Video-on-Demand Success in France Deters Piracy 119
njondet writes "The Hollywood Reporter reports that TF1, the French broadcaster of the hit TV show 'Heroes' has welcomed the success of its video-on-demand (VOD) offering. The service allows French internet users to watch episodes of the second season of Heroes just 24 hours after their original US broadcast. With more than
50,000 paid viewings of the first episode in three days, it is by far the most successful VOD product in France. And although these figures still pale in comparison with the estimated 1.5 million illegal downloads per episode for the first season in France, TF1 is confident that it is building a viable alternative to piracy."
When can I get this? (Score:3, Insightful)
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1. Miro downloads video podcasts (2,495 tracked and lots of stuff in HD) that I subscribe to and puts them in the shared video folder on my desktop.
2. TVersity streams them over my network to my...
3. Xbox 360, which lets me enjoy my videos on my couch. Or, get something like a D-link DSM 320 network media player for less.
4. I also rip and serve movies that I get from Netflix.
5. Xbox Live has lots of current, mainstream TV programming from the major networks for about $2/show, as well a
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that's pretty expensive for an episode... considering that it's either streamed or rented only...
at least i'd expect it to be legally sold to you for such a price...
i'd still download it for that price... i'd pay a buck for the "priviledge" of viewing it once... but not 3 bucks (more since it's in euro) to view it once...
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Fuck NBC.
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The TF1 VOD service is also accessible via my Freebox (Free.fr FAI was the first one in Europe to have TVoIP, and actually, having more than 2 millions subscribers to their triple-play service), and I am nearly never giving my credit card number on the net, so I was very happy : I can watch it and paying via my FAI billing.
Oh, and it is in HD.
But I agree : it's very costly.
And perhaps Heroes would not have been so pirated in France, if it wasn't broadcast during summer, 3 episo
hm (Score:5, Insightful)
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At some price-point, the these people will rather pay to simply watch a Video-on-Demand right on their TV at the press of their remote-control than to download it for free, connect their computer to the TV or burn it to DVD and then watch it.
The biggest reason for pirating movies is the inconvenience of the legal alternatives.
When pirating is more inconvenient than purchasing, people are prepared to spend.
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Bullshit. If it was about convenience, people wouldn't be downloading video recorded copies of in-theater movies with an "audience-enhanced" soundtrack. They'd just go to the theater. People don't want to pay.
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Being able to watch in your own home at a time of your choosing is about convenience.
They'd just go to the theater. People don't want to pay.
If "just go to the theater" would mean having to travel several thousand miles then not wanting to pay may be part of issue. But even if the travel were free having to spend the best part of a few days in an aircraft hardl
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"Sitting at home watching a movie at lousy quality any time of day, pausing to go to the toilet and having a cup of coffee, without leaving the apartment."
with
"Going to the bus-stop, waiting for ten minutes in the rain, switching bus, waiting for another ten minutes in the rain, running to the theater since you're a bit late due to the bus, waiting in queue at the theater for a ticket, waiting in line to get a snack, finding you seat, leaving in the middle of the movie to go to the toilet, waiting at
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There are situations where 10x the value might itself be considered a bargin.
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To get the most money you want as many people as possible to watch on TV for advertising money and then once you got that money you want them to pay again for the DVD.
If you release the DVD first the people that bought the DVD are unlikely to watch it on TV meaning you lose money.
However selling it online the moment the show ends would be nice.
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Uhmm, are you telling me you'd rather pirate it rather than wait 24 hours? Jesus.
Delays are a big problem when the series/movie come 6 months to full year after US release (or even more). That has made me pirate within days after US release.
But 24 hours. What will you think of to say if they start releasing it at the same minute?
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Subtitles matter only to people who don't understand the original language. English (and to some extent Arabic) are languages which are understood by many people in many places.
Does the official download come with subtitles which can be switched on and off also how do these compare with "fansubs"?
