from the east-vs-west-propaganda dept.
derekmead writes "As newspaper budgets shrink, state-sponsored media outlets like RT, China Daily, and Al Jazeera have grown, hired more writers and offered more (free) coverage. Mark Mackinnon, writing for The Globe and Mail, explains the issue well: 'Throughout the recent crisis in Syria, and before that in Libya and Egypt, Xinhua and RT News have thrown unprecedented money and resources at reporting from the scene, even as Western media scale back on their own efforts. It's not too far-fetched to imagine a near future where it's Xinhua or RT, rather than the Associated Press or BBC, that have the only correspondents on the scene of an international crisis, meaning the world will only get Beijing or Moscow's version of what's happening.' But quality coverage still requires money, which means finding funding from somewhere. You see the effects of this every day: If your revenue is based mostly off of pay-per-click banner ads, a lowest-common denominator post, like a cheap roundup of cat pictures, is quite possibly going to pull in way more views for less money than a nuanced, deeply reported, and expensive dispatch from Syria. And, yeah, ads can be a bummer, especially when they're executed poorly, and paywalls aren't great. But when the alternatives are either fluffy, thin reporting; or worse, blatantly biased coverage sponsored by governments, we have to find a palatable way to fund good reporting."
Never tell people how to do things. Tell them WHAT to do and they will
surprise you with their ingenuity.
-- Gen. George S. Patton, Jr.