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Education Businesses Social Networks The Almighty Buck Technology

Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues (nytimes.com) 147

An anonymous reader shares a report: One of the tech-savviest teachers in the United States teaches third grade here at Mapleton Elementary, a public school with about 100 students in the sparsely populated plains west of Fargo. Her name is Kayla Delzer. Her third graders adore her. She teaches them to post daily on the class Twitter and Instagram accounts she set up. She remodeled her classroom based on Starbucks. And she uses apps like Seesaw, a student portfolio platform where teachers and parents may view and comment on a child's schoolwork. Ms. Delzer also has a second calling. She is a schoolteacher with her own brand, Top Dog Teaching. Education start-ups like Seesaw give her their premium classroom technology as well as swag like T-shirts or freebies for the teachers who attend her workshops. She agrees to use their products in her classroom and give the companies feedback. And she recommends their wares to thousands of teachers who follow her on social media. "I will embed it in my brand every day," Ms. Delzer said of Seesaw. "I get to make it better." Ms. Delzer is a member of a growing tribe of teacher influencers, many of whom promote classroom technology. They attract notice through their blogs, social media accounts and conference talks. And they are cultivated not only by start-ups like Seesaw, but by giants like Amazon, Apple, Google and Microsoft, to influence which tools are used to teach American schoolchildren.
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Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues

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  • If the kids are doing well out of it then more power to her
    • by Anonymous Coward

      What do you define as "doing well" in third grade?

      Is there some kind of analytics and telemetry you would like to gather from these children, perhaps to see what their conversion rate is?

    • Silicon Valley startups probably know less about learning and education than you do. All they care about is market share and growth in the next quarter. It doesn't matter if the kids are doing OK or not because we won't find out until it's way too late. It usually takes changes in education systems 10 - 15 years to show up in graduation results. By then, the startup or megacorp has already got what it wanted and moved on. Education is particularly susceptible to short-term cons like this.
  • giants like Amazon, Apple, Google and Microsoft,

    The whole computing education system now seems like teaching kids "The Fun and Excitement of McDonalds Happy Meals", rather than good nutrition and how to cook healthy meals themselves.

    Why are we permitting corporate financially motivated intrusion into classrooms? We shouldn't be teaching kids $BIGCORP $TOOL $VERSIONOFTHEWEEK, we should be teaching them computing concepts, critical thinking, and deep understanding. It can start early, and need not to be too advanced for the age, but the goal should be th

    • by lucm ( 889690 )

      how about we teach them to make their own blog in HTML?

      most kids won't give two shits about code. If this discussion was taking place on a site for accountants, your alter ego there would be asking: "why don't we teach kids how to properly amortize intangible assets" and he would be as wrong as you and your html.

    • by epyT-R ( 613989 )

      Why not? We already permit ideological intrusion of the far left..

    • Why are we permitting corporate financially motivated intrusion into classrooms?

      1) Because without their contributions the schools can't keep the lights on, because funding education through taxation is communism which will lead to compulsory gay marriage, death panels, and Venezuela type shit.

      2) Because preventing any corporation in any way from doing anything it goshdigglydarn wants is communism which will lead to compulsory gay marriage, death panels, and Venezuela type shit.

      tl;dr It's the queers' and th

    • by Kohath ( 38547 )

      Why are we permitting [government] intrusion? Why are we permitting [idealogical] intrusion?

      Corporations, governments, and ideas are real. Are classrooms supposed to teach about reality or hide children from reality?

      If you want to censor one set of ideas from classrooms, that's a good argument for getting rid of government schools and letting people like you and other people unlike you have separate schools dedicated to whichever one-sided ideology each of you favor.

  • .... to the commercial enterprise, I don't really see any big problems with this. Otherwise, the only objection I can imagine people using against this would be driven by a distrust of thins that are new or otherwise were not available for teaching them when they were children. That's less of an ethical issue and more a reflection of simple personal bias.

