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Movies Media Data Storage The Almighty Buck

The Afterlife Is Expensive for Digital Movies 289

A new study shows that storing the digital master record of a film costs much more than storing archival prints. "To store a digital master record of a movie costs about $12,514 a year, versus the $1,059 it costs to keep a conventional film master. Much worse, to keep the enormous swarm of data produced when a picture is 'born digital' -- that is, produced using all-electronic processes, rather than relying wholly or partially on film -- pushes the cost of preservation to $208,569 a year, vastly higher than the $486 it costs to toss the equivalent camera negatives, audio recordings, on-set photographs and annotated scripts of an all-film production into the cold-storage vault."
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The Afterlife Is Expensive for Digital Movies

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  • by Anonymous Coward on Wednesday December 26, 2007 @01:47PM (#21822964)
    It seems Slashdot could teach them.
  • You know... (Score:2, Funny)

    by Omeger ( 939765 )
    DUPLICATION is a lot easier with digital forms of media. I mean, holy crap /., this is probably one of the fastest dupes in the same field of interest I've ever seen.
  • time (Score:4, Insightful)

    by Lord Ender ( 156273 ) on Wednesday December 26, 2007 @01:50PM (#21823008) Homepage
    This may be true, but the cost of preserving digital content is halving every year, and can digital content can persist indefinitely; while the cost of preserving film is generally going up, and film can not be preserved forever.
    • Not really (Score:4, Insightful)

      by ArchieBunker ( 132337 ) on Wednesday December 26, 2007 @02:02PM (#21823132)
      Its all about the storage medium used. You're telling me you want to rely on a hard drive thats been sitting in storage for half a century or film? Film can be restored and if the picture degrades then you stil have something to work with. What happens when you lose bytes here or there in your digital film? Pixelation or loss of a frame all together. Then comes the problem of codecs? Will anyone be able to play a VC-1 file 50 or 100 years from now?
      • Re:Not really (Score:5, Insightful)

        by orclevegam ( 940336 ) on Wednesday December 26, 2007 @02:04PM (#21823160) Journal

        Then comes the problem of codecs? Will anyone be able to play a VC-1 file 50 or 100 years from now?
        They will if you also store the algorithm the codec uses. You can always re-write a codec in the future, so long as you know how it's algorithm and data structures work.
        • Re:Not really (Score:5, Insightful)

          by PopeRatzo ( 965947 ) * on Wednesday December 26, 2007 @02:58PM (#21823632) Journal
          It appears to have finally happened: the ever-shrinking distance between now and nostalgia has finally reached its zero-state. We are now nostalgic for our present.

          Maybe we should rethink the importance of preserving popular culture indefinitely in all its pristine digital glory. Why should we spend any money storing the Dukes of Hazzard movie for 100 years, except to fuel the campy nostalgia of future wankers who probably should find something better to do with their time? It's possible that we've already wasted enough time and energy on kitsch.

          I mean, it's nice that I can buy a boxed set of all the Francis the Talking Mule films, but I'm pretty sure I could live without it. It's the navel-gazing egotism of this generation that thinks every speck of its cultural exhaust is gold that needs to be protected for future generations.

          I'm willing to see society put a few bucks aside to preserve culture, but I think we should wait at least a decade before deciding to go long-term with any given artifact. That would allow us to better vet the material that we're going to keep. Maybe we can have a second and third-tier of stuff that can be saved using a lossy format. I bet it wouldn't cost me more than $200k to keep a divx of the 2005 film Son of the Mask. I'm pretty sure that's plenty good enough to insure that future generations don't miss out on anything.
          • Re: (Score:3, Funny)

            by ColdWetDog ( 752185 )

            Why should we spend any money storing the Dukes of Hazzard movie for 100 years ...

            Because at the rate we're going in terms of quality (vs. quantity), the "Dukes of Hazzard" may represent a pinnacle of entertainment achievement. A scary thought, but look at what's on the tube today and run that out for a couple of more decades....

