The Future of Digital Cinema 271
prostoalex writes "This article on ABCNews talks about two different technologies, aimed at bringing the cinemas up to the standards of this digital age. It points out some interesting information regarding the status quo such as "of the more than 35,000 movie screens operating in the United States today, only 60 are digitally equipped, largely because of the technology's $150,000 price tag"."
6 years??? (Score:2)
I mean, it's a nice idea and simple and it's been known that more frames = better quality for years. It's not like he had to sit around and actually think a lot about how to make the quality better, just the way of doing it. 50% of his work was already done for him!
Re:6 years??? (Score:4, Insightful)
Besides, the shift to digital isn't about quality it's about distribution costs. A movie print costs between $1500 and $2500 PER SCREEN, just for the film, plus you've got to courier it to the theatre, and the projectionist has to make up platter by splicing the 5 or 6 spools that make up a feature along with trailers, ads, etc. The theatres would much rather get a couple of DVDs containing all their content for the week.
And yes, we're working on better compression and encryption technology to make sure that the movies still look good, and nobody can steal the DVD and sell a million copies on the black market. On the system I'm working on, the projectors themselves may have a small single-board Linux computer inside to do the decryption, so the movies won't be playable anywhere but on the projectors they're meant for.
Re:6 years??? (Score:3, Interesting)
These problems are solved by digital projectors. I just wish that they could improve in resolution and frame rates. 24fps (double exposed so 48 updates / second) is not enough when panning for example.
I am just hoping that they could install a digital projector somewhere in Sweden, I will take a little trip then for sure;)
ptomblin: You say that you work on these systems. What are the chances that I as a consumer would be able to legally get hold of the movies in this kind of format? I would love to have a great projector at home for my home cinema, but playing DVDs on large screens are not nearly as fun as it could be.
And do you have any spiffy links? I am sure I am not the only one who are interested in these kinds of things (and in my case not to break it and get a parrot on my shoulder).
Re:6 years??? (Score:2)
I'm trying to be a bit cagey about the details, because while the company I work for has announced that they're working on a digital cinema system, we haven't finalized the details of the projector (which is why I said it might have a Linux board in it) or who is going to build it for us. It seems right now that the projector is going to be based on somebody else's projector, with our Digital Rights Management stuff and remote control stuff grafted onto it.
I doubt there would be any need for our DRM technology in a home theatre setting. The whole point of DRM in the cinema world is to make sure nobody uses the content without paying for it. So the DVD of Matrix Reloaded intended for Cinema A won't play in Cinema B, and definitely won't play in Joe Warez D00d's DVD duplicator. We haven't worked out the details, but we might even have expiry times on them so you can't play them after x number of weeks without renewing the licence.
This is obviously not the sort of restrictive technology you want pervading the home market.
At least I sure as hell don't.
Re:6 years??? (Score:2)
I wasn't so much interested in being able to rip the movies off, more like being able to legally buy something that plays them at the same quality in my home.
I wish that the zones would go away as well, that is just a pain considering all the region 1 DVDs I buy livining in Sweden (region 2).
Hidden costs of Maxivision (Score:2)
First, movie projectors would require much higher engineering tolerences to operate at 48 fps for long periods of time like you get in a movie theatre. That raises the cost of the projector substantially. I just can't imagine today's movie theater employees doing even minor maintainance on such a projector.
Second, Maxivision projection will require a lot more film than today's 24 fps projectors because of its 48 fps speed. A 35 mm 24 fps print of 20 minutes of film weighs 35 pounds and you need six reels of film for a two hour movie; I can imagine a Maxivision 48 fps print weighing 60-70% more. The shipping cost for a single print alone would definitely be frightening, to say the least.
Third, it would require more expensive movie cameras because of the need to shoot at 48 fps. Can you imagine how much more expensive a Panavision or Arriflex movie camera will cost to support 48 fps operation for long periods of time? These aren't special effects cameras where high film speeds are run for only a relatively short period of time.
Finally, you still haven't solved the problem of print degradation over a long period of time. At 48 fps, there's likely a higher chance for a film print to get scratched or break.
Re:Hidden costs of Maxivision (Score:2)
http://www.maxivisioncinema.com/maxivisioni
Page 7 of the pdf explains. Sorry there isn't a non-adobe format.
Re:Hidden costs of Maxivision (Score:2)
Re:Hidden costs of Maxivision (Score:2)
That plus the cost of 48 fps projectors that can run 14-16 hours per day reliably kind of mitigates against adoption of Maxivision48.
Re:6 years??? (Score:2)
Page 7 of the pdf explains. Sorry there isn't a non-adobe format.
Not just the cost, but control (Score:3, Interesting)
DRM can give the movie companies almost total control over how and when movies are shown in all theaters. Which is something theater owners would prefer to control themselves - as you can respond better to your local audience.
So, if "MIB-II" is tanking in Notown, USA, start showing "Minority Report" on an extra screen to bring more people in instead.
Re:Not just the cost, but control (Score:2)
I for sure would drag my sorry ass over to the screens much more often if the quality of the theater rises (and the audience shuts up!). They do need to make good movies as well though.
Re:Not just the cost, but control (Score:2)
Wasn't there an anti-trust case about this in the... 40's?
Yup. Just looked it up. Cineplex Odius and Loew's are both owned by Sony. Certainly this can't be the only situation like that.
Knowing Sony, they have some competing format.
Re:Not just the cost, but control (Score:2)
I'm assuming, of course, that movie makers realise how handy such features would be, and don't lock out such abilities.
More on how digital cinema works, btw, can be found at How Digital Cinema Works [howstuffworks.com]
Re:Not just the cost, but control (Score:2)
There is no DRM that I'm aware of in the digital theater market. You download the film from satellite, or get sent it on some physical medium, store it to your local drives, and play it whenever you so wish in whichever theaters you so wish.
Yes, there's undoubtably some degree of digital watermarking at the start, and there are accounting procedures to go through to make sure the studios get their moola, but the studios can't directly control your content or your schedule.
But thanks for the paranoid delusions.
48fps makes the movie smoother? nah... (Score:3, Troll)
The effect is twofold: The faster speed provides a stronger illusion and the shorter film exposure creates a sharper picture.
