New Lucasfilm Campus Breaks Ground at Presidio 142
GuyMannDude writes "Lucasfilm has broken ground on the new $300 million special effects campus that he hopes will help San Francisco rival Hollywood as a producer of movie magic. Some see the project as a way for the Presidio (a national park) to become economically self-sufficient while critics claim that level of commercialization is unnecessary."
And so the second tower rises out of the north... (Score:5, Funny)
Well, at least there'll be more work up north, though with Davis taxing things, that might not last too long...
Star Wars games (Score:5, Interesting)
With everything in one boat maybe future titles will improve upon titles such as Bounty Hunter [gametab.com] which surely could have been much better if the process was streamlined better internally.
Re:Wa? (Score:1)
Self sufficient.. (Score:1)
OTOH, its a great step forward for Lucasfilm. On the galaxy far, far away Lucasfilm wins Starwars.
The question is... (Score:4, Insightful)
Re:The question is... (Score:5, Insightful)
I don't think the quality of special effects is related to the quality of movies. Let the FX guys do their jobs well, and let the screenwriters do theirs. There already are plenty of screenwriters schools anyway.
Re:The question is... (Score:3, Insightful)
Re:The question is... (Score:5, Interesting)
With SW there is way to much effects in that it get's in the way of the story. Not just what's needed, but it gets a life of its own.
IMHO this clearly a case of "less is more".
Re:The question is... (Score:2, Funny)
"Bring it to me raw, and wriggling."
Re:The question is... (Score:3, Interesting)
Hopefully once everyone is used to the massive amounts of digital effects in every movie, movies will succeed or fail based on quality and enhanced by, not just composed of, flashy stunts and digital effects.
Speaking of which, Shaolin Soccer [imdb.com] (Kung Fu Soccer in the US) combines bullet time type effects with (obviously cheap, but workable) digital effects and a HILARIOUS premise. It's a light hearted riot for anyone who can find it to rent it. It's a good example of effects used to extend the over the top comedy of any given situation.
Story is everything (Score:5, Interesting)
But He Seems To Believe He's Good Enough... (Score:2, Insightful)
Sadly, he's completely wrong on both counts.
Re:Story is everything (Score:4, Funny)
Re:Story is everything (Score:2)
This is the most moronic line I heard in movies in a while.
Star wars : Attack of the clones:
Hayden Christ... : "I don't like sand.. It is coarse..blah..blah"
what is even more amazing is the editor saw it and let it pass! Geez!!
It takes money to make money… (Score:5, Insightful)
Re:It takes money to make money… (Score:2)
The incentive is financial though for other reasons. Apparently the land where ILM is right now is owned by Lucas' ex-wife, Marcia, and apparently the rent is a bit high. Also Lucas received some sort of incentive from the city, like a tax break or something, which would save him a ton of money. It was on an article on one of those newspapers long ago.
Movies will not be filmed in a timely fashion, simply because the way studios do things nowadays. Now everything has a release data and all this strategic planning. Movies are released according to this instead of being released when they are ready , like they used to in old times.
Hollywood == Competition? (Score:5, Interesting)
Perhaps it's just my jaded and cynical view of recent movies, but it seems that this new San Francisco-based studio wouldn't really have to do a great deal to rival Hollywood as a great movie producing town. Sure, Hollywood has the name, and has a long and glorious history, but the really good, honestly-worth-seeing films of the last few years have come out of other countries, not Hollywood. LOTR is just one example one that immediately pops to mind. Star Wars of course was done in England (and Marin, CA, of course). Lest anyone forget, The Matrix was an Aussie production. A personaly favorite of mine, The Boondock Saints was East-Coast, USA made. My list here is short for the point of brevity, not due to a lack of examples.
The last really good Hollywood production I saw was The Score. Hollywood may have a name synnonymous with movie making, but ? at least recently ? not so synnonymous with good movie making.
Re:Hollywood == Competition? (Score:4, Interesting)
This has also struck me.
I think the issue is that, any big budget film is just assumed to be a Hollywood production, even when - as you point out - these days very few of them are. For instance,the big films over Christmas and the New Year - Harry Potter and LOTR TTT - were not as far as I am aware Hollywood films, although I am sure that many people probably think they are, just because they were big budget productions.
Was "Gangs of New York" a Hollywood film? If it was it just illustrates the point, because frankly it was s**t.
Re:Hollywood == Competition? (Score:3, Insightful)
Gangs of New York was a Hollywood film, it was done by Miramax. SW was a Hollywood film (Lucafilm and 20th Century Fox), The Matrix too (Warner Bros.
