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The Almighty Buck Businesses Transportation

BMW To Treat Apple CarPlay as a Subscription Service and Charge Customers an Annual Fee (caranddriver.com) 211

BMW will turn Apple CarPlay into a subscription service beginning with its 2019-model-year vehicles. From a report: The German automaker currently charges a one-time $300 to add Apple CarPlay capability to navigation-equipped BMW models. Going forward, though, navigation-equipped BMWs will come with CarPlay at no charge for one year. Following that first year, customers will need to pay an annual fee of $80 to maintain the relationship between their Apple device and their BMW's infotainment system. BMWs currently are not compatible with Android Auto, although the company did announce its plans to integrate Google Assistant and Amazon Alexa services into its vehicles. [...] Regardless, BMW's decision to charge a yearly fee for CarPlay is contrary to industry norms, as all other automakers include the service as a standard or optional feature that spans the life of the vehicle, similar to a sunroof or AM/FM radio. We'll see if other manufacturers follow BMW's lead in the future or whether the market will force the automaker to fall back into line and provide it at no extra cost.
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BMW To Treat Apple CarPlay as a Subscription Service and Charge Customers an Annual Fee

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  • Luxury Hotel (Score:3, Insightful)

    by JBMcB ( 73720 ) on Tuesday July 23, 2019 @05:10PM (#58975104)

    Same business models as luxury hotels, where you pay for everything. Internet is an extra $20/day at the Ritz, but it's included if you stay at a Hyatt Place.

    • Re:Luxury Hotel (Score:5, Insightful)

      by postbigbang ( 761081 ) on Tuesday July 23, 2019 @05:13PM (#58975124)

      Annnnnnnnnnd still another reason to avoid buying BMW as one more needless subscription in a competitive world will be still another customer objection to buy a new i3, etc.

      • And plus, Beemers aren't what they used to be. Today, a Beemer just labels you as a brand chasing wannabe without a whole lot of regard for value.

        • And plus, Beemers aren't what they used to be. Today, a Beemer just labels you as a brand chasing wannabe without a whole lot of regard for value.

          Every BMW owner I've known has had terrible reliability problems. My sister has one but rents a car every time she needs to drive more than 30 miles, she says it's cheaper to rent a car than pay to replace the tires on her beemer. (I ask her why she bothers keeping a car that she can't drive and never get a straight answer).

          The expression "more money than sense" describes the BMW driver perfectly. By all means, if you have the means for a luxury car and want one, get one; but if you get a BMW the rest of

      • Annnnnnnnnnd still another reason to avoid buying BMW as one more needless subscription in a competitive world will be still another customer objection to buy a new i3, etc.

        Yeah - what the hell? I just bought a new Jeep, and Apple CarPlay is just there for my use. No charge. We used to say Beemer drivers were assholes, it appears their makers are assholes as well.

      • No shit! Talk about a quick exit from my list of vehicles to consider.

    • Re:Luxury Hotel (Score:5, Informative)

      by msauve ( 701917 ) on Tuesday July 23, 2019 @05:28PM (#58975216)
      "Internet is an extra $20/day at the Ritz, but it's included if you stay at a Hyatt Place."

      Hell, it's free at Quality Inn, and you get a free breakfast, too.
    • Re:Luxury Hotel (Score:5, Interesting)

      by swillden ( 191260 ) <shawn-ds@willden.org> on Tuesday July 23, 2019 @08:53PM (#58976258) Journal

      Same business models as luxury hotels, where you pay for everything. Internet is an extra $20/day at the Ritz, but it's included if you stay at a Hyatt Place.

      Your general point is true, but your example is not. At least, not at either of the two Ritz-Carlton's I've stayed at. Both had free Wifi.

      In hotels there's a hierarchy, from the very lowest-end, where you pay for sheets and they don't even have Wifi; to the budget, where Wifi and breakfast are free, but both are awful; to the business traveler hotels, where Wifi may or may not be free and breakfast generally is a free but reasonable buffet; to the low-end luxury hotels, where you're nickel-and-dimed for every damned thing on the theory that if you're staying there you can afford it; to the true luxury hotels, where most everything is included in the price on the theory that you're paying for the privilege of not having to be bothered by details.

