Rambo Tribble writes "Reuters is reporting that the trend toward online shopping is reducing the sales of impulse-purchase items, most notably candy and snacks often displayed at the checkout counter. As even grocery shopping shifts online, junk food producers are feeling the squeeze. From the article: 'Anthony Hopper, chief executive of advertising agency Lowe Open, said brands need to change how people buy chocolate, but acknowledges that it won't be easy. "If you're somebody who on average buys one bar of Cadbury Dairy Milk on impulse once a week, can I encourage you that it's actually better value to buy a pack of four when you're doing your next online shop? It's a long-term strategy," he said.'"
I've never been canoeing before, but I imagine there must be just a few
simple heuristics you have to remember...
Yes, don't fall out, and don't hit rocks.