          • by AJWM ( 19027 )
            It appears to have finally happened: the ever-shrinking distance between now and nostalgia has finally reached its zero-state. We are now nostalgic for our present.

            Heck, I've been nostalgic for the future for a while now. It's almost 2008, where are our flying cars and cities on the Moon [dvdbeaver.com]?
      • Re: (Score:3, Insightful)

        by uradu ( 10768 )
        I assume those ridiculous costs include periodic refreshing of all the data onto new media, and not just the physical cubbyhole to store the drives in. In that case your objection is moot. The great advantage digital storage has is that given proper media maintenance and periodic replication you will have pristine copies indefinitely, something that simply cannot be said of any analog technologies. Given the right equipment, this refreshing and replication process can be automated to such a high degree that
        • by paulatz ( 744216 ) on Wednesday December 26, 2007 @02:47PM (#21823538)
          The cost is really ridiculous, releasing the master on bittorrent would be so much cheaper.
        • Your are neglecting the cost of replication. That is one of the factors in the article.

          This is not trivial. Codecs and hardware change. To preserve a digital copy of a film requires a paid employee to watch for changes in codecs and hardware. Then the production company must purchase a copy of the license to any new codecs. Then someone has to go back into the ever-growing vault of films with many multiples of data larger than film stock (that's also in the article) and basically re-create the Y2K fix

          • Re: (Score:3, Insightful)

            by MightyYar ( 622222 )
            Couldn't you set up a giant datacenter that does nothing but store data in a safe way? The copying would come automatically as you upgrade the datacenter with more storage, and I doubt that the cost would increase too much over time since data constantly becomes more inexpensive to store.

            I don't know what kind of data volume we are talking about, but for the $1059/year that it costs to store a film print, Amazon's S3 will store over 588 GB worth of data. For the $12,514 quoted in the article, they could sto
          • Re: (Score:3, Insightful)

            What happens when a company goes bust and their codecs are not updated?

            That's where OSS comes in. Give it time.
      • I recommend that you try a different datacenter design. My point is that we are not talking about storing a file on a hard drive we are talking about storing a movie in a storage system. Just abstract the file system away from the physical hardware and the movie away from the file, and you solve this problem. These layers of abstraction, including with the codec, are all very easy, and very old, problems to solve in enterprise computing.
        • Re: (Score:3, Insightful)

          by encoderer ( 1060616 )
          exactly.

          This "study" is probably from a manager barking off orders to a bean counter:

          1. determine how much HD space we need per movie
          2. figure out the cost
          3. multiply that by a format refresh every 2 years
          4. come up with an absurd guess on how expensive it will be to maintain codecs and compatible systems
          5. act like this system will have no business utility other than storing archived movies
          6. add it all up
          7. divide by number of movies sold so we can figure out how much to raise prices, then multiply that n
        • Re:Not really (Score:4, Informative)

          by CyberLord Seven ( 525173 ) on Wednesday December 26, 2007 @02:56PM (#21823610)
          It's not that simple.

          The article is very clear that digital film production creates much more data!

          Directors no longer need to husband expensive film stock so they often leave camera rolling while they work out scenes. This is not necessarily garbage footage that can be discarded. Some of this material will be valuable to film historians and also financially valuable as it can be filler for the "extras" that are now included on DVDs.

          Digital production creates a much larger set of data that needs to be preserved and updated.

      • by tm2b ( 42473 )

        You're telling me you want to rely on a hard drive thats been sitting in storage for half a century
        Absolutely, if that content is raw, uncompressed DV and the "hard drive" is a network of NAS systems duplicated across several storage depots across the world. It's not like we're talking about home hobbyists here.
      • Re: (Score:3, Insightful)

        by zippthorne ( 748122 )
        "What happens when you lose bytes here or there in your digital film?"