      • by AmiMoJo ( 196126 )

        I'm frankly amazed that any hotels don't have free wifi these days. It's like not having a bed.

        "Had to sleep on the floor, and there was no wifi! 1 star!"

      • by JBMcB ( 73720 )

        That's true. We stayed at a Mariott where they nickle and dimed you for everything. Then we stayed at a Hyatt Place where everything, including a decent breakfast, was included. You could pay a bit more for "premium" internet, but the regular wifi was just fine.

        The worst, IMHO, are "resort" fees. An extra $20 for a bottle of water and a newspaper. Really it's just so they can manipulate their list price on Kayak and TripAdvisor.

      • In hotels there's a hierarchy, from the very lowest-end, where you pay for sheets and they don't even have Wifi; to the budget, where Wifi and breakfast are free, but both are awful; to the business traveler hotels, where Wifi may or may not be free and breakfast generally is a free but reasonable buffet; to the low-end luxury hotels, where you're nickel-and-dimed for every damned thing on the theory that if you're staying there you can afford it; to the true luxury hotels, where most everything is included in the price on the theory that you're paying for the privilege of not having to be bothered by details.

        Perhaps it's because I don't stay in the very cheapest hotels very often, but I've found that most hotel breakfasts these days are actually fairly respectable. It's not like the 90's most places where "breakfast" meant a minibox of cornflakes, an apple, or a mass-made danish. I'm sure those places still exist, but everywhere that I've stayed in the last two or three years that had a free breakfast quite impressed me.

    • Same business models as luxury hotels, where you pay for everything. Internet is an extra $20/day at the Ritz, but it's included if you stay at a Hyatt Place.

      I went to a Hilton not long ago and nearly choked when they told me the wifi cost extra unless you sign up to some bullshit? If I was paying myself I would've been out.

  • by mschaffer ( 97223 ) on Tuesday July 23, 2019 @05:11PM (#58975112)

    The initials give them away.

  • by itsgameoverman ( 6043832 ) on Tuesday July 23, 2019 @05:15PM (#58975130)
    Let's face it, soon the car will be provided free with a subscription for all the gadgetry.
  • CarPlay (Score:4, Informative)

    by 110010001000 ( 697113 ) on Tuesday July 23, 2019 @05:21PM (#58975168) Homepage Journal

    I have it. It sucks.

    • by Anonymous Coward

      It's quite impressively bad and hasn't been updated in years. (Not entirely true, they added some quick-switch buttons that it desperately needed, but managed to fuck that up by making the one in the upper left hand corner - you know, the one that's easiest to hit - show you the current app and do absolutely nothing.)

      Fun issues that it has:

      - It frequently fails to pair. It'll start on the phone, but the car won't ever get a video feed from the phone.
      - But you can tell it's working because it'll start playin

    • It's nice, I used it the first time last week in a rental and it was quite handy for navigating in an unfamiliar place. It's certainly much better than any portable or built in GPS devices that I've seen. Why automakers charge for this is strange, it can't possibly cost them more than a couple of dollars total and they should treat it as a standard feature to increase sales.

  • by Anonymous Coward

    I consider myself a professional driver and I will never drive a car again that doesn't have CarPlay. It's simply genius in too many ways to recount.

  • No way am I paying a monthly fee for something on a car like that, even if it is something as useful as CarPlay - would buy a third party head unit instead that probably had better integration anyway.

  • My RV so old only got CD player ( no jack port even ).

    • Ours is so old I ripped out a tape deck. I'm only installing amps and a line in, and a little bitty bluetooth mp3 player which has FM radio and cost about five bucks, looks like it was supposed to be built into a cheap speaker.

  • What's the difference between pairing your iphone with the car's bluetooth and... car play? Is carplay just USB support for iphone audio?

    • by TomR teh Pirate ( 1554037 ) on Tuesday July 23, 2019 @05:39PM (#58975276)
      If it's like Android Auto (AA), it's far more than just USB support. With AA, using your phone for navigation makes the head unit smart enough to know that the phone needs to temporarily seize control of audio to convey instructions to the driver to take an upcoming turn, stay in the left lane, etc. Of course, this also allows the phone to push the map directly to the head unit. It also grants voice commands so that you can say stuff like, "Play Pink Floyd using Power Amp". I don't believe this level of integration is possible with a [dumb] bluetooth connection.

