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Elon Musk: Negative Media Coverage of Autonomous Vehicles Could be 'Killing people' (theverge.com) 270

On the sidelines of the Tesla announcements, CEO Elon Musk accused media of "killing people" by dissuading consumers from using an autonomous vehicle. Musk said that media is aggressively reporting on autopilot crashes, but does "virtually none" reporting of hundreds of thousands of actual accidents that involve non-self driving cars. He said, via a report on The Verge:Once you view autonomous cars sort of like an elevator in a building, does Otis take responsibility for all elevators around the world? No, they don't. What really matters here at the end of the day is "what is the absolute safety." One of the things I should mention that frankly has been quite disturbing to me is the degree of media coverage of Autopilot crashes, which are basically almost none relative to the paucity of media coverage of the 1.2 million people that die every year in manual crashes. [It is] something that I think does not reflect well upon the media. It really doesn't. Because, and really you need to think carefully about this, because if, in writing some article that's negative, you effectively dissuade people from using an autonomous vehicle, you're killing people.
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Elon Musk: Negative Media Coverage of Autonomous Vehicles Could be 'Killing people'

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  • Some truth... (Score:5, Interesting)

    by galabar ( 518411 ) on Thursday October 20, 2016 @02:36PM (#53117303)
    There does seem to be some logic in that argument. However, the question is about this particular feature. Has it killed more people by existing (or never having existed). We don't actually have any autonomous offerings out there, so there isn't really anything to dissuade.
    • There does seem to be some logic in that argument

      Perhaps so but I was under the impression they were going to die, anyway...

    • by stooo ( 2202012 )

      >> "you effectively dissuade people from using an autonomous vehicle "
      The thing is, the Tesla is not an autonomous vehicle.
      It needs a driver, reacting fast as soon as the automation gives up, which means the driver needs to go from doing nothing to full awareness of a complicated situation in half a second.
      That's dangerous.

    • by olau ( 314197 )

      True, but if you set aside Tesla for a moment, as we've debated here before, the negative press is probably going to be a big problem in the future, to the point that even a ten times safer driver assist/autonomous vehicle may be fighting against a generally negative perception.

      Everyone knows the mass media is just waiting for an accident to happen so they can write their zOMG! IT'S A DEATHTRAP! story.

      With great power comes great responsibility. My old grand mother was afraid to go out in the evenings becau

  • by CajunArson ( 465943 ) on Thursday October 20, 2016 @02:37PM (#53117307) Journal

    So Elon's panties are all up in a bunch over supposedly overblown negative media coverage?

    How about all the overblown positive media coverage he's been lapping up for years while running an unprofitable business that caters to wealthy customers getting taxpayer funded bonuses to buy his cars?

    Isn't it fair that all of that media coverage should be withdrawn too?

    • I don't entirely disagree with you, but I also think his "panties are in a wad" because while the media may have been skewed both for and against him, in this case it's at the expense of peoples lives, not just his ledger numbers.
      • I don't entirely disagree with you, but I also think his "panties are in a wad" because while the media may have been skewed both for and against him, in this case it's at the expense of peoples lives, not just his ledger numbers.

        His premise is pure bull at this time...

        There is no demonstrable or concrete evidence that supports the assertion that implementing self-driving cars in the state of the technology today will save more lives than it would end up costing. In my opinion, we still need much more testing and development.

        In all reality, Musk is mostly pissed because he views his company as having a lead in this area and it's being eroded by roadblocks enacted through regulations (good or bad), allowing competitors to catch up.

    • by Tablizer ( 95088 )

      It's not so much "the media", but that readers solicitously enjoy hearing about pompous rich farts being waffled by their wayward robot toys.

      It reminds me of McDonald's failed attempts at selling health-food: nobody wants it; buyers want Big Macs and fries.

      (And no, I don't mean this kind of Big Mac [hdnux.com])

    • while running an unprofitable business

      You mean that unprofitable business which was the only car company to repay the American government? One which did so with interest, and before the payments were due?

      Yeah they can have a bit more free media coverage as far as I'm concerned.