It's a simple change that filmmakers and industry analysts say makes a dramatic difference. Film critic Roger Ebert wrote that watching a movie in Maxivision48 is like looking through a window at the world."
As far as I know, that's bullshit. Increasing the number of exposures to 48 per second instead of 24, would only reduce the trademark flickering of conventional film projectors.
The reason for this is that a technique called motion blur has been used for as long as I remember, to negate the low frame rate of normal movie projectors. Notice if you pause a movie during a high-motion scene, the image is blurred. This is done in order to create the illusion of motion even in a still frame.
A high-motion scene projected with a normal 24fps film projector definitely looks much more fluid than playing a high-paced game of quake with 24fps for this reason.
Basically, film makers have created the illusion of fluid motion within the constraints of only having 24 frames per second by using motion blur, and video games have created the illusion of fluid motion within the constraints of not having motion blur by increasing the frame rate to levels way beyond 24fps.
In view of this, I can see why "not a single theater or movie studio has invested in Goodhill's Maxivision48 technology". Technology? Overclocking conventional movie projectors to show 48fps instead of 24fps is not exactly "technology". I know if I owned a movie theater, I wouldn't pay for "technology" like this.
Re:48fps makes the movie smoother? nah... (Score:4, Insightful)
Projectors actually show each frame twice in order to stop the flickering (if you just light the frame for longer, it weakens the print.
Whereas this 48fps movie format actually has 48 frames, each with motion blur (it's not a 'technique', it's just what happens when you expose a frame for 1/48th of a second). maxivision48 has much higher resolution by using more surface area of the print and the images are sharper because there is less motion blur captured.
Of course the downside of all this is that it looks more like TV.
Re:48fps makes the movie smoother? nah... (Score:2)
HD is 24fps??? Yuck. One more reason not to upgrade for a while yet.
Re:48fps makes the movie smoother? nah... (Score:2, Informative)
You have the option of 24, 25, 29.97 or 30 progressive or 50 and 60 interlaced.
Most prime time tv shows are filmed on 24fps 35mm then telecine'd and converted to 30fps (60 fields per sec) for NTSC TV.
Re:48fps makes the movie smoother? nah... (Score:2, Insightful)
Re:48fps makes the movie smoother? nah... (Score:2, Informative)
Errhm, exposure time is actually rather independant of frame rate. Even movie cameras have shutters: the shutter opens, stays open for exposure time, closes, and then stays closed until the next picture is up. Which means that you may theoretically have an exposure of 1/250 second, but still 24 fps. For obviously reasons, exposure may not be longer than 1/24 though.
Re:48fps makes the movie smoother? nah... (Score:2)
I tend to agree that a 48fps rate would be a vast improvement: blur is lost detail, which can never be recovered. If you're watching at 48fps, the apparent blur per frame would be halved, which is only a good thing, I think.
I say apparent blur because real blur in a frame is of course related to the shutter speed, which is in turn a function of the film, the aperture, and available light. 48bps won't change that.
Motion Blur is added in CGI to make motion look smoother. Imagine Final Fantasy (The Spirits Within) re-rendered at 48bps: the makers would probably find they could get away with less motion blur, again improving the perceived image sharpness.
Then there's aliasing, which I would rather not have, thank you very much. This is the effect that you can see in old westerns in particular, when the chuck wagon is moving forward but its wheels are rotating backwards. I can't say if a higher frame rate would help here, but it can't hurt.
By way of comparison, we're seeing a gradual shift to 96,000 samples per second in the audio field. People are generally right in arguing that this has no benefits for most material, but when you need it, you need it.
If, like me, you tend to sit in the front row at any movie theater, blurring and aliasing artefacts can be a real hindrance to enjoyment of a movie.
thx...
Re:48fps makes the movie smoother? nah... (Score:2)
It's the way one adjusts the speed of a turntable.
Re:48fps makes the movie smoother? nah... (Score:2)
The first time I saw it, a guy came out on stage beforehand to explain what Showscan was and how it worked. It wasn't until they did a slow wipe from him to the beginning of the actual content that we all realized we'd been had, that he *was* the first part of the film.
This was at a Showbiz Pizza Place, the precursor to Chuck-E-Cheese, circa 1983.
Re:48fps makes the movie smoother? nah... (Score:2)
Also, this lack of "jitter" enables the "blank" space between exposed film frames to be smaller, which enables either lower costs re: film (on 24fps productions), and more affordable film costs
for 48fps productions (something like 1.5x the cost of a current 24 fps production, vs. many times that for Showscan or 70mm). Additionally, the area of exposed film can be even larger than 35 mm, resulting in a more detailed picture (which further benefits the resulting picture).
Furthermore, the M48 mechanism allows various formats of film to be "strung together", which _no_ current system enables. This would make distribution/projection of trailers cheaper and simpler, and perhaps even make the distribution of short features viable again via affordability (personal wishlist).
I can't say that I've seen the process in action, but I have seen digital film projection, and the quality is only debatably better than 35mm at great cost to the theater owner; the M48 process is over an order of magnitude cheaper to the theater owner (around $10k per projector retrofit), and also does not require major turnover in production equipment, which makes the studios happy.
In short, there are significant benefits to be with this process on all sides even before the question of "24 vs 48 fps" is raised.
P.S. FYI, current projectors display at 48fps, they just show each frame 2x.
Film issues with Maxivision48 (Score:2)
1. It requires 50% MORE film to show a Maxivision48 movie. Currently, a 24 fps 35 mm print weighs about 35 pounds per 20-minute reel; a Maxivision48 format print would only last roughly 11-12 minutes for the one reel that holds 20 minutes of 35 mm 24 fps film. That would make a two-hour movie on a per print basis head somewhere way up into the stratosphere in terms of duplicating and shipping costs.
2. Maxivision48 projection still does not address the issues of outright physical wear on film (scratches, film breakage, etc.).
With the development of very high-density optical disc storage technology (like that mentioned on
Re:Film issues with Maxivision48 (Score:2)
Or, in short, Maxivision offers signficant savings with minimum infrastructure investment. And existing films even get jitter-free projection.
Think of it as an upgrade of your existing home computer, vs. throwing everything out and buying new. Only hardcore tech geeks think that throwing out the old equipment is the way to go.
