Cyber Monday Is Set To Be a $7.8 Billion Day, Breaking Online Records (usatoday.com) 46
According to Adobe Analytics, shoppers are expected to spend $7.8 billion on Cyber Monday, 18.3 percent more than in 2017. "The sweet spot will fall between 10 p.m. and 1 a.m. EST, Adobe says, when it's anticipated shoppers will spend $1.6 billion -- about $200 million more than what retailers would see during a typical whole day any other time of the year," reports USA Today. From the report: But at a time when shoppers can buy products ranging from dolls to detergent by tapping on a tablet or smart phone, Black Friday and even Thanksgiving are gaining on Cyber Monday to become banner days for online shopping. Retailers saw $6.22 billion in digital sales on Black Friday, 23.6 percent more than last year and the most ever on that day, Adobe says. Meanwhile, Thanksgiving Day experienced the biggest single-day surge in online shopping history, leaping 28 percent over the holiday in 2017 to $3.7 billion.
Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it's become simpler and faster.
Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it's become simpler and faster.
I did my share to keep the economy chugging... (Score:1)
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Not me unless paying a medical bill counts. :P
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I wonder how much of this $7.8 billion figure is from bots gobbling up stocks of items to later resell at inflated prices. Apperently, according to another Slashdot article today, this is becoming a real problem and may well inflate the sales figure quite a bit.
Not even close. (Score:4, Interesting)
Singles Day [wikipedia.org] makes "Cyber Monday" look like a small potato.
The holiday has become the largest offline and online shopping day in the world, with Alibaba shoppers exceeding 168.2 billion yuan (US$25.4 billion) in spending during the 2017 celebration
Singles Day did more than $1B in sales in the first few minutes. Combining all sites it was over $60B in sales. "Cyber Monday" is roughly 10% of a Singles Day.
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Re: how does Adobe Analytics know? (Score:2)
I probably will still buy it because itâ€(TM)s great stuff.
Yes... Iâ€(TM)m willing to buy it because I figure thereâ€(TM)s nothing Google doesn
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Adobe Analytics knows because stores use them.
Look for "adobertm.com" in the list of trackers. Just same as "google-analytics.com" and the like.
Yawn. Alibaba did $30.8 billion in one day. (Score:4, Informative)
On November 11th, 2018.
https://www.cnbc.com/2018/11/1... [cnbc.com]
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On November 11th, 2018.
https://www.cnbc.com/2018/11/1... [cnbc.com]
Yes, but those are the sales for the one-day Singles Day. US holiday shopping is spread out over an entire month. If all Christmas sales were all compressed to a single day, then the total would be much higher for that one day. As a comparison [statista.com], total 2017 US Christmas sales were over $700 billion, of which $123 billion was online.
China is quickly becoming a consumer economy, but it still has a ways to catch up to the US for now.
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Check out the sales for the month around the Chinese new year, and come back to us, smartypants.
As you wish, Buttercup. One estimate [chinadaily.com.cn] of the week-long Chinese New Year is around 840 billion yuan ($140 billion) in the retail and catering industries for 2017.
Of course, this is not a beauty contest. Rather this reflects cultural behavior. Christmas in the US has culturally become a buying season. That's good for the economy and potentially bad for overstretched family budgets buying things that aren't needed. Chinese New Year is about family, eating, sweeping out the old, ushering in the new, and red
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There's a good reason for that. Many people in China only recently gained enough money to buy stuff. They need microwave ovens, refrigerators, better televisions and of course, better smartphones.
In the US, we have more than we can use by far. We have filled our garages, attics and basements with stuff. There is nothing left to buy.
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