Craigslist Eyed for Possible Future IPO 205
An anonymous reader writes "Eric Hellweg wonders if everyone's favorite want-ad site will join the ranks of eBay, Amazon, Yahoo, and, yes, Google. Hellweg guesses it makes $25 million a year by charging for only 12 percent of its ads. If it ramped up payments on more ads throughout its many-city network, it could hit $100 million. That's a monster margin for a 14-person staff! And they may even consider going public."
Why bother? (Score:5, Insightful)
Re:Why bother? (Score:5, Insightful)
ARTICLE!!!!!!!! (Score:2, Insightful)
Re:ARTICLE!!!!!!!! (Score:2)
It is a damn poor mind indeed which can't think of at least two ways to spell any word.
-Andrew Jackson
Re:ARTICLE!!!!!!!! (Score:2, Insightful)
Re:Why bother? (Score:2, Insightful)
Not to mention Craig (who's list it is...) has repeatedly said "No, we have no interest in going public; That's not what it was started for" on numerous occasions. Sounds like a business analyst is trying to stir up some (unfounded) hype.
Re:Why bother? (Score:3, Informative)
Twenty-five million is on the low side of sales to take a company public. It probably costs $50-100K per year extra to run a public company, get big-8 audits, set up an investor services desk, file SEC crap, live in a fishbowl, pay liability insurance for the board, etc, etc. At this size one would look to VC's.
more $ (Score:5, Insightful)
Re:more $ (Score:2)
If you're already massively profitable, do you need to take that risk?
Re:more $ (Score:5, Insightful)
I'm sure "Craig" understands these market dynamics. Whether "he" goes for an IPO is theoretical, because this story is really just the IPO hype heartbeat resurfacing in its most fertile medium, the breathless press.
not necessarily more $ (Score:3, Insightful)
But in the meantime, you would get to give away 8% or so of the money raised to a fatcat banker, get to personally certify your financial statements (Sarbanes), and get to field phone calls from investors, analysts, and everyone else in the public market ecosystem.
IPOs are not the bed of roses most people assume th
no guarantees (Score:3, Insightful)
Selling off the remainder after a successful IPO is the name of the game. Insider trading has SEC rules, "golden handcuffs" agreements with other i
Re:Why bother? (Score:2)
Re:Why bother? (Score:3, Interesting)
After making X millions, you got to find something interesting to do - and in the business world, an IPO is one of those interesting things.
Personally, it seems to me they still enjoy their jobs; so I don't see this happening anytime before all the key employees are in their 60s.
Re:Why bother? (Score:2)
The amount of money Craigslist rakes in sounds like a lot, but it's just enough to pay the bills and cover the (probably ample) payroll. Not a fraction of what they could make if they charged for more of the services they already provide, never mind expanding their operation. Which is fine with me -- it's not like greed is mandatory.
Is it just my city... (Score:2, Interesting)
Re:Is it just my city... (Score:5, Insightful)
I believe the words you are looking for are: simple, clean, fast, appropriate interface.
Re:Is it just my city... (Score:2, Funny)
Craigslist is the trailer park of the internet -- a mixture of hippies low on cash, wanna be millionaires selling herbal remedies, and all noticeably smelly and white.
Usenet is also not the ghetto. It's more the mostly abandoned hardcore, kind of like the ruins of Detroit -- looks like nuclear war, but surprising amounts of people living there.
The ghetto of the internet is web forums such as yahoo groups.
Re:Is it just my city... (Score:4, Interesting)
So,
Re:Is it just my city... (Score:2, Funny)
--
I think that you and I must be reading two completely different slashdots.
I read your comment and then your sig read my mind....
Re:Is it just my city... (Score:4, Funny)
Re:Is it just my city... (Score:2)
--D
People in Sacramento are too stupid to understand craigslist!
You're thinking of games.slashdot.org (Score:1)
Re:Is it just my city... (Score:2)
Where are you posting this to, again? Oh wait...
I kid...I kid...