As for the full 48 fps Maxivison, "event" films (i.e. summer blockbusters and the studios' oscar hopefuls) would get that treatment. At the scale of investment that goes into those films (paying 20 million for a single actor, for example), the additional cost of using 48fps Maxivision would be "neglible".
As for film "wear-n-tear", the MV48 process should tend to mitigate this effect, due to the high-precision handling that occurs as the film is run through the projector. while this is not "perfect" a la digital, I think most film audiences would prefer scractch/tear/burn artifacts of current film to the blocky digital artfcats of a malfunctioning digital projector. Or a giant screen of nothing should a section of the film get corrupted (you can't just cut out those frames - digital data is fragile in different ways).
As for the 300mm disc you mention, it does not exist yet, either as a working prototype, industrial or a consumer level. If the studios and distributors weren't so mesmerized by the word "digital" they'd realize that they're missing out on a major money-saving opportunity that's available right now, even if they never produced a true 48fps feature.
Re:Film issues with Maxivision48 (Score:2)
Given the fact at 48 fps in Maxivision you'll be using something like 50% MORE film on a per minute basis, that right there will make the bean counters at the Hollywood studios blanch. Instead of six 20-minute 24 fps reels of 35 mm film for a two-hour movie, we may end up 10 or more reels in Maxivision48 format for that same movie. Multiply that by a couple of thousand copies and the overhead adds up real fast.
Besides, has Maxivision manage to convince the likes of Panavision, Arriflex, Kodak, Fuji Film and the projector makers of the idea? I don't think so. It will not be cheap for Panavision and Arriflex to build cameras that can operate at 48 fps for long periods of time (this isn't like what's done in special effects work where high fps operation is done for a very short period of time).
Re:Film issues with Maxivision48 (Score:2)
I don't recall the specific requirements for cameras, but I believe that the MV process is also a retrofit for those.
I think you make a valid argument re: the greater costs of 48fps Maxivision, but that's not the basis of my argument, so I'm gonna put some numbers on the table to better focus on why I think widespread adoption of MV makes sense.
OK, let's assume that every screen in the U.S. (~5000 screens, I don't think _anything_ has ever released that wide) is going to show a newly released movie - how much will this cost to distribute?
standard 35mm @ 24fps = $6000 print, $100 s/h
cost: $30.5 M
owch, that sure does cost a lot - but this is what they're already doing...
MV 35mm @ 48fps = $9000 print, $150 s/h (50% more film)
cost: $45.75 M
This is where I agree with you somewhat - I could see Hollywood bean counters becoming nervous about investing an additional $15M in the distribution of a film (also assume an additional $5M - $10M in production costs -); however, I would bet that "event film" releases would be distibuted in both 24fps versions and 48 fps versions, a la Attack of the Clones film/digital releases, and thus mitigating the overall cost increase).
MV 35mm @ 24fps = $4500 print, $75 s/h (25% less film)
cost: $22.875 M
This is where I see the sweet spot - theater owners can cheaply "upgrade" their systems (with jitter-free projection), have the option to display 24 fps standard, 24 fps MV, and 48 fps MV, and studios save MILLIONS OF DOLLARS in distribution costs.
At an approximate one-time cost of $10K per upgrade, studios could provide a MV-upgraded projector to every theater in the U.S. for $5 M, and they would make up the cost of that in the savings on distributing 3-4 regular releases (2-5 months timeframes), with continuous savings on distribution going forward.
Compare this "everyone saves $" approach to digital distribution, in which the upgrade is a) an order of magnitude more expensive for the theater owners and b) incompatible with the majority of existing (and most future) releases.
I'm not saying that digital will never be better, just that in its current incarnation it doesn't make the numbers. $150,000 for a projector that can't play existing films and will be obsolete within 5 years? Neither the studios nor the theater owners currently want to pay for that.
MV (24 more than 48) makes economic sense - and hopefully it (or something like it) will be promoted by theater owners once the "digital mania" wears off a bit, something which has already started thanks to the less-than-profitable reception of the digital version of Attack of the Clones.
Re:Film issues with Maxivision48 (Score:2)
Maxivision does not need to solve those problems, as they have already been solved.
Properly handled film does not get scratched. No part of the projector ever touches the emulsion area. Running "wet-gate" (yes, there are some theatres which do that) prevents dirt buildup. The only time dirt and scratches are a problem is when someone does something wrong in the projection booth.
Breaks are a thing of the past thanks to modern polyester film stocks, which are literally strong enough to tow a car. No projector motor ever made has enough power to snap a polyester print. Well-made projectors (such as a Kinoton) will shut off in the event of a jam.
Done right, the same film can be run hundreds or even thousands of times with no discernable wear. Mind you, this is not some theoretical bit of fancy, it's been proven many times in practice. The only thing it requires is modern equipment and a booth operator who cares about what they are doing.
Re:Film issues with Maxivision48 (Score:2)
That's the big problem with many theaters nowadays. I don't know of many theater chains that maintains a well-trained projectionist full-time at the theater complex to keep those projectors running properly.
The Maxivision48 projector feeding film at 48 frames per second is going to make some serious demands for competent projectionists that can maintain these machines. 48 frames per second running 12-14 hours per day is going to put a lot of stress on all the moving parts, that's to be sure. And you wonder why 60 fps Showscan was never adopted....
Re:48fps makes the movie smoother? nah... (Score:2)
His system also makes more efficient use of the film area. Normal 35mm is 4 perforations per frame, but Maxivision is only 3 perforations per frame. So it only requires 50% more footage, even though the frame rate is doubled.
70mm (Score:5, Insightful)
No, it seems to me that the principal (possibly the only?) advantage of digital is the ease of distribution, and that's why the large studios are pushing for it. Maxivision48 means you've got twice as much film stock to distribute, so I don't see it succeeding.
Re:70mm (Score:3, Informative)
Yes, 70mm is amazing, but the film stock is sooo expensive and huge. A similar flaw with this maxivision concept. 35mm is excellent quality. Enjoy a well projected show.
P.S. Dirt and scratches ideally are not an issue. Throughout a films first-run screenings, they should be well treated. If you see too many scratches, don't go back to the same theatre.