Lastly to the parent post, this is just Lucas consolidating his companies in one place. It's not an actual movie studio like Disney, Paramount and the like, depsite the misleading title in the nwespaper article.
Re:Hollywood == Competition? (Score:3, Funny)
"So I was talking to the low-level systems administrator on the other end and then he sends me this [pan to screenshot: 'nothing in life is free asshole']. He comes into my world and calls me an asshole. So I said, 'fuck you,' and he goes, 'fuck you,' and I was like, 'no, fuck you' and he was like, 'no, fuck you ' and I said..."
One of my favorite scenes from any movie. Nothing like a stressed-out over-caffeinated fake-geek scene!
Canada == The Real Competition (Score:4, Interesting)
I'm seeing this with ever-increasing frequency. It's just plain cheaper to film a movie in Canada than it is to do it in Hollywood; it's often cheaper than filming elsewhere in the U.S. as well, even for fairly low budget stuff. You can't beat the tax breaks. British Columbia (among other locations) is becoming sort of a mini-Hollywood in its own right.
Re:Hollywood == Competition? (Score:3, Interesting)
Please let me put forth my movie theory:
The quality of a Hollywood movie varies proportionally to the distance of the primary set location from Hollywood.
All movies where they don't even bother to leave L.A. to shoot always turn out crap. Getting away from L.A. means more money, effort, and diverse actors are being put into the movie. Sometimes you get a medium movie shot in Las Vegas.
Counterpoint (Score:3, Interesting)
Maybe your law is true today, though. I'm not sure I can think of any movies made today that are filmed entirely on a back lot. I think those days are pretty much over.
Re:Hollywood == Competition? (Score:2)
Re:Hollywood == Competition? (Score:2)
Re:Hollywood == Competition? (Score:1)
Lord George of Marin is an exception in that he finances his own movies. Most other big budget productions go through at least one (if not three) Hollywood studios to get financing. In some ways this does make them Hollywood movies.
Wow! (Score:5, Funny)
Does this mean... (Score:4, Insightful)
But they ARE spectacular...
Re: Does this mean... (Score:1)
> but this tripe of the last few years... ugh. No character development, no REAL excitement, nothing of substance underneath those spectacular special effects. But they ARE spectacular...
His next triolgy is going to be a set of Pink Floyd laser shows.
Re: Does this mean... (Score:2)
why the splurge ? (Score:1, Insightful)
i am curious as to why everything has to be
done so grandoise. is it an american thing ?
i might be mistaken but living in the
bay area for the last 3 years i see one thing:
people going overboard mainly caused the dot com boom, caused all the moaning and crying now....the huge buildings, the parties, the vacations, the freebies. i believe the old school style was different and probably a little long lasting?
how is this related to lucas : $300 million
in presidio ? yes lucas inc. has a lot of
money [so did enron:)] but presidio is prime property in SF and talk of $300 million consolidationa.....whew
thanks
might have been cheaper (Score:4, Informative)
Particularly since Marin is wall-to-wall NIMBY and upscale enough to make it stick both politically and in local courts. Of course I'm an ex-resident.
While land further north in Sonoma County would have been cheaper, there are certain resources in San Francisco that Lucas probably didn't want to be any further away from. The other case for the Presidio is that it's about as close to the Golden Gate Bridge as one can get, and the commute hassles involved with SF get more unpleasant as one gets further into the city... check a large scale street map and see where the freeways are and aren't to get the idea.
Even post-dot-bomb, there probably isn't enough loose commercial space in the art/media community South of Market for the company physically to fit. 850K square feet is close to 20 acres.
So if Lucas wants a reasonable commute and given the other parameters, this actually makes sense for him. Though possibly not for the park or the surrounding community.
Re:might have been cheaper (Score:2)
I think a more likely explanation is that when the Presidio went up for sale Lucas saw a chance to grab a piece of prime real estate. There are a limited number of companies in the Bay Area that would be able to use that space (Gap and Levi already have giant HQs, so they don't need more offices), and are also stable enough that the government wouldn't be worried about them going bankrupt midway through construction (which eliminated most of the .coms that were big at the time). Over time, as the area becomes more privatized and built up, Lucas can decide if he wants to hold onto the land, or sell it for a nice profit and reconsolidate in Marin.
Re:might have been cheaper (Score:2)
I've been to ILM twice and the space is at premium there. They are really quite tight in there and even a few years ago considered expanding to Pixar's old grounds. The buildings in the campus are filled, and of course you need space for the stages and model shop. They didn't have enough room that they built these wood or prefabricated "bungalow" offices (over a dozen) outside the buildings so that they could fit everyone in there.
