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Hundreds of 'Pink Slime' Local News Outlets Are Distributing Algorithmic Stories and Conservative Talking Points, Investigation Finds (cjr.org) 228

The Tow Center for Digital Journalism at Columbia's Graduate School of Journalism reports: An increasingly popular tactic challenges conventional wisdom on the spread of electoral disinformation: the creation of partisan outlets masquerading as local news organizations. An investigation by the Tow Center for Digital Journalism at Columbia Journalism School has discovered at least 450 websites in a network of local and business news organizations, each distributing thousands of algorithmically generated articles and a smaller number of reported stories. Of the 450 sites we discovered, at least 189 were set up as local news networks across ten states within the last twelve months by an organization called Metric Media. Titles like the East Michigan News, Hickory Sun, and Grand Canyon Times have appeared on the web ahead of the 2020 election. These networks of sites can be used in a variety of ways: as 'stage setting' for events, focusing attention on issues such as voter fraud and energy pricing, providing the appearance of neutrality for partisan issues, or to gather data from users that can then be used for political targeting.

On October 20, the Lansing State Journal first broke the story of the network's existence. About three dozen local news sites, owned by Metric Media, had appeared in Michigan. Further reporting by the Michigan Daily, the Guardian and the New York Times identified yet more sites. Ultimately, previous reporting has identified around 200 of these sites. Our analysis suggests that there are at least twice that number of publications across a number of related networks, of which Metric Media is just one component. Over a two-week period starting November 26, we tapped into the RSS feeds of these 189 Metric Media sites, all of which were we found that were created this year, and found over fifteen thousand unique stories had been published (over fifty thousand when aggregated across the sites), but only about a hundred titles had the bylines of human reporters. The rest cited automated services or press releases.

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Hundreds of 'Pink Slime' Local News Outlets Are Distributing Algorithmic Stories and Conservative Talking Points, Investigation

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  • So what. (Score:2, Insightful)

    by banbeans ( 122547 )

    Its just like the rest of the media.
    Regurgitated AP stories with very little original content.

    • by rsilvergun ( 571051 ) on Wednesday December 18, 2019 @11:18AM (#59532440)
      Yes, the establishment media (CNN, Fox News, MSNBC) is borderline propaganda meant to protect and grow the establishment. But this isn't borderline anymore. It's information warfare.

      And make no mistake, this is to your detriment. The goal here is to reduce taxes, cut social programs, eliminate hard fought workers rights and slash environmental regulations (the "no lead in drinking water" kind, not the "Shave the Whales" kind). There's money behind this. Big money. And it's not on your side.

      You should be sitting up and taking notice. Especially in a "first past the post" winner take all political system like ours. A small shift in the electorate can have dramatic impacts on your life. This is how you get things like endless regime change wars, the Drug War, NAFTA sending your jobs overseas, etc, etc. All things against the interests of everyone, all very unpopular, all passed without incident.
      • by MightyMartian ( 840721 ) on Wednesday December 18, 2019 @11:28AM (#59532482) Journal

        ...NAFTA sending your jobs overseas...

        Mexico and Canada are overseas? Unless the Rio Grande and the Great Lakes are now classified as seas...

      • by Attila Dimedici ( 1036002 ) on Wednesday December 18, 2019 @11:28AM (#59532486)
        You apparently choose to ignore the big money behind the incumbents in the "news" business. I find it interesting that you use things that happened before this started as examples of what happens when this starts. However, you are correct that this is information warfare, and someone is finally fighting back against the incumbent propagandists. No, these new combatants aren't on our side either.
      • by zenasprime ( 207132 ) on Wednesday December 18, 2019 @11:30AM (#59532496) Homepage

        I disagree, it's purpose is more likely to be to keep people fighting among themselves, sow the seeds of doubt, and disruption of of faith in democratic institutions no matter what side of the aisle you may happen to sit on. Even your reply is a product of that effort, as its gotten you to point fingers at "the other side", and thus keeping you distracted from the real threats.

        • There is nothing more dangerous then a Unified America. The founders knew that that is why there are the checks and balances in the political system. However I doubt they would think of modern communication technology where divisive content can so rapidly be deployed without the ability moderate the information.
          We now have angry drunken bar rant vs stoned hippy delusional state. As the key arguments, vs actual detailed debates determining the scope and cause and effect of ideas.

          With both sides bickering

      • But this isn't borderline anymore. It's information warfare.

        So idealistic and well-intentioned and yet so naive; the only thing that's new is the "Internet" part. Otherwise, this bullshit oes back over half a century, recent developments [thefreetho...roject.com] notwithstanding.

      • Comment removed based on user account deletion
    • Re:So what. (Score:4, Insightful)

      by SirSlud ( 67381 ) on Wednesday December 18, 2019 @11:18AM (#59532442) Homepage

      Imagine being so ambivalently brain-dead that you equate syndication of journalism with wholesale deliberate disinformation. You're doing an awful lot of lifting on behalf of bad actors here.

