AT&T is killing off the 'U-Verse' brand after its $69 billion acquisition of DirecTV. AT&T's broadband and phone services will now be called AT&T Internet and AT&T Phone. The company says the move will bring "simplicity" across the swaths of services it offers. FierceTelecom adds: This transition should not be of any great surprise as the same trend has been taking place with U-verse TV. AT&T has been driving new TV customers to its DirecTV satellite service, a process that could enable the telco to use the additional bandwidth to increase broadband speeds. While AT&T is still supporting current U-verse IPTV customers, the telco has not indicated how long they will continue to offer that service. Additionally, AT&T may also phase out the DirecTV name at some point, but industry insiders said that won't occur until it launches its streaming video service under DirecTV. AT&T has already been moving away from the U-Verse name by directing new TV customers to the company's DirecTV satellite TV service. The company will likely then use the freed bandwidth from that transition to improve overall broadband speeds. Existing U-Verse TV customers are being supported for now, but it's unclear how long that will last.The Hollywood Reporter states that the move is also necessary because AT&T plans to launch three streaming video services next quarter.