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Asimov's "I, Robot" Gets Movie Treatment 522

sdimbert writes "Isaac Asimov's classic collection of short stories about the role robots play in humankind's future is being made into a movie set to release on July 16, 2004, starring Wil Smith. The most notable part of the release build-up is the fact that the movie's trailer, most often seen before screenings of The Returnn of the King plays more like a product commercial (like Apple's flat-panel iMac ads) than a movie trailer. Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year."
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Asimov's "I, Robot" Gets Movie Treatment

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  • Apple ads? (Score:5, Funny)

    by AtariAmarok ( 451306 ) on Tuesday December 23, 2003 @08:52AM (#7793855)
    Maybe Apple plans to come out with an iRobot.
    Sorry, Dean Kamen.
    • by Mulletproof ( 513805 ) on Tuesday December 23, 2003 @09:05AM (#7793936) Homepage Journal
      Imagine the replacement battery costs on THAT product....
      • Re:Battery debacle (Score:5, Insightful)

        by Junior J. Junior III ( 192702 ) on Tuesday December 23, 2003 @09:07AM (#7793942) Homepage
        It's too bad the 3 Laws of Robotics don't apply to Corporations.
        • by Snarfangel ( 203258 ) on Tuesday December 23, 2003 @09:42AM (#7794161) Homepage
          They do. Just replace "human being" with "corporate officer" and "robot" with "worker."
        • And who is forcing you to work in an evil corporation that treats you like a machine?

          Ever hear of being an Entrepreneur?
          Then you can be an evil corporate master.

      • Re: You laugh... (Score:5, Informative)

        by A55M0NKEY ( 554964 ) on Tuesday December 23, 2003 @09:43AM (#7794169) Homepage Journal
        But I think battery life is one of the main reasons we don't see more robotic gizmos for sale. That vacuum cleaner disc that they sell on TV looks like it wouldn't hold more than a cup of dirt, and probably has less power than a dust buster. But if it were equivalent to my 12 amp dirt devil upright, then it would look interesting. Batteries are the stumbling block. Blind people already keep their houses 'just so' so that they can use robot-like algorithms to find stuff. ( i.e. the refrigerator is 10 steps to the left of the bedroom door, follow the wall right 3 1/2 steps turn left open a door, one step ahead is the kitchen table, feel it, the fridge is directly behind the secondof four chairs. Quadraplegics might keep their houses Asimo-friendly so that it would be able to fetch things out of the fridge for them or whatever. You could have a simple 'bot for kids that moves any item with a 'toy' rfid tag from the floor to a toybox.
        If there were decent batteries, one might see an Asimo type 'bot around the house or even a segway-style stair climbing vaccum cleaner with decent amps right now.
    • by Genady ( 27988 ) <gary.rogersNO@SPAMmac.com> on Tuesday December 23, 2003 @09:42AM (#7794156)
      It's quite easy to see that this is not a rip off of an Apple ad. The anouncer most obviously isn't Jeff Goldblum. Feh. You Apple obsessed people will see Apple in Apple everything (oh yeah... Apple)
  • Geeze - they should have put a link directly to a nice full-quality trailer, perferably in .avi format (no encoding).
  • Actually Believed? (Score:5, Insightful)

    by GeekLife.com ( 84577 ) on Tuesday December 23, 2003 @08:54AM (#7793869) Homepage
    Did you take a poll? The big green screen that stated "THE FOLLOWING PREVIEW..." made it pretty clear to folks in our theater.

    It was a good preview, but give RotK fanatics more credit than that.
    • by mazesoft ( 223178 ) on Tuesday December 23, 2003 @08:55AM (#7793872)
      Actually, in the 2 different theatres I went to, the typical Green screen before every trailer was not shown with this one. It simply went from the end of 1 trailer into what appeared to be another commercial.
      • by filth grinder ( 577043 ) on Tuesday December 23, 2003 @09:07AM (#7793941)
        Samething happened when I saw the trailer. It was just tacked in with the other trailers so i thought, "oh, funny, a trailer to look like an ad, cute", and then at the very end they had, "three rules safe" and I said, "oooh, I see what you're doing there, very tricksy".

