Getting Small Press (Comics) To The Masses 105
Comicguy456 writes "At the recent Small Press & Alternative Comics Expo, a panel was held to discuss how to get the masses to check out indy comics. In this transcript, experts including Sean McKeever (The Waiting Place) and Max Ink (Amoeba Adventures) talk extensively about creating, selling, and marketing such books, as well as the small press industry in general. Manga is covered as well. " In many ways, the same advice here applies to people trying to get word about out bands/books/games etc etc.
Re:the masses? (Score:5, Interesting)
What we saw a few years ago was a massive reduction in popularity because comics started catering more to hardcore collectors than casual fans, with the whole six different covers by the hottest new artist for every issue craze and the focus on flash rather than substance, largely brought about by a wealth of artists but a dry spell for great writers. Now with people like Ellis, Millar, Bendis, etc., comics are starting to get more appeal to the casual fan again.
This is especially true with recent pushes toward trade paperback sales rather than individual issues, and the creation of the more Manga-esque Tsunami line by Marvel, which is an attempt to capture the rather large Manga fan base in the United States right now, including a female demographic that's not as well represented in traditional American comics.
Re:the masses? (Score:2)
Hopfully League will do well, I would love to see alot more of Moores work done as movies.
Re:the masses? (Score:2)
wasn't this the whole point of E-books? (Score:5, Insightful)
Heh, considering a large percentage of newspaper people thinks that there will only be electronic news a few years down the line (see previous
Re:wasn't this the whole point of E-books? (Score:2)
Re:wasn't this the whole point of E-books? (Score:2)
There's more than that: (Score:3, Insightful)
If you look at the comics from 30 years ago, you'll see complete stories in one comic - or possibly two at the most. Also, characters where recognizable even if they, say, changed clothes.
Today, both of these things have changed. To get a complete story, you've got to buy 10 or 15 comics. And this isn't only because the stories are longer and more complicated - todays comics seem to have more advertising instead of storyline. This is also prompting what I call "soap opera syn
Old line comics (Score:5, Informative)
Katzenjammer Kids are still running after over 100 years.
Marvel's new Epic line. (Score:5, Informative)
I believe it pays $8k to be split up among the creators as they see fit. The big drawback is that they gain ownership of any new characters you create if I remember correctly, but to people trying to break into the business this may be a great opportunity.
Just so they don't get slashdotted. (Score:5, Informative)
Basicly the process is that you send in some sample work, if Marvel likes what they see they contract out to you(you need to fill in the appropriate IRS forms) to do a comic based on what you sent them. Marvel sends you $500 as payment for the contracted work. Marvel may or may not print your stuff in the Marvel Epic Line of comics.
Since you are a contractor working for Marvel, Marvel ownes the work you do. However you can use Marvel owned characters in your comic, just no other trademarked characters.
Re:Just so they don't get slashdotted. (Score:3, Informative)
According to comments made by Marvel President Bill Jemas, when a creative team submits a comic book they receive an $8,000 budget to produce it. Marvel then covers the cost of publishing, marketing and distribution, and pays bonuses to the team, based upon sales. If the book sells well, the creators could earn a number of bonuses at different tiers.
There's also a lot more information here [newsarama.com], and there will be more info in Marville #7 (which is probably the only way they can get that partic
why ownership matters (Score:4, Insightful)
So, yeah, it's a good opportunity, but take it with a grain of salt.
Re:why ownership matters (Score:2)
Re:Marvel's new Epic line. (Score:1)
Re:Marvel's new Epic line. (Score:2)
Epic is not superhero focused.
The first major book being put out by them to get the line going is by Mark Millar, a well known superhero book writer... but it's a romance book aimed at teenage girls.
Independence (Score:2, Interesting)
Also, isn't Free Comic Book Day [freecomicbookday.com] coming up soon? (May 3)
Perhaps a Comics Week should be declared?
Re:Independence (Score:1)
of course i plan on going to slave labor [slavelabor.com] to get my free comic.
Indy comics/comix (Score:5, Insightful)
Re:Indy comics/comix (Score:5, Interesting)
Not only was there a boatload of crap in the indy scene but even more so in the "mainstream" lines as well.
God, when Image and Valiant were the companies with the "buzz" soooooooooo much crap came out, and it seemed that overnight practicallly everyone started drawing in the "Image" style, you know what I mean...it really was sad at the time, and then since they were all "creator owned" the prices went up and up and up, quality went down and down and down (unless variant foil cover # 8 special edition equals quality to you :p )
TMNT, that used to be a gritty book, I was thrilled when a year or so ago, I think John Woo(?) was looking to do an "original" TMNT movie, haven't heard anything since.....
