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CEO of Silicon Valley's $400 Juicer Promises Refunds After Hand-Squeezing Demonstration (techcrunch.com) 146

Anthony Ha writes via TechCrunch: Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company's juice press isn't all that was promised -- and he's offering dissatisfied customers their money back. A Bloomberg report showed that Juicero's packs could be squeezed by hand, no expensive juicer required. Dunn's response? He doesn't deny that hand-squeezing is a very real possibility, but he does quibble about what you'll find inside, saying it's "nothing but fresh, raw, organic chopped produce" -- see, it's not juice yet because it hasn't been pressed. "What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won't want to repeat once, let alone every day," he argued. More importantly, he said, "The value of Juicero is more than a glass of cold-pressed juice. Much more." At the beginning of his post, Dunn said his goal was to "demonstrate the incredible value we know our connected system delivers." And if you're not convinced this is worth $400, well, there's another option for disillusioned Juicero buyers -- Dunn said the company's "Happiness Guarantee" (i.e. its return policy) has been extended to cover anyone who's ever purchased a Juicero Press. So for the next 30 days, anyone who's bought a Press should be able to return it for a full refund.
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CEO of Silicon Valley's $400 Juicer Promises Refunds After Hand-Squeezing Demonstration

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  • This article shouldn't be on this website.

    • by Anonymous Coward on Friday April 21, 2017 @03:30AM (#54274737)

      It's a followup to the earlier article. It's relevant because it's coverage of an excellent example of the insanity in the VC world of anything that can claim to be "innovative" or "disruptive" technology even when it makes no damn sense.

      • The problem is the products that are considered innovative and disruptive doesn't come from the company trying to make it, but from the users of it. Before it is proven at best a product can be a clever reinterpretation.

    • by Anonymous Coward

      Since this very website published an article two days ago (https://news.slashdot.org/story/17/04/19/153208/silicon-valleys-400-juicer-may-be-feeling-the-squeeze, the link is actually in the original post), it shouldn't be unreasonable to follow up when the company in question tries to respond, no matter how you or I feel about this ridiculous product.

      But if you want to be a high-six-digit-UID wiseacre, by all means, be that. I am happy to hear that Juicero responded to Bloombergs article and IMHO a pretty d

      • by Luthair ( 847766 ) on Friday April 21, 2017 @08:42AM (#54275503)

        The original shouldn't have been here either. Unfortunately we've moved from technical articles to a dumping ground for tech blogs which are pretty much the lowest on the tech totem pole.

        If you look at the article submissions its pretty clear that they should be considered spam as they are often submitted by the authors or site promoters e.g. MojoKid [slashdot.org], MirandaKatz [slashdot.org], BrianFagioli [slashdot.org], Trailrunner7 [slashdot.org], sciencehabit [slashdot.org], the_newsbeagle [slashdot.org], Esther Schindler [slashdot.org], wisebabo [slashdot.org], and a bunch of anonymous submissions.

        I think there are two problems, not enough people are marking these as 'spam', and we as readers aren't submitting enough of the articles appropriate for the site.

        • by Luthair ( 847766 )
          I should say, there are a number of other spammers those are who I remember / are on the first page. For anonymous submission spam: bleepingcomputer, arstechnica, vice, theverge
        • by Luthair ( 847766 )
          Apologies to Wiseabo, he isn't one from his history I grabbed him by mistake when I was eating breakfast.
        • I think there are two problems, not enough people are marking these as 'spam', and we as readers aren't submitting enough of the articles appropriate for the site.

          The problem with this is that if you submit several articles that are marked as spam, slashdot will lock your account. Vicious readers use this effect to harass legitimate submitters.

          This happened to me - I was locked out from having several legitimate articles marked as SPAM, but then Slashdot management reversed the lockout. Now I'm 'kinda jaded about submitting articles.

          I have to wonder how many legitimate submitters have been locked out... and got disheartened or felt there was no way to appeal or were

          • by Luthair ( 847766 )

            Hateful in what sense? I know there has been an unfortunate contingent of anti-science partisan nutters who have been trolling the site in recent years but other than that I'm not sure there is enough interaction for someone to have a personal dislike.

            I've been moderating a lot of submissions and there are some where the summary is confusing to the point where it seems like spam yet the submitter appears to be a normal user. I give these the benefit of the doubt and not mark as spam (but maybe down vote) si

      • IMHO a pretty decent reply

        Interesting take. I thought the reply was equal parts hilarious and insulting. I wouldn't have thought that anyone could have considered it "decent".