        But, it looks like it'll be a mess. It'll turn into a Will Smith and CG robot cheesefest.
        • But, it looks like it'll be a mess. It'll turn into a Will Smith and CG robot cheesefest.

          No kidding. I hope they serve it with wine and crackers.

          Seriously. When I saw the big cardboard 'I' that said wil smith at the top and robot down the middle all I could say was "ug... buh?... Snnn..." I think I got off a "you bastards" before getting dragged into the theater.

        • by Polyphemis ( 450226 ) on Tuesday December 23, 2003 @10:57AM (#7794753)
          But, it looks like it'll be a mess. It'll turn into a Will Smith and CG robot cheesefest.

          Don't be so hasty... the director is Alex Proyas, who did The Crow and Dark City, two terrific movies, imo. Proyas has had a pretty good track record so far, so at least give him a chance at a real trailer before writing the movie off completely.
        • A chance for quality (Score:3, Informative)

          by Doc Ruby ( 173196 )
          Will Smith was very good in the excellent suspense _Enemy of the State_ [imdb.com], playing opposite Gene Hackman [imdb.com]. _I, Robot_ [imdb.com] features James Cromwell [imdb.com], not exactly Hackman's calibre, but possibly pro enough to press Smith into acting. It depends on whether director Alex Proyas [imdb.com] brings out their best, or just cashes in on the Asimov [imdb.com] brand.
  • by Anonymous Coward on Tuesday December 23, 2003 @08:55AM (#7793871)
    We already have ""fully automated domestic assistant". See Real Doll [realdoll.com].
  • by GeekLife.com ( 84577 ) on Tuesday December 23, 2003 @08:56AM (#7793874) Homepage
    Quicktime Link [akamai.net] from Movie-List.com [movie-list.com]
  • To view the ad... (Score:5, Informative)

    by jacoplane ( 78110 ) on Tuesday December 23, 2003 @08:56AM (#7793875) Homepage Journal
    go to the official site [irobotnow.com].
  • Target Audience (Score:5, Insightful)

    by Amarok.Org ( 514102 ) on Tuesday December 23, 2003 @08:56AM (#7793877)
    Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year.

    Something tells me that these people probably aren't the target audience of the film anyway.

    • by ebuck ( 585470 ) on Tuesday December 23, 2003 @09:40AM (#7794143)
      Well it's not the first time someone has marketed (or sold) a product before it's been invented.

      I'd just hate to hear GE's robotics departement meeting today.

      "Ok guys, based on the sudden demand for a fully automated domestic assistant, or salesreps have been cornering the marketplace and closing sales. You engineers need to have a working prototype ready by next week, and we hope to have these things shipping in six to eight weeks! Great job guys."
      • Re:Target Audience (Score:3, Interesting)

        by euxneks ( 516538 )
        That would be so awesome. If some company actually put all it's resources forward to create a robot like that I would take a loan and buy one.
  • by moehoward ( 668736 ) on Tuesday December 23, 2003 @08:57AM (#7793882)
    iApple will sue, saying they have an iTrademark on iXXX where XXX = noun.

    Please do not mark this as a dupe to the first post.

    iThank you.
    • iTaly (Score:5, Funny)

      by AtariAmarok ( 451306 ) on Tuesday December 23, 2003 @09:09AM (#7793956)
      The country of iTaly, knowing it is a matter of time before Apple's lawyers turn their eye on them, is making moves to official change their name to "Olive Garden" (hoping to still attract tourists wanting to sample the famous cuisine).
    • The reason the movie website is 'irobotnow.com' is that iRobot [irobot.com] is the folks that make the Roomba vaccuum, and military robots.