    • Education has been taking back seat to commercial enterprise for many years. If you haven't heard the term, Educational Industrial Complex [wordpress.com] and learned about Pearson, Common Core, Charter Schools etc... check it out.

      The big difference is that new players are trying to wriggle in and get a piece of the pie vs. the current monopoly players.

      • It's interesting to note the organization you mention chose to turn 'Military Industrial Complex' into the phrase 'Educational Industrial Complex' when in the same farewell speech where Eisenhower coined the phrase 'Military Industrial Complex' he also warned of the risks of the rise of a scientific-technological elite [aaas.org]. Which has always been soft-pedaled or ignored by the pundits who carry on incessantly about the M.I.C.

  • by TimothyHollins ( 4720957 ) on Monday September 04, 2017 @02:44PM (#55137921)

    TFS calls this a teacher. She is not. She's Facebook. Her kids aren't the customers, they are the product. She's selling brand indoctrination to young children and charging the companies for it.

    What the hell does a child learn by using Twitter? To be a worse person? To avoid having a self-developed opinion? To jump on the harassment campaign because it's fun when it's not coming your way? The joys of death threats? To always share everything all the time and never read a book or introspect?
    Instagram? That service that causes the most depression in its users? Yeah, that's a great tool for kids. Nothing says well-developed like hiding all the pictures of your life that aren't perfect. Nothing teaches you self-respect like living for "likes". Should we really teach kids to be emotionally dependent prostitutes?

    This isn't a teacher, this is the incarnation of greed above humanity and technology replacing instead of supporting mental growth.

    • by Anonymous Coward

      they are teaching your children to disregard any privacy or the value of their personal information and to be a happy consumer of course!

    • by godrik ( 1287354 )

      (Obviously, I haven't RTFA.)

      Well, it depends a lot what they are using these technologies to do. One of the problem we have in classes today are relating to engagement. Being able to do something you want to show your mom or your roommate is valuable in term of education.
      If these platforms are used to engage the student with more people and get more feedback, more power to them.
      If these platforms are here to sell-out the students for the benefit of the instructor, then that's not right.

    • by Anonymous Coward

      state governments continue to defund public education. the public continues to deny local district referendums to make up the difference. THIS is what you get when that happens.

    • by GuB-42 ( 2483988 )

      In one form or another, social media is here to stay, there is no escaping it. It is the natural result of connecting people.
      So we might as well integrate it into education rather then turn a blind eye to it.
      All the things you blame twitter already exist on school grounds. Bullying is a thing. Self-developed opinion? Just try not having the same tastes as your classmates and you will end up being the bullied. This behavior now spills on Twitter and Instagram, but unlike with school, there is no adult superv

    • by Anonymous Coward

      Is this even legal? None of these kids are old enough to agree to the terms of service on these services. I'm fine with classroom chat on a closed site and similar appropriately limited things, but commercial social networking sites like twitter are no place for children. There are ways to do this right which don't violate the children's rights. I don't think this is what it looks like. You can even self-host social networking and microblogging without selling the student's souls to the marketers.

    • Seems to me like what's she's teaching the kids is to be modern day narcissists and not just by example.

      Then again we do live in a society where we're told that everyone is special, no matter how stupid, untalented, lazy or ugly they are. Thus it's probably only to be expected that the logical end result of this is that just about everyone becomes a narcissist and narcissism starts to be seen as a desirable trait rather than the serious personality flaw that it actually is.

      If this type of teaching bec
    • I would not ever want my kid posting to Twitter or anything like it until he/she was old enough to know what the hell was going on. So like 40 years old. I sure as hell don't need a schoolgrade teacher telling them they have to use those social media sites. At the least, they better have a bunch of fake names and all that established so it's not an outright violation of privacy.

    • That's a cynical view of it. She's offering a blindly optimistic view. The truth is probably somewhere in between. The first to try something like this might not run afoul of all that cynicism, but you can bet your ass that if this sort of thing becomes popular it will go to corporate dystopian hell in a cyberpunk handbasket faster than Keanu Reeves in bullet time.