Maxivision48 is backwards-compatible (Score:2)
"Goodhill says the Maxivision48 is a logical investment for theater owners since the projectors are "backwards compatible" in that they can be slowed down to the current 24 frames per second movie standard. That means theater owners who invest in the technology now will still be able to show any of the current movies while waiting for studios to convert over to the new faster 48-frame-per-second format."
Re:70mm (Score:2)
Re:70mm (Score:2)
Re:70mm (Score:2)
Besides, there is a little-known process called Super Dimension 70 [superdimension70.com] that combines 70mm and the 48fps frame rate, which I think would be better than either Maxivision or plain 24fps 5/70. Too bad it will never happen. Studios and distributors are already so hooked on the idea of digital being cheaper that they won't even consider a new system based on film, no matter how good it is.
If only SDS-70 and Maxivision had come along sooner...
Digital not that big an improvement (Score:5, Interesting)
For a consumer, the big digital payoff might be down the road when a movie has been through a projector so many times that the quality becomes objectionable on an analog print. But since the majority of a movie's gross is in the first few weeks of the run and the studios get the lion's share of the take during those weeks, the economics may work against digital. The studios reap the long term benefit of digital and the theater owner has to pay for it. If I owned a theater, I think I'd hold back as well.
Digital not that big an improvement???? (Score:2, Interesting)
digital needs more resolution (Score:5, Informative)
I thought the digital version of Star Wars II looked terrible. The individual pixels were clearly visible. For example, the Star Wars logo had poorly anti-aliased "jaggies."
I suspect that the screen was too large and/or I was sitting too close. I'm sure the DVD will look spectacular, but I don't think digital has enough resolution to compete with film, yet.
Re:digital needs more resolution (Score:2)
If the resolution of the cameras and projectors are both sufficiently high, it seems like a worthwhile effor to me.
Re:digital needs more resolution (Score:2)
Re:digital needs more resolution (Score:2)
Film, being a chemical process, tends to lose high-frequency noise and sharp corners, which means that the jaggies wouldn't survive the transition to analog for distribution to analog theaters.
I suspect that they just didn't properly anti-alias the digital version for raw output. The logo, after all, would have been trivial to anti-alias so that it looks nice (anti-aliasing line graphics is about the simplest thing). Of course, it it were anti-aliased, the analog version (which is what almost everyone saw) might have been marginally more blurry.
Of course, the real solution is to have the digital projectors project gaussian dots instead of sharp squares (until digital is common enough to care) unless the movie is actually filmed for square pixels.
Re:digital needs more resolution (Score:2)
Yes, that's right. 1280x1024. On a movie-sized screen. That's why it looks bad.
Would people be so hip on digital cinema if they knew it had less resolution than an average conference room LCD projector? If they knew they could go to an electronics store and buy an HDTV monitor for a couple of thousand dollars that has more resolution (1920x1080) than the much-hyped digital cinema?
TI did their first theatrical demos of DLP more than five years ago. It was 1280x1024 then, and it's 1280x1024 now. They've had half a decade -- a lifetime in the electronics business -- to increase the resolution, and they have not done it. Will they ever? Who knows?
Further more, who cares? There are two competing technologies that are up and coming and will soon overtake it.
The first is D-ILA [jvc-victor.co.jp] from JVC, a reflective technology that has better coverage and more contrast (and no moving parts, unlike DLP). Kodak is using D-ILA [kodak.com] in their attempt to build a digital projection system. It's already up to 2K resolution and should hit 4K by the end of this year. Secondly, there is laser projection [siliconlight.com], which is difficult to find details about online, but promises to also deliver far better resolution than DLP.
So I'd say that resolution most certainly is a problem, and one that hopefully will be solved before too long, thanks to some good old fashioned competition. Take that, TI!
Re:digital needs more resolution (Score:2)
I think there were some serious issues going from digital to film print...but the digital master seemed OK to me.
YMMV.
Re:Digital not that big an improvement (Score:4, Insightful)
However, the other point you make, that film degrades over time is very relevant. A film print nowadays costs about $6000, and will be showing noticable wear after 2 weeks (as said to me by a film person). And film needs to be physically transported etc.
The problem is that the costs of digital projection fall upon the theatre owner, who sees very little benifit, whereas the benifits go to the producer. In order to make digital really take off, the producers are going to have to find some way of kicking back a percentage of their gain to the theatre owners. One way that has been suggested is for the producers, or a producer-oriented organisation, to buy the projectors and put them into the cinemas, then charge on a pay-per-view. If the digifilms don't come out, the theatre owner doesn't lose, if they do, he has the revenue to pay the rent. Which requires help from the money men - who are a bit suspicious of new-tech propositions at the moment.
It opens up more possibilities... (Score:2, Interesting)
640K ought to be enough for anyone.
There are many more uses for digital cinema technology that can even be thought of right now. I see this as another technology that precedes it's demand; uses will be developed for it once it's uptake gathers speed. I won't repeat the quality and distribution benefits already mentioned in this thread.
Theaters could play 'censored' [i.e. no nudity, bad language etc.] versions to get extra revenue from the younger and religious audiences. The in-flight version of Outbreak was quite acceptable, though I can't imagine there'd be much left of the South Park movie ;-) How about audience participation? It's a long shot but it could be a laugh for some stuff. I know some people here would like buttons labelled [bra], [panties], [gravy] and [grits] for the next Natalie Portman flick.
I havent had my caffiene fix and it's way too hot in here so I can't think of many more right now, but I'm sure other people can add to this list. As for the slow uptake of digital projection so far, I'd say it's either because AFAIK there's no finalised standard for digital film distribution, or because some people wouldn't know a good investment when it was staring them in the face. ;-) [gerrymcdonnell.com]
Ali
Re:Digital not that big an improvement (Score:2)
I have seen a second generation print. (Off of the submaster... I have never seen a 1st geeneration or the origional.. I believe that only the director get's to see these) and the quality difference is phenominal.. You dont get added dilution of the light because of the silver grains not lining up from print to print (This is what causes the degradation) plus distributed prints are on lower quality film.. To put it in ISO number that make sense to people.. ISO32 35MM film has awesome resolution.. you can blow up that shot to a giant portrait easily.. ISO440 has crappy res and will not make it past a 5X7 without looking bad. they use higher speed film for the copies as they can be exposed and processed faster.
digital has a really really long way to go before it can replace film. until they can get me to where on the 30 foot wide screen pixels that are less than 1/4 of an inch square and in complete focus (That's the optics job) I wont be impressed.. Hell give me 1/2 in square pixels! that will be at least 4 times better than what they have now with their best projection equipment.
