With 200 Million Daily Users, Giphy Will Soon Test Sponsored GIFs (techcrunch.com) 50
Giphy, the four-year-old search engine for GIFs with 200 million daily active users, will soon start testing sponsored GIFs within messaging experiences. "This means that users who search for GIFs may be served a sponsored GIF within the messaging tab," reports TechCrunch. From the report: There are some obvious use-cases here: A search for "Monday" or "morning" might turn up a Starbucks GIF. But there is also an opportunity for brands, especially movies and TV shows (which makes up a huge portion of Giphy's content), to work their existing content into people's messages. Structurally, this isn't too different from what Google does with search terms. If you search for "Walmart," you'll more than likely see a sponsored listing for both Walmart and Target. With Giphy, however, searches are rarely for specific brands but rather based around certain actions, reactions or emotions. With the forthcoming sponsored messaging product, a search for "Wooo" might turn up a GIF of someone pouring Jose Cuervo shots. A search for "cheers" might show folks clinking two Budweiser beer bottles together.
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It's microstock for animated GIFs, apparently. Mmmm-kay.
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I think I'll open a stock website for single pixels. I know in advance that I'll only need 16777216 pixels for the whole catalog.
The hard part will be the watermarking.
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Man, I really love your use of that StarbucksEaseOutBounce
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It's the lingo you get when you let UX designers go crazy.
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I'd guess its marketing, not UX designers. UX designers are the ones who make our software's interface pretty and less usable.
A search for "slashdot editor" (Score:1)
Turned up a gif of an epileptic incontinent chimpanzee.
Ever upward, Internet (Score:1)
Goodbye cat gifs...
Hello cat food gifs.
huh (Score:1)
Never heard of "Starbucks" thank goodness for advertising!
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It looks like a "coffee" chain [ytimg.com].
Alcohol and coffee (Score:2)
I get the distinct feeling the author was thirsty when writing this...
I get it. (Score:1)
> A search for "cheers" might show folks clinking two Budweiser beer bottles together.
So if I were to search for renting beer, I'd get the same gif?
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I suggest doing an image search for "lemon party" instead. It more accurately portrays these "messaging experiences." -PCP
This is gonna die Real Soon Now (Score:5, Interesting)
Possibly smart idea paired with no clue on how people consume your content.
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If an ad gets past my script/ad blocker... guess what? I don't ever buy whatever shitstain was advertised.
If only normal people acted this way the internet would be a much better place.
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Just another reason (Score:2)
Just another reason to hate giphy.
Not that I needed another reason.
Not sure how effective this will be... (Score:2)
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AVI in 2017, are you serious?!
Welp. Bout that time then! (Score:1)
127.0.0.1 giphy.com
See ya never again.
I hope they die (Score:1)
Bottom line (Score:2)
When you search for something it'll lead with what they're being paid to show you, rather than what is the most accurate/popular/relevant thing to show you.
We shall see if people will accept that. I'm thinking they won't.
Google get away with this because they're only showing text and it's mostly clear what's the advert and what's the results.