  • by Anonymous Coward on Monday September 04, 2017 @02:47PM (#55137937)

    This is a teacher, I DO NOT WANT my kids to be evne near. She is not teaching. Texting and Blogging is not teaching. She is creating zombies.

    Give aa teacher that shows how real world works. How to REALLY sivle puzzles (problems). Get pumped about biology or physics or math.

    Who can write 140 character note... is crap.

  • "J'ai un compte sur Twitter donc je suis"
    Translation: I have an account on Twitter so I am.
    Try to explain Levinas "alterity" (otherness) to those kids and first thing that will cross their mind is if he ever got a "like" on Facebook.
    Or confirmation of scientific theories by the amount of followers on the account of the researcher...
  • As Claude Littner one said "You're not a brand. You're not even a fish!".

  • by 93 Escort Wagon ( 326346 ) on Monday September 04, 2017 @03:26PM (#55138055)

    i can see why this appeals to teachers. It's been a fact of life that many teachers - even in reasonably good schools - end up spending a fair bit of their own money purchasing supplies on a regular basis. The lure of someone providing what the school district can't (or won't) is compelling.

    But, on the other hand, this is concerning. These companies ultimately aren't interested in making the best choices for students - they're motivated to sell as much of their product as possible. Plus, based on what I've seen of various popular online "influencers" in many fields... they're not necessarily good at their jobs, they're just really motivated to self-promote and are good at talking (like the old traveling salesmen who peddled snake oil). These guys are likely just parroting whatever their patrons want them to say.

    "Teachers have really responded well to feeling like they are being listened to," said Carl Sjogreen, a co-founder of Seesaw.

    I fear this is all there is to it - the feeling as if they're being listened to, but with no actual listening happening behind it.

    • by fermion ( 181285 )
      I find the influences in education to be annoying but mostly benign. They do clog up the message boards with their not-so-sublte promotional materials, but honestly they would like do so anyway. In most case these teachers are the extroverts who think they are good simply because they have a selected group of students to work with. These are not the public teachers who take their duty to educate every child seriously. The are the prima donas would throw a temper tantrum if they get an M&M that is th
    • The lure of someone providing what the school district can't (or won't) is compelling.

      Bingo.

      Examine this photo [nyt.com], and tell me what you see. I see a classroom that's about half the size of a modern elementary classroom. I see blackboards. I see a radiator. I see a wall-mounted A/C unit. And I see hanging florescent lighting that was not built into the ceiling. With that alone, I'd place the age of the building somewhere between 1920 and 1930. That alone tells me how much a struggle it must be for this t

  • by Kohath ( 38547 ) on Monday September 04, 2017 @03:43PM (#55138131)

    The headline mentions an ethical concern, but the summary doesn't. What's the concern? Please state it clearly.

    Please also consider that not everyone hates commerce. So if your ethical concern is "commerce may occur", you might want to explain how that's an ethical problem.

    Teachers in government schools are rarely held to any standard at all. So if your ethical concern is that one teaching style might not meet some standard, please show how that standard would be otherwise enforced in classrooms.

    Thanks in advance.

    • WTF: "Teachers in government schools are rarely held to any standard."

      I guess you don't live in Michigan.


      1. Tenure is gone.
        Pensions are gone.
        Seniority is gone.
        Teachers are evaluated yearly according to a state approved evaluation model and if they are not ranked proficient two years in a row, they can now longer teach their grade or subject.
        Salaries are flat and losing ground against inflation.
        Health care costs are skyrocketing. Try living on $20,0000/year with a $3,000 health care deductible and student loan
      • by Kohath ( 38547 )

        Tenure is gone.
        Pensions are gone.
        Seniority is gone.
        Teachers are evaluated yearly...
        Salaries are flat and losing ground against inflation.
        Health care costs are skyrocketing.