    • by stealth_finger ( 1809752 ) on Friday April 21, 2017 @04:04AM (#54274821)

      This article shouldn't be on this website.

      Don't click it then.

    • Re: (Score:2, Insightful)

      by thegarbz ( 1787294 )

      Oh fuck off.

    • by EzInKy ( 115248 )

      I'm sure there are not just one or two here who loss a few bucks on this or similar scams.

  • "disillusioned Juicero buyers"
  • Why would he care? (Score:5, Insightful)

    by msauve ( 701917 ) on Friday April 21, 2017 @03:22AM (#54274715)
    Why would he care if people used a machine or their hands to squeeze a $6+ per 8 oz serving juice pack? It's razors and blades - the profit is in the packs.
    • by Duds ( 100634 ) <dudley@NoSPam.enterspace.org> on Friday April 21, 2017 @04:33AM (#54274889) Homepage Journal

      At $400, I suspect the profit is in both in this case.

      • doubt it

        tiny company and high overhead to manufacture a few units. someone has to pay for the factory and all the machinery to get manufacturing up and running

      • by msauve ( 701917 )
        Assuming that someone willing to spend $400/unit and $6+/serving is going to use the product at least once a day, I'd expect that the continuing profit from pouches would outweigh the one time profit from the machine in a very short time.

        Do you think it costs even $2 to pack some fruit into a pouch? That would be over $1400/year in profit.
        • That sounds unrealistic to me. I think a more realistic assumption is that someone will spend $400 for the unit, use it a couple times, and realize that they've been had, and then stick it in the closet for a while until they finally give it away as a bonus gift for another sale during a garage sale.

    • by AmiMoJo ( 196126 )

      In this case they seem to be making quite a profit out of the $400 press too.

      The real issue is that if the press is pointless then so are the packs. They add no value, because the extra 0.5oz your get with the press has no nutritional benefits and you can just use normal fruit and a normal hand press to get the same juice.

      • by squiggleslash ( 241428 ) on Friday April 21, 2017 @07:24AM (#54275271) Homepage Journal

        Note that $400 is the price to consumers, of which I suspect there aren't many. The real value of the machine is in hotels and other hospitality businesses (they like it because it's easy to clean and maintain, and everything arrives ready chopped), and that's where they're selling. To businesses, the machine costs a cool $1200. The articles I've read suggests that there's no difference between the commercial and personal versions of the machine.

        So yeah, I think they're making a huge profit out of the press.

      • by havana9 ( 101033 )

        In this case they seem to be making quite a profit out of the $400 press too.

        I suppose the price point is due to the extra techology and infrastucure in minimal part, and because an high price makes them Veblen goods [wikipedia.org] where an high price increades the demand, because are luxury goods. If they sold the juicer at $40 I suppose nobody have talked about it.

    • by Viol8 ( 599362 ) on Friday April 21, 2017 @05:44AM (#54275033) Homepage

      ... which will take centuries to decompose in landfill. So much for the eco living BS.

      • by Overzeetop ( 214511 ) on Friday April 21, 2017 @06:33AM (#54275149) Journal

        Oh, but you can recycle the packs! They'll even send you a *Free* mailing label to send them back once you fill a box with discarded bags. Of course, you need to cut the pack open and use your hands to remove the pulp remnants before you do that - literally scoop out the goo with your hands and throw it away.

        And you've totally missed that this is a zero-cleanup device - it's perfect for when you don't have time to go through the messy process of cleaning a traditional juicer. (but, apparently, have time to go through the messy process of cutting open and cleaning out the bag)

        Personally, I still can't get over the $1/oz pricetag on the juice packs that have a shelf life of a week.

    • Why would he care if people used a machine or their hands to squeeze a $6+ per 8 oz serving juice pack? It's razors and blades - the profit is in the packs.

      From what I understand, they only sell the juice packs to people who own the juicer. Because stupidity, I guess.

      • by msauve ( 701917 )
        More likely, there's currently a production limit, and they want to ensure that people who bought the $400 machine have packs available.
  • by Swave An deBwoner ( 907414 ) on Friday April 21, 2017 @03:25AM (#54274723)
    Remarkable news! You can skip the juice packs too and eat your vegetables and fruits using those whitish sharp things in your mouth.
    • by Darinbob ( 1142669 ) on Friday April 21, 2017 @03:37AM (#54274755)

      I drank so much juicero juice I no longer have sharp white things in my mouth, you insensitive clod!