      My Ford F150 does all this for free. I'm in agreement with others who have posted about how money-grubbing BMW's behavior is here. The *advantage* for auto OEMs in providing free connectivity to Android Auto and Apple Car Play is that it spares them the considerable expense of either developing their own navigation systems or being forced to license something from TomTom, Garmin, etc. It's like they are trying to profit from the convenience of not having to do anything. Disgusing.
      • The *advantage* for auto OEMs in providing free connectivity to Android Auto and Apple Car Play is that it spares them the considerable expense of either developing their own navigation systems or being forced to license something from TomTom, Garmin, etc. It's like they are trying to profit from the convenience of not having to do anything.

        Not exactly. They're trying to make up for the fact that they can't sell map data any more. Map updates used to be crazy expensive, often literally more than it would cost you to buy a standalone GPS unit with lifetime maps. (I paid under $200 for a Garmin with lifetime maps and traffic... Map updates have generally cost anywhere between $99 and $1000, yes, $1000.) They didn't really prep the map data, either; that was done by whoever they bought it from, they just sold you discs.

        I, too, think this is sleaz

        • Or just get a Kia Stinger.

          It's the Asian manufacturers finally stepping a toe in the German automakers' home turf and finding the grass very green and plush.

          Between companies like Tesla and Kia, BMW's time to milk their customers like little cash cows is limited. The BMW brand still carries a lot of weight, but that can dry up in less than a generation.

      • by bazorg ( 911295 )

        It's like they are trying to profit from the convenience of not having to do anything. Disgusting.

        Could it be that Apple (and Google) offered this nice tech first and now want some money for providing something that improves the car?

    • by GuB-42 ( 2483988 ) on Tuesday July 23, 2019 @05:51PM (#58975338)

      The biggest thing is navigation. Your phone navigation app is shown on your car screen.
      Other than that, it doesn't bring much to the table. Almost all other apps are like bluetooth audio but with on screen controls.

      An interesting but unsupported one is Torque. It is an app that can display your engine data using an OBD-II dongle. Some people managed to make it work on Android Auto. Probably not CarPlay though.

      • Correct. Ive had no problems with my Mazda CX-5 using Apple and Android phones over Bluetooth.
        I don’t need apps in the car, the built in TomTom works great.

      • Oh that's interesting. I use Torque, but I never thought of making it work on AA.

      • This is the conclusion I came to. My new car supports android auto so I tried it out, and besides giving me a slightly different nav interface I really have no incentive to use it, I actually prefer audi's interface by far over android auto.

        That being said I do have a ODB2 wifi dongle on the way so Im eager to try that out, might sway my opinion

    • It's the GPS mapping system (all I used it for, I have no music on it). Didn't use bluetooth and just plugged it in. Also will do phone calls for you hands free I think using the equipment in the car instead of bluetooth headsets or earbuds (illegal in some states).

    • From Apple's web site it looks like it does 3 things,
      1. Displays Apple Maps on the car's head unit.
      2. Plays music on the car's head unit.
      3. Lets you dial a phone call directly on the head unit.

      It doesn't make much sense to me. I was under the impression that new high-end vehicles already came with GPS navigation integrated. I've been hooking my phone into my car's stereo for years using the 3.5mm aux jack. I guess it may be slightly easier to make a phone call while the vehicle is moving, but that is s
      • From Apple's web site it looks like it does 3 things, 1. Displays Apple Maps on the car's head unit. 2. Plays music on the car's head unit. 3. Lets you dial a phone call directly on the head unit. It doesn't make much sense to me. I was under the impression that new high-end vehicles already came with GPS navigation integrated. I've been hooking my phone into my car's stereo for years using the 3.5mm aux jack. I guess it may be slightly easier to make a phone call while the vehicle is moving, but that is something I avoid if at all possible, given it's illegal where I live, regardless of what kind of device is used.

        Adjustment to #1 - it also displays Google Maps or Waze. And for #2, you can use Pandora or Spotify. I just bought a new Lexus, and while it has a built in GPS navigation system, it's not as good as either Google Maps or Waze, particularly with traffic. It also sucks for searching for directions. So, I just plug in my phone, and I get a better map system, plus all of my music playlists.