        So just like every other job then, except with 3 months off every summer?

        • Not exactly, as a teacher you take every student that runs, walks, limps, rolls, shrieks, or staggers through the door.

          In industry, you get to pick and chose from a pool of candidates and can say, "You're fired."

          Also, there are no raises or bonuses based on your performance, just stress and threats. [tes.com]

          Companies/Industry tends to want to attract and retain talent to maximize profit.

          Education is just going for burnout across the board since most of the managers (principals) are ex-football coaches.

          • Not exactly, as a teacher you take every student that runs, walks, limps, rolls, shrieks, or staggers through the door.

            In industry, you get to pick and chose from a pool of candidates and can say, "You're fired."

            Poor analogy, Pupils are not employees.

            A better analogy would be 'In (the resturant/retail/service) industry, you take whatever customer walks in the door.'

    • What's the concern? Please state it clearly.

      The whole situation is a grey area; if it doesn't involve conflicts of interest currently, it easily can, and also causes difficulties regarding equality of education.

      Let's assume this teacher is absolutely the best possible scenario: she personally looks through products to see if they are a good fit for the classroom and selects the products that best fit the curriculum. She teaches in terms of principle rather than product ("this is an IDE" vs. "This is Visual Studio"), takes nothing for herself and sole

      • by Kohath ( 38547 )

        Potential conflicts of interest. Got it. That's at least mostly clear. Thanks.

        Conflicts of interest can be eliminated satisfactorily with carefully-followed rules.

    • So if your ethical concern is "commerce may occur", you might want to explain how that's an ethical problem.

      Sure thing. Happy to help out those with social or ethical disabilities.

      The problem is that teachers are in a position of power and authority. It may not seem like much to you, but to the kids they teach, they're right up there with the voice of god and their parents. They spend 40 hours a week under the authority of these people. Parents only get 72 waking hours (with weekends) with their kids.

      Now imagine how well commerce plays with other people of authority. Imagine the "commerce happened" when it came

      • by Kohath ( 38547 )

        If you can't simply state the ethical concern without "now imagine", then perhaps the ethical concern is imaginary. Why can't you make a clear, simple statement?

        • How obtuse can you be? The examples of why "commerce happening" is a bad thing for people of authority were pretty freaking clear.

          But OK, fine. Sure. Let's go with that then:

          Teachers are an authority figure over students who don't know any better. They are trained and told to trust the teacher. If the teacher is paid by a corporation to push a particular brand, the students won't know when to differentiate between a lesson they're supposed to learn and an advertisement they should view critically. That's c

          • by Kohath ( 38547 )

            So the ethical concern is using a position of authority to push -- advocate the purchase of -- commercial products to children for personal gain.

            Thanks. It's something that can easily be expressed in one or two sentences rather than 6 or 7 paragraphs. It's strange that that seems so difficult for you.

  • It's better than begging on the streets for school supplies because your school district "can't afford" them. Seriously. Teachers around here have gone to cardboard signs at intersections begging for funds to buy supplies.

  • In "Amusing Ourselves to Death" by Neil Postman (1985), he describes and analyses exactly this kind of problem. Politics, religion, and education is transformed into entertainment, and thus loses its original context, value and meaning. Instead, entertainment serves its own purpose - to entertain and keep distracted. Often, or most of the time in today's media world, it also serves the purpose of showing advertisement, as is described in this summary. Your teacher is no longer there to give you an education

    • by sfcat ( 872532 )

      In "Amusing Ourselves to Death" by Neil Postman (1985), he describes and analyses exactly this kind of problem. Politics, religion, and education is transformed into entertainment, and thus loses its original context, value and meaning. Instead, entertainment serves its own purpose - to entertain and keep distracted. Often, or most of the time in today's media world, it also serves the purpose of showing advertisement, as is described in this summary. Your teacher is no longer there to give you an education, but to sell her own brand and promote others.