My local theater (Score:2, Offtopic)
It's not Digital Technology that is raising ticket prices, it is poor management. Welch Theaters is one example of why we need the little guys around.
Oh, and one more thing.
FUCK HOYTS!
Now this could be useful... (Score:2, Funny)
3 steps to DivX heaven:
Re:Now this could be useful... (Score:2)
I have a one-step program:
"Can't someone else do it?" Heh.
Jump and Jive (Score:3, Insightful)
48 fps should be an improvement, but the debates against digital are anti-technology, and frankly anti-copying. You have to ask why this technology, as old as it is, wasn't adopted awhile ago? My guess is cost. Note the lack of technical detail in the article. My guess is that non-standard projectors will not be adopted regardless of cost.
Re:Jump and Jive (Score:2)
In a word, it sucks. This isn't anti-technology. This is anti-sucky-technology. When they start projecting at 3-4 megapixels, then we may have something worth watching.
Enough with new technology! (Score:3, Funny)
Want a quantum improvement? Just use 70 mm! (Score:3, Interesting)
As I write this, the number of theatres equipped to show 70 mm is probably greater than the number equipped to show DLP, but few prints are being struck, mostly for special events.
Yeah, I know it's probably lost cause... but this is NOT an "LP's sound better than CD's if you can listen 'through' the noise'" or "tubes sound better than transistors" thing. This is a case where the simple technology in wide use a couple of decades ago is a quantum leap better than anything you've seen on a multiplex screen lately.
Meanwhile, digital cinema, compared to 35 mm, is in that grey zone where it's a judgement call as to whether it's even better. "It's just as good..." "It's not as sharp, but it's steadier and there's no dirt or scratches." "Yeah, but in DLP the blacks are washed out..."
In resolution, at least, plain old 35 mm is higher than HDTV... and 70 mm doubles that. DVD enthusiasts who think they are "seeing" Ben-Hur on their home screens are kidding themselves.
Re:Want a quantum improvement? Just use 70 mm! (Score:4, Informative)
However, you made a number of incorrect statements in your post.
"Yeah, but in DLP the blacks are washed out..."
If you compare it to CRT, yes. If you compare it to film projection? DLP has better blacks. Far better. In fact, it has better color reproduction across the board.
The reason CRT gets such good blacks is because when you say "display black" it displays nothing at all - no illumination, period. Film, however, displays black by coloring a segment of the frame black and then projecting a high intensity bulb through it and hoping that the black doesn't leak too much light. This is even worse than how DLP/D-ILA/LCD do blacks. Color reproduction is better for digital as well, since you don't have to worry about film stock variances, minor mistakes in producing the film stock, etc. It's exactly the color the director was expecting, every time -- and film degrades rapidly in the color spectrum after repeated showings.
Fact of the matter is, 70 mm is dead. It simply costs too much to produce and distribute. Only Imax is still handling it on a regular basis, and that's part of why you pay $8+ for a 45 minute film.
DVD enthusiasts who think they are "seeing" Ben-Hur on their home screens are kidding themselves.
Yeah, but I bet I can get a better overall environment for a new film at home than I can at a theater. The picture resolution may not be as high, but the sound is considerably better (only have to optimize for a few seats vs an entire theater), the black levels are better, and color reproduction is more true (you did have your projector or monitor calibrated by a certified pro, right?)
Re:Just use 70 mm! Quibbles (Score:2)
CRTs most definitely do display something when they display black -- just try turning the brightness up on your TV some time and look at the "nothing"!
DLP, in fact, comes much closer to displaying nothing for the blacks -- if the mirror is pegged to one side, the only light you've go is spillage from the edge of the mirror and other light bouncing around the system. (Actually, I think they never actually do this, but they vibrate pretty slow)
Film, actually, can get pretty decent blacks -- better than you ofter see. Ofter the problem is with the prints -- not something inherent to film itself. Keep in mind that the print you see at the theater is several generations down from the original negative -- your blacks will get a little less black (or you gain contrast) at every stage. With proper planning, and with some variations in the processing (like bleach bypass) you can get very good blacks even in a release print.
The other thing to keep in mind is that it's really your perception of black that's important. The brighter your whites are, the blacker your blacks will be perceived. This is a problem with many low- to medium-end theaters -- the screens just aren't bright enough, which ironically makes the black look less dark.
You're right about inconsistencies with release prints, but there are other problems with digital projection as well. Certainly a DLP or some such digital projector will be more consistent for the duration of one movie than film (no more subtle changes in color or contrast at a reel change!), but there are still many potential pitfalls in terms of overall accuracy and consistancy between projectors. Different manufacturers of projectors (even amongst the DLP ones) all use different LUTs, which means that different grades of a film must be made for universal display. I've heard of some films (Monsters Inc, I believe -- but probably also TPM) that have had as many as 7(!) different grades made! Not to mention the difficulties in adjusting and maintaining the projectors themselves.
Personally, I think that digital projection will eventually have a huge payoff, but probably not for another 2 generations or so of projectors. We need to get the resolution and the reliability up first. IMO of course.
Re:Want a quantum improvement? Just use 70 mm! (Score:2)
The deal is it costs several thousand dollars to distribute a single film. From developing the new film, to putting it in cans, to shipping it priority to the theaters - it all adds up, and adds up quickly. I'd bet the cost for a 70 mm film would run $10-20k per theater just to distribute. That's pretty ridiculous.
Compare it to digital distribution - you rent some bird time and beam the movie to any theater that has the decryption key. Now if you're talking about a major release, being shown on 3000 screens in the US alone, that's a potential savings of several million dollars. Then we can start talking about international distribution...
Of course, the studios want theaters to upgrade to digital. But I haven't heard that a single studio is willing to give a cost break to the digital theaters. If studios were willing to share the cost savings 50-50 then theater managers would probably rush to upgrade -- the potential cost savings would pay for the equipment in a year or two.