    • What? have you not noticed the new trend? Once upon a time it was about getting fast food, to shovel the food into your mouth as quickly as possible. None of that waiting time stuff. Now it's moving towards having food ready for intravenous consumption.

      Chewing? That's so old fashioned. Why get vitamins and minerals from fruit, veg and meat when you can buy pills and drink nutritional slurries?

      In fact, if the food came pre-digested so people don't have to waste time with all that eating and digesting wou
  • That's for plebs.
    • Re:By hand? (Score:4, Insightful)

      by CustomSolvers2 ( 4118921 ) on Friday April 21, 2017 @04:06AM (#54274829) Homepage
      LOL. I wish my stupid butler didn't spend all the mod points.
      • I mean... he read my credentials in a Post-it on the computer which I use for Slashdot, near my favourite piano, in my summer villa, where I have all my sport cars. BTW, I have already punished him.
        • Just in case it isn't completely clear: I am joking (+ hoping that the parent poster was joking too).
      • +1 insightful? Come on!
        • To give some context to my aforementioned surprise (funny rather than insightful!) to future readers which might not see them, here you have an excerpt of the current version of my bio: "...Unbuyable. Never had money and never minded it. No fan of politics, but leftist..."; and my signature: "Custom Solvers 2.0 = Alvaro Carballo Garcia = varocarbas.". If you still have doubts about the exact intention of this or any other of comments, please take a look at any of the multiple over-clarifications which I hav
  • vocabulary (Score:2, Interesting)

    How about the CEO eliminates the word "cold-pressed" juice from any public discussion, since it's pretty much meaningless and one of the menu-enhancing words to make people think something is more elaborate or valuable than it is? When have you had juice that is not "cold-pressed"? It's all fucking "cold-pressed". So stop saying that.

    It's like "Locally-sourced Niman Ranch charcoal-seared pork chop". A load of enhancement words that just try to make you think something more than it is. It's a fucki
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      When have you had juice that is not "cold-pressed"?

      Today. Go look up how apple juice is made at industrial scale.

    • How about the CEO eliminates the word "cold-pressed" juice from any public discussion, since it's pretty much meaningless and one of the menu-enhancing words to make people think something is more elaborate or valuable than it is? When have you had juice that is not "cold-pressed"? It's all fucking "cold-pressed". So stop saying that. It's like "Locally-sourced Niman Ranch charcoal-seared pork chop". A load of enhancement words that just try to make you think something more than it is. It's a fucking pork chop. It's fucking juice.

      That's the beauty of marketing - every word has no meaning except in the person hearing them.

  • by Leslie43 ( 1592315 ) on Friday April 21, 2017 @05:48AM (#54275051)
    Yup.
  • There's no bread let them squeeze juice
  • I find his backpedaling to be funny.

    "What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won't want to repeat once, let alone every day"

    Here's the funny part: you squeeze or press the (mostly liquid) contents through an opening that is small enough to fit in your mouth. If it's too messy to squeeze, you could very easily just suck it out through the package neck, or by inserting a 1 cent straw.

    But I still wouldn't buy even the pouches, as they are 10 times the cost of buying and preparing fresh, Organic fruits and vegetables myself. And they don't even have much of a time saving factor, either, as prepa

  • I don't know why, but every time I see the word 'Juciero' I read it as 'Aviato' in TJ Miller's voice.

  • Live the dream! Sip Juicero while riding a Segway to your job at Snapchat. Don't forget the Google Glass!
  • So everybody here is going "WTF? R U KIDDING ME?!?"

    We should make ourselves available to VCs in everywhere. For a small fee, say $100,000, we could tell you what a dumbass idea something is and save you hundreds of millions of dollars!

    instead of kickstarter, we'll call it shootdowner.com... hey the domain name is even available!

    if you buy it, I expect a finders fee.

  • to me, the problem isn't a $400 wifi juicer. (lol, Silicon Valley). In theory, the juice packs is 10 oz of fresh fruit and vegetables and you need a 2 tons of pressure to extract 8oz of juice. In reality, it's 9 oz of juice (that you could buy at the store for $2 a gallon) and 1 oz of pulp. This is the most retarded thing since soylent. Anyone who spend $6 a drink for this shit is retarded. Hopefully the next batch will be laced with cyanide and you will die and the world will be a better place.

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