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Federated Media Lands Deal 35

tekgoblin writes "Federated Media has just announced a partnership with This deal follows shortly after Federated Media acquired the advertising network Lijit. The deal will include all of the blogs that are hosted under the company which comes to around 25 million. users will now be able to choose to allow sponsored posts, and Federated Media ads on their blog."
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Federated Media Lands Deal

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  • Now watch the non-ad non-hosted version of WordPress begin to suck.

    • by Genda ( 560240 )

      Whoops! to late!!!

    • Uh... no offense... but WP pretty much vacuums in lots of ways already. Just that it's targeted to a market so ignorant that it won't notice. Sorta like Windoze.

      • by Anonymous Coward

        Oh, you offering a better solution? Something that is as easy to extend, opensource, very well documented and supported by millions?

        Before you get on a high horse calling the code a spagetti mess, this is only a first appearance. The code is to make it insanely flexible for all users.

        WordCamps, Infante plugins, Support forms that are community supported, the largest share of all deployed CMS. If it was something for ignorant people that didn't know any better then tell be a better solution?

      • What do you suggest as an alternative CMS/Blogging system. I've recently taken over the web presence for a non-profit, and we are currently wordpress-based, though I'm in the process of completely revamping the site.

        So far I really have come to like it, despite the fact that its PHP-based. Its easy enough to customize, once you buy-in to their design patterns, and it allows me to do a lot of the heavy lifting to get the site ready, while leaving the press and content writers perfectly capable of doing the

        • Well... at the threat of drawing the usual ire of developers here, I might suggest you read:


          though of course there are lots of other 'frameworks' such as RoR, Symfony etc that one might also make comparisons to.

          The two main things in the above:

          WP lacks a developed permissions system. In the end, I've seen this lead to serious conflicts-- people want perms because module X requires them to be superadmin to do Y, then,

          • by RyuMaou ( 162745 )

            And, what "metro" is that? Also, can you be more specific on what you mean by "more" when you say that Drupal " you the ability to do a lot more..." than WordPress?

            • I worked with Drupal for two years, then this past year switched to building anything new in WordPress. It's easier for both developers and clients. It's easier to write plugins, easier to build templates, and just feels way more organized and coherent.

              Even disregarding the fact most clients have used WordPress before, it's still easier for them because instead of logging in to Drupal and being faced with a thousand different options and, in 6 and earlier, content creation and content management being in

    • Wordpress already sucks.
    • Begin?

      Also, watch the ad-based, hosted version of WordPress suck.

  • Further blurring the lines between paid advertising and legitimate content. This'll make snydeq's slashvertisements here for Info World look like highway billboards by comparison.

  • It's not precisely a household term ...
  • Lijit (Score:5, Funny)

    by RyanFenton ( 230700 ) on Wednesday October 19, 2011 @09:11PM (#37769746)

    Really? Really?! An advertizing conglomerate naming themselves, "Lijit?!"

    The simulation is slipping - any matrix-style super-reality engineers out there, you really should tighten this down. It's becoming WAY too obvious this is a wicked parody of some other reality!

    Ryan Fenton

    • by Genda ( 560240 )

      Sorry friend you've clearly entered the wrong synthetics reality. You must be a Python programmer. Their seems to be a bug in "Identity Queuing" and they keep slipping into the VR we like to call "Monty". Might I suggest speaking to someone in the "Dept. of Silly Walks?" They can't help either, but at least you'll be entertained.

    • very good post..I like to read your post very much..keep posting always. []
    • The software is the open source project, which is quality software. Much to the benefit of the quality service that we run.

      Good on you Ice Station Zebra for having a link handy to an incident from the over 6 years ago, from before Automattic was even founded, and which Matt took personal responsibility for []

  • Just what we need - more digital effluent, annoyances, corporate propaganda, half-truths, logical fallacies, and appeals to consumerism.

    How about working on a way to tip authors without sharing enough information to get stuck on a spam mailing list? We don't have a viable micropayment system which transfers funds without transferring personal information to potential abusers.

    Innovate something, instead of lowering the SnR even further.

  • From the original story:

    Brands will be able to pull in curation from’s 25 million hosted sites...

    What does that even mean? Brands are trademarks. Curation is what museum researchers (curators) do. How can a trademark pull a museum researcher? Is this English? Can someone explain?

    • Okay, first off, you have to recognize that this is marketing-speak, not English, and worse than that, it's web 2.0 marketing speak. (Or 7.0 or mk 32 or whatever the hell they're calling it these days.)

      That being said, your definition of a brand is a little narrow, even in English. A brand is not a trademark, it's a group of products which are linked in the public perception, before the megacorps, a brand was a company, now though...there are many companies which not only operate multiple brands, but eve
      • by pspahn ( 1175617 )

        While copy/pasting a block of text to go into a marketing page I was working on, I noticed that Netbeans had a little curly red underline under the word 'curation'.

        Hey. Whaddya know. Chrome does it also. Ha.

        • Firefox does as well, but please, sweet jesus, tell me you weren't copying my block of text for a marketing page.
  • by 93 Escort Wagon ( 326346 ) on Wednesday October 19, 2011 @10:20PM (#37770114)

    C'mon guys - obviously this is totally Lijit.

Genius is ten percent inspiration and fifty percent capital gains.