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The Almighty Buck

Amazon is Stuffing Its Search Results Pages With Ads (recode.net) 158

If it feels like Amazon's site is increasingly stuffed with ads, that's because it is. And it looks like that's working -- at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon. From a report: Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they've become more aggressive. See, for example, our search below for "cereal." The first three results, which take up the whole screen above the fold -- everything visible before you scroll -- are sponsored placements that appear as search results: Ads for Kellogg's Special K, Quaker Life and Cap'n Crunch. (It's similarly dramatic on mobile, where it takes up the entire first screen.) This is followed by a section featuring Amazon's own brand, 365 Everyday Value, which was part of its Whole Foods acquisition. Not until scrolling down halfway on the next browser "page" do organic search results -- non-paid, non-Amazon brands -- come up: Post's Honey Bunches of Oats and Kellogg's Frosted Mini-Wheats and Frosted Flakes.
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Amazon is Stuffing Its Search Results Pages With Ads

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  • by DarkRookie ( 5030953 ) on Tuesday September 11, 2018 @12:03PM (#57290698)
    This has been going quite a while now.
    But it getting to the point where ublock is having troubles with the page.
    • Re:Not news (Score:5, Interesting)

      by Moof123 ( 1292134 ) on Tuesday September 11, 2018 @12:10PM (#57290764)
      Amazon search has been increasingly ignoring the input and just barfing out SPAM. Even very specific searches mix in both sponsored and otherwise promoted items to the point where exact matches often are excluded. I went looking for a bicycle chain ring I have previously bought. Multiple exact name searches and variants turned up nothing but SPAM and semi-related bicycle garbage. I figured it was no longer carriered, wrong. Google found it on Amazon and it was still quite actively sold, just not discoverable through Amazon's search. Screw Bezos.
      • Re: (Score:3, Insightful)

        by Gilgaron ( 575091 )
        It has been bizarre searching for specific items and seeing the first results have nothing to do with the query, until you realize they're ads. It will be disappointing if we end up depending on Google's index of Amazon's pages to find items...
        • It has been bizarre searching for specific items and seeing the first results have nothing to do with the query, until you realize they're ads. It will be disappointing if we end up depending on Google's index of Amazon's pages to find items...

          I already do that ... or increasingly DuckDuckGo.

        • And I've given up trying to make sense out of the items that appear in the 'Recommneded for you' categories. Rubbermaid storage container sets in the 'Office' category, Tamiya model masking tape in the 'Home Improvement Hardware' category, joysticks, mice, trackballs, and mouse pads in the 'Cell Phones & Accessories' category, or the fact that you will almost never see an actual physical book or DVD in 'New Releases', any 'xxxxx Books' category, or any 'xxxxx Video' category -- they're 99.99% Kindle e-b

      • Re: (Score:3, Funny)

        by rudy_wayne ( 414635 )

        Amazon search has been increasingly ignoring the input and just barfing out SPAM.

        So, just like Google for the last 10+ years.

      • Re:Not news (Score:4, Interesting)

        by Moof123 ( 1292134 ) on Tuesday September 11, 2018 @12:42PM (#57291058)

        Product name from previous order: "SHIMANO FC-CX70 Chainring"
        Link to still sold product: https://www.amazon.com/gp/prod... [amazon.com]
        Link costs $39. Search result finds only a $60 option. Why am I paying for Prime, yet I get Reamed instead?

        • If they think you can afford to pay more, they will charge more. And you can afford Prime... This is already very much the case with airlines but probably the future of online retailing as well. If you can come up with an algorithm that makes a reasonable guess at what a person would be willing to pay for an item, based on all the information they raped from them previously, Amazon and friends will be beating a path to your door.
          • The shared panopticon of everything you have bought or searched for or viewed generates not just things you like or may be interested in, but estimates of how much you may be willing to (over)pay for because you are too lazy to comparison shop.

            Quelle surprise they take advantage of it.

            • I have never shopped for a bicycle parts. The link he shows simply does not show up in the search results for anyone. My guess is sellers need to pay amazon to show up in search results now.

        • I really like that point, I'm a prime member also. Shouldn't I have the option to disable ads? I'm already paying extra for the service.

        • by Anonymous Coward

          You know what the trick is for finding good prices on Amazon? Search for the product you want to find in Google with "site:amazon.com shimano fc-cx70 chainring"

        • Amazon is the wrong place for bike parts. The prices are way too high. Bike part shops are cheaper, even with the added shipping cost.

      • Amazon search has been increasingly ignoring the input and just barfing out SPAM.

        SpAmazon

      • Re:Not news (Score:5, Insightful)

        by commodore64_love ( 1445365 ) on Tuesday September 11, 2018 @02:20PM (#57291686) Journal

        > Amazon search has been increasingly ignoring the input and just barfing out SPAM

        Precisely. In the article they search for "Justin's peanut butter" because they want that specific item, but instead Amazon returns results for a bunch of Other peanut butters irrelevant to want the customer wants.

        Just now I searched for "Bounty Basic towels" and instead I was hit with a bunch of brands I care nothing about. When I want cheap Basic Bounty, that's EXACTLY what I want.... not other junk,.

      • I was recently shopping for a new desk chair. Because I'm a fat ass I specifically entered a minimum weight limit into google. Google pointed me to an Amazon search for essentially the same thing but with slightly different wording, although still with the same weight capacity as a minimum. The first several chairs listed specified max weights 50 lbs lower than I required. To add insult the top result actually had an even lower capacity if you read the technical details as opposed to the item summary at the

    • by fermion ( 181285 )
      It is because Amazon is seen to risk alienating customers by not only promoting products the are only ancillary interesting to the person looking for a product, but by cross promoting it's own products.

