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Businesses DRM The Almighty Buck Hardware

The Next Keurig Will Make Your Coffee With a Dash of "DRM" 769

FuzzNugget writes "Apparently seeking to lock competitors out of the burgeoning single-serve coffee market, Green Mountain Coffee Roasters, maker of the popular Keurig coffee machines, will make their new machines work with licensed pods only. GMCR's CEO confirmed this in a statement: 'The much-anticipated ‘Keurig 2.0’ single-cup brewing system with ‘interactive readability’ (that doesn’t work with unlicensed/copycat pods) will offer such “game-changing functionality” that consumers - and unlicensed players - will want to switch.'"
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The Next Keurig Will Make Your Coffee With a Dash of "DRM"

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  • Why? (Score:5, Interesting)

    by B33rNinj4 ( 666756 ) on Monday March 03, 2014 @05:50PM (#46390755) Homepage Journal
    Is it really so hard to just grind the beans and brew it yourself? I do this every morning.
  • by Anonymous Coward on Monday March 03, 2014 @05:51PM (#46390767)

    That $30 Mr. Coffee espresso maker that breaks down after two years actually makes better economic sense. I amortized the busted unit over two years (sometimes longer) and achieved $0.57/shot espresso. Keurig can suck it.

  • Anti competitive (Score:3, Interesting)

    by Anonymous Coward on Monday March 03, 2014 @05:55PM (#46390809)

    This won't be legal to sell in Europe by the sounds of it..

  • The Real Question (Score:4, Interesting)

    by CanHasDIY ( 1672858 ) on Monday March 03, 2014 @06:01PM (#46390877) Homepage Journal

    The real question is - after the "Keurig 2.0" hits the shelves, will I be able to use the "Keurig 2.0" pods with my "Keurig 1.0?"

    Or are they going to screw themselves out of my money by trying to force me to "update" to the new model (probably by altering the design of the K-Cup ever-so-slightly), thereby ensuring that the only products I buy for my existing $160 coffee maker are non-Green Mountain brand?

  • Re:"Interactive" (Score:4, Interesting)

    by hawguy ( 1600213 ) on Monday March 03, 2014 @06:03PM (#46390915)

    Insert pod, push button. How much interactivity does making coffee *need*?

    I'm guessing that the chip in the pod tailors the brewing cycle for the coffee (or tea) in the pod for the best possible quality. Well, as "best" as you can get with pre-ground beans that have sat on the shelf in a pod for a few months.

  • Re:Why? (Score:5, Interesting)

    by roc97007 ( 608802 ) on Monday March 03, 2014 @06:08PM (#46390961) Journal

    Downside : a normal coffee brew process generates 6-12 cups of Joe.

    I guess we could all switch to a press ... but that's a bit messy and requires a stand alone heating method (I've not the space to keep a proper tea kettle on my office desk)

    Keurig provides a clean single-cup solution

    It creates a lot of waste, though. Trendy, but not very green. Kind of like the personal electronics industry.

  • Re:Why? (Score:5, Interesting)

    by carlhaagen ( 1021273 ) on Monday March 03, 2014 @06:08PM (#46390973)
    It's about the cost, not the coffee or the effort. High price tags attract people who suffer the "spender syndrome" - dishing out a lot of money on something even plain or generic gives these people a feeling of being above the average, being set aside from the rest of us, of enjoying something that is "exclusive" only to their kind.

    It's like when you find the exact same piece of generic furniture sold at (but not designed by) IKEA in some upstreet furniture shop - IKEA would call it "ROBUST" (or whatever) and sell it for $89, while the other "boutique" will call it "Multimedia bench in Nordic pinewood" at thrice the pricetag. People with money will buy it, and they will feel like they did a better deal than paying $89 at IKEA. It's one of the oldest tricks in the book of retail.
  • by TranquilVoid ( 2444228 ) on Tuesday March 04, 2014 @05:25AM (#46394803)

    Firstly, so many people drink shit coffee that how you make it is irrelevant

    Yep, I'm cringing reading through this discussion of Americans debating which coffee is best.

    What's next, Canadians arguing over whether the most offensive word is "damn" or "bum"?

    Karma-burning out of the way, what you describe sounds like it would be very mild coffee, poured quickly over the grounds rather than steeped? Typically coffee snobs go for Italian espresso which is far stronger. The principles are;

    1. Beans must be fresh. One week after roasting is the optimal time (the beans de-gas), and they should be ground on demand. Supermarket beans are often sitting there for months.
    2. The grinder is more important than the machine. You want a very consistent grind that doesn't raise the heat of the beans. So saying I've A/B-ed an expensive burr grinder with a cheap one and couldn't notice the difference in the end cup.

    Another interesting style is Toddy's cold-brewed. You simply place a lot of grounds in a large plunger, fill it with cold water and leave it in the fridge for 12 hours. Plunge and pour into another container, keeping the coffee in the fridge (stays fresh for a week) to use as a base. Pour some into your cup, heat in the microwave and add milk and sugar as desired. Because it was extracted with cold water the taste is incredibly smooth with very little bitterness.

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