      So well, if Apple had an issue, they'd have already been bitching.
  • Trailer (Score:5, Informative)

    by HornyBastard77 ( 667965 ) on Tuesday December 23, 2003 @08:58AM (#7793889)
    Here [irobotnow.com]

  • This is going to look like MIB III, isn't it? OK, he did "Ali", but I still associate him with cheesy stuff like MIB, The Fresh Prince of Bel-Air and that Gettin Jiggy Wit' It video...
  • by zhrike ( 448699 ) on Tuesday December 23, 2003 @08:58AM (#7793893)
    The good: Directed by Alex Proyas, who also directed a couple of top-notch films in The Crow and Dark City. Basing on Asimov certainly qualifies as "good" in my book as well.

    The bad: Will Smith.
    • Will Smith has done some terrible movies, and he's done mediocre work in some of them, but I think he's a very talented actor nonetheless. See him in Six Degrees of Separation. I can't say if you'll like the movie (it suffers from being a play first and a movie second), but Will Smith does some extraordinary work.
  • by quigonn ( 80360 ) on Tuesday December 23, 2003 @08:58AM (#7793895) Homepage
    Plot Outline: In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.

    Why does this remind me of Animatrix's "The Second Renaissance"? The "I, Robot" plot is ripped off from The Matrix !!!1!
  • by Stile 65 ( 722451 ) on Tuesday December 23, 2003 @09:00AM (#7793910) Homepage Journal
    My friend and I were watching ROTK and saw the ad. We both thought it was a product, and the name idea was swiped from Asimov. iPod, iPaq, iRobot - maybe like an inside joke for those who get it.

    The website [irobotnow.com] also makes it look like a commercial and like you can start ordering those robots starting in the summer of next year.

    How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie? I've seen people I know linking to the website in their journals and saying something like "I want one of these."
    • I figured it out that it was a movie trailer, and I knew what it was for (I, Robot) halfway through the trailer. My friend however, didnt know what "I, Robot" was
      • It's funny, I was actually watching the Animatrix yesterday and just thinking about how in Asimov's world, the three laws would forbid robots from doing anything like what happened in the Matrix series. The robots would sooner self-destruct than inflict that kind of damage on the human race.
        • The self-preservation part of the Laws of Robotics also rules out "Ice Pirates", where the boxy kung-fu robots at one point pulled lynchpins out of their own solar plexii and fell to pieces.
        • The robots would sooner self-destruct than inflict that kind of damage on the human race.

          That's completely backwards. The 3 laws could very much force them to construct The Matrix. Asimov's books included hyper-advanced robots which seized control of the human nations, for "the good of humanity". Once a robot exceeds a certain level of intelligence, it comes to understand that you can't save all the people, and that killing a few humans may allow a greater number to survive. (Only the stupider robots,
    • How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie?

      When I saw it, they showed the standard green "The following preview has been rated G" screen before the trailer, so that tipped me off. Although, once it started playing I was a bit confused and wondering whether they messed up an ad by showing that screen first. I finally decided that it was probably just a weird preview since there is actually a company called iRobot [irobot.com] down the street from me, an

    • They don't want people to catch on to the fact that it is a movie.

      yet

      It's obvious that they want to generate interest in this "product", and at some later time they will use that marketing hype to their advantage and say "Oh, that's just a movie we're making, not a real thing"....

    • Anyone who is upset by average folks thinking this is actually a product is ridiculous. How can you blame them, especially when Sony is advertising robotic dogs [aibo.com] and Honda is advertising ON TELEVISION a robotic assistant [honda.com]!?

      We are not that far away from seeing robotics in consumer environment on a regular basis. This trailer is identical in format to the Honda ads, doesn't really say anything and just kind of gives you the "cool stuff, coming soon" feel.

      Honestly, some of you really put the 'eek' in 'geek

      • I think you've stumbled onto the reason why we're seeing movies like this, Minority Report, and the rest of them. Asimov, Dick, and others of yesteryear wrote about our time. We're catching up to their future every time Intel releases a new processor that ticks along how many billions of times per second, or IBM creates a new mainframe capable of processing how many millions of transactons per minute, or L&H release a speech interpreter capable of handling how many thousands of word, or Sony releases a robot capable of understanding how many hundreds of commands -- you see my point?

        We're getting there. It's helpful to take a step back and just look around at the world we're building. What's so intriguing about these concepts is that it no longer takes a huge leap of faith to imagine these things happening... just a little nudge in the right direction...
    • How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie?