But pay more for 70 mm equipment, use more floor space for a single film, and pay more for the distribution? No way... theater chains are already running razor thin margins (and a few years back most of the chains were deep in the red). The chains aren't the ones that make the big bucks - the studios are. Funny things happen when you have to hand over 60-100% of revenues for the first 4 weeks of any new movie. Yes, revenue - not profit. Explains why the food and drink is so absurdly priced, doesn't it?
Re:Want a quantum improvement? Just use 70 mm! (Score:2)
Or I can go to one of the local IMax theaters and pay $10-12 for a 30-45 minute movie.
Something's wrong there.
LoTR sold out in 70 mm for 3 months? Well, it sold out in a lot of 35 mm theaters for 3 months too. It was still in first run theaters 6 months after release, which is damned rare.
The exception does not make the rule. 70 mm is dead as a doornail because it's too damn expensive for the vast majority of films. Yes, I've seen 70 mm. Yes, it's really amazing. No, it's not coming back.
C'mon, remember competition? (Score:3, Insightful)
This description of Maxivision puzzles me. They double the fps, but that obviously doesn't mean things have been filmed at that higher rate. Do they just play each frame twice, or something? Are there twice as many feet of film, then? You have to buy a new projector, but can you just put an existing print in there? I don't get it.
(Either way Maxivision doesn't do anything to help distribution of prints, the way digital potentially could. Doesn't it sound like twice as fast, twice as many frames, twice as much wear on the print?)
Re:C'mon, remember competition? (Score:2)
They do a number of clever things - they do film at the higher rate, but they reduce the wasted space between frames and on the edge of the frame to give you a bigger negative area for each frame with less film used. They give you the option of (a) recording at 24 fps using their system so you get equivalent/better quality than standard cinema at lower film cost, or (b) recording at 48 fps and using about 50% more film than a standard reel and getting the cool effect, or (c) playing existing film stock.
reasons (Score:2, Insightful)
Probably less than a couple of reels of film. The whole world could be covered by one pressing. (languages and all). Digital sub titles etc.
We the customer are just a means to an end. Make them richer.
The real advantages of digital projection (Score:4, Insightful)
Another huge advantage is the ability to play live content. Weeknights are typically pretty slow nights at the theatre, so why not show some baseball, football or, basketball games depending on the season.
-josh
Re:The real advantages of digital projection (Score:2)
> distribution costs, theatres could play more, and more varied movies.
You would think that, wouldn't you? But here in Cincinnati we have a digital projection theater (Showcase Springdale) and they don't seem to view it that way. I haven't seen Attack of the Clones yet, so I called there last week and they said that they currently aren't running any movies in the digital theater. Seems asinine to me, but it's what they said. They aren't getting my $8.25 to see Attack of the Clones on film - I guess I'll wait for the DVD.
Re:The real advantages of digital projection (Score:2)
Heck, who needs the theater at all? Digital movies can be piped to homes, restaurants, etc..., without any loss in quality. Just a thought. And the resolution argument against DP is just stalling tactics. As DP technology improves, its resolution will eventually surpass that of film. Besides there is nothing like a little competition to spur things in the right direction. There are currently two competing DLP technologies that I know of:
Silicon Light [siliconlight.com]
Digital Light Projection [dlp.com]
In my opinion, Silicon light has an advantage because their projector is cheaper and potentially better. Check both of them out.
Prime the pump, offer incentives (Score:2)
As an incentive to theaters, they could offer a discount for theaters that is equal to the amount they save on distribution by going digital. Do this for the first several years to help the theaters offset the cost of the equipment.
This way, the studios get the digital projectors out there and some years down the line they'll reap the cost savings when the carrot discounts disappear.
Movie Theatres and Stadiums.. (Score:2)
The argument is always that baseball brings in more business. But really, who comes to see the Brewers? They suck. Now, we also have a brand-spanking new Midwest Express Convention Center. I don't know the details behind that behemoth, but there sure wasn't as much controversy about it. I KNOW it brings people into the city (for CONVENTIONS, duh), and those conventions help pay for the new building. Bigger building, more convention/office space. No issues.
What does that have to do with movie theatres? For some reason both Pro-Sports, and the MPAA think that the end-user should pay UP FRONT for whatever new-fangled thing they want. They need to learn to stop mooching, and pay their own way.
I work for a fitness company. We distribute Weight Lifting Belts to a LOT of retail outlets. I can't imagine going into a Dick's or a Champs, and saying, "Oh yeah, we have this new product, but you'll need to remodel your store to carry it."
As if THAT would ever happen.
Re:Movie Theatres and Stadiums.. (Score:2)
Re:Movie Theatres and Stadiums.. (Score:2)
That they can't expect to radically change the content, and expect their outlets to absorb the entire cost.
Do you have your HDTV yet?
Re:Movie Theatres and Stadiums.. (Score:2)
As usual... (Score:2)
Re:As usual... (Score:2)
or just www.maxivisioncinema.com if you can't deal with the pdf.
Re:As usual... (Score:2)
Very happy with it (Score:3, Interesting)
Re:Very happy with it (Score:2)
By contrast, the "natural" stuff was always devoid of them, even for the digitally generated Yoda. I kept looking at the weave of Yoda's robe and seeing details that looked smaller than the jaggy pixels on the screen. It's just an illusion; the eye notices only on unnaturally straight lines and corrects automatically for natural ones.
I loved the rock-solid picture, and I thought it looked good almost all the time, but it's going to need another generation or two before I stop noticing the aliasing artifiacts.
Digital != good quality. (Score:5, Insightful)
Now look at an 8x10 camera, that's a very large sheet of film that is commonly used. To scan in that image and get all of the information in the image, it's going to be about 14G of data.
Now when you view these images, no top of the line home digital equipment can even approach the viewing quality of a good slide projector with film.
So what's so good about digital? Well, you can repeatedly reuse and copy it without the image degrading. It's also cheaper to make copies of. Analog video and film still has the highest quality and will continue so for a long time. Digital is just a cheap consumer product. Comparing digital to film is like comparing McDonalds fast food to a gourmet restaurant.
Let me just add, I'm not bashing digital. I would like to get a digital camera for snapshots and lots of other quick stuff. But when I want quality, I still choose film.