Theres some great ones out there today, but you need hip-waders to get through all the crap, I'm all for them trying new distribution types, but it may be tough to find the "gems" and as always one mans crap could be anothers gem....
its better to have more selection than none at all I suppose :)
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:2)
I'm talking around 1993-1996 area, back then thats what the style was referred to as...."image-ized"
Re:Indy comics/comix (Score:4, Interesting)
Valiant I'm less familar with, but I do have some fond memories of Archer and Armstrong, which really wasn't a flashy title.
I don't think you can paint either company with a uniform brush.
My cousin owns a comic shop, and from time to time he'd drop off a longbox of poor-selling old titles for my brother and me. As a result, I read a lot of different comics growing up, including some things that would never show up on a spin-rack. All in all I can say this: an average comic in the silver age was MANY steps below an average comic from the 80s or 90s. I probably read through thousands of issues of whatever my cousin couldn't sell (Late Silver Age DC apparently didn't move well in the early 80s). Comics in the 80s and 90s might've been pure artist or writer driven garbage, but they also dealt with complex emotional issues, consequences of actions, and in general, even in the really mediocre mainstream titles got a lot better in every way.
If the basis for comparison is "Watchmen" or "MircleMan" or "Astro City", man, nothing else is going to look good. If you're reading circa 1970 "Legion of Super Heroes", there's no place to go but up.
I can't see paying $3 for 32 pages any more, but I do try to keep up with graphic novels. None of the local shops keep a good selection, unfortunately.
Re:Indy comics/comix (Score:2)
Thats the safest bet anymore....Valiant was actually very "old style" but they slowly merged into an "image-esque" style.
Rob Liefeld!!!! How could I have forgotten that name, yes, you're right on the mark there thats a perfect example of "Image" style as I mentioned it...Spawn was good up until a point, I lost all interest around issue 50, and it was waning before then, Maxx was interesting though...
Re:Indy comics/comix (Score:2)
Unfortunately, there's such a thing as google, which remembers things I've forgotten, and my officemate is still using the butter knife...
New TMNT Movie (Score:1)
There is a very still info page here [yahoo.com].
Considering how long it has been dead I guess it isn't going to happen :/
Re:Indy comics/comix (Score:4, Insightful)
Besides being very elegantly stated, that statement is accurate, but false. There is always a huge amount of shit in indy products...and there is always just a few gems among them. I would not, however, say this is the problem with comix.
The whole idea of having an indy comics is that they are just that. They are likely going to lack, in majority, professionalism that big budgets and higher quality printing can bring across. But despite all that, if people start enjoying the comics...it could help that artist's future career. Then, he will get a big budget, better equipment, and wont be indy anymore!
Re:Indy comics/comix (Score:2)
Also, keep in mind that there are an aweful lot of shitty mainstream comics as well--like for instance most of the Image stuff, or everything DC makes that isn't Vertigo. I still think if the mess is cleaned up, and the "Big Two" can stop flooding the market with mainstream crap, and the indy stuff was just better written (the art, actually is secondary) w
Re:Indy comics/comix (Score:1)
From all I have read about it. After it's release it was not re-published due to complaints.
the superhero ghetto (Score:3, Interesting)
As opposed to the world of mainstream comics, full of pandering fanboys, artists with no understanding of form & anatomy, writers with no interest in human motivation, and publishers who treat their customers with contempt?
Comics in general have quality problems. People who've grown up in the superhero world (i.e. most Slashdotters) don't realize exactly how narrow of a genre superhero comics are, but
Re:the superhero ghetto (Score:3, Insightful)
Calling it the ghetto is very appropriate. Good call. The Death of Superman was a monster hit, since nobody expected it to be a big deal--they were always talking about killing Superma
Re:Indy comics/comix (Score:2)
Cerebus the Aardvark is one of
Re:Indy comics/comix (Score:2)
True, but Sim and Gerhard have been at it for so long that they're damn-near mainstream!
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:1)
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:1)
http://www.theabsolute.net/misogyny/sim.h
If you don't think that this stuff is mysogyny then go look up mysogyny.
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:1)
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:1)
What exactly did I say about him that implied a hatred of the male gender equivalent to his hatred of the female?
Here is more of his 'rationality'.If any of you have read all of this and would like to put up a well mannered defense, be my guest.
http://www.tcj.com/232/tangent0.html
Re:Indy comics/comix (Score:1)
Re:Indy comics/comix (Score:2)
Re:Indy comics/comix (Score:1)
Fair amount of crap can translate as many things, but when it's aplied to a small pool, it's equates to a small amount in the end. If you want to talk percentage, a smaller percentage of indie comics are worthless than so-called mainstream.
