Amazon To Launch Mobile Ads, in a Threat To Google and Facebook (bloomberg.com) 33
Amazon.com has been beta testing its in-house made ads on Apple's iOS platform for several months, Bloomberg reported Thursday, in a move that is described as ecommerce giant's growing efforts to grab a chunk of the $129 billion digital advertising market that is currently dominated by Google and Facebook. Bloomberg's report added that Amazon plans to introduce a similar ad product on Google's Android platform later this year. From the report: Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 percent of all online sales in the US. Amazon's digital advertising market share will grow to 8.8 percent this year from 6.8 percent in 2018, according to EMarketer Market-leader Google will see its share slip to 37.2 percent from 38.2 percent. Selling more video ads opens a new revenue opportunity for Amazon's advertising division, which mostly sells space featuring brand logos, product photographs and descriptions that are the equivalent of digital billboards. Video ad spots are similar to television commercials and can deepen the power of promotion.
Re: (Score:2)
I remember back in the day when Amazon was an Online Book Store. A great tool, to buy college textbooks at a price much cheaper then what the college book store sold them for, if you were really lucky you can find a GASP! Paperback version of the book, for a fraction of the cost of the hard cover.
Then they sold book related products, and went to electronics.
Amazon wants in on big data (Score:2)
"Big Data", the unannounced catch-phrase of the early 2010's. Amazon didn't have faith in the value of Big Data. Looks like they're changing their minds.
At what point (Score:2)
Does someone say "You control too much, Standard oil, I mean Amazon".
Re: (Score:2)
Does someone say "You control too much, Standard oil, I mean Amazon".
It's not illegal to have your hand in many different businesses. They can't even be accused of being a monopoly. Walmart is a bigger retailer. They don't have more than 50% of the cloud market. Amazon Prime for TV is outshadowed by Netlix and Hulu. Their delivery service is smaller than both Fed Ex and Oops. When it comes to tablets Apple and Samsung sell more.
They have their hands in many pots but they're not the biggest player in any of them.
Amazon To Launch Mobile Ads (Score:2)
is yet another bane the world didn't need.
Why would I want that? (Score:2)
So Amazon is planning to show video ads while I search for products to buy from them? This makes no sense, it is like shopping channel introducing commercial breaks.
Re: (Score:2)
As long as lazy Americans won't have to move their fat asses any more than they do now, they'll submit to anything. They're fine with giving up all of their personal data in exchange for a minor convenience. They won't care about this.
Re: (Score:2)
That is, if I am already shopping, why show me commercials in hopes to get me to shop?
Does online advertising actually work. (Score:2)
Here is a general question, inspired by these article but not specific to it. I would love to hear what Slashdotters think.
What is the value of advertising to the ad buyer? Is there any?
I understand why internet advertising exists. It has been the only way to monetize services that do not necessarily have a sponsor, investor, tangible product catalog, or other revenue stream. So, Google and Facebook can give away free services but still make money. For the advertising platform, advertising is the whole