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The Almighty Buck Businesses

Women Founders Outpace Male Counterparts In Certain Types of Kickstarter Funding 98

Nerval's Lobster writes Women outpace men when it comes to raising money for technology projects through crowdfunding sites such as Kickstarter, according to a new study by researchers at New York University and the Wharton School at the University of Pennsylvania. Jason Greenberg (NYC) and Ethan Mollick (Wharton/UPenn) chose 1,250 Kickstarter projects in five categories: games and technology, where founders were predominantly male; film, with an even gender distribution; and fashion and children's books, both populated with more female founders and backers. They analyzed additional factors such as "industry typing" (a theory in which people 'often hold conscious or unconscious biases about what gender is the archetype employee in a particular occupation or industry') and restricted the data set by geography and how much money each Kickstarter project wanted (a project aiming for less than $5,000 may attract an inordinate percentage of family and friends as funders, skewing results). After crunching the data, they found that female founders of technology projects were more likely than males to achieve their Kickstarter goals, a finding that didn't extend to the other four categories. "It appears female backers are responsible for helping female founders succeed in specific industry categories that women backers generally disfavor," they theorized, adding a little later: "The value of crowdfunding is that it enables access to a pool of potential female backers particularly inclined to support women in industry categories in which they believe women to be underrepresented."
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Women Founders Outpace Male Counterparts In Certain Types of Kickstarter Funding

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  • by HornWumpus ( 783565 ) on Monday August 18, 2014 @06:15PM (#47698889)

    It's not female solidarity. It's hot chicks taking men for chumps...kickstarter, no equity... requirements for supplying funding for nothing is chumpdum.

  • or you know, (Score:2, Insightful)

    by Anonymous Coward on Monday August 18, 2014 @06:18PM (#47698907)

    It could be that women are more cautious and risk-averse and will generally not attempt a project that has only a marginal chance of succeeding.
    So the greater numbers of participating men make up for their lower success rates per man.

    If only you could convice more women to participate, their success rates would drop to be as low as the men's...

  • by Anonymous Coward on Monday August 18, 2014 @06:22PM (#47698939)

    http://en.wikipedia.org/wiki/Anita_Sarkeesian

    She basically takes $150,000 and takes a year to produce videos, until people complain with kickstarter about it being a scam, which were largely appropriated gameplay from other people's youtube channels.

    http://www.huffingtonpost.com/2013/03/26/9-year-old-kickstarter-campaign_n_2949294.html

    millionaire mom goes onto kickstarter to give money to her daughter to make video games, using emotionally manipulative and (probably fake) family controversy.

  • by ShieldW0lf ( 601553 ) on Monday August 18, 2014 @06:41PM (#47699061) Journal

    Am I the only one who looks at this and thinks, "Here's clear evidence that, contrary to popular rhetoric, there is a powerful pro-female bias in this society, and any underrepresentation and underfunding that exists can therefore be entirely attributed to, I won't say failings... attributed to the character, capabilities and choices of women"?

  • by TapeCutter ( 624760 ) on Monday August 18, 2014 @06:43PM (#47699077) Journal
    Whatever it is, it's not sexist if a woman does it.
  • by epyT-R ( 613989 ) on Monday August 18, 2014 @11:38PM (#47700709)

    Right. The problem is that when women do it, it's considered 'empowering.' When men do it, it's considered sexist bigotry.

  • by vux984 ( 928602 ) on Monday August 18, 2014 @11:42PM (#47700735)

    They deliberately push buttons with fallacy ridden, hypocritical content and then label the vitriolic response as proof of their victimhood.

    So a woman provocatively asserts 'men are pigs' and then the men respond by BEING pigs... and then she says... "see". Sounds like a slam dunk for her, and everyone who acted like a pig just got played as chumps.

    If that's really her game, then you're playing right into it. Only got yourselves to blame.

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