)
Rich
Re:Rights? (Score:2)
It sometimes seems like there should be rights for dead people but once you start having rights for the dead, you run into huge problems. Not the least of which is the inability of people to waive those rights.
I mean it's already bad enough that copyright extends past a copyright holders death. I mean, how is that supposed to benefit the creator.
Many of us think that this is a big problem with giving corporations the same rights as an individual, that individuals have an expiry date wheras corporations can continue to monopolise parts of our shared cultures indefinitely (if the politicians keep extending copyright the way they do)
And anyway, in this case, the thing to remember is that the rights to the actors image is owned by the people with the rights to the image. Sure, the actor may have had a contract for recompense for use of that image but the image itself is not the property of the actor
Rich
Re:Connie Willis story "Remake" (Score:2)
A company (a charity) in the UK recently tried to copyright Princess Diana. Not specific images of Princess Diana but all and any images of her.
Their claim was that they wanted to protect her image from being debased by being associated with cheap souveneirs (read the directors wanted to sell expensive souveneirs and buy big cars and houses).
I think that the british courts told them where they could stick it. Noone has the right to control images of a dead person (other than that they own the copyright on specific images).
All this just further fed into my rising suspicion that most charities, despite any actual good they may do, are largely set up to provide a nice comfortable salary for their directors. This to the extent that I won't donate to any charity unless I know that all expenses (including salaries) are kept to a minimum (i.e. I haven't donated anything in a long time).
I mean, take a look at that box of girlscout cookies. It's made by a company somewhere. Do you think the director of that company is driving around in a Ford Escort? Is that really what you wanted your money to go towards? Do yourself and the girlscouts a favour and just cut them a check for the money you would have spent (unless you really dig the cookies)
Anyway, gone off at a tangent a bit there.
Rich
Re:From the "Pizza in spac" story (Score:2)
Rich
Re:Been there, done that. (Score:2)
Re:It's inevitable (Score:5)
If I were an Ad Exective, I'd be looking for a way to advertise to people who use the fast forward button. The obvious way is to have static signs in the background which are easily read even at FFwd speeds. A clever producer however could come up with a long slow gesture done by the actor, which may or may not be meaningful at normal speed, but when viewed at FFwd speeds takes on a completely different meaning, or the meaning becomes obvious.
Jesus died for sombodies sins, but not mine.
This is old news... (Score:2)
How weird will it be when there is a big Coke logo in the center of the World Cup championship match field? It won't be on the actual field, but it'll be there on the 'ole TV screen. Will we find it odd that your favorite friend on Must See TV is drinking whatever soda the syndication advertisers dictate? Coke on one channel, Pepsi on another? (personally I'd love to see someone drinking Shasta Orange!)
I guess I view televsion advertisments similar to a computer virus. They come up with new and effective ways to infect our thoughts and we come up with ways to avoid those new methods.
Just like not downloading something from the internet is a sure-fire way to avoid a virus, so is not watching TV or reading any magazines/newspapers (or leaving your house or looking outside) a sure-fire way to avoid advertisments. Unfortunately this method tends to leave you isolated and alone.
Personally, I like analyzing ads and attempting to figure out how they are trying to infect my thoughts. It's a fun hobby. ("And knowing is half the battle!")
The day will probably come when the Futurama inspired "Dream Advertisment" will come to pass. I just hope that they use cool colors when they do.
Re:Does this matter? (Score:2)
Most of us watch TV with our eyes open... WE get more out of it that way.* [slashdot.org]
* My apologies to the blind readers of slashdot.
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ALL YOUR KARMA ARE BELONG TO US
It's cool with me... (Score:5)
What's the big deal?
This already happened in Japan (Score:2)
As I recall, this seems like the first and perhaps only commercial I've seen where the person is made to directly endorse something.
Milinar
Re:What an outrage (Score:3)
Ha! Interesting.
Here is an interesting story. I have gone camping with the same group of 4-6 friends for 10 years. We went hiking in Ontario's Algonquin Park [algonquinpark.on.ca] last year. When we got out of the car we noticed how much of our conversation (and 'quips') had been 'stolen' from the popular media, be they commercials, television, movies, music etc etc. We were repeating lines from movies - singing pop songs etc.
It really startled us when we noticed, so we made a pact to *not* make any reference to ideas that were not of our own creation. No 'whazzup' or 'fascinating (in the spock voice from ST:TOS) etc. Because we were in the woods - trying to enjoy nature and be self-sufficient (we were doing a 36km loop by backpack) we thought it was a good idea. When anyone would 'slip' we all would just act like we didnt understand what the person said - like he had said 'blabdallkdjkfjd' and it was incomprehensible. It was really weird making note - that even when you try - just how much influence popular media has on you. We were amazed.
It was an excellent trip. I suggest that next time you are talking in a group of close friends, stop and pay attention for a while - then tell them all that you had been paying attention.... it is very weird when you notice it.