      I'll admit it's hard to tell from the trailer -- the only tip off (assuming there's no green screen at the start) is the small (C) 2003 TCF at the end. And the fact that it's playing during the trailer section of the movie and not the ads section.

      That said, the theater I saw RotK in had one big tip off -- a large cardboard I with "Robot" running down the face and "Will Smith" at the top. I believe th
    • How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie? I've seen people I know linking to the website in their journals and saying something like "I want one of these."

      Simple. They don't. They want people to talk about this really cool commercial they saw in the theater, to generate a buzz. Then slowly, people learn it's a movie, but the movie will stick in their heads for the next few months, until they start seeing the real trailers, etc. The u

  • The real I, Robot (Score:5, Interesting)

    by tb3 ( 313150 ) on Tuesday December 23, 2003 @09:02AM (#7793920) Homepage
    Unfortunately, this looks like it will be as bad as The Bicentennial Man adaptation that was made a few years ago with Robin Williams.
    The best movie that will never get made is Harlan Ellison's I, Robot [amazon.com].
    Get the book, read the script. It's the greatest movie you'll never see.
    • Re:The real I, Robot (Score:5, Interesting)

      by IPFreely ( 47576 ) <mark@mwiley.org> on Tuesday December 23, 2003 @09:22AM (#7794035) Homepage Journal
      Isaac Asimovs' I, Robot in title only.

      I heard that the store and action are not at all related to Asimovs Robot novels. It was written from something else. At the last minute, they wanted to attach to something famous to get more publicity for the movie, so they bought the rights to the name "I, Robot".

      If you are expecting anything at all related to Asimov's stories, be prepared to be dissapointed.

  • I think Will Smith took on this film because he thought he would get another chance to take on the giant robot spider [moviemaker.com]
  • Still waiting for the Licenced Video Game to be announced. Oh wait... [klov.com]
  • Aha! (Score:5, Funny)

    by leomekenkamp ( 566309 ) on Tuesday December 23, 2003 @09:10AM (#7793960)
    "Your Plastic Pal Who's Fun To Be With!"

    Ehhm...

    Sorry, wrong book, wrong movie.
  • by Anonymous Coward on Tuesday December 23, 2003 @09:13AM (#7793975)
    I think the Foundation series of books is much better than I, Robot.

    Everyone I know who picked up and read Foundation went on and read the rest of the series in less than a week.
    • by AtariAmarok ( 451306 ) on Tuesday December 23, 2003 @09:20AM (#7794015)
      think the Foundation series of books is much better than I, Robot.

      George Lucas already ripped Trantor and has shown it to us on the screen as Coruscant.
    • asimov disagrees (Score:3, Interesting)

      by dollargonzo ( 519030 )
      for one, "i, robot" is a collection of short stories. read the robot novels (caves of steel, naked sun, robots of dawn). ironically, in another collection of robot stories (robot visions, i believe) asimov says that he likes his own robot stuff better than the foundation series.

  • by fruey ( 563914 ) on Tuesday December 23, 2003 @09:14AM (#7793979) Homepage Journal
    Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year...

    That's the whole point. What better way to get everyone to talk about your movie? The site does not give a single indication that this is a joke, it drops a few hints though... if you read it all, it's far too exaggerated and heavy on technobabble, but I bet people are trying to contact them and call them in order to have demos on their TV shows and all sorts. I wonder how long they can keep it up?

  • I Robot - The Album (Score:3, Interesting)

    by AtariAmarok ( 451306 ) on Tuesday December 23, 2003 @09:16AM (#7793988)
    Time to put in a plug for the exquisite "I Robot" album by the Alan Parsons Project [theavenueonline.info], released in 1977. It's a concept album, but it is not an adapation of the Asimov stories. From the liner notes:

    The story of the rise of machine and the decline of man,
    which paradoxically coincided with his discovery of the wheel...
    And a warning that his brief dominance of this planet will
    probably end, because man tried to create robot in his own image.