Re:Is it just my city... (Score:2)
RIP Craig (Score:5, Insightful)
Re:RIP Craig (Score:2, Informative)
Please select one or more categories:
Price: $75 per category (example - check 3 categories a
Re:RIP Craig (Score:2)
Comment removed (Score:5, Informative)
Re:RIP Craig (Score:2)
Re:RIP Craig (Score:2)
Re:RIP Craig (Score:2)
the media is dead - long live the media (Score:2)
The links are outbound from the blog to the websites they "log". That's their influence: feeding traffic to the sites they report.
There are many points to these news websites. One important one is their editing (or relative lack thereof), but I meant to weigh the relative difference in their other kinds of differences. The relative unimportance
Re:RIP Craig (Score:2)
My other problem with craigslist is people who list things for ridiculous prices - Power Mac G4 500 with 256 MB Ram - only $1500!
Won't work (Score:3, Interesting)
Sometimes advertisers charge a fee to raise the bar to keep quality up -- like a coffeeshop requiring a dollar tip to the waiter to post a flyer, to keep the place from being plastered in Christian rants. With some forums, it's exactly the opposite, if you charge the good stuff leaves. For example, if I couldn't set my viewing level to -1, I'd miss the good stuff on slashdot.
It seems OK to continue to charge the SF area though. Those people basically pay to breathe, if they are dumb enough to keep paying California taxes and cost of living, they might as well subsidize one of my favorite websites too.
Re:Won't work (Score:5, Insightful)
Craigslist is one of the useful tools that most of the people in the Bay Area use.. Flaming it, and the citizens of SF is hardly insightful..
*took off karma bonus so i won't be modded down*
Why would they want to IPO? (Score:5, Insightful)
IPOs are pointless if you're already a massively profitable business and if you don't need anymore investment in your business. You *MIGHT* gain some return by going public, but that's not going to be likely in todays market...
Re:Why would they want to IPO? (Score:2)
Re:Why would they want to IPO? (Score:2)
Re:Why would they want to IPO? (Score:2, Informative)
By selling, people will pay you for what they percieve as the value of future profits (and maybe some growth potential). You don't have to wait around for it to happen, or work your ass off to make it happen.
Alternatively, if you don't want to sell entirely, but have a company that can turn X dollars into X*Y dollars. Investment in the company will allow you to increase X (and so presumably increasing X*Y).
If you have more than one member in your company, and IPO creates a marke
Re:Why would they want to IPO? (Score:5, Insightful)
If I were making $100 million a year profit on my business, and an IPO diluted my ownership of my company by 75%, then I would end up making %25 million a year cash from my business, and who knows what the the value of the shares of my company would be worth. It could be worth nothing, it could be worth a billion.
Should the owners take such a risk on their already massively profitable business?
Re:Why would they want to IPO? (Score:2)
Re:Why would they want to IPO? (Score:2)
if you got millions sitting left over in the bank, none.
There is no risk.
Re:Why would they want to IPO? (Score:4, Interesting)
why go public? (Score:5, Insightful)
At least with google there's a scale issue as they add more features/services and attempt to attract a larger userbase. Is Craigslist moving toward doing the same?
The article is mostly pontificated crap. (Score:5, Insightful)
The whole point of craigslist is the micro-personal connection of real people, in close physical proxmity, buying & selling stuff. I've known a great many people who've purchased, sold, and gave away: airline vouchers, couches, desks, etc...
Even while living in SF during the dot com boom and bust, I know virtually nobody who ever got a job off of craigslist. Further, nobody in their right mind would use craigslist to find a home to purchase...
Oh - and back to the basics - craigslist expands thru word of mouth. How do you suppose they would charge for any of the garbage this tech-moron suggests? A great feature of cl is that you can include html in your posts - good posters often do, and include images, formatting etc... design resumes often include good css styles, images, and look pretty darn sweet - try that on hotjobs!
So, this guy thinks that without additional cost/strain/staff they're going to just quadruple his totally BS estimate of their revenue?
Why would they want to go public anyhow? With only 14 staff, and no reason to buy-out other companies or invest in serious R&D, does it ever come to mind that a businessperson with a small company making serious $$$ might just want to keep it that way?
