An anonymous reader writes with official news that, as expected, "Amazon officially announced that it is increasing Prime Membership fees from $79 to $99. Amazon Students will pay $49, and participants of Amazon Fresh (the grocery shopping service) will continue to have a $299 fee. The price hike in Prime Membership is attributed to rising shipping costs, but some wonder if the 'real question around Prime is whether it's sustainable at all, even at a higher price.'"
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