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I'll bite... Yes. I have watched, here in .au, episodes of certain things before they were seen on the USA west coast thanks to helpful individuals on the east coast. I can then post spoilers along with all the other dicks and feel really good about myself.
More seriously such fast, world-wide, distribution should be seen as opportunity - a global approach to marketing, an expansion of the audience (which is especially useful
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The current lot wouldn't like any lack of price differentiation though.
As it is the business types mess things up totally and actually end up reducing the potential audience for their product (selling ad slots).
Many ads don't travel well. Even many involving supposedly
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Since people are likely to start discussing the episode online as soon as it finishes 24 hours is likely to matter. Since France is several hours ahead of the US a 24 hour delay means that it might be closer to two days after. Whereas with bittorrent someone can set the download going when they wake up and have it ready to watch that evening. Which is before it's even available via the official service.
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Do they have subtitles? From my experience watching French TV the few times I have been there, everything is dubbed in French. That's for both broadcast and whatever cable they have in hotels, the only English language channel I ever watched in France was CNN.
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From the second linked article in the summary: The episodes are available (with French subtitles) starting from 2.99 euros each, or by packs of two (4.99 euros) or three episodes (5.99 euros).
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And while it is unfortunalety true that major networks almost never use subs and always dubs, Heroes is kinda an exception: while the classic analog broadcasted version was dubbed, it was possible for people receiving the new digital broadcast to choose between subbed and dubbed version.
Some show like Friends used to be subbed on some cable channels.
(Oh, and France just defeated the New Zealand)
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Even though broadcast television has had the ability to have viewer selected audio tracks subtitling for some time.
It's simple (Score:2, Insightful)
Finally, somebody's using their head about this (Score:5, Insightful)
But people do this - and often it's not because they're cheap, it's because it's the only way they can watch a TV show or movie. When there's no "legal" option for seeing a highly rated show that's not available in your country then the only way that people can see it is to do the pirate thing.
If the media companies would make these products easy to download at a reasonable price they'd tap into a profitable new market. This French "experiment" shows how well; the number of paying users may be dwarfed by the number of pirated copies - but that many paying users signing up this quickly is impressive.
Are you astroturfing? (Score:3, Interesting)
However, you're right about people doing this as the only option. I don't subscribe to cable and I have no intention of ever doing so, so bittorrent is my only option.
On the other hand, pricing and product quality may make these se
Searching isn't the hassle. Waiting for the dl is. (Score:2)
This is why I prefer to use streaming websites when I decide to watch an (unlicensed of course
Having video-on-demand is the next logical step.
Re:Searching isn't the hassle. Waiting for the dl (Score:1)
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In my experience there are hundreds of people leeching any given TV show, and anywhere between 1 and a dozen seeding. More than once I have to wait overnight for it to finish (not because it takes that long but because it stretches past my bedtime).
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They even have an RSS feed to allow you to automatically download new eps.
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Reality disagrees with you.
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http://www.eztvefnet.org/frontpage.php [eztvefnet.org]
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Make it easy for me.
I haven't been watching Heros (I intend to rend the DVDs). But I just missed a couple of shows the other night due to cable outage. Some are re-run on other networks later. Some are re-run on the same network later. Some I just don't care enough about to bother with. But some, I really want to see.
If I could download the episode on my TiVo for $0.99 or something there is no question I'd do it. I'd want it HD, but I'd do it. If it was a little cheaper SD would be OK. Frankly I don't car
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The success will not last... (Score:5, Insightful)
Let's say the whole season has 24 episodes, it costs 72 euros (101 US$) for viewing the whole season through this system! More or less twice the price than a DVD boxset, but here you download only DRM-emcumbered files that you are allowed to play FOR JUST 48 HOURS [then you have to repay].
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How much do you think they will make to air it with commercials on TV?
