sdimbert writes "Isaac Asimov's classic collection of short stories about the role robots play in humankind's future is being made into a movie set to release on July 16, 2004, starring Wil Smith. The most notable part of the release build-up is the fact that the movie's trailer, most often seen before screenings of The Returnn of the King plays more like a product commercial (like Apple's flat-panel iMac ads) than a movie trailer. Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year."
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