An anonymous reader writes: A research team from the BBC has done a series of tests to confirm earlier computations showing a ~50% savings in bit rate for H.265/HEVC compared to video using H.264/AVC at comparable quality. "The subjective tests used a carefully selected set of coded video sequences at four different picture sizes: UHD (3840x2160 and 4096x2048), 1080p (1920x1080), 720p (1280x720) and 480p (832x480), at frame rates of 30Hz, 50Hz, or 60Hz. The video content was chosen to represent diverse spatial and temporal characteristics, and then coded using HEVC and AVC standards at a wide span of bit rates producing a variety of quality levels." Here is the full published analysis. "The tests confirmed the significant compression efficiency improvements achieved in HEVC, verifying the results previously reported using objective quality metrics (PSNR based methods)." The team did not test against VP9, which is shaping up to be an impressive standard as well.