Of course it's worth it, the internet delivery system scales to fit demand, whatever it is. And don't forget that's just for France. Imagine if they start distributing in the entire EU and let viral information spread so people know they have the option.
Also if they made only $210,000 on this first attempt, don't forget the price is abnorm
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But lets talk some numbers...
Lets say one series has 10,000,000 online-viewers over the world, and that is a quite low figure, and put the price at 2 bucks per viewing. With lets say 24 episodes per year that would then get them around $480,000,000 per year or $20,000,000 per episode.
You always have to think world-wide about this. The problem is currently that they air something in the states
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One show that has kicked off in the right direction is http://www.sanctuaryforall.com/ [sanctuaryforall.com] and it's only available online...
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The onl
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But also, if all shows would be airing at 'primetime' it would greatly increase the number of viewings... And you would also get rid of the war between the channels as they fight for viewers to watch their channel..
This is mainly why i setup my HTPC here
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The theory is they want it to fail so they can keep making use of their existing broadcast and distribution infrastructure.
I have a simpler theory. They're just greedy f**ks who have no clue whatsoever.
That's ok though. Independent content will in the next years start approaching commercial quality,
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Perhaps it won't 'cause the old mantra is true: people truly do want to pay for content, but they just haven't had the chance/found the right price.
Have a "per season" price with free DVD (Score:4, Insightful)
If I paid for the season, I'd expect a coupon that would let me buy the DVD for the cost of manufacturing and shipping.
I know of people who pirate British and Japanese stuff because they can't get it in America. If they could get it, they wouldn't pirate.
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If they could get it, they wouldn't pirate.
Not necessarily ... a lot of the people pirating those things are also the people pirating domestic media.
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I'm sure in general you are correct, there are people out there who pirate whether they can get it legally or not.
Why Pay to Fight Piracy (Score:2)
Where's my honorary MBA? (Score:5, Insightful)
1.5 million people jump through hoops to get unauthorized copies of something they can't get any other way. What do you do?
You start selling it to them legitimately. It's genius. It's so brilliant it's diabolical. The people will never see it coming.
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Their main problem at this point is that the illegitimate way is so much more convenient than any of the legitimate ones I've ever seen - you do a quick search, click a link, and you have the show/movie as fast as your bandwidth will allow (assuming we are talking about more or less popular things). Better yet, with RSS support in all modern BT clients, it's just waiting for you a c
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It's also cross platform and you don't need a special player for each "channel".
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Sure, I got to see the episodes, but there was a vast range of quality - one episode would look great and have clear audio, but the next one I watched would be washed out, grainy, and have Chinese subtitles plastered
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Greed (Score:5, Insightful)
Maybe instead of those trailers that talk about how the men and women working on films are getting put out of work by pirates, they should start talking about how many are put out of work by GREED. They have really messed things up by only looking at technological progress as a way to extract even more money from consumers, rather then the boon for both it should have been.
Am I missing something? (Score:1, Informative)
(does the above link not work in France?)
Re:Am I missing something? (Score:4, Informative)
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fox has there shows online with less (Score:1, Offtopic)
While on the subject (Score:2)
I don't feel too bad downloading it from newsgroups as the BBC already have the rights to broadcast Heroes season two next year and as I am unable to not pay my TV license (which goes to the BBC) I do not see anything wrong with download it and watching it. I am simply doing what the BBC is going to do next year anyway.
Anyone else feel the same?
Why is it taking 24 hours? (Score:1)
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I applaud this (Score:2)
Now if I had a legitimate way of watching the same, for maybe a couple of dollars a show, I'd take that.
With music I get a bit arsey over DRM - if I've paid for an album, I'd like to be able to listen to it on whateve I want until the end of time. For TV shows, I'm more flexible.
just goes to show quality sells (Score:2)
that's 1.5million per ep. just in download revenue in just one country. 24 shows to a season, that's the same amount of sales as most movies take at the box office.
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Not sure why... (Score:1)
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