I've heard that Lucas' ex, Marcia, owns quite a bit of land in San Rafael including where ILM is now and the rent is high (though I've never confirmed). Also an article a few years ago in one of those newspapers cited that Lucas would get some huge tax incentive or something like that by relocating to the Presidio.
Plenty of space in SOMA. (Score:2)
Although I'm not a big fan of "campus-style" workspaces, those are nice looking plans. And, hey, it would shorten my commute from the beach. I wouldn't mind working there
mahlen
Van Roy's Law:
"An unbreakable toy is useful for breaking other toys."
Re:might have been cheaper (Score:1)
However, South of Market, while probably cheap, would be way too gritty and ugly for a company as prestigious as Lucasfilm (say what you will about the Phantom Menace sucking, blah blah blah....
It will make Star Wars location shots cheaper. (Score:5, Funny)
Re:It will make Star Wars location shots cheaper. (Score:2, Informative)
Re:It will make Star Wars location shots cheaper. (Score:2)
And there are many studly men in that neighborhood, all dressed with the latest trend.
I was a geek in the Presidio for 3 years. We liked to call those people Calvin Clones.
hmmm (Score:4, Funny)
interesting (Score:4, Funny)
Lucasfilm and Letterman Digital Arts Ltd., as the new venture is called
Is that the Letterman of Late Night fame? I wonder. Imagine a Late Night home game. You as Dave shooting blue cards and pens at stupid pet tricks. Paul Schaffer as a help bot. The goal: rescue Mujiber and Sirajul.
not exactly (Score:2)
Re:not exactly (Score:2)
Sure you want to know? (Score:3, Informative)
Re:Sure you want to know? (Score:2)
Re:Sure you want to know? (Score:2)
all without google, I might add (Score:2)
Apparently (Score:3, Interesting)
I'm curious to know if G.L. is doing virtual battlefield simulations in exchange for the roof over his new venture.
Re:all without google, I might add (Score:2)
amen to that (Score:2)
Re:interesting (Score:1)
Shome mishtake surely? (Score:3, Interesting)
Surely raising the bar involves rivalling Weta Digital (NZ)?
new intergalactic language school (Score:3, Interesting)
Anyways, perhaps Lucas could reopen some of the schoolhouses, teaching Jedi Knights the language of the Sand People, which could be useful for recovering stolen droids, or, maybe the Stormtroopers could learn the language of the Jawas, also good for recovering stolen droids, or better yet, teach us mere mortals the Hut Language, so we too could someday acquire our own Princess Leia (dressed in the golden bikini w/chain and collar, of course!)
All that aside, I'll bet it was a real bitch to have to run up and down all those hills for physical training... it is bad enough on the Presidio of Monterey!
Re:new intergalactic language school (Score:1, Offtopic)
Re:new intergalactic language school (Score:1)
Why San Francisco? (Score:4, Insightful)
Re:Why San Francisco? (Score:2)
Re:Why San Francisco? (Score:2, Insightful)
Re:Why San Francisco? (Score:1)
Why Bother? (Score:3, Interesting)
Re:Why Bother? (Score:1)
The fossil record (Score:3, Funny)
Maybe in a few hundred million years, the evolved roaches will find enough stuff to start a religion over. Roach priests standing at the pulpit holding several fossilized action figures and having them do the force on each other.
Then they'll clone George Lucas, breed him in a Mamma roach and then he'll be the only human being in a world full of sentiant roaches, and they'll all love him. He'll walk around with a robe that has a C-3PO insignia on one shoulder, and a roach on another, and be transported to all the popular sideshows.
And then, maybe then, he'll decide maybe he should have stuck to being a filmaker rather than a Plastic Crap salesman.
I need to read slower (Score:1)
I know it's been said before... (Score:4, Insightful)
But consider, ILM is already outside the Hollywood system. Inhouse effects by the major studios just do not come close, do they? Wh do these major studios go to to get effects? Mainly ILM. That must piss the studios off having the best fx guys in the USA working there, cause ILM owe nothing to anyone.
So....
If you look around, who matches ILM? I cant name them, but I know there is a fx house in Canada, one in Aust and of course WETA. None owned by studio per say, but most are bankrolled to some degree. WETA's now industry leading effects work was bankrolled by New Line, owned by AOL whom own Warner Bros and a few other studios. Hey, watch New Line especially now go to WETA instead of ILM. WETA basically is now New Line's defacto effects house. Presto, problem of having to deal with ILM fixed!