        Your error-correcting codes do their job and correct the error. They also gives you a tangible warning sign for when it's time to refresh the media: when you no longer get 100% reads (or when the error% exceeds some acceptable threshold that happens to be well below the ecc's max error rate), you move to new media.

        And you do ridiculous amounts of parity bits, like O(size of the data) amounts of parity.

        If you're really concerned about fut
  • dupe (Score:2, Funny)

    by Lars T. ( 470328 )
    Dupe [slashdot.org]
  • by mosel-saar-ruwer ( 732341 ) on Wednesday December 26, 2007 @01:51PM (#21823020)

    Yeah, it costs a ton of money in disk space, mirroring, bandwidth, and power bills to maintain all those duplicates of the original [slashdot.org].

  • by Pojut ( 1027544 ) on Wednesday December 26, 2007 @01:53PM (#21823036) Homepage
    How does it cost more to store a bunch of files on a few duplicate hard drives than it does to maintain the facility AND personnel required to keep film negatives in excellent condition? I mean, isn't that one of the advantages to an all-digital film? Everything gets stored as a 0 and a 1, and can easily be duplicated however many times you want with no loss or degradation to the original source?

    Someone care to explain why it costs so much to buy a few hard drives?
    • Just a complete WAG here by someone who has no knowledge of the exact process:

      It is not just buying another drive. Other costs include:
      - power for the drive(s)
      - power for the server(s) using the drive(s)
      - costs of the backup architecture for DR
      - costs of cooling the datacenter housing all of the above
      - maintenance agreement costs for all of the above
      - costs related to the admins who manage all of the above (salary, benefits, etc.)

      I am missing quite a few things in there as well, such as off-siting DR copie
      • Re: (Score:2, Interesting)

        by ILuvRamen ( 1026668 )
        what the hell are you talking about? Put the video on a high capacity plastic storage medium like HD DVDs or holographic disks (yes they exist) and stick em in the cold storage. How fucking hard is that? Plus, can't hard drives sit there and keep their data unpowered, out of a server, out of a datacenter, in the regrigerator for a long time too? Surely not as long as plastic but why would you even say that they'd be constantly live and powered in a server? There's absolutely no point to that
        • I said it was a WAG, for all I know they do store the stuff on plastic. However, the summary mentioned that costs skyrocket when storing the data from a 100% all-digital, so to me that implies a system that meets the needs from filming to production to editing to distribution to storage.

          I'll agree that once a film has finished its useful life, it would probably be archived onto some sort of cold storage (plastic, or spun-down drives on 2nd/3rd tier storage), but during its active money-producing life, what
      • by pla ( 258480 ) on Wednesday December 26, 2007 @02:46PM (#21823526) Journal
        It is not just buying another drive
        $300/TB, currently.

        power for the drive(s)
        Approaching zero (minus a few hours per year for making a copy) if you store them offline.

        power for the server(s) using the drive(s)
        Ditto.

        costs of the backup architecture for DR
        A minimum-wage drive-jockey and a handful of PCs with EZ-Swap drive cages.

        costs of cooling the datacenter housing all of the above
        AKA "the dry and somewhat temperature controlled (40-110F) basement of any office building in the world"

        maintenance agreement costs for all of the above
        See "minimum-wage drive jockey" and add a broom.

        costs related to the admins who manage all of the above (salary, benefits, etc.)
        See "minimum-wage drive jockey".


        And that presumes they use HDDs and make a new copy once a year (keeping a few years as redundant backups and "working" masters)... Although I normally consider tape drives a waste of time and money, in this situation, they seem even more ideal than HDDs. The "handful of PCs" cost goes up, but the cost-per-copy drops drastically.