      I can tell you it is now not all that easy for me just to browse search results. I have to remember that may results are not going to be what I need, but what advertiser want me to see. For instance, if I am looking for toner, there are going to be results that do not work with my printer, and those resul

    • This has been going on even before online shopping existed. Walmart and other retailers charge manufacturers for premium shelf space. The products at the end of the aisle where you are more likely to see them are only there because the manufacturers pay for it. The stuff you see in the weekly flyer is also paid for by the manufacturer. The retailers have a lot of power. The way they present products to the conumsers has a huge impact on how well they sell.

  • by Anonymous Coward

    you walked into a physical store and bought products off the shelf but now amazon is stuffing ads in your face, literally stuffing ads in your face, and stuffing ads in your shoes and stuffing ads in your turkeys and stuffing ads in your pillows

    stuffing ads, stuffing ads, stuffing ads, stuffing ads, stuffing ads

    • by drstevep ( 2498222 ) on Tuesday September 11, 2018 @01:27PM (#57291376)
      When you go into the store, you see a lot of items on endcaps of the aisles. They are highly visible. You see items on shelves at eye level and other items that are shelved high up or at the floor.

      Why do you think some items are on endcaps, and some are shelved at eye-level as opposed to floor-level? That's right. Companies PAY to have their products placed at more desirable locations.

      As you were saying, ads, ads, ads, ads, ads.
  • by magarity ( 164372 ) on Tuesday September 11, 2018 @12:15PM (#57290832)

    I know better than to take it's suggestion to "next time, just ask Alexa to order x" since whatever I've searched for is frequently topped by some cheap knockoff that's "sponsored". Does anyone who actually uses alexa to order stuff get that or what?

  • by ljw1004 ( 764174 ) on Tuesday September 11, 2018 @12:25PM (#57290930)

    I've found the quality/ranking of amazon results to be TERRIBLE. I always do a google search when I want to find products on amazon.

    • by Dan667 ( 564390 )
      I do too. I gave up on amazon search results and having an relatively independent index of amazon's content made sense to me to find what I want. Word needs to get out I guess.
  • I pretty much only click ads for products I only wish I could buy, maybe if I win the lottery. Makes me a little curious what that does to their add algorithms...

  • Amazon receives 40% of online purchases and Bezos is supposed to be worth $159 billion and earns $275MM per day.
    All of that has to come from somewhere, right?

  • Really?
    Why is this even news that Amazon wants to sell you stuff?
    It's not some secret plot. It's their whole raison d'etre.
    If you don't want to buy stuff, don't go there.
    Is that hard to understand?

    • Totally agree! The next thing you know, people will be upset that walking into a Safeway store, you'll see prices and boxes of dozens of different cereals when all I really wanted was Raisin Bran! How dare a store advertise and push other products to consumers!
    • by Kohath ( 38547 )

      Crass commercialization sours my Amazon browsing experience. We live in a fallen world.

      • by mspohr ( 589790 )

        I think it's naive to believe that Amazon has ever been about anything other than crass commercialization.

    • It's not just about advertising, but this story describes an issue that is a subset of a much larger and growing issue: generally lousy search engines on retail sites that return either not enough or way too many results. It's not just amazon, but many of the big retailers have searches that if they do return items results specific to my search, and pad my results with dozens or hundreds results from departments and categories that have no relation to my search terms.

      One one site I search for WASHERS and I

  • Newsflash! Guy who owns website likes making money selling parts of it. News at 11!

  • by rpresser ( 610529 ) <rpresser@gmai[ ]om ['l.c' in gap]> on Tuesday September 11, 2018 @01:21PM (#57291328)

    uBlock Origin hides the sponsored listings for me, and now that I've told it, will hide the Amazon brands too.

    • by xeoron ( 639412 )
      Same here... Also, Safescript blocks and lists javascript sources that want to run on a page, I have noticed more and more sites using amazon ads that I keep blocking banning the javascript running.
  • When you search for something so general like cereal then there are going to be a lot of sponsored items to go along with it. All of my searches are for something specific that I know I want and so the sponsored content goes down dramatically. Usually I see the top row of sponsored items and then search results start.

  • ... was supposed to have the result of me being presented with ads for items I am interested in. Here it looks as if Amazon is instead trying to trick its customers into buying something that may not represent what the customer is really interested in.
  • Oh noes, you're being shown ads to buy stuff!

    But wait, stupid, you're on a website that sells stuff. Unless you didn't already know what you wanted to buy, how could ads for other probably similar products be a problem?

  • brick and mortar stores does the exact same thing. they also have paid product placement and will place their own brands above others on the shelves. Quite a few displays at the front of the stores, at the register, end caps, or in the middle of the aisles are paid product placements whether it is through special discounts or payments. I really see nothing wrong with Amazon doing it other than it can be frustrating at times when looking for something specific and cheaper.

  • I white list a few places (like here) but, everything else gets run though a VPN, uBlock and Adblock pro. WHAT ads?
  • I never noticed the first page of ads because my blocker eliminates them. I do see the house brand first still, but that doesn't really bother me.

  • It's called paid product placement. If Pillsbury wants their products at eye level at your local Kroger, they have to pay Kroger "slotting fees" for that prime placement. If they don't pay, their product goes to the very bottom or very top shelf, where it's hard to see and find.

    So if you're looking for better prices, look high and low on the grocery store shelves.

    Amazon is doing the exact same thing, but with virtual shelf space.

Business is a good game -- lots of competition and minimum of rules. You keep score with money. -- Nolan Bushnell, founder of Atari

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