As for outproduce, I should have been more specific. I meant 'produce better quality,' not more quantity.
As for the art argument, once again when you have a pool attempting to be art and one that attempts to be jevenile/soft-porn stuff, the
Oh, so that's what TMNT stands for... (Score:2)
Why not release the "origin" editions of an indy comic on the Web? Sure, they may be prized by collectors, but th
Re:Indy comics/comix (Score:1)
Re:Indy comics/comix (Score:2)
I hate to say it... (Score:4, Insightful)
And something tells me that "Small Press Comics" don't have the kind of money to put into serious ad campaigns.
Now I suppose some of the more successful ones like UserFriendly are an exception to this, but unless these comics get a lot of free press/exposure, they will remain "Small Press".
Re:I hate to say it... (Score:2, Interesting)
What about non-serious ad campaigns? Immature ad campaigns, if you will.
So you can't buy TV or radio ads because they're too expensive. When was the last time you saw a TV or radio ad for comics? (Sans X-Men movies, of course - movies != comics anyhow.)
Advertising on the internet is so cheap, it's practically free. Banner ads are about the most expensive thing you're looking at. It costs
Internet Business Development (Score:1)
So UserFriendly had a good-sized audience before publishing on paper. Publishing first and then trying to sell is a different problem -- and you don't know how successful you are until after you have spent some money on printing.
The paper approach can also use the Interne
Strangely enough... (Score:5, Insightful)
I'm not quite sure why this is, perhaps the market for comics is not as highly populated by mainstream stuff, leaving a lot of space for indy works, or perhaps the taste of comicbook fans is generally much more diverse? Who knows.
It's pretty weird though to read about independents not getting a lot of attention when you can walk into a comicbook store somewhere in Europe where they need to import everything and see independent comics lying all over the place.
Uhm, that 1:10 ofcourse :) DOH! (Score:1)
Revolution is all fine and well... (Score:1)
Re:Strangely enough... (Score:2)
I would guess that one of the historical reasons behind this is that every podunk town has several printers, while few of them had record pressing plants. Musicians had no choice but to deal with the big boys in California or New York, but the comics guys could just go down to th
Re:Strangely enough... (Score:2)
anything but concise (Score:4, Interesting)
Sort of interesting to see a bunch of comments moderated 5 already, just fifteen minutes after the article was posted. I started reading this article, since I had a small press publish my first (nonfiction) book, and I intend to publish my own stuff next year. After getting about halfway through, I decided the material wasn't worth my time. There are no doubt some good points here, but despite the claim from the submitter, this stuff is really mostly applicable to smalltime comicbook authors. And it's an incredibly lengthy piece considering the small amount of advice presented. It clocks in at nearly 10,000 words (for reference, books start at about 50,000 words), and I suspect the main advice in this piece could be extracted to make a new article barely 1000 words long.
Easy Solution... Repetition (Score:2)
My 14,6 øre... (Score:3, Informative)
It has been ages since I bought an indy-comic. Partly because there nearest decent comic-store is an hour or so from here - and that seems to cater mainly to the young, inmature section of the market (more tits than in a porno-rag), partly because much of the mainstream norwegian comics are very good (karine haaland [karinehaaland.com], Nemi [darkrealm.no], Pondus [opera.com] and EON & Wildlife [bladkompaniet.no] to mention a few), and partly because the web provides me with more under- and overground comics than a sane man can read (Comander Kitty [commanderkitty.com], Fur Will Fly [purrsia.com], House of LSD [keenspace.com] and Kevin & Kell [kevinandkell.com] to take the first four on my list of bookmarks).
I don't think that indy-comics printed on dead trees has the importance they had for say, oh, ten to fifteen years ago. The ones that are good will find their way into mainstream magasines (at least this holds true for Norway), the ones that ain't good will die out. That, and the World Wide Wait is the underground printingpress of today; both for comics as well as for writing, art and music.
But as the subject says, that just my 2 cents (by the exchange rate anyway).
My favorite webcomix site at the moment is (Score:3, Informative)
How quickly they fade (Score:4, Informative)
... and I don't mean the colors on cheap newsprint either.
Aside from the Sturgeon's Law factor (95% of everything is crap), one of the main reasons why I don't buy many new indy comix is because anything I'm likely to enjoy has a high probability of just plain disappearing:
Trade papers are the evidence of success: if it's good enough to get 4-8 issues collected, grab it!
Prime examples: "Bronze Age" by Eric Shanower, and "Girl Genius" by the manic Phil and Kaja Foglio
Re:How quickly they fade (Score:2)
Re:How quickly they fade (Score:2)
I kinda miss Continuity Comics.