        Even if you replace "minumum-wage drive jockey" with "qualified IT professional or three", I can't see how you'd get anywhere near $12k per year.
        • Re: (Score:3, Insightful)

          by Tsunayoshi ( 789351 )
          As I responded to someone else who mitigated costs in the same manner:

          If your business machine depends guaranteed access to millions of $$ of digital IP, are you going to rely on "minimum-wage drive jockeys" swapping out cheap disks to archive your data?
          • They should outsource the job to Google. They've built an entire distributed architecture to deal with the processing and storage of Massive amounts of data. And Google has tons of techs who aren't paid squat to replace components/systems in their clusters. The cluster is built to handle the redundancy, so you can have "minimum-wage drive jockeys" doing the monkey work.
            • Then that goes back to my original point that is it more than just buying a disk and having a monkey copying data onto it.

              I'm sure Google's clusters are a little more sophisticated than that, and that they would still charge a pretty penny to provided long term archival storage of hundreds of TB of data that required 100% data guarantee.
  • that still play just fine.

    Just an observation.
    • Pressed or burned CDs? Pressed tend to have a much longer shelf life, but they're significantly more expensive to master, as they expect to make up for having cheaper per-copy costs.

      And how many 20+ yr old CDs do you have that _don't_ play just fine? If you have 24 ("dozens") that are fine, but 200 that aren't, then it's not particularly good for archiving. Even if you only lost 1%, someone has to determine at what point they need to do a media refresh so they don't lose the 1% and/or how many copies the
  • unedumicated (Score:2, Insightful)

    This story must have been written by a journalist clueless in the ways of technology. How does storing a hard drive in a salt mine any more costly than storing a film version? Where does the extra electricity come in? Have one primary version, make a backup (or 2 or 3) and put them in storage. If you're paranoid, verify and/or re-duplicate every few years. The cost of verifying regularly vs reconstructing degraded film should be a wash at worst. It should easily favor the digital versions.
    • Guess who's uneducated here, and not counting the fact that film is still considered superior in terms of contrast ranges compared to digital...?

      It has only been in the last 5-7 years that professional photographers have started to consider '35mm' format digital cameras as production ready for still photography, i.e. close enough to equaling film to make it worth their time. It is commonly accepted that a high-quality 35mm full frame color image contains about 20-25 megapixels of color and luminance data.

      • Re: (Score:2, Insightful)

        by orkysoft ( 93727 )
        You could store it as a big stack of DVDs, but how about a few 500-1000GB hard drives?
        • by Belial6 ( 794905 )
          Or even a RAID, so you actually have to have degradation on 2 drives in the same place to lose any information.
        • Well, ya could do that. Hoping of course that there's no electromagnetic pulse, that the hard drives are accessible in 50 years, etc., that the data error rate and file structures don't get scrambled at all.

          Or ya could store it in film in the can-- seems like the rate of decay for Kodachrome was supposed to be about 180 years before Kodak pulled it [due to Fuji's competitive product Velvia making the K-14 process obsolete, by the way], and scan it into whatever digital format you need in 50 or 100 years..

  • calculate computer costs.

  • Not a dupe! (Score:2, Funny)

    by MiniMike ( 234881 )
    This is just Slashdot's method for reducing storage costs!
  • Sounds like they need Slimfast or Sego....

    CelluLOSE in humans is fat?

    CelluLOID in film is SLIM

    ANY ideas for product names (other than CompressFAST)?
    • Cellulose is also a name for the fibers found in wood. Film stocks were originally made from cellulose nitrate and then cellulose acetate (much safer).
  • by avandesande ( 143899 ) on Wednesday December 26, 2007 @02:04PM (#21823170) Journal
    How about they just shitcan everything and spare us another needless re-release?
  • Back to analog, everyone.
  • Even when film is "preserved", it degrades significantly over time. There are a lot of older films where copies exist but are nearly unwatchable. The more expensive digital preservation has the extra benefit of actually preserving the film intact.
  • If all they stored was the finished film, then 90% of the commments in the original article would be applicable. But read the article - thats only a factor of 10 more expensive - not a big deal. The real problem is that they aren't storing the finished film. They are storing EVERYTHING. Every shot from every camera used during production (and because digital is "cheap", that means that a film can have 1000's of hours of footage, that now needs to be stored in lossless high definition format). Not to mentio
    • They need to store all the props and sets too. Another good idea would be to freeze the actors in liquid nitrogen, maybe one day we could revive them for a second take.
    • Well, this is a simple problem with a simple solution: Don't save it in lossless high def!

