iandennismiller writes "I've been keeping an eye on this viral marketing campaign called Petite Lap Giraffe — it's the DirecTV ads with the Russian guy and the tiny giraffe. I was pretty quick to debunk the existence of the giraffes, so a lot of people have been visiting my blog as a result. Today, I noticed a New-York area newspaper that was represented my research as their own, so I asked them to link to my blog (i.e. provide attribution). What ended up happening perfectly illustrates that newspapers just don't understand how the Internet works ..."