      Its a phenomenon that's at least 2000 years old. Perhaps you have heard the phrase Bread and Circuses [wikipedia.org]. Take heart, its not a permanent trend. Its yet another swing of the pendulum. Hopefully it will die down soon somehow...could take some time though.

      • True, in politics that has always been the case. Postman talks about a different facet of the problem of entertainment, though. Where entertainment, and especially images and fast clips out of context is taking up all our attention. Furthermore, were entertainment and advertisement is intermingled with the institutions of politics, religion, and education.

        There has never been an age where an endless stream of impressions has been so easy to come by. You see it everywhere: People are so preoccupied by their

  • by Rick Schumann ( 4662797 ) on Monday September 04, 2017 @04:53PM (#55138371) Journal

    She teaches them to post daily on the class Twitter and Instagram accounts she set up.

    Let me translate that for you:

    She indoctrinates them to provide free personalized information to marketers, corporations, and governments, and brainwashes them into believing that 'sharing' (i.e. not preserving your very much human RIGHT to privacy) is 'normal' and 'natural' and that 'hiding things' (i.e. 'exercising your right to privacy') is WRONG and BAD.

    These kids will grow up, even more so than Millennials, to believe that anyone who doesn't have so-called 'social media' accounts, and doesn't share everything about their day-to-day lives with the entire WORLD, must either be suffering from a mental illness, or is some sort of criminal.

    • These kids will grow up, even more so than Millennials, to believe that anyone who doesn't have so-called 'social media' accounts, and doesn't share everything about their day-to-day lives with the entire WORLD, must either be suffering from a mental illness, or is some sort of criminal.

      Probably true. Many people are suffering from some form mental illness, and most of us are some kind of criminal.

    • by dddux ( 3656447 )
      I second that, wholeheartedly. And sadly. However I think if I'm [we?] are just too old and thinking people should behave a certain way that we're used to? Like... We largely share the same delusions, which means that we don’t even realize that our minds are disturbed. - Jiddu Krishnamurti You know? We have our ways, they have their ways. What is a bad way and what is the right way? Who can tell?
  • There's a reason my kids don't have smart phones, and that I keep them off FaceTwit.

    I'm not going to be happy if they are legally required to go have some bimbo (paid by my tax dollars) "teach" them to use all these stupid marketing services.

  • Sounds like pharma in the 80s. Company offers some "samples" and maybe some kickbacks in return for good recommendations to the patients/students.

    Today at least you have to keep it on the down low. In medicine.

  • Do you mean that under the guise of educating children, Amazon, Apple, Google and Microsoft are brainwashing the future consumers of their product.
  • Reminds me of an episode from years back.

    • by ebvwfbw ( 864834 )

      And that episode was named... or had in it....? Please do tell! It was probably really funny.

  • Get the fuck out of here
  • by Anonymous Coward

    My Mom has run the computer lab at an elementary school in Santa Clara, CA for over 31 years. No one will ever do as much for children as she has, teaching everything from the basics of what a computer is to programming. I guess the difference is that my Mom's background is in science instead of social media.

  • I grew up with Spectrum, Commodore, arcade games and pocket calculators. I don't think I turned out bad. Our teachers talked to us, inspired us with their performance. I used to have my favourite teachers according to that. There are people who just can't be teachers and there are ones that are born teachers. I tried to be a teacher and after just a couple of months I realised I wasn't up to it. You have to have a certain trait to be a teacher and I'm not that. Anyway, my point is, I don't think new techno
  • My son is in 3rd grade, and every year the school or the teacher has had some kind of social media account that they posted school assignments, announcements, or pictures of the classroom. On one hand, it is actually really nice to see picture of them working on a project, etc. On the other hand, I refuse to sign-up for social media account du jour. It wouldn't be so bad if they picked one, kept it closed, and used it again the next year.

    Slight aside: This is why people aren't using email any longer. Th

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