Re:The article is mostly pontificated crap. (Score:5, Insightful)
It's apparent after reading this guy's article that he has no clue what Craigslist is. Hey, buddy, here's a clue: you haven't noticed the fact that the icon file you get when you bookmark it (or browse there on browsers like Safari) is a hippie peace sign?
Why craigslist works would be destroyed by any attempt to mass-market and package it, which would be seemingly required for an IPO. Besides, as I understand it, Craigslist is a labor of love for the founder and the staff, so an IPO would only destroy what they've built.
In short, this guy really needs to get a life... not everybody is out there to make a killing in the stock market. Some people are *gasp* just happy to make a modest living for themselves doing something they love.
Re:The article is mostly pontificated crap. (Score:2, Insightful)
Re:The article is mostly pontificated crap. (Score:2)
Re:The article is mostly pontificated crap. (Score:4, Informative)
For what it's worth... (Score:2)
I know a ton of people who found apartments and other stuff there, too.
What really happens when you make it "big"? (Score:5, Interesting)
Google? Well, I have noticed as well as others have the current search results have not been as good as before.
It seems that greed and advertising always tarnishes everything it touches. It will be interesting to see what the 14 staff memebers of CL.com decide to do with their up and coming fame.
Good luck.
Re:What really happens when you make it "big"? (Score:5, Interesting)
Since the Google IPO is still to come, and we aren't likely to see fall out from that for years, it seems sort of funny to hold Google up as some sort of exemplar.
Furthermore, if I wanted to run a business that was good or ethical, why would I need model my business after another company specifically for that reason? I know they now teach ethics classes at B schools, but are we so out of touch with what is ethical and good in ourselves that we need someone else's business plan to give us guidance? If you have to do a cost/benefit analysis of Ben&Jerry's to understand the benefits of good corporate behavior, you're not getting it.
Do the math and you will understand why founders (Score:5, Interesting)
Personally I think they will have problems charging for a lot of thier services. The reason people use CL personals is because they are free not because it is a great service. Same thing for a lot of other categories where people are trying to get rid of junk
BTW It is the VC which prcess really founder equity more thab ip process.
Re:Do the math and you will understand why founder (Score:2, Insightful)
Re:Do the math and you will understand why founder (Score:2)
Re:Do the math and you will understand why founder (Score:3, Interesting)
So, they get $250 Million cash. What do they do with it? If they are lucky they can invest it in shares that returns a steady $25M pa ... i.e. what they started with. At the same time, they have dipped out on the opportunity to grow the company from one that returns $25M pa to a $250M or $2.5B pa.
This might make sense if they thought that the long-term growth and profit prospects were poor. However, the fact that the VC's are sniffing around is indicative that prospects for growth in p
Sites named after the founder (Score:1, Funny)
Re:Sites named after the founder (Score:2)
Craig Newmark, awesome human being (Score:5, Informative)
Re:Craig Newmark, awesome human being (Score:2, Interesting)
Re:Craig Newmark, awesome human being (Score:2)
I read "progressive Democrat" about the same as "Republican" as "ready to dictate what everyone else does with their lives"
RTFA (Score:4, Informative)
Don't clog it up! (Score:1)
$25 mil div 14 people, nice.. (Score:4, Interesting)
Re:$25 mil div 14 people, nice.. (Score:2)
Re:$25 mil div 14 people, nice.. (Score:2)
Re:$25 mil div 14 people, nice.. (Score:2)
Re:$25 mil div 14 people, nice.. (Score:2)
Re:$25 mil div 14 people, nice.. (Score:3, Informative)
cheers,
Sean @ CL
Re:$25 mil div 14 people, nice.. (Score:2)
Is there anyway that the threshold for smaller markets can be adjusted so that it doesn't take as many flaggings to get so
It's great in Boston (Score:2)
how DO they make money? (Score:2, Interesting)
If all the world's a stage, who's buying tickets?
