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News Technology

Steve Appleton, Micron CEO, Dies In Plane Crash 116

CR0WTR0B0T writes "Micron CEO Steve Appleton was killed in a plane crash around 9AM on Friday, February 3rd. He was flying an experimental fixed-wing single engine Lancair, which crashed in between two runways at the Boise airport."
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Steve Appleton, Micron CEO, Dies In Plane Crash

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    • Paragraph 3 contained the phase "left and indelible mark..."
    • Re: (Score:2, Informative)

      by Anonymous Coward

      Just a line they include in every press release. Nothing to see here.

    • by EdIII ( 1114411 )

      Damn, that is harsh. Probably like a form letter with a standard signature for posts on the website, I would *hope*.

      Otherwise it sounds like a shameless marketing plug and just short of announcing an office party to celebrate.

      • Otherwise it sounds like a shameless marketing plug and just short of announcing an office party to celebrate.

        As a publicly-traded company with news like this coming out on a Friday afternoon, I doubt they are celebrating []. But maybe their PR arm is attempting some damage control.

    • by SrLnclt ( 870345 )

      And how did my +1 Informative mod from earlier today end up listing this comment as funny?

      I'll take my mod points back by replying to this article and see if someone can explain this to me...

  • Apparently this was the second crash he was involved in. He crashed in 2004 as well.
  • Micron's Website: []
    What Micron is: A company that is in the business of designing and building some of the world’s most advanced memory and semiconductor technologies.

    • by Anonymous Coward
      What Micron is not: an airplane builder
    • by 0racle ( 667029 )
      "News for Nerds." I think users here can figure out how to do a web search if they didn't already know Micron made RAM.
      • Some people confuse it, though, with MicronPC [], a dotcom-bubble company that was well known for sponsoring bowl games, but eventually declared bankruptcy in 2008.

        • Micron was originally both a PC, and a memory company. That was @ a time when there were as many PC companies as there are Linux distros. Unfortunately, in the early 2000s, only a few of them, like the Dells, HPs and so on survived, and most of the others either got acquired, or went under. MicronPC wasn't exactly a dotcom-bubble company - it was one of the top PC companies along w/ Gateway, Dell, DEC, Compaq, et al, and even acquired MN based Zeus. However, Micron exited the PC business early enough -

    • by antime ( 739998 )
      He will be... remembered.
  • ...plane crashes are dangerous.

  • Audio of the Crash (Score:5, Informative)

    by longacre ( 1090157 ) * on Friday February 03, 2012 @05:24PM (#38920751) Homepage
    Sounds like he knew he had a major malfunction and was trying to land. Air traffic controllers are heard screaming expletives [].
  • Steve Jobs....Steve Appleton....Steve Wozniak.....How many F**** Steve's are there!?!
  • Wow (Score:5, Interesting)

    by koan ( 80826 ) on Friday February 03, 2012 @05:29PM (#38920821)

    From Wikipedia:
    "Steve Appleton participated in a number of sports, including professional tennis. His hobbies included scuba diving, surfing, wakeboarding, motorcycling and more recently, off-road car racing. His aviation background included multiple ratings and professional performances at air shows in both propeller- and jet-powered aircraft. He also had a black belt in Taekwondo.

    On the 43rd edition of the Tecate SCORE Baja 1000 on 2010 Appleton finished 1st on a SCORE Class 1 buggy and 7th overall with a time of 20:32.18.[6]"

    I feel like such a bum compared to this guy, actually I am a bum compared to this guy.

    • Depend on how much free time he had. Money opens up that opportunity. It could also be that he's just an active guy that lives for the weekends and is a workaholic during the week.

    • by jbwolfe ( 241413 )
      Takes money to buy toys and fund exciting hobbies... Of all the air racers and auto racers and such, I'm guessing only about 10% are there because of exceptional talent. The rest are just well funded!
    • And by the way, he was appointed CEO of Micron in 1994 at age 34, becoming the third youngest CEO in the Fortune 500.
      • by Calos ( 2281322 )

        And realize that he started his days at the company working on the production floor. He started from the ground and worked his way up.

        He's been with the company for ages, and obviously worked with a lot of people in the company. This doesn't appear to be your oft-maligned appointed figurehead. He probably cared about the company and the people there.

        Go around the web and read some of the comments on some of the articles. Lots of people who work or worked for Micron seem to have a lot of good things to say

    • I feel like such a bum compared to this guy, actually I am a bum compared to this guy.