  • by Locke2005 ( 849178 ) on Thursday October 20, 2016 @02:38PM (#53117315)
    Sure, autonomous vehicles are dangerous, but they are orders of magnitude less dangerous than the assholes you already see on the road every day! Like the moron I saw trying to ride his bicycle down I-5 in downtown Portland during rush hour the other day...
    • Comment removed based on user account deletion
    • by PRMan ( 959735 )
      I saw a guy eating a bowl of cereal at the wheel yesterday. Bowl in one hand, spoon in the other.
    • How about the dumbass driver that nearly mowed me down while I was cycling in the bike lane? Oh, wait, that was like 3 different drivers this year alone... Last one went through the bike lane to get to the turn lane while I was in it, missing my front wheel by about 2 feet. Yes, I am very visible, wiht multiple lights, light clothes, reflectors, flashers, etc. Let me cry a river for the occasional driver inconvenienced by a bicycle.

      Autonomous cars have been getting incredible, and often unbelievable hyp

      • by vux984 ( 928602 )

        I still fear a large increase in the error rate for manual driving by drivers who become rusty and have to take over under the worst driving situations (possibly after being summoned from a nap).

        yeah, I think its going to be interesting as autonomous vehicles escalate to the human whenever it runs into somehting it can't handle it's basically setting human up for even more errors.

        As in... here' you tune out and let your driving skills atrophy while I do your driving. Uh oh... I know its been 3 years since you've driven the car... but its snowing something fierce and i cant' see... I'm out you drive home today!

        And then a guy who hasn't driven in years has to drive in the worst conditions possible. m

      • No autonomous vehicles claim to handle dirt roads without markings, snowy conditions that blind lidar, or construction zones all on their own. I still fear a large increase in the error rate for manual driving by drivers who become rusty and have to take over under the worst driving situations (possibly after being summoned from a nap). On the plus side, their pickiness might finally get some money spent to properly maintain the roads.

        These fucking cars are going to be just like everything else that comes out of the tech industry these days: It works best in the only place on earth that matters, San Fransisco. Are there any dirt roads in San Fransisco? Probably not, so it doesn't matter if the car can handle them. You know what else it doesn't do in California? Snow.

        Everything the tech industry does these days is useless shit tailored to rich techies in southern California. It's so blatantly obvious I don't know why they bother to

    • by Ichijo ( 607641 )

      they are orders of magnitude less dangerous than the assholes you already see on the road every day! Like the moron I saw trying to ride his bicycle down I-5 in downtown Portland during rush hour the other day...

      I would say the same thing if I were envious of the bicyclist passing all that stopped traffic [youtube.com]! Like that scene from Office Space [youtube.com].

      But really, what's so dangerous about bicycling past a bunch of stopped cars? As long as the person isn't riding in the door zone [youtube.com]..

  • by hsmith ( 818216 ) on Thursday October 20, 2016 @02:40PM (#53117337)
    Autopilot was billed as this revolutionary technology that got idiots to think "hey we don't have to drive anymore the car will do it." Musk is basically beta testing with his customers as the beta group.

    Autonomous driving will be great when it gets here, but he is trying to oversell the current tech as revolutionary autonomous driving tech.
    • The problem is, he presented it as "own my most amazing technology" and not the truth which is, "Please be my beta tester".
    • It's Musky's own fault for calling it Autopilot. If he'd called it Driverassist or similar, idiots would be less likely to assume they can watch TV or send texts while driving.

      • If he'd called it Driverassist or similar, idiots would be less likely to assume they can watch TV or send texts while driving.

        Pls stop trolling. (You can't call it "driverassist" because it is part of a class of features known as "driver assists".) Nature always makes a better idiot, it doesn't matter what they call it, there will always be an idiot out there to get it wrong.

  • by Joe_Dragon ( 2206452 ) on Thursday October 20, 2016 @02:41PM (#53117347)

    We will use the DMCA to remove any video showing any of our auto driver cars doing unsafe stuff or even just mock up's just like Samsung!

    https://news.slashdot.org/stor... [slashdot.org]

  • So I guess if you're in the car business you have to use elevator analogies instead of the obligatory car analogy
  • Yes, there are fewer incidents with self driving car. There are, though, also vastly fewer self driving cars. Does anyone have a "Accidents per 100.000 vehicles" statistics out there? Else, it's about as useful as saying that Model Ts have the best contemporary accident records.