  • by bogaboga ( 793279 ) on Tuesday July 23, 2019 @05:41PM (#58975288)

    BMWs currently are not compatible with Android Auto, although the company did announce its plans to integrate Google Assistant and Amazon Alexa services into its vehicles.

    (bold mine)

    I just do not understand how a [respectable] company like BMW chooses to be incompatible with Android - the most popular mobile OS platform out there. Wouldn't they make more money if they were compatible?

    Please tell me how this makes good business sense. I just do not get it.

    • Re: (Score:3, Informative)

      by Anonymous Coward

      Android is for poor people. All the richies have Apple crapple.

    • Because BMW surveyed their customers and found that most of them used iPhone.
      • by markdavis ( 642305 ) on Tuesday July 23, 2019 @06:51PM (#58975674)

        >"Because BMW surveyed their customers and found that most of them used iPhone."

        Perhaps. But I also know exactly 4 BWM owners. Every single one of them owns/uses an Android phone.

        So instead of offering BOTH systems, which is neither difficult to do nor expensive, they pick a single one and severely irritate a very significant of their prospective clients. Did it cost them sales of cars? YES. Will it continue to? YES.

        And now to add insult to injury, they change the payment model to severely irritate a huge portion of their OTHER prospective clients.

        Great move, BWM.

    • I just do not understand how a [respectable] company like BMW chooses to be incompatible with Android - the most popular mobile OS platform out there. Wouldn't they make more money if they were compatible?

      The last time BMW had a better car was the eighties, when BMW and MBZ really did have the best vehicles going. Then in the nineties Audi got their shit together, and made better top-end cars, while Porsche stopped insisting that all sports cars should be rear-engined, and made a better sports car. More recently, fucking Chevrolet snuck up on them with a Camaro that could eat anything they could build for breakfast for half the money, and what remained of their luxobarge market has been divided up between Po

    • Comment removed based on user account deletion
    • BMW has been going down hill for a while. Not with technology or the safety of their cars mind you. Its all the little things. My grandpa had been buying BMW luxury sedans ever since the 80's and stopped about the 2002's. He always put close to 80-100k miles on them before he did too. He told me it was just all the little things. The seats got smaller, the shape of the door made it slightly harder to get out of, the electronics getting fancier but the interface just being a mess. He just gave up som

  • ... BMW has taken a marketing- and image-oriented road, leaving behind its performance roots. This disaster of a marketing decision just confirms that. My iPod plugs into the audio system of my 2005 BMW. It just works, even controlling the iPod from the steering wheel controls. No monthly fee required. BMW is just adding to the monthly cost of owning the car.. Why? Because they think they can get away with it.
  • In line with the $200 map updates

  • If you are paying for guarantee of whatever firmware/hardware updates may be required for future iterations of Apple Carplay, it *might* not be pointless.

    The norm in the industry is that they support exactly what the phone models can do at launch, and if phone technology moves on, the car just won't work with it anymore (it's up to the phones to be backwards compatible and car companies want to forget about last years model as much as they can). If Apple suddenly abandons the lightning port and your subscr

    • Even if updated phone side, they tend to be backwards compatible (e.g. a modern phone will support some crappy ancient bluetooth codecs).

      I have a bluetooth/audio adapter to connect my home stereo to a bluetooth device, but it doesn't work with an older android device (won't pair).

  • by steveha ( 103154 ) on Tuesday July 23, 2019 @05:49PM (#58975328) Homepage

    Tesla is eating [cleantechnica.com] BMW's [cleantechnica.com] lunch [cleantechnica.com]. (Source of those charts: https://cleantechnica.com/2019/05/28/13-amazing-tesla-sales-milestones-17-charts/ [cleantechnica.com])

    So how will BMW reward the loyalty of their customers and make them as happy as possible about buying a BMW? By hitting them with an extra fee! Brilliant! And not just a one-time fee, an annual fee!

    P.S. It's not strictly true that every Tesla sale is a missed BMW/Mercedes/etc. sale, because some people who would never buy a BMW are buying Teslas. Tesla is attracting customers who would have bought something like a Honda Accord and getting them to spend extra money for a Model 3. That still doesn't add up to good news for BMW, though.

    I do think it's true that the "large luxury sedans" market is almost a zero-sum market, where every Model S sale is a missed BMW/Mercedes/etc. sale.

