Amazon Is the 2nd Most Popular App Among Teens, Says Study (cnbc.com) 56
An anonymous reader writes: When it comes to apps they're using these days, teens and millennials say Snapchat is king -- no surprise there. But second place? It's not Instagram: It's Amazon. This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences. The survey skewed towards younger consumers. One question asked which apps they were using currently that they weren't using a few months ago: Snapchat and Amazon came in first and second. (Other popular apps -- Instagram, Twitter and Pinterest -- came in third, fourth and fifth respectively.) "Users are looking for efficiency, speed and convenience, and Amazon hits all those buckets," said Conde Nast chief marketing officer Pam Drucker Mann told CNBC. On a side note, it appears people generally don't have many gripes with Amazon. Early results of our poll from Wednesday suggests Amazon is the last company (of the five tech giants) whose services people are keen on ditching. Also, regardless of how some of us feel about Snapchat, the company seems to be a hit among teenagers.
Re: (Score:2)
Parents pay (Score:2)
Re: (Score:1)
No, teens pester and dictate what's cool. Side note most of Facebook's older audience only bothered when their kids started using it. Ignoring teens means you're dead in the water.
Nike, Rebock, Macdonald's, name your product and time of its original popularity and I can begin the fact if it wasn't cool with the kids at school it wasn't a big. Look at Dunlop shoes.
Re: (Score:2)
Re: (Score:2)
Re: (Score:1)
Not really. The average consumer in general is 30 - 40. Teens have no buying power, own nothing, don't have jobs or income that matter, and are almost entirely meaningless to businesses when it comes to market research unless they are explicitly angling a product or service towards teens. Source: I worked in market research for 2 years as a programmer and consultant who worked with Ipsos and L & E Research.
Re: (Score:2)
Re: (Score:2)
Teens have no buying power, own nothing, don't have jobs or income that matter
You're forgetting that they have that magic source of money...parents.
Re: (Score:1)
Millennials (Score:1)
Millennials are... special. [youtube.com]
Re: (Score:2)
I don't understand how these people have money to spend on Amazon purchases in the first place. They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees. How are they doing all of this Amazon shopping? These days, I tend to order things once every 1-2 months at the most. I just don't get it.
(The US banking industry): "Well, they're already $50 - 75K in debt from college loans...what's another $5 - 10K? Sure, approve them for a credit card. I mean, what could possibly go wrong?"
Re:Where's the disposable income? (Score:4, Informative)
Re:Where's the disposable income? (Score:4, Interesting)
^this.
I just recently signed up for Prime after a lot of consideration. Basically I worked out how much I spend on shipping Amazon products each year, and it met the threshold so I figured I'll pay my $80 up front and get the 2 day speed and I'll break even in the end and maybe watch some Prime Video as a bonus.
Now that I have it I realize I was looking at it all wrong. So many small items (ie $5 - $25) that I never would have ordered online because shipping raised the effective cost so much are now just a click and two days away without the shipping cost doubling the price of the item. The small stuff is where I am finding the biggest value. I expect this would be true for a lot of people, especially including teenagers.
I'm very much an instant gratification person, but I've learned to live with waiting for a couple days. In fact I almost always have something or other pending delivery, so it is still like Christmas a couple times each week :-)
I am surprised eBay is not even on the list though. I probably order as much stuff from them as I do from Amazon.
Re: (Score:2)
Ebay is much more fun than Amazon. Far more obscure stuff. Solid brass threaded inserts in metric sizes? No worries! Tools! Parts! Weird shit from China!
Re: (Score:1)
Re: (Score:1)
Re:Where's the disposable income? (Score:5, Insightful)
I don't understand how these people have money to spend on Amazon purchases in the first place.
It's usually cheaper than at the brick and mortar stores, at the mall, best buy, etc etc. Buying online is usually the thrifty option and exactly what someone without a lot of money would logically choose to do.
They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees.
Bias much? What about the ones with engineering degrees who can't get jobs, or physics degrees who can't get jobs, or chemistry degrees who can't get a job more senior than more than barrista at starbucks.
And so-called useless arts degrees are still completed degrees, and that should still make them suitable hires in lots of fields; and put them ahead of 'dropouts' and people who didn't even try post secondary school. Who are you more angry at... people without an art history degrees or people who failed even to get an art history degree?
And lets be honest here, the people designing logos, processing passport applications, working as executive assistants, writing product brochures, or managing accounts payable, etc don't really need more than post sec. But having a degree, any degree, is a huge leg up over the people that don't, towards getting hired.
I just don't get it.
I don't get you.
Re: (Score:2)
It's a fault of your education. An "an art" history degree is a common term, referring to an entire undergraduate degree in one piece. For example, you may have a Guernica history degree, etc. Hence, "people without an art history degrees" is a valid phrase referring to people who majored in more than the history of one artistic work.
Re: (Score:2)
It should have been 'with' not 'without'.
The sentence was edited after it was originally written; and the edit reworked its entire structure quite a bit. I caught that I'd left 'without' in place after i hit submit, but since there's no edit, that's that. I didn't think it was a big enough gaffe to merit writing a followup post... until you made an issue of it.
Re: (Score:2)
It should have been 'with' not 'without'.
The sentence was edited after it was originally written; and the edit reworked its entire structure quite a bit. I caught that I'd left 'without' in place after i hit submit, but since there's no edit, that's that. I didn't think it was a big enough gaffe to merit writing a followup post... until you made an issue of it.
Your write. You shoulder nown, There all over that stuff hear. You have to be very pacific with you're typing.
Re:Where's the disposable income? (Score:5, Insightful)
They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees.
You seem to be confused about what a teenager is.
Let me help you:
1. A "teenager" is someone whose age is in the "teens", 13 to 19.
2. Most teenagers are students, don't have jobs, and aren't looking for one.
3. Approximately 0% of teenagers have liberal arts degrees (or any other degree).
4. Very very few teenagers are trying to pay off their student loans.
Re: (Score:2)
Teenager. Do you know what that word means? Not many of them are paying off college degrees.
Spoiler alert: the parent/s is/are supplying the money.
Re: (Score:1)
WTF? (Score:1)
"This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences."
Conde Nast and Goldman Sachs? Two names everyone trusts! And they asked a whole 2,345 people! It's guaranteed to be representative!
I mean, who even cares that they're asking "shoppers about their fashion, retail and consumer preferences" yet Snapchat came out as number 1? Snapchat filter
Color me surprised. (Score:1)
Wait, you mean the app that allows Millennials to be as lazy as possible and have everything they ever want or need delivered right to their door in two (Prime) days or less is the most popular app?
Fucking color me surprised...
Re: (Score:2)
Something something millenials (Score:1)
Re: (Score:1)
Title Doesn't Match Content (Score:4, Informative)
Title says "Amazon is the 2nd Most Popular App". Content says, "Amazon came in second among list of apps in use now that weren't in use several months ago". When did those two things become equivalent? Also, are we really to believe there's a lot of teens that just discovered Snapchat in the last couple of months?
Re: (Score:2)
Slashdot is working hard to change their customer satisfaction ! ;-)
Bloatware (Score:1)
Easy explanation (Score:2)
Easy explanation here: Amazon is the most common preinstalled bloatware app coming on budget smartphones.
This claim is the same as Facebook claiming over 1b "active" users by counting bloatware installs (what they do to bump up their image with ads industry)
Hope for our future (kinda) (Score:2)
I'm a bit surprised that Facebook wasn't in the top 5. There may be hope for humanity yet!
On a side note (Score:1)
In other news: (Score:1)