    • http://newatlas.com/google-rev... [newatlas.com]

      for Property damage only Google appears to be higher than average *but* only ~54% of property damage only accidents get reported while Google reports 100% of accidents, so... Likely a push.

    • Furthermore, Autopilot only drives the simplest miles of road and always has a human monitoring it. It shuts down if something complicated happens, and it doesn't attempt difficult manoeuvres such as passing other vehicles. So in order to make some sense of the numbers, you must omit all accidents by people not happening within the ability of Autopilot.
  • The Horror (Score:3, Funny)

    by Anonymous Coward on Thursday October 20, 2016 @02:43PM (#53117373)

    So, by extension, Musk making this argument has caused more media coverage, which results in killing more people, and these Slashdot postings kill more people, around and around...

    It's a bloodbath.

  • He's totally right (Score:5, Interesting)

    by Miamicanes ( 730264 ) on Thursday October 20, 2016 @02:43PM (#53117377)

    The fact of the matter is, every day, millions of commuters drive to and from work while distracted. If I'm going to be driving anywhere near somebody who's surfing the net on his phone while driving, I'd sure as HELL prefer that his car have some kind of autopilot capabilities paying attention to the road when he's not. At the very least, cars with limited autonomous driving have the potential to eliminate most rear-end collisions and accidents caused by drifting out of a lane.

    Maybe South Florida is unique, but I've noticed an EXPONENTIAL increase in both gridlock, phone use while driving, and rear-end collisions over the past few years. The moment traffic slows down to 5mph or less, you can literally see every driver around you reaching for his or her phone (or already using it). Even a PRIMITIVE system that's only capable of "stay in the current lane, follow the car in front of you if the lane becomes ambiguous, and maintain speed while braking if necessary to avoid a rear-end collision" on limited-access roads would be a net improvement over what we have today.

    • by JustNiz ( 692889 )

      Nope thats not unique to Florida. Its here in AZ too. Part of my commute home from work involves a 20 minute stretch of freeway, and Its gotten so bad that its unusual not to pass at least one accident where some moron has rear-ended someone.

      A few days ago I saw some dumb bitch in a Lexus (illegally) driving alone in the HOV lane during rush hour at maybe 75-80 mph past traffic doing 40 or so, texting with both thumbs (so both her hands off the wheel), not even hardly glancing up from her phone.

    • Even a PRIMITIVE system that's only capable of "stay in the current lane, follow the car in front of you if the lane becomes ambiguous, and maintain speed while braking if necessary to avoid a rear-end collision" on limited-access roads would be a net improvement over what we have today.

      No, no it wouldn't, because you can already buy a car that has that. Pretty much every manufacturer sells at least one model with radar-adaptive cruise control, and today all of these systems will run right down to 0 mph and apply the brake for you.

  • by rasmusbr ( 2186518 ) on Thursday October 20, 2016 @02:44PM (#53117387)

    The proponents boldly claim how the new technology is going to be completely safe and how it'll be available for everyone everywhere at virtually no cost.

    Then mistakes are made and there is a minor accident. Nothing too bad in the big scheme of things, but a serious accident nonetheless.

    Then the accident is followed by attempts to cover it up by lying to the public about minor details about the accident, followed by more bold claims about how the technology is so absurdly safe that the opponents can only be evil. The media has field day after field day exposing the lies. Soon, there is a public outcry, which causes the government to step in with draconian regulation.

    And then it's all over. The regulations make it impossible to build and operate the technology at a reasonable cost.

    • If nuclear policy had favored the sane approach [energyfromthorium.com], opposition would have had much less to work with. Scaling up a submarine reactor was a terrible idea, and the accident scenarios that have since played out were forewarned. When the inventor of the technology is firmly opposed, and advancing another option, a sensible person might give it some thought. Instead they fired Alvin Weinberg, for daring to voice safety concerns. Fortunately, even if nuclear technology is 50 years behind, it is still the most ca

    • You've heard this one before?

      Please give an historical example that follows your timeline.

  • The summary does not do justice to Musks argument.

    If autonomous cars do indeed have fewer fatalities per km then retarding their dissemination through fake polemics is indeed causing the deaths of more people than pushing for their general adoption would.