      One of my plans is to archive every shot from the documentary I'm currently making, shot in 1080/24f progressive. Of course, the files are going to be huge, but with H.264 compression at 10Mbps, you can archive -great- quality material, and still store 60 minutes of data on one 4.5GB disc. To me, that's one disc per tape; tedious work, but for educational purposes.

      Of course, if I had Spiderman's budget...
      • by dtolman ( 688781 )
        Thats great for personal storage, but what is a film company going to do with useless low def footage in 20 years when they want to rerelease SpiderMan in IMAX 3D at 10000x7000 resolution? Plus you need new extra's, maybe a new director's cut - maybe emphasize that young actor in the background who became the new Samuel L Jackson, etc...

        Course we could all solve this problem by going back to reading or whatever. Then the studio's won't have to worry about archiving new films.

  • Shit these fuckers talking about conventional technology. If current technology doesn't cut it, make something that will. Don't just sit around and whine about it.

  • The original article, The Digital Dilemma [nap.edu], is all about licensing, redistribution rights, things like whether reformatting to avoid obsolescence is equivalent to making a derived work and thus require license fees and royalties (an issue even for the studios, depending on the artist's contracts). I've only briefly browsed it, but given that background I suspect that they're factoring guesstimates of this kind of thing into the costs... at any rate, it's more information to argue about.
  • by Mike Buddha ( 10734 ) on Wednesday December 26, 2007 @02:46PM (#21823524)
    Someone who cares ought to come up with a method of transferring digital information to celluloid so that it can be stored with the cheaper storage costs. I'm not talking about a print, but storing binary files on film. A 70mm reel ought to hold a ton of properly formatted digital data and error correction.
  • Not to mention the digitising process that starts it all off. Few people use analog media for watching films these days.
  • ...but most of it isn't worth archiving anyway. Keeping everything because it might be culturally enlightening someday is "hoarding." It's a mental disorder. Seriously: make your money on it, get your screen credit, release it on DVD, and then just stow it somewhere. If the original footage of Waterboy doesn't last 100 years, my great grandchildren will be none the worse off. The good stuff will stand the test of time due to continual reformatting as time goes by. We're not obligated to make things ea
  • Must be the writer's strike.
  • feel sorry for them that the codec and format changes they are implementing to try and get us to buy three copies of the same movie are costing them money? Awww... poor MPAA. I will shed a tear for you next time I think about paying $10 to see a movie while eating my $30 popcorn.
  • Ah yes, here it is [slashdot.org]. I don't usually complain about dupes, but 30 seconds with the site search turned that up - and it only took that long because the search was so slow.
  • Once you reach a point you are going to drop the film; post a copy of the data for download by whoever wants it.
    You are the only person who can sell it; but lots of people will keep your data for you for free. And even offer it up for others to save for you as well.

    The lost profits are probably less than the cost of archiving the material in 95% of the cases.
  • I think I would like to go into the storage business. If this is even halfway true, then it looks like very little real cost, and boatloads of profit...
  • Thank God (Score:4, Funny)

    by edwardpickman ( 965122 ) on Wednesday December 26, 2007 @03:43PM (#21824070)
    That's a relief it's a dupe. For a second there I thought I'd zoned out and it was still two days until Christmas.
  • WTF?? (Score:3, Insightful)

    by IchBinEinPenguin ( 589252 ) on Wednesday December 26, 2007 @05:06PM (#21824750)
    $200K to keep a few bits from rotting?

    ...just as Hollywood's writers began their walkout.

    Oh... that explains it.
    It's a conveniently timed report to bolster a negotiating position: "you can't possibly ask for more money, look how much it costs us to store this stuff!!"

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