      Or to put it another way, at least you're still alive and capable of feeling inadequate. That's more than he can say.

  • Bad past 12 months for CEOs of tech companies named Steve. :(

    If I were a CEO named Steve working for a tech company I'd spend every day wrapped in bubble wrap for a while... there again- that might end up suffocating me.

  • Seems that small plane crashes are a major source of accidental death among rich people: []

    • by nigelo ( 30096 )
      Small single-engined plane crashes...
      • by jd ( 1658 )

        Twin-engine planes are good only if they can handle the failure of one engine. Some can, some can't. Four-engine planes are usually designed to handle the failure of two engines, but the only rich guy I know of that flies those is Bruce Dickenson from Iron Maiden.

    • by ediron2 ( 246908 )

      Big difference between a 4-passenger plane and an ultralight, FWIW. The rest of your remark smells like confirmation bias: you had to go back 6-7 years to point to another wealthy plane victim.

      Rich people die quietly daily from cancer, disease, heart disease, etc (and not so quietly from pissed-off lovers, fast cars and every other form of fast living). C'est la mort.

  • Fast Glass (Score:5, Informative)

    by Anonymous Coward on Friday February 03, 2012 @05:40PM (#38920965)

    Coming from an EAA member with some hands on experience in aircraft construction etc.
    Lancairs are light composite home/kit built aircraft with somewhat high wing loading and comparitively powerful engines.
    On one hand, you have near-turboprop like speed and performance for a quarter of the price. On the other hand, you end up with some not so agreeable handling characteristics.

    I'll just say that amongst the General Aviation and home / kit community that "They have a bit of a reputation."


    • This was a Lancair IVP-TP, the '-TP' meaning that it was turbine powered. 'True' turboprop speed (over 400kt cruise), but I dare say it was a bit over the quarter price point!

    • Re:Fast Glass (Score:4, Informative)

      by Anonymous Coward on Friday February 03, 2012 @07:12PM (#38921891)

      I'll just say that amongst the General Aviation and home / kit community that "They have a bit of a reputation."

      Bit of a reputation! Hah! That's an understatement. They're flying coffins. I won't get in one. Same goes for a QuestAir Venture.
      Dangerous as hell unless in the hands of a pilot who's got way above average stick & rudder skills and WAY FAR SUPER-DUPER above average judgmental abilities. Lose you engine and unless you point the nose to the ground immediately to keep your airspeed up above stall, you'll have the same, predictable results.
      Don't pick up any ice on the wings or tailfeathers of a Lancair either.

      I'm also an EAA member, who built a few RVs and currently fly an -8. A much more sane-handling experimental under adverse conditions, and still plenty fast and fun to fly.

      • by jbwolfe ( 241413 )
        While Steve Appleton had considerable experience, he, indeed may not fit the category of "a pilot who's got way above average stick & rudder skills and WAY FAR SUPER-DUPER above average judgmental abilities"-not that I ever flew with him. Old saying: "Aviation in itself is not inherently dangerous. But to an even greater degree than the sea, it is terribly unforgiving of any carelessness, incapacity or neglect." Sometimes no matter what all you do, its not enough... Nonetheless, as referenced here:Extra []
  • 9am Friday morning? Why wasn't he at work?

  • by Anonymous Coward

    I met Steve a couple of times when he visited our facility doing work on some joint (PCM) projects. From the previous posts you can probably tell he was quite a guy and it came across immediately when you met him. Our hearts go out to his family and friends.

  • by nimbius ( 983462 ) on Friday February 03, 2012 @07:25PM (#38922061) Homepage
    rich white man dies doing things rich white people enjoy doing, but not things youll ever have time or resources to do in your life.
    local slashdotter quoted as saying, "i wonder if the plane was printed on a makerbot?"
  • I was thinking another rich guy got killed playing with dangerous toys. It appears, however, that he was an accomplished aviator. Nonetheless, experimental aircraft are usually untested and this might be an example of production shortcuts. Takeoff is where it happens- max thrust, low to the ground, low energy... Boise is mostly flat to the southeast with rising terrain and flat with steady terrain to the northwest- maybe he should have gone straight ahead. Single engine means always be ready to become a gli
  • At least he was experimenting. That's a good way to go.
  • Hey... I wonder if we're related? I will be waiting for my inheritance.

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