    • Re:So what. (Score:4, Insightful)

      by Mononymous ( 6156676 ) on Wednesday December 18, 2019 @11:19AM (#59532448)

      As far as I can tell, the concern is that they're "right wing".

      • Re:So what. (Score:4, Informative)

        by bugs2squash ( 1132591 ) on Wednesday December 18, 2019 @11:22AM (#59532458)
        maybe popularism should have a wing of its own. There are valid conservative principles that seem to get crowded out by this constant drivel too.
      • by DogDude ( 805747 )
        The concern is this is happening at all. Considering that "right wing" is synonymous with Russian/North Korean/Chinese ideals, certainly makes it more concerning.
        • Re:So what. (Score:5, Insightful)

          by alvinrod ( 889928 ) on Wednesday December 18, 2019 @11:48AM (#59532566)

          Considering that "right wing" is synonymous with Russian/North Korean/Chinese ideals, certainly makes it more concerning.

          Yes, "right-wing" is clearly synonymous with former or current communist states.

          I'd accuse you of trolling, but this is just so unbelievably foolhardy that only someone who truly believes this nonsense would be capable of uttering it. Either that or you're so far off the deep end of the spectrum that everything appears right wing to you in much the same way that if you were standing on the south pole, everywhere is north.

          • Re:So what. (Score:4, Insightful)

            by DogDude ( 805747 ) on Wednesday December 18, 2019 @01:18PM (#59533016)
            I'm "off the deep end" for suggesting that today's Republicans are 100% pro-Putin? What planet have you been living on? They've literally, publicly asked for their interference in our elections.
            • I notice you didn’t address my point at all and instead sidestep into another inane point that can best be described as Trump being his usual flippant idiot self. That some people moderated you “insightful” of all things tells me there’s plenty of company for you on the deep end.

              But please explain how those countries you listed are “right wing” which ought to require such an amazing degree of mental contortions even the Russian judge would have to give it a 10.
    • A new deadly virus strain is killing thousands of people.

      So what it is like any other virus. Breaking into your cells to reproduce.

      How things are implemented and intent are far more of a big deal on the action.

    • by AmiMoJo ( 196126 )

      If the report the facts from AP you complain. If they editorialise you complain. They can't win.

      That's completely missing the point of this algo though. The idea is to create a bubble, a network of sites all spouting the same message. Not only does it help their Google rank, it creates the impression of a large consensus and widely held beliefs.

      It's the next step from the blogs masquerading as news sites we saw in 2016.

    • Exactly. Most of the media is consumed by the media, not by the public. It is one giant echo chamber. Only reporters read Twitter and CNN for example. Ordinary folks have real work to do and can't care less about what is scribbled by reporters or spouted by talking heads.
  • Meanwhile (Score:3, Insightful)

    by onyxruby ( 118189 ) <onyxrubyNO@SPAMcomcast.net> on Wednesday December 18, 2019 @11:29AM (#59532488)

    Meanwhile hundreds of main stream media news sites are running liberal news stories. Many of which are the exact same stories from AP or Reuters. The result of which has been a significant loss of trust in the media by pretty much anyone who isn't a partisan liberal.

    https://www.cjr.org/the_media_... [cjr.org]
    https://www.niemanlab.org/2018... [niemanlab.org]
    https://www.washingtontimes.co... [washingtontimes.com]
    https://thehill.com/homenews/m... [thehill.com]

    • Re:Meanwhile (Score:5, Informative)

      by hey! ( 33014 ) on Wednesday December 18, 2019 @11:44AM (#59532560) Homepage Journal

      That's what AP and Reuters are for: selling content. You think a local newspaper has the resources to have a Washington bureau, to cover international affairs or science?

    • by jbengt ( 874751 )
      There's a big difference between independent outlets buying the syndicated content that they want and a centralized entity using bot-generated content to make their wholly owned websites look like local news organizations in order to insinuate propaganda. At least Fox, MSNBC, et al don't hide their own identities and pretend to be your friendly neighborhood paper.
  • by RyanFenton ( 230700 ) on Wednesday December 18, 2019 @11:32AM (#59532502)

    Yeah - in 2016 and since, I've seen more conservative relatives watching robo-voiced "news stories" on Youtube, and reports like this.

    They eat it up as confirmation for what they want anyway.

    None of this is new though. Ever since the printing press caught on, there's been 'scandalous' yellow journalism. Look at any comprehensive newspaper archive at various 1800's newspaper - aside from language shift, the tactics are old, old, old. Throw mud, throw scandal, throw the poorest quality argument you can, just to see them twitch - dirty politics has always been part of the conservative process, however it was defined in the era.

    It's literally part what it means to conserve the old and prevent the new.