Look, while it's cool as WETA has risen to genuinely challenge ILM in f/x (Competition will really drive effects tech forward I bet - watch these two try to outdo each other for the next few years), Lucas' present move is all about tryign to consolidate the f/x market. He senses real competition now with the smaller f/x groups doing things ILM have not done - or like WETA, beating ILM at their own game. For the studios, having these other f/x places is good, cause it gets them away from the ILM f/x strangle hold. Gives them choices or even the chance to basically have a f/x group basically of their own. You cant tell me New Line and WETA arent now quite closely associated. New LIne gave WETA shitloads of dollars to ramp up.
I'd say whatever New Line paid, they got a bloody bargain. LOTR (FOTR and TTT) so far has earned 640 million in the USA, 1.2 billion intl and 750 million in VHS and DVD in the USA alone. With more DVD releases and another movie in the already paid for set, New LIne could have 10 billion in revenue when it's all over.
Re:I know it's been said before... (Score:2)
I can't remember the exact figure ($270m rings a bell), but I saw several reports which said that the Box Office alone on FOTR paid for the production of all three movies. So anything they make on the next two is almost pure profit (after prints and advertising).
Re:I know it's been said before... (Score:1)
Re:I know it's been said before... (Score:2)
There are tons of VFX shops in Canada, most doing VFX TV work for a lot of American TV series like Stargate SG-1.
As far as Weta and New Line. Well for one thing Weta will most probably be dissolved after Return of the King, or more precisely they will go to the same size before LOTR (like when they were doing stuff for Xena). After all how many big productions are gonna go to New Zeland. Unless Jackson can find them a steady stream of projects, maybe a Hobbit film and his long delayed King Komg version. But most probably most of the artists will go back home (many are from California) after the last LOTR film wraps. post production. In the future New Line would probably have to get bids like everyone else.
Lucas present move is not about consolidating the VFX market, it's about consolidating his companies in one place. There is no ILM stranglehold. Beside ILm there are tonos of big and small shops like: Imageworks, Digital Domain, Tippett Studios, ESC, Rhythm and Hues, Matte World Digital, Hammerhead, Banned from the Ranch, Cinesite, etc. and lots more. THat is not counting some of the places elsewhere particularly in the UK which has a constant flux of projects, like: Framestore/CFC, Double Negative, Cinesite Europe, Glassworks, etc.
I believe it was more actually like New Line gave Jackdon and the producers a ton of money and they used that money to ramp up Weta among other things. After all PJ is the owner. I doubt New Line has a stake in Weta, and if does it won't be the majority.
Re:I know it's been said before... (Score:2)
Hmmm, I mostly disagree with what you've said here. Firstly, where the artists come from and where they might return to isn't exactly relevant. They're in New Zealand and working for WETA because WETA commisioned them to do a job.
WETA has always been an independent company, and it was paid by New Line (through Peter Jackson's film budget) to do a job. With the success of the effects in LOTR, Richard Taylor now has project offers coming out of his ears. WETA can afford to pick and choose what it wants to do. No doubt some of this will include future Peter Jackson films, because Peter Jackson and Richard Taylor originally created WETA to produce effects for the films that Jackson wanted to make. It'll certainly include other things, though.
When WETA gets future projects (and that's a certainty), they'll get those artists or other artists out again. It's not as if WETA doesn't have the reputation to get enough money now, and New Zealand has more going for it than a good job. It's also a pretty nice place to live.
The other main thing is that the cost of production is very cheap compared with most parts of the US. In fact, the whole cost of living is cheap.
Re:I know it's been said before... (Score:1)
There aer two Weta's here, the Workshop and Digital. Workshop, which makes prosthetics and props has at least another project for this year, Master and Commander. I don't doubt Taylor will continue it successfully.
Weta Digital has hundreds of people in there at the moment. But after Return of the King they don't have anything lined up. They should have some bids by the Summer at the latest. The problem with big facilities, like Weta Digital, ILM and Imageworks is that they constantly need to have projects on the pipeline so that they can survive. After all you can't have dozens and dozens of highly paid artists just sitting idly.
My argument was, and I've heard this from others at SIGGRAPH, is that after LOTR, Weta Digital will reduce in size. They of course will continue to do VFX for films by PJ, like The Freighteners, and some for others, say like what they did in Contact. It's not that Weta Digital has the money or not, but the ability to get enough projects to continually sustain itself in the long run at its current size. Other big studios like ILM and Imageworks have several projects already lined up for this and next year. What other projects does Weta Digital have lined up?
All the key personnel are from the US: Jim Rygiel, Joe Letteri, etc. and many of the artists were hierd just project-based, not long term, and are on special work visas. When LOTR: ROTK finishes they'll most probably will have to go back.