Convenience --> creativity (Score:3, Insightful)
But, digital has the advantage of incredible convenience. I can shoot a picture, crop it, and post it online in 30 minutes. When making portraits, I can capture a dozen pictures and keep the best ones. And I can see the final image immediately and decide whether to try other poses. This introduces more spontaneity and experimentation into photography.
Also, digital lends itself better to certain creations, like animated snapshows (example [umich.edu], example [umich.edu], tutorial [umich.edu]).
So, digital cameras are inferior if you'll use them exactly like a film camera. But if you take advantage of the instant feedback and negligible cost-per-shot, digital can promote great creativity.
AlpineR
Re:Digital != good quality. (Score:2, Insightful)
Digital is getting there. And after looking at all these shorts, I realize its all about light. Video - especially Digital - needs a crapload of light. But one properly explosed, you can produce some great images.
The best thing I like about Digital is that I can have a home production studio studio for under 10,000 dollars. No way can you have that with film. Hell, an Aaton 16 costs over 100,000 dollars. Then you have processing, printing, and video transfer. Its such a damn expensive process that only a select few can afford.
This LA Times article [latimes.com] goes into digital production and makes the claim that we are at a point in history similar to the end of the silent film era during the transition of sound. A lot of people were left behind because they could not make the move.
Some nibblets for thought.
Digital Cameras have reach 35mm film quality... (Score:2, Interesting)
A quote from: http://www.luminous-landscape.com/d60-first.htm [luminous-landscape.com]
"I have yet to do extensive testing with the [Canon] D60 [a 6 Megapixel digital camera], but I can say that D60 8X10" prints, and indeed the one D60 11 X 16.5"print I have done so far, are better than any previous 8X10" or larger print I have made from 35 mm colour, no matter how printed. In fact, I would say that the 11X16.5" print is pretty close to similar-sized images printed conventionally (or digitally) from 645 format negatives. In simpler words, I believe the 6 MP D60 is superior to 35 mm colour film-not just the equal. A possible exception might be a really good print from a Kodachrome slide -- but I can't claim to have any that are in fact better"
And as a side note, MegaPixels aren't always a good measurement of the quality of Digital Cameras. For example the Canon D30, a 3 megapixel camera produces better images than Sony F707, 5 megapixel camera. Why? Here is a quote from http://www.luminous-landscape.com/dq.htm [luminous-landscape.com]
"The reason is simple, it [Canon D30] has a much better SNR. Why you ask? The Sony pixels are much, much smaller. Smaller pixels have less area to gather light. Less light means less signal. For a given semiconductor process, the noise stays the same regardless of pixel size and the signal increases with pixel size."
Re:Digital Cameras have reach 35mm film quality... (Score:2)
One interesting difference between film and digital is that with film, you can get fast film speeds (e.g., ISO 400, 800, 1600, 3200, 6400, etc). Digital doesn't really do that yet. Most digital camera CCD's are somewhere around 100 ISO. It will sometimes try to fake a higher speed by bumping up the sensitivity of the CCD, but the results are noisy and "grainy". It's actually better to underexpose the CCD and alter the image in an image editor later. So currently, digital cameras are no good for "sports photography" or any kind of pictures where you have rapidly moving subjects.
Another area of interest is long exposures. CCDs tend to introduce a lot of noise to long exposure shots (e.g., night shots). One interesting way the Canon D30 and D60 cameras get around this is by using a CMOS sensor instead of a CCD. I'm not really sure how else the choice of CMOS versus CCD affects imaging.
Re:Digital != good quality. (Score:2)
The costs for a do-it-yourself darkroom that can do Kodak C-41 color print processing borders on silly, to say the least. Such processes may be worth it if you're doing medium-format (6 x 4.5 cm or 6 x 7 cm) film negatives or 8" x 10" view camera photograhic plates, but for the vast majority of amateur photographers it's not worth the trouble. Especially now with 4 megapixel and higher resolution digital cameras that can produce prints on home printers that closely rival and often exceed what you get from a commercial photo-processing lab.
Anyway, look at the MiniDV digital format camcorders. The picture quality is good enough that they are just about indistinguishable from Betacam professional recorders used by many news organizations--and MiniDV is definitely way cheaper than Betacam.
Film is Dead. (Score:3, Interesting)
The current cost of digital is high, and the resolution os lower than HDTV, but all this will change. The cost will drop dramatically, and the resolution will first improve to full HD, and then beyond as HD also improves.
The cost of making a movie on HD is dramatically less than film. If they're doing SFX with CGI, then HD makes this cheaper. Even when CGI is added to a film movie, the resolution used is no greater than HD.
most projectors already do 48fps (Score:2, Interesting)
Reading the article, it's unclear how Maxivision48 differs from this.
Re:most projectors already do 48fps (Score:2, Informative)
What Maxivision is proposing is a system where the film runs at 48fps. Thus, the exposure time (in the camera) is less and each individual frame is sharper, which, combined with the higher frame rate/reduced flicker, provides a much better illusion (yes, it's still an illusion) of motion on screen. Maxivision also uses 3-perf pulldown rather than 4-perf pulldown like conventional 35mm film, so the total footage is only 150% of that of regular 24fps 4-perf 35mm film given the same running time.
Of course, Maxivision won't happen. It's a nice idea, but film exhibitors aren't going to spend money on this. A return to 70mm would be more likely to happen, if only beause there are hundreds (thousands?) of theatres in the world which are already equipped to show it, contrasted with approximately zero theatres which are equipped to show Maxivision.
So why the delay? (Score:2)
Heck, at $4.00 for a cup of soda and $7.50 for a candy bar, the local theatre ought to be going digital before lunchtime tomorrow, eh?
please consider (Score:2)
Something important to consider is that businesses LEASE their equipment. Also, consider that the standard "old fashioned" equipment will run between $30,000 to $50,000 per screen (for a platter system, scope lenses, etc.) and THAT stuff is usually leased also. Sure, any theatre that is currently in busniess has sunk costs on that stuff, but the digital isn't *astronomically* more expensive.
link to Goodhill's Maxivision site (Score:2)
www.maxivision48.com [maxivision48.com]
Digital is not (yet) a good idea (Score:2, Insightful)
- color resultion: really really suck. It appears they use 4-4-3 bits for RGB or something equally inferior. Openeing scene had very visible banding instead of smooth gradients. While this could be dithered, it was not, probably because of compression requirements. It truly sucked, or have I already said that.
