Samsung Electronics Spent $10.2 Billion On Marketing Last Year (yonhapnews.co.kr) 23
An anonymous reader shares a report: Samsung and LG, South Korea's two leading tech giants, expanded their spending on marketing last year amid increased competition, data showed Wednesday. According to industry data, Samsung spent 11.5 trillion won (US$10.2 billion) on marketing in 2016. The figure included 4.4 trillion won on advertisements, which advanced 15 percent on-year. LG Electronics also spent 1.3 trillion won on advertisements last year, a 21.4 percent increase over the cited period. Industry watchers said the rise seems to be tied to Samsung focusing on promoting its smartphones and LG struggling to promote its high-end home electronics.
Re: (Score:2)
May as well have set that money on fire, eh?
Why? (Score:1)
Why would anyone try to market a year that's already over?
Re: (Score:2)
Because this year sucks.
Re: (Score:1)
Less ambiguous: Last Year Samsung Electronics Spent $10.2 Billion On Marketing
Passive but ambiguous: $10.2 Billion Was Spent By Samsung Electronics On Marketing Last Year
Passive, less ambiguous: $10.2 Billion On Marketing Is What Was Spent By Samsung Electronics Last Year
Chomsky can suck it: If Marketing Is a Colorless Green Idea, Last Year Samsung Electronics Spent $10.2 Billion On Colorless Green Ideas.
Chomsky can suck it passively: If Marketing Is a Colorless Green Idea, $10.2 Billion On Colorless Green
they should have spent more on (Score:4, Funny)
The state of the industry (Score:4, Interesting)
Investing in marketing is more cost-effective than investing in R&D.
In the old times, when people mostly bought locally, there was a benefit in retaining customers for repeat sales, but with the advent of globalization, it is easier to convince people to buy buy a gilded turd (because it's cheaper) because even if they realize they have been duped, there are plenty of other fish in the sea. Even bad reviews don't really matter since the corporations have bigger megaphones than the individuals, and the information overload also plays to their advantage.
And because everybody races to the bottom, it becomes even harder to make an informed choice. Even the adage "you get what you pay for" has been subverted by rebranding the same crap and selling it for a premium. Cases in point: Monster cables, Bose, etc.
Sucks.
Re: (Score:2)
I guess you haven't watched TV lately. Samsung has spent a hell of a lot of money on advertising to show the "rigorous testing" they put their phones through. Including puncturing the battery, heat-soaking, cold-soaking, and humidity testing the phone.
Sad part is people will forget about the recall in a year or two and go right back to their old ways.
Seems they are actually spending less than in 2013 (Score:1)
Samsung Electronics spent an estimated $14 billion (U.S.) – more than Iceland's GDP – on advertising and marketing in 2013. At 5.4% of annual revenue, this is a larger proportion than any of the world's top-20 companies by sales (Apple spent 0.6% and General Motors spent 3.5%).
http://www.reuters.com/article/us-samsung-marketing-idUSBRE9AQ18720131127
Ironic (Score:3)
Can't wait to see what Pixel 2 looks like.
OT: Slashcode question (Score:2)
Why, under this story, do I see these totally unrelated "related links"?
- Donald Trump Wins US Presidency
- Garmin Engineer Shot And Killed By Man Yelling 'Get - Out Of My Country!'
- VC, Entrepreneur Says Basic Income Would Work Even If 90% People 'Smoked Pot' and Didn't Work
- Universal Basic Income Programs Arrive
- Russia Unveils 'Satan 2' Missile Powerful Enough To 'Wipe Out UK, France Or Texas'
Despite Slashdot having posted about a zillion stories that relate to Samsung, LG, and/or marketing, none of them
What for? (Score:2)
Samsung vs Tesla. (Score:2)
Samsung, like so many other companies, has stalled because it is now ran by MBAs and is becoming worthless. THey have no choice but to do massive advertisement.
For some perspective (Score:2)
Roughly $50 million was spent last year on tracking near earth objects that can wipe out our entire civilization.