Re:how DO they make money? (Score:2)
We charge for job postings (Score:5, Informative)
Re:We charge for job postings (Score:2)
NYC and LA job prices may rise in the future (Score:2, Informative)
There are many sites out there (Score:3, Informative)
http://www.traderat.com [traderat.com]
http://www.mjmls.com [mjmls.com]
I personally like tradeRat.com, because it allows me to list my garage sales and sell within my neighborhood, saving me shipping $$$.
Re:There are many sites out there (Score:2)
Another non-discussion about non-news (Score:5, Interesting)
Is this part of a new wave of IPOs? (Score:4, Insightful)
This is a big contrast to the traditional purpose of an IPO: raise a lot of capital to finance some business need.
This seems like an interesting new approach.
Please don't ruin Craiglist. (Score:3, Interesting)
I'm not kidding either, I got my current job through Craigslist and my apartment. I didn't get any responses from any of the crappy commercial job posting sites and the apartment results sucked from other sites.
Anyone willing to make a new craigslist when (it's only a matter of time, let's be realistic) craigslist either dies or kills itself (IPO).
I dunno about anyone else, but I got pretty worried when they expanded to new cities, I figured the more exposure it got, the chances of it becoming commercial became greater and greater.
pay? (Score:2)
Or am I just on the A-list no-pay-filter and don't even know it?
Interesting thing (the original web) (Score:4, Insightful)
The printed word ends up (again) being the most important thing out there. It goes to show that you don't need heavy-duty graphics and don't want flashy ads if you're delivering on content.
Re:Interesting thing (the original web) (Score:2)
Best craigslist post ever? (Score:2)
And for some more:
Best of Craigslist [craigslist.org]
Where do they get the money? (Score:2)
Is craigslist.org not nonprofit? (Score:2, Interesting)
Re:Is craigslist.org not nonprofit? (Score:2)
Frankly the article seems like hype.
Also, the offices of craigslist.org are just down the street from my apartment -- SO IF YOU'RE HIRING CRAIG HIT ME UP... I know Pe
Craigslist isn't as popular as eBay, Google, etc.. (Score:3, Insightful)
here in new york (Score:2)
I went through and reported every one I ran across, but they just kept coming...
That is here in New York where the market is insane, so I am sure it might be okay in other places, but if you live in NYC don't bother messing with it, or be very very careful and call first and specifically ask "Are you a broker or an agent?" and 90% of the ti
Craigslist is a {land,gold} mine (Score:2)
The economics of a website like Craigslist, or your local weekly want ad flyer, is pretty interesting stuff. Both of these publications specialize in the one & only form of advertisement that people all over the place are actually interested in: classified ads. Lots of people pay for their local newspaper just to throw away everything but the jobs section, the automotive & real estate listings, the movie listings, and similar classified ads.
Publishers know and depend on this fact about their audie
Craigslist... (Score:2)
Re: (Score:1)
Re:great (Score:2)
I think if the dot-com market ever came back, he'd cash out in a heartbeat.
Re:Never heard of it. (Score:2)
Re:Never heard of it. (Score:2)
Re:Craiglist? (Score:2)
His rates for various sized banners (pg 11) range from $10 - $120 CPM. Let's say, an average of $30. e runs 1-6 banners on some pages, so lets guess an average of 3. He has over 50 million impressions/month (pg 1 of his media kit). Very roughly, that's
(50MM imp/mo) * $100 CPM * (1M/1000IMP) = about 50M / year.
Super rough guesses like that make it seem to me Tomshardware is bigger than CraigsList's $25MM estimate. - though no doubt someone'll
Re:Where's the site? (Score:2, Funny)
Ah. Did someone move the rock or did you crawl out on your own?
http://www.craigslist.org/ [craigslist.org] is the site. You type in Craigslist.com and you end up at the former, just as you say. That's the place. Simple and elegant, eh?
By the way, George W. Bush is President and California is now a state of the union.
Anything else we can clear up?
Re:Craigslist is still around? (Score:2)
What a fond memory of 1999 that brings back! All those fun parties!
--D