- pixel resolution: is OK, but the black space between pixels is visible. That makes the pixels visible, and that sucks. They need a better LCD panel.
Changes they have to make before I consider digital is:
a) higher color fidelity
b) possibly higher resolution (1.5x - 2x horiz. and vert. too)
c) dead space elimination between pixels
d) less agressive compression (ie. bigger storage)
The technology for digital cinema isn't here yet (Score:2)
When this is all done, though, high-quality digital movies won't cost any more to make than current 35mm productions, and will probably become cheaper over time. But it's a few years away.
Re:bsod (Score:4, Insightful)
So what's wrong with movies the way they are now? The resolution is fine and the motion is fine. The only people complaining about it are the Hollywood types who have something to sell. Besides the real money in Hollywood is in renting videos. The new formats that are being proposed will have zero impact on the television even if you are using hdtv.
Re:bsod (Score:2)
Film is expensive. A motion picture print can cost a thousand or two bucks, and you may want to open on 6,000 screens for a blockbuster, or 1,000 screens for a small release. Do the arithmetic.
In addition, a film print is only good for maybe 50-60 showings (you can get more with decent, well-maintained projectors and a competent projectionist, but that's not often the case nowadays).
Big hard drives are expensive, too, but they can be wiped and reused over, and over, and over again.
Re:bsod (Score:3, Interesting)
Except, last weekend I went and saw a midnight screening of Star Trek II: The Wrath of Khan. It was great, except most of the colors were fairly washed out, and every time it got to a reel change (you know, when the little dots appear in the upper right corner), there was invariably a huge increase in the number of scratches on the print, a degradation in sound quality, and there were also a number of frames missing from each end of both reels (the movie would appear to skip a second or two or time).
Now, if we'd had an original digital print of the movie, it would have looked exactly the same as it had when it came out, twenty years ago (which is to say, a lot better than it did last week). That's half the idea.
As it stands, digital projection (DLP specifically) is a mixed bag. I've come to notice that people like me (geeks) who know what pixels are, know what jaggies are, know what anti-aliasing is, and so on, think the quality of digital is lower than people who aren't familiar with those concepts and don't look for them. On Saturday I went to see (for the fourth time) Attack of the Clones, and I saw it at a digital projection with my parents and two of my cousins (specifically, this was at the Pacific Theaters at The Grove, in Los Angeles). We were sitting on the entry aisle (it's stadium seating), maybe ten rows up.
I'd also seen it digitally at Grauman's Chinese (sitting maybe 17-20 rows back) and at the Loews Century City (15-17 rows back). It looked fantastic at both those theaters. I thought that it looked worse at the Grove (on a smaller screen than either other theater), but I realized it was because I was close enough to see the vertical pixel columns distinctly in a lot of shots (especially high-contrast shots with small details). My dad, however, thought it looked better than at the Chinese (the frickin' Chinese!) and he was sitting in the same row I was. We both wear glasses and have corrected 20/20 vision (in fact, my bare vision is much worse than his).
Anyway, I'm rambling, but my point is that there ARE reasons to go digital. Theoretically in a few years, resolution of digital will increase to the point where you need to be standing right in front of the screen to identify the pixels, in which case it will be visually indistinguishable from film for 99% of the viewing audience -- we'll be in the same situation we are now with "audiophiles" who claim that they can hear minuscule variations in sound quality based on what kind of wires their speakers use. Yeah, maybe they can, but almost nobody else can, or cares.
Plus, long-term (if Hollywood ever could think that way), the studios save huge amounts of money on film prints and distribution. If the studios were to pool together and equip every theater in the country with a digital projector over 5 years, they would have made back their money on film printing costs in another 5 years.
Re:$150K matters? (Score:2, Insightful)
Let's do the math, shall we?
Or approximately $3 million. Hardly chump change if you're spending it left and right. Even the article points out, "[A]t current prices, a digital projector would cost more than some of the smaller nearby theaters."
-Richard
Comments on DP and economics.... (Score:5, Informative)
As to the economics, that $150K(US) is an estimate (low in my opinion) per screen. So, for each of your 20 screen theatres you're talking 3mil.
Why do you pay $6(US) for 50 cents worth of popcorn? Because that $6 pays for real estate, salaries, food, benefits, etc. Basically, the concession income pays for virtually all of the construction and operating costs of a theatre. Theatres make virtually no money on ticket sales since the vast majority is paid to the distributor. The only reason they even show the film is to get you to come in and buy concessions. The $6 price also helps defray the losses (yes losses) from people who sneak their own food and beverages into the theatre. If everyone would buy one bucket of popcorn and one soda, theatres wouldn't have to charge $6 for popcorn.
I know, I managed a movie theatre for a number of years.
Re:Comments on DP and economics.... (Score:3, Insightful)
If they reached around into the case and grabbed some food, then it's stealing.
If they brought it in, it's not stealing. It's probably not a lost sale. Odds are, if they didn't bring in their own food, they wouldn't have bought it anyway.
Don't fall into the same logic trap that the RIAA, MPAA, and software industry is when it comes to piracy. Yes, there's a difference here since it's a physical good, but the reality is that there is no deprivation of goods here and to call it stealing is assine.
The reason the food and drink is so expensive is: 1) It is the only realistic revenue stream theaters have, 2) you have a captive audience.
Re:Comments on DP and economics.... (Score:3, Insightful)
Man, you really must hate people like me who ... gasp ... don't like eating or drinking stuff while watching a movie. Which means that when I come to a theater, I don't "sneak" in any food or drink, and I don't purchase any food or drink. I must be costing you a fortune - you must be glad I rarely go to see movies, then.
(Plus I don't see what the purpose is of chugging 32 oz of soda just so you can skip out during the climax to make use of the rest facilities. Seems like it would disrupt the flow of the movie.)
Re:$150K matters? -- not for the quailtiy (Score:2)
Digital is great for the low resolution and small picture of a TV. BUT not for 6 story Film Screens.
Re:invevitable, but hope it's not too soon (Score:2)
Re:invevitable, but hope it's not too soon (Score:2)
-dB