    • P.S. It's not strictly true that every Tesla sale is a missed BMW/Mercedes/etc. sale, because some people who would never buy a BMW are buying Teslas.

      I have never seriously considered buying a BMW (I know how to use indicators!), but I did buy a Tesla Model 3.

    • by stooo ( 2202012 )

      Yep. Tesla eats BMW alive in the US. But it won't stop there, other manufacturers and markets follow.

    • My only issue with a Tesla is range and charging times. I would absolutely need to find a way to mount an onboard 12 kW gas-fueled generator that can charge the car when a plug is not available or for long cruises.

      • 320 mile range. 15 minutes for ~65% to 70% charge at the supercharge stations and supercharges all over. For most it is more than good enough.

        And its awesome to drive!
      • My only issue with a Tesla is range and charging times. I would absolutely need to find a way to mount an onboard 12 kW gas-fueled generator that can charge the car when a plug is not available or for long cruises.

        Where are you cruising that superchargers aren't available?

      • by tlhIngan ( 30335 )

        My only issue with a Tesla is range and charging times. I would absolutely need to find a way to mount an onboard 12 kW gas-fueled generator that can charge the car when a plug is not available or for long cruises.

        Superchargers get you there pretty well, and to 80% charge in 40 minutes.

        EVs are only not ideal for road trips if you're the kind of person who drives 24 hours to get across the country without stopping. Granted, there are people who do that and only stop for gas (go bathroom in a bottle). though

    • I do think it's true that the "large luxury sedans" market is almost a zero-sum market, where every Model S sale is a missed BMW/Mercedes/etc. sale.

      I don't think so, but maybe that's just because until recently the Model 3 wasn't available, so maybe it is true now and going forward. I drive a Model S but don't think I'd ever have bought a BMW or Mercedes and I know several others in the same situation.

    • Look it's all good and fine quoting USA luxury figures. But the reality is you go to Europe and even in EV pro countries BMWs are common place while Teslas are still a rarity. BMW massively outsells Telsa in its market.

    • by leonbev ( 111395 )

      I don't think that Tesla supports Apple CarPlay, though. That would probably require a pretty big rework of Tesla's giant touchscreen to be properly supported, as it basically controls most of the functionality of the car.

  • by Nocturnal Deviant ( 974688 ) on Tuesday July 23, 2019 @05:58PM (#58975368) Homepage

    And this is why I moved to Audi's.

    • by sconeu ( 64226 )

      I hope that Audi's interface is better than VW's MDI, because MDI completely and totally sucks.

    • +1

      I investigated a couple luxury brands and audi struck a nice balance between performance (which bmw is more skewed towards and whose interiors are fairly barren and featureless) and comfort (which mercedes is more skewed towards). I tried android auto in my A4 and it was alright, but really provided nothing over the audi interface and I greatly preferred the stock interface to AA

      • This. Is exactly why I moved to Audi. I used a to be diehard bmw fan, and the quality of the interior, and the prices of parts and everything else about them just kept getting worse and more expensive.

        I had an A4 for the past 3 Years and 1 month ago picked up my s7...I could not be happier.

  • There was a time when I liked Beemers. I loved my 316i, it was a four banger beast. But I stopped loving Beemers when they started to get decco body mods instead of classic simple lines and got super flimsy. I mean, really super crappy flimsy. Just riding on the coattails of their former glory, trying to attract the attention of the "I don't mind crappy flimsy as long as I got the branding" crowd and get them to overspend their credit. In other words the I-crowd. And now that this one is trying to be basica

    • by dublin ( 31215 )

      Do you know what the people who love cars, the people who recognized that those old 70s and 80s BMWs were good, capable, well-designed, fun-to-drive cars in the first place are driving today?
      They're driving Mazdas, my friend. Zoom-zoom. (No, I don't have one. But Mazda and Alfa Romeo are the only companies on the planet building cars with soul. I love Italian cars, but they are an illness, and for the first time in decades, I'm in remission and don't currently own one...)

      • You're right, I'm driving Mazdas, good call. And a glorious old firebreathing German chariot, quite unlike that flimsy tinsel they make today.

