Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
×
Advertising Businesses Communications Network The Internet United Kingdom Technology

ISPs' Listed Speeds Drop Up To 41 Percent After UK Requires Accurate Advertising (arstechnica.com) 68

An anonymous reader quotes a report from Ars Technica: Most broadband providers in the UK "have been forced to cut the headline speeds they advertise when selling deals" because of new UK rules requiring accurate speed claims, according to a consumer advocacy group. "Eleven major suppliers have had to cut the advertised speed of some of their deals, with the cheapest deals dropping by 41 percent," the group wrote last week. The analysis was conducted by Which?, a brand name used by the Consumers' Association, a UK-based charity that does product research and advocacy on behalf of consumers. "BT, EE, John Lewis Broadband, Plusnet, Sky, Zen Internet, Post Office, SSE, TalkTalk, and Utility Warehouse previously advertised their standard (ADSL) broadband deals as 'up to 17Mbps,'" the group noted in its announcement on Saturday. "The new advertised speed is now more than a third lower at 10Mbps or 11Mbps." "TalkTalk has completely dropped advertising speed claims from most of its deals," the consumer group also said. "Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2." Previously, ISPs were able to advertise broadband speeds of "up to" a certain amount, even if only one in 10 customers could ever get those speeds, Which? wrote. "But the new advertising rules mean that at least half of customers must now be able to get an advertised average speed, even during peak times (8-10pm)," the group said.
This discussion has been archived. No new comments can be posted.

ISPs' Listed Speeds Drop Up To 41 Percent After UK Requires Accurate Advertising

Comments Filter:
  • Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2.

    Now define "fast".

    • by Anonymous Coward

      Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2.

      Now define "fast".

      "fast" is what a company says it is - at least here in the States.

      Truth in advertising? LOL!

      "Well Mr. Regulator, it's faster than Dail-Up!"

      "Ah OK! Here's a get-out-of-fines card. Have a nice day! I look forwards to working for you! I Mean Working WITH you! *wink* *wink*"

      Consumer: "My AT&T connection is overpriced shit!!"

      LAW written by industry lobbyists: "That's slander! STFU!"

      Consumer who doesn't have the resources to fight: "I apologize for my ignorant attack. I was wrong. AT&T are saints and sh

      • Looks like Super Kendalll has lost his password.

      • by arth1 ( 260657 )

        "Well Mr. Regulator, it's faster than Dail-Up!"[sic]

        Not necessarily, no. You could possibly bond 672 dial-up modems with compression in parallel on each T3...
        (Although the fattest bonding I read about "only" scaled to 30 ISDN channels, and was only used because it was significantly cheaper to jump through hoops to scale than paying for the entire E1 all the time.)

    • by sims 2 ( 994794 )

      Suddenlink likes to say they are faster than DSL but they aren't even faster than that here and they know it, they send out lots of fliers but never mention the actual speeds they sell.

  • by rjstanford ( 69735 ) on Monday August 06, 2018 @04:51PM (#57080778) Homepage Journal

    This is another case where the UK's watchdog agency has made things better for the average consumer. Always be cautious of people insisting that "freedom" is always better, when "freedom" often includes the freedom to lie to your customers - albeit with the bonus of being able to make some truly awesome ads that don't fly over there.

    • This is another case where the UK's watchdog agency has made things better for the average consumer.

      What's better about it? You still get the same shitty connection, but with a new name, like "Superfast 2" which tells you nothing at all about it. Or, even if the name actually still describes expected speeds, it still only has to cover 50% of costumers during peak times so it's a coin toss over whether your service matches the advertised speed.

      I'm failing to see the "better" in any of that. I suspect that whatever benefit you think you're seeing is either nonexistent in practice, or negligible are best.

      • by mikael ( 484 )

        Regardless of the reseller you get the "broadband" service from, they still have to lease telephone lines from BT OpenReach and a commercial fibre-optic internet link from a national service provider. The first problem is that the telephone lines can't be changed and the signal/noise ratio limits the maximum bandwidth. Then there is the number of customers sharing that trunk line.

    • I just want the Freedom to demand that assholes either shut the fuck up, or settle our dispute with a sword duel.

    • by mjwx ( 966435 )

      This is another case where the UK's watchdog agency has made things better for the average consumer. Always be cautious of people insisting that "freedom" is always better, when "freedom" often includes the freedom to lie to your customers - albeit with the bonus of being able to make some truly awesome ads that don't fly over there.

      Maybe it's because I've always lived in countries that have punished deceptive advertising... but I've never considered "being lied to" a freedom at all, let alone a basic one.

  • by Anonymous Coward
    "Up to" speeds are kind of like loot boxes. You fire up the browser and see what the computer gods are giving you today.
    • If those are your Gods, you should really watch an old show called Stargate. It's about ISPs.

  • how do they list vdsl2 planes where the line controls much speed you can get?

    • They can predict reasonably accurately how fast the line will go to your house because there's a whole bunch of historical data to pull from https://www.dslchecker.bt.com/... [bt.com]

      Don't ask me how this works for averages though... an ISP that has more customers on lower speed lines presumably would have their average pulled down even though they themselves might not be the bottleneck. Meh... nothing's perfect and it's a better rule than it was...

  • I recently updated my internet from 20Mbs to 40Mbs with Centurylink. Before I let the installer leave I verified the download speeds and found some interesting results:

    1) many of the "speed tests" online were wrong. My PfSense firewall has a real time graph that measures traffic. I got anything from 10Mbps to 67Mbps on the speed tests while my firewall would consistently show the spike up to about 38Mbps where it would flat line until the test was done.
    2) It takes a little over 21Mbps to stream a 4k nature

    • by Cederic ( 9623 )

      My ISP didn't have to drop their advertised speeds.

      I find Steam is a reliable speed test. Downloading a 17GB game at a rate faster in bytes/s than most of the UK gets in bits/s isn't actually worth the money I'm paying for it, but it does sustain it, even at peak usage times.

One man's constant is another man's variable. -- A.J. Perlis

Working...