Intrusive advertising (Score:2)
Re:Excellent.... (Score:2)
Re:Excellent.... (Score:2)
Making television shows takes money. Lots of money. Even if you could find artists to work for free (writers, directors, actors, etc), you're going to have to pay a lot of technicians to set up, maintain, and operate the equipment necessary to make it happen. (cameras, video tapes, satellite transmitters, camera operators, cue card holders, grips, lighting personnel, etc etc etc).
Given this need for money, the end consumer (viewer) pays for it, somehow, no matter what.
TV could be paid for with subscription models (e.g. HBO, which wasn't running external ads the last time I saw it), taxes (e.g. the BBC), donations (e.g. PBS) and probably a number that I haven't thought of, off the top of my head.
Subscription model: obvious
Taxes: You pay from your paycheck
Donations: Obvious
Now, I'm not saying that TV wouldn't survive without all of the flashy F/X and big dollar promotions, but even so, it costs you something to watch televised entertainment.
algebra + N'Sync (Score:2)
Sports (Score:2)
Re:Colorized Movies (Score:2)
Colorized Movies (Score:2)
This strikes me as the same sort of distortion of an artistic product as the colorizing of black and white movies a few years back. And it will probably be just as obvious. I can't wait for them to start digitally dubbing in dialog. I can just imagine it:
"Frankly my dear, I don't give a damn. But if I did, I'd suggest that we go to see Dr. Marvin Monroe, Marital Counselor."
"We'll always have Paris where we can visit EuroDisney and have a great time with the family!"
Onorio Catenacci
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"And that's the world in a nutshell -- an appropriate receptacle."
Re:It's inevitable (Score:2)
Imagine this. The next time you want to purchase, say, a new car, you go to an ad agency [website] and they pay you $100 or something to sit through commercials for cars. Then you go to a dealer and take a closer look at cars that interest you.
Better use! (Score:3)
With any luck we'll see Capt. Janeway ask the food replicator for a meal, and Seven of Nine's cat suit will digitally drop off!
That would be some freakin product placement!
Re:Dukes of Hazard (Score:2)
Murphy's Law of Copiers
Re:Interesting Antithesis... (Score:2)
Many non-payed-for ads are removed for TV release. For example, a coke can in Mallrats was digitally erased for TV because Coke probably didn't want their image tarnished on ABC. There is probably a good chance that Subway didn't even pay for their placement in Happy Gillmore. Otherwise, I doubt Fox (or whatever network showed it) would take the effort to remove the references. It's not because their contract was up or anything that the references were removed. Odds are that it was because the TV network showing the movie was afraid of getting sued.
Re:This is why I stopped watching TV. (Score:2)
Re:Interesting Antithesis... (Score:2)
Re:Personal preferences (Score:2)
So, the problem for the sellers of these sponsored placements is, the placements aren't a limited comodity like standard commercials are. You can only have X number of minutes of commercials in a television program before the audience tunes out. Advertisers pay big bucks for those minutes on hit programs like 'Survivor' BECAUSE they're buying a scarce product (the attention of a large audience). What heppens if that product is no longer scarce? It's value decreases. For example, 'Law & Order' has many scenes involving people sitting at desks and tables. Will each and every table have a can of Coke or Pepsi on it? Will the advertiser pay for each and every placement? Will they pay by the minute or by the placement? Or will they buy the category 'every table scene, so that every scene that has a table in it will have a Coke can on the table?
If the producers are not careful, all they'll achieve with these new advertising slots is to drive down the cost of advertising, and it may get to the point where their total revene from product placement is less than their total revenue from the higher priced advertising slots (which they'd probably have to phase out or risk some kind of viewer backlash.
The second issue relates to viewer response to product placement, and as the atticle states, some tests have already been performed, but the risk advertisers run of alienating consumers with poor product placements is far greater than the risk they ran of producing poor quality or unapealing treditional ads. This issue would also affect the production company being paid for the placement, because the product and the programming content would be tied closer together, and associated in the viewers mind, since they can't simply get up and go to the kitchen for another beer, durring an ad.
Theres also the more moralistic issue of 'currupting' quality programming content, for example, what would happen if 'Seinfeld' in reruns, started drinking Gatorade instead of YooHoo? What about if Drew Carey started drinking Lebatt Blue instead of Buzz Beer? Would the audience object? I guess only time will tell.
--CTH
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How to avoid your own product placement (Score:2)
Somehow I doubt Janeway'll order a pizza tonight, since it's the series finale, but maybe if she does a dream sequence, she can order lots of branded food.
Re: (Score:2)
Re: (Score:2)
Re:It's inevitable (Score:2)
Are Ad Execs Lawyers? (Score:2)
That's one of the most convulted pieces of double-talk I've read since... yesterday. "Appropriate manner" my ass!
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Sorry xueexueg (Score:5)
Or maybe not, if it's used for liscensed, official marketing purposes.
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Tough questions (Score:2)
Re:Easy answers (Score:2)