    The songs "I Wouldn't Want to Be Like You" and "The Voice" were the only ones I recall receiving any airplay.

  • I, Screwit? (Score:5, Funny)

    by whitroth ( 9367 ) <whitroth@[ ]ent.us ['5-c' in gap]> on Tuesday December 23, 2003 @09:18AM (#7794002) Homepage
    This is obviously *NOT* I, Robot, since there *is* *no* major single male protagonist in the collection. And who plays the middle-aged or older major protagonist, Susan Calvin?

    Oh, sorry, that won't play well with the 16-30 age group.

    IF THEY WANT TO WRITE THEIR OWN FSCKIN' MOVIE, DO IT, BUT DON'T CLAIM IT'S SOMEONE ELSE'S, nor mangle and mutilate someone else's, better work.

    mark "and I keep meaning to send a threat
    of physical violence to Peter Jackson"*

    * And after the Two Towers, if Faramir were a real person, he would have filed a libel suit against Jackson.
  • The real star is Bridget Moynahan [go.com] of Coyote Ugly [imdb.com] fame.
  • Wil Wheaton (Score:4, Interesting)

    by mraymer ( 516227 ) <{mraymer} {at} {centurytel.net}> on Tuesday December 23, 2003 @09:25AM (#7794056) Homepage Journal
    Wil Wheaton [wilwheaton.net] was up for a role in this, and the casting people seemed to think he was perfect for the part. However, the directory apparently didn't. [wilwheaton.net]

    I would have loved to have seen him in something new. Star Trek would have you believe all he can do is say, "Yes, sir!" and push buttons, but after reading his site you sort of get to know the guy...

    • by dillon_rinker ( 17944 ) on Tuesday December 23, 2003 @11:19AM (#7794942) Homepage
      Star Trek would have you believe all he can do is say, "Yes, sir!" and push buttons.

      You missed Wheaton's near-legendary emotional control if that's all you saw. He could keep a straight face while saying things like "Commander, if we just could depress the bipolar manic array, we could use our derivative operator to convert the Erudian ship's Heaviside functions into Dirac deltas!" No mere mortal could speak thusly without a belly laugh.

      Not to mention the fact that he inspired legions of allegedly homophobic geeks to write PAGE after PAGE describing the sodomization of Wesley Crusher IN DETAIL. Wheaton clearly has the ability to bring deeply closeted emotions to the fore. =)
  • Heh, guilty (Score:5, Funny)

    by jayhawk88 ( 160512 ) <jayhawk88@gmail.com> on Tuesday December 23, 2003 @09:26AM (#7794061)
    I saw this before a ROTK screening, and also thought it was some kind of new robot. After all, Sony or whomever had just been announcing their "jogging" robot and whatnot.

    Anyway, I'm sitting there trying my best to ignore the "ad", waiting impatiently for ROTK to start, and then the "3 Laws Safe" tagline comes up. I about shit my pants. Tried to explain it to one of my buddies next to me, but he just kind of looked at me like "Aragorn did what now?" Oh well, here's hoping they don't fuck this movie up too much.
  • Bicentennial Man (Score:2, Informative)

    by thepuma ( 721283 ) *
    Didn't Robin Williams [washingtonpost.com] do this already in Bicentennial Man [haro-online.com]? There was even a scene where they talked abou the three laws of robotics [anu.edu.au].
  • by Unknown Kadath ( 685094 ) on Tuesday December 23, 2003 @09:30AM (#7794087)
    I, Robot is largely a series of short stories centering around logic puzzles...Susan Calvin and Powell and Donovan figuring out what's wrong with robots by reasoning from the Three Laws. The only story in the book with a real human element is Robbie, and the robot in that one can't even talk. I think the only relation this movie is going to bear to an Asimov work is the title. That's not necessarily a bad thing. (And then I remember Bicentennial Man. Well, kind of, because it was utterly forgettable.) Anyway, much as I like his books, I don't think any of them would transfer well to the screen. Too much brain, not enough gut.