  • is a computer manufacturer that distributes their computers with non-free, unsafe software, and shouldn't be used by anyone.
  • If it meant upgrades, security and bug fixes, etc. then I might actually say that this is a step in the right direction. The problem with all these "appliance" type items like cars integrating something tied to things like phone OSs and protocols is that the car will outlive multiple generations of phones. The companies only see supporting the old software as a burden and an expense, and thus don't do it. If supporting and upgrading the software on these older platforms actually provided revenue, then we

    • If it meant upgrades, security and bug fixes, etc. then I might actually say that this is a step in the right direction.

      If you ask me an empty DIN slot is a step in the right direction.

      • That'd be nice. Can you even get aftermarket head units for cars anymore? Everything seems too tightly integrated and at the same time too distributed these days. Like in a modern VAG vehicle, you've got an optical bus separating the MMI controller from the audio amplifiers and another drop for the buttons. Seems like all the bus devices would be software drivers and that diversity would make it really difficult to come up with a generic unit.

  • by Sir Holo ( 531007 ) on Tuesday July 23, 2019 @06:22PM (#58975520)

    I was trying to decide between a Tesla and a BMW. This cinches it. Screw this dick move by BMW.

    I'm getting a Tesla.

  • The 3-series peaked in 2010, and has been quite downhill from there in terms of being a car you want to drive hard. They changed from being a sporty car with luxury to a luxury car with sport - just like their competitors.

  • Comment removed based on user account deletion
  • You should have seen other ideas that didn't make it out of the board room at BMW:
    -Renting air in the tires
    -Selling the car without badges and renting them out (no BMW purchase necessary)
    -Having engine come in an IKEA box with an assembly manual
    -Replacing steering wheel with a Lightning port and calling it courageous
  • To get non-smart cars these days?

    • by dublin ( 31215 )

      Only if you buy either older (pre-~2010) cars, or stripper penalty boxes. Lots of nice older cars out there...

  • by jrumney ( 197329 ) on Tuesday July 23, 2019 @08:23PM (#58976118)
    Nice to see BMW treating its customers in the same way that they treat other road users.
  • This really isn't new news. BMW has been charging for CarPlay since the 2019 model year (i.e. for the past 9 months).

    The most annoying thing I find with BMW's wireless CarPlay is that it connects when I don't necessarily want it to, so if my phone decides to make a noise, the radio switches to the phone. At least on my Chevy, it has to be connected via USB.

  • I can see the boys over at crutchfield (and their ilk) are going to see an uptick in aftermarket stereo sales.
  • BMW already has problems with their on-board system business model.

    They sell (expensive) navigation system, where you pay in advance for "3 years of map updates". Guess what, when you want to update the map (in a service center, not over-the-air) you still need to pay a separate service fee for each such update ("hey, thanks to subscription you just don't pay full price! It was pricier in the past, just thank us for the privilege!").

    The sales of BMW navigation systems are apparently down in the last years,

  • Well, of course BMW has to charge $80/year to enable CarPlay, because of all the extra bandwidth it ... uh ... the additional load on ...

    This reminds me of Caller ID. At home, I have phone service over fiber. One of the features of fiber phone service is that it provides caller ID. But my phone company sets a bit on its customer accounts to block caller ID. If I want them to go unset that bit so that my phones can display caller ID, I need to pay them $8/month for the privilege of them making this one-time

  • Beyond the fact that this is old news, they have already demonstrated what a horrible job they did implementing this. A few months ago, BMW experienced a connected services outage and everyone with an MY19 car discovered that the car does license checks for features like CarPlay on startup. So with connected services out, a bunch of people suddenly couldnâ(TM)t use CarPlay. Did this get fixed in a day? Oh no. BMW couldnâ(TM)t get this figured out for WEEKS. Meanwhile, customers just got to d

    • by dublin ( 31215 )

      This is a great example of why I never want a modern telematics-equipped car. That limits me to pretty much nothing newer than about 2010, but there were lots of great cars and trucks made before then, and they're a comparative bargain now. Oh, and most of those cars can be pretty easily and cheaply retrofitted with a new radio that will provide the currently trendy smartphone interface for a one-time cost. Products that require a cloud-based service subscriptions to properly function (CarPlay, Nav updat

  • Built-in navigation systems for cars are a ripoff. You get worse hardware than a stand-alone Garmin, few or no updates, and you pay through the nose for it.

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