Yes Weta will go on, but the final size and shape are yet to be seen. We'll continue to see and admire them but I doubt it'l be as many "big" projects as the LOTR movies are. You just wait and see
developers && location (Score:3, Insightful)
By looking at this map you can understand why this particular park must have been chosen to 'sustain itself', the Land Development Community must have been chomping at the bit to get there hands on such a terrific piece of desirable property.
Re:developers && location (Score:1)
When a man becomes an abstraction.... (Score:2)
Heh. Wonder what the anti-trust settlement would be like? Arm here. Leg there. Lots of Baby Egos running around wiping their asses with our dork dollars.
Office Complex in a National Park is a Bad Idea (Score:4, Interesting)
Re:Office Complex in a National Park is a Bad Idea (Score:2, Interesting)
Is this the state we're in now, where even the natural environment has to turn a profit to survive?
BTW, I've been to Skywalker Ranch. It's *massive*, genuinely a case of "everything you see, I own" for the tubby beardo. Now, what tax breaks has Lucas been offered to move ILM et all to the Presidio rather than onto his own property?
Re:Office Complex in a National Park is a Bad Idea (Score:1)
So they decided to do something with it that would do good for the city and would not suck up a bunch of money. I don't see what is wrong with that.
Re:Office Complex in a National Park is a Bad Idea (Score:3, Insightful)
Re:Office Complex in a National Park is a Bad Idea (Score:1)
Impact on Park? (Score:5, Interesting)
It's interesting to me to see that much of the conversation here has turned toward the movies themselves rather than the impacts, both positive and negative of the new facility on the park and the city.
The article mentions that a group of residents have expressed concerns about the development. In my skimming of the comments, I did not notice any from that group.
I would like to see what you folks think of the development itself (not the films or the characters) and it's relation to the park.
Will it affect public access in any way? I know that Lucas has been very security conscous at it's Marin headquarters. Will this paranoia on Lucas's part adversely impace public access to the park?
Will this add any more jobs to the Bay Area? Or just move jobs from one part to another?
Being on federal land, will this project contribute anything to San Francisco's tax coffers?
Mark
Re:Impact on Park? -- None (Score:5, Insightful)
Re:Impact on Park? -- None (Score:2)
Mark
Re:Impact on Park? (Score:2, Informative)
Re:Impact on Park? (Score:1)
It's very close to the highway and its on ramp. "Right under it" is just a hyperbolic figure of speech.
> False: The only thing to do on the site was to build a newer, bigger structure with more traffic demands on already clogged roads.
I never said that. I only said that the Lucas complex was not ruining some pristine part of the park.
BTW, it would be great if you could provide some links or other references to the studies about traffic, stress on infrastructure, etc. I understand what you are saying, but don't expect me to take and Anonymous poster at his word. I'd like to learn more. Enlighten me.
> False: The Lucas development has no impact on the surrounding area. The roads are not currently designed for the additional traffic. Nor is there adequate police or fire support in the area. (etc, etc.)
This, I think is the best part of the argument against the project. I really would like to see more info if you have it.
>True: This park does not generate the same emotional impact as a Yosemite, or Yellowstone National Park.
>False: The park is therefore fair game for the Republican anti-environment policies.
Jesus, where did you get that line of argument? I certainly didn't imply anything of the sort. So, have there been studies assessing the potential environmental impact of the Lucas facility? Perhaps the increase in traffic would create such problems. Overall, I don't see it as an environmental issue. The problem here is that the complex sets a bad precedent for use of public park lands and screws over the city government.
-------
Sellout at the Presidio (Score:1, Informative)
"Groundbreaking" for this project took place months ago. Letterman Army Hospital was demolished last year, and pilings are already being driven for the new Lucas buildings. I was up there last Friday. What happened this week was just a photo op.
Economics of parks (Score:2, Interesting)
Re:Economics of parks (Score:2)
Re:Economics of parks (Score:2)
NYTimes: industry doldrums (Score:2)
Familiar Image (Score:1)
Re:Familiar Image (Score:1)
Re:Familiar Image (Score:1)
great (Score:2)
Two things (Score:4, Interesting)
2. Film isn't a significant industry*. One studio won't change the fortunes of more than a few hundred citizens. And George gets most of the profit from his companies. Banking on this to revive a city's economy is irrational. It's political hype.
* - the sum of the box-office grosses for every movie released in 2002 was on the order of Intel's 4th Quarter. Adding home video doubles it, but by then you're looking elsewhere on the financial page.
as a former presidio resident.... (Score:1)
dan shahin
hijinx comics [wackyhijinx.com]
The World's Greatest Comic Book Store!
Lucas is paranoid that... (Score:2)
(/sarcasm)
Dolemite