PL/SQL Guy writes "Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all. But now the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate them — for any false claims or failure to disclose conflicts of interest. Bloggers complain that with FTC oversight, they'd be too worried about innocent posts getting them in trouble, because the common practice of posting a graphical ad or a link to an online retailer — and possibly getting commissions for any sales from it — would be enough to trigger oversight."
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