    The rub is in determining whether or not AV's are indeed safer than human drivers. Elon has his idea of that but in the absence of a serious non-biased study that doesn't exist yet I'm not convinced that he is right (yet).

  • Autonomous vehicles probably have to be an order or two safer than the average to represent a comfortable decision for a skilled, conscientious person that is not an engineer (i.e. it has to have some overkill "to be sure"). It has to be both obviously better to overcome doubts and the normal risk of a cautious conscientious drivers.

    Remember that both the median risk exposure is a lot different than the high risk drivers who blow up the averages vs someone who has intelligently eliminated risk in their
    • by johanw ( 1001493 )

      And it has to be able to do that by another way than the current Google approach: to completely stop the car if the situation becomes difficult. That's even annoying in a country like the US where most drivers drive slow and predictable and the traffic situation favors cars, but try that in the inner city of Paris, Rome or Manilla. You won't get very far then.

  • He has a valid point, to some extent. On the other hand, that's just how the media works - it's also more likely to report deaths by plane crashes, or terrorism, or mass shootings, because that's what people want to read about. Also, those other things have a long history of causing only a small relative number of deaths, while autonomous vehicles are new, and deserve some higher level of scrutiny in the early years.

  • Musk once in a while misses a trick. The media reports on NEWS. Regular people dying in regular auto crashes is normal - it happens every day, so unless it's a particularly bloody or strange crash it's not new.

    Autonomous cars are a brand new thing, and when a brand new thing kills people, it's news.

    He may or may not be right (I actually think it'll have little to no real effect), but it's hardly surprising.

  • While negative media coverage of autonomous vehicles could be 'killing people' , one of these potentially killed people could be the next Hitler. Who would be so irresponsible to take the risk ?

  • The onus is on him to show that his new technology is actually safer than human drivers. So far the only arguments I've seen from him are hand-wavy approximations.

    This isn't a web app, you're dealing with people's lives, you can afford to publish some proper research to demonstrate how the AI compares to humans.

    Take the initial fatal crash that caused all the uproar. It turned out the car couldn't see the white truck because of the sunlight and time of day. Is that a scenario they examined during testing? W

    • by PRMan ( 959735 )
      Because just like a person staring at the sun and hitting someone, it thought it could see.
  • by superdave80 ( 1226592 ) on Thursday October 20, 2016 @03:15PM (#53117649)
    Call me about your 'kind-of-autonomous-vehicle-but-not-really-but-I-want-to-sound-cool-that-we-have-autonomous-vehicles' when they don't do stupid shit like run smack into a giant semi-trailer in the middle of the road. Until then, stop saying you have an autonomous vehicle.
  • > does Otis take responsibility for all elevators around the world? No, they don't.

    If one failed in such a way that its design caused deaths yes they absolutely would.

  • ...so why should he believe in us? I don't take advice from him. You guys are killing people by not doing what I want. Right. Safety versus freedom, blah blah blah slashdot modmedown call me a troll, i'm practically falling asleep from boredom after reading these comments.

  • Negative Media Coverage of Autonomous Vehicles Could be 'Killing people'

    Whereas sending people to Mars, that won't kill anyone. If anything it will result in a baby surplus.

  • When Elon Musk is willing to let me pick any place in the United States, accessible to road, get into a car he built with no manual controls, and bet his life he will arrive there safely, in the rain, at night, then I'll accept that there are self driving cars in existence.

    Until then, they are, at best, an experiment in the earliest stages, but mostly, some rich guy's toys.

  • These vehicles will only save lives if more than half the drivers are in them. Until Musk presents his plan on how to make his vehicles affordable by 75% of the population, this is all hot air. It must be nice to live in a world where all things somehow get cheap enough for everyone to own one.
  • The media are all over small plane crashes much the same way, giving a highly distorted view of just how safe aviation is. Aviation organizations like AOPA [aopa.org] have started to get on the media's case about this.

    If they reported car crashes with the same enthusiasm the "news" would be nothing but car crashes.

    ...laura

  • 1) Musk is basically correct
    2) Yet Musk should not be saying this himself. He needs to act very humble about the capability of the technology until it really is proven out and accepted, because people will smell a businessman wanting to make a profit at there expense.

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