Why they fade (Score:2)
WRT trade paperbacks, comics go on my bookshelf, being books and all. I'm not a collector, with bags and acid-free backing boards and all that jazz. I like the trade pb editions because they are more durable - I can READ them without causing appreciable damage.
Waste of time (Score:3, Insightful)
I have found the way... (Score:2, Funny)
This "network" of "computers" would be used by comic artists to publish their work at practically no cost. Each frame of their art would be pip
Re:I have found the way... (Score:1, Flamebait)
Mega Tokyo (Score:1)
Or would he be classed as small to medium with regards to production(no disrespect to Fred)
Re:Mega Tokyo (Score:2)
dinosaur comics (Score:2, Informative)
About getting comics to the masses: all I'm intending to do is self-publish and sell over my web site (and in a few comic book stores locally). When the price of self-publishing is so small, and you can distribute so easily, I don't see the real allure of professional printing. You can even get things professionally bound for a couple of dollars at your local
Re:dinosaur comics (Score:1)
BEST THING SINCE POKEY.
The masses don't go to comic book stores (Score:3, Insightful)
Find a distributor or salesagent who deals in other independent publishers. These people have relationships established with distributors and stores. They can get your books (maybe) into stores.
You will still have to market and advertise on your own but it will mean zero if you don't already have the comics/books on the shelves in the stores.
Comics are putting themselves out of business (Score:4, Interesting)
When you go to the supermarket news stand you're incure a risk. Every issue that doesn't get sold you have to refund back to the retailer. And it's not like you get product back. All you get is the cover back.
"Successful" comics of today sell at rates that would be considered failures 15-20 years ago. Marvel and DC are in the position of being more and more dependant on merchandising monies.
And it's not like the industry doesn't know this. The simple fact is it's too late. Comics are painted into a corner. You need capital to reinvent the distribution chain. And even if you were to get the capital you'd piss off the existing chain (comic book stores). And if you manage to reinvent the chain, it would mean the deal of the comic book store. Blah!
So when you ask about these small indie lables trying to be big, you have to ask yourself "why"?
Being big means being leveraged up the wazoo to investors and banks. Being big means have to suck up to hollywood to get some movie money.
Re:Comics are putting themselves out of business (Score:3, Interesting)
I think I recall hearing an interview on NPR where one of the muckety-mucks at Marvel said that they actually lose money on the comic books, but they use them to test the market. If a comic sells, they will hustle the merchandise and movie deals that actually make them money.
Re:Comics are putting themselves out of business (Score:2)
Matt B! (Score:2)
Re:Matt B! (Score:2)
Wanted: Kids' comics (Score:1)
Re:Wanted: Kids' comics (Score:2)
Failing that, why not try manga? There are lots of choices in manga out there that have a low violence quotient and are aimed at children. Pokemon is available in manga format. In fact, you may hav
Re:Wanted: Kids' comics (Score:1)
Your son might also like Mark Crilley's Akiko [markcrilley.com] series.
ComicsConnector.com (Score:2)
Getting comics into the hands of the people (Score:1)
Screw reading comics........ (Score:1)
StripCreator (the site I'm plugging) is a great little site that helps you do just that.
http://www.stripcreator.com
Some things that work, some that don't (Score:2, Informative)
I guess the main thing is realizing, as with any art, that half of your job is promotion and sales, and adjusting your life accordingly.
The other thing is doing stuff people want to buy, no
Include samplers to indy comic elsewhere (Score:2, Insightful)
The "masses" don't read comic books, anyway. The "masses" of comic book readers, IMHO, don't walk into a store and walk out with a bunch of unknowns. They walk in knowing their favorites and looking for specific issues. The only way to attract the "masses" to an unknown is to get it known.
Sci-fi mags half a century ago had the right idea. They had a well-known author write a short story that could have sold the mag entirely on its own merit. The rest of the mag could be a number of shorts by unknown
Form and presentation matter as much as content (Score:2, Interesting)
Re:Form and presentation matter as much as content (Score:1, Troll)
Penny Arcade had some insightful comments (Score:2)
"I can't stop talking!"
http://www.penny-arcade.com/view.php3?date=2001
difficulty finding (Score:1)
I'm a chick. I didn't know about comics or manga or anime when I was younger, and now that I'm older (oh the grey hairs.), few of my friends (or enemies) are interested in these things. I've tried the simple technique of going to different comicbook selling sites and going to the local university library. I've seen a lot of Moore, and Mill
A dying breed (Score:1)
I'll tell you. They're playing PS2/XBOX/console games, fragging each other online or queuing up for the latest hottest movie. Times have changed. There are that many more choices for a teenager's disposable income. Comics just can't cut it anymore.
The way I see it, comics will get progressively more and