    -Carolyn
  • by Rupert ( 28001 ) on Tuesday December 23, 2003 @09:52AM (#7794249) Homepage Journal
    Do 3Com still own the USR trademark, or did it go to Palm?
  • by ForemastJack ( 58751 ) on Tuesday December 23, 2003 @10:16AM (#7794427)

    I browse at +3, so if someone's mentioned this, sorry. But it's clear from the IMDB [imdb.com] entry that this is not an adaptation of Asimov's I, Robot, but rather Asimov's The Caves of Steel. Here's what IMDB says:

    In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.

    That's good, as far as I'm concerned. Lije Bailey was one of Asimov's better characters, and it's the introduciton of a certain R. Daneel. But the imdb credits also list a "Dr. Susan Calvin" as a character -- she's from I, Robot...hm...

    Oh, hell, who knows what they doing. I'll wager that the end product bears no resemblence to anything Asimovian.

    On the other hand, Bridget Moynahan is in the movie, and there ain't nothing [imdb.com] wrong [imdb.com] with that [repubblica.it].

    • Now, I admit I can't view half the I, Robot movie site because flash is broken on my web browser at work and its impossible to fix without a reinstall, but the credits on IMDB show no evidence of Daneel. If there's no Daneel, its not Caves of Steel.

      What it does sound like is a munging of several Asimov ideas into an action flick, and Asimov is decidedly NOT action. Del Spooner isn't even the right character name for Caves of Steel.

      I don't think you can call it Caves of Steel, but what you can call it is
  • Nerds! (Score:3, Insightful)

    by blackmonday ( 607916 ) * on Tuesday December 23, 2003 @10:46AM (#7794664) Homepage
    You could tell who the real nerds were in the theater (yes I was one of them) - because we chuckled out loud to the claim that the robots are "3 law safe". Pretty ballsy to put something that obscure into a movie trailer. I think this movie might actually be good. Will Smith was pretty good in ID4.

  • by EvilStein ( 414640 ) <spam@BALDWINpbp.net minus author> on Tuesday December 23, 2003 @11:03AM (#7794803)
    Since there were so many %^$$@#! TV-ish commercials before our showing of LOTR:ROTK, it was kind of hard to distinguish. :P

    I, for one, am sick of seeing commercials before movies. Especially 15 minutes worth.
  • Will Smith? (Score:4, Funny)

    by FurryFeet ( 562847 ) <joudanx&yahoo,com> on Tuesday December 23, 2003 @11:05AM (#7794823)
    I thought the logical choice to play a robot would be Keanu Reeves... just stop him from saying "Whoa" and you're there...
  • by quantax ( 12175 ) on Tuesday December 23, 2003 @11:33AM (#7795082) Homepage
    This movie is obviously just using the title to promote itself, as just looking at the synopsis on IMDB demonstrates that its closer to 'Caves of Steel'.

    In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.

    I will put money down that this will be nothing like either book really as they've already introduced characters from places theyve never been. Honestly, this looks like a scifi script that was too generic-brand, and so they decided to 'brand' it with something, chose Asimov, slapped the title on the movie and changed around some character names. This looks like another Hollywood attempt at a scifi movie that shall run along the lines of Minority Report: too much action, not enough substance. Don't even get me started on poor Mr. Philip K Dick whos stories are being raped even as we speak (Disney doing a philip k dick book?! An abomination!)
  • by swordgeek ( 112599 ) on Tuesday December 23, 2003 @02:41PM (#7796871) Journal
    OK, I, Robot was a great collection of short stories. Harlan Ellison did a brilliant (and then some) job of tying them into a cohesive screenplay. Then, being Ellison, he pissed off some Hollywood types.

    Now they're making a movie that's called "I, Robot" but is actually a new story, 'based on parts of the nine originals.' Good grief!

    Seriously, if there was ANY intent on the makers' part to do a faithful rendition of I, Robot, they just would have used Ellison's screenplay and be done with it. Given that they have a new writer and a new story, I'll bet real money that this is going to be a crap movie with crap acting and lots of fight/chase scenes, using Asimov's name to sell more seats.

    Crap. Why can't someone get it right?

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