    And even before the printing press, the same process was happening in Feudal eras, and before.

    Folks use misinformation to shape power. That's kind of why it's important not to let politics become too corrupt - or that misinformation becomes your world. Lots of South American nations have spent the last century bouncing between extremes and violence on exactly that.

    Fortunately, I don't see as prevalent outside the oldest generations. Unfortunately, they do seem to be keeping the greater share power for the immediate future.

    We're getting slightly less stupid, in spite of all the stupid over time. We just don't remember that stupid with all the nostalgia.

    Ryan Fenton

    • Fortunately, I don't see as prevalent outside the oldest generations.

      None so blind...

    • Found your comment on the "YouTube" reference, though it's good to see it was modded up on its merits. I'd extend your analysis in a slightly different direction, however.

      Now we have access to so much data that it's much easier to saturate any person's input channels with what that person wants to believe. That goes all the way down to cat videos. I haven't checked on that specific category, but I'm pretty sure that YouTube could keep you busy for some years even if no fresh ones were uploaded.

      I think the l

      • That's why I mentioned the 1800's newspapers.

        Saturating the available information space with garbage arguments is nothing new.

        Neither is asking clergy to repeat your political talking points as gospel.

        None of these are new approaches.

        It's not a propaganda thing so much as it's a general interference thing.

        People watching Fox news know it's largely broken arguments - the same that they know that their neighbor talking about aliens is just blowing hot air for fun and mystery.

        The 'inside joke' of Fox is that t

        • by shanen ( 462549 )

          I'm not saying that the techniques are new. Nor that it's a new thing that people believe what they want to believe. I think we're basically in agreement on those points (and others). However...

          My emphatic point is that the quantity of input is much larger than it used to be. The newspaper in 1800 had only a few pages, and even if you bought one that printed exactly what you wanted to believe, you'd finish it quickly and afterwards you might encounter some disturbing realities that challenged your beliefs.

          • Yeah - I think a big part of the POINT of this approach is to literally stand in front of its victims, and express glory in how they can lie with impunity right in front of them.

            The whole point of these movements always seems to be to state in the open that they can inflict any cruelty or lies they want, with no consequences - then stretch the limits of even that.

            Puerto Rico and child detainment seem to be explicit cases of these.

            Keep the other side so busy reacting and responding to that, that they can't p

    • LOL
      "...dirty politics has always been part of the conservative process..."
      Yes, how many dead people voted for JFK, again?

      There are well-meaning liberals, there are corrupt, terrible liberals. There are well-meaning conservatives, there are corrupt, terrible conservatives. There are well-meaning young people, there are corrupt, terrible young people. There are well-meaning old people , there are corrupt, terrible old people.

      Basically, anyone insisting "group X" has a monopoly on virtue/evil is trying to se

    • Folks use misinformation to shape power. That's kind of why it's important not to let politics become too corrupt - or that misinformation becomes your world.

      The other approach (the one enshrined in the U.S. Constitution by the founding fathers, which we seem to have tossed by the wayside) is to simply not allow politics to become too powerful. Limiting the scope of government to the bare essentials minimizes the harm that can be done by the political process becoming corrupt.

      Misinformation tends to far

  • by PuddleBoy ( 544111 ) on Wednesday December 18, 2019 @11:35AM (#59532522)

    I admit to not having the answer, but with the rise of so much artificially-generated 'noise', how does clarity/truth/facts make its way into the public's consciousness?

    Societies with a lot of societal uniformity tend to have mores, laws, behavioral norms that put up barriers to 'wide open' expression of every opinion, regardless to its affect of greater society.

    But in the US, there is a history of freedom of expression and I think 'pink slime' is just the flip side of that coin. (We were not so open just a couple generations ago - think of McCarthyism)

    The questions are; should we just tolerate it, even when it has a negative impact on society and if not, what exactly can be done about it without stumbling over the freedom of expression that we hold to be so important? Are we going to have to compromise that freedom a little to make sure the public receives truth?

    If freedom of expression were just that - the expression of ideas/opinions - it wouldn't be such a hot topic. But the *result* of that expression sways elections, causes laws to be passed that benefit only a few, has the strong potential to disenfranchise large portions of our society.

    • >how does clarity/truth/facts make its way into the public's consciousness?

      Individuals/sources are perceived to be truthful. People gravitate toward those they perceive as more truthful. It's not that they are correct 100% of the time. It's that they understand the bias and either don't care or agree with it.

      > with a lot of societal uniformity tend to have mores, laws, behavioral norms that put up barriers to 'wide open' expression of every opinion, regardless to its affect of greater society.

      Diversit

      • I don't have the answer. I really don't.

        I'm looking for answers just like a lot of people.

        • Re:Noise (Score:5, Informative)

          by garyisabusyguy ( 732330 ) on Wednesday December 18, 2019 @01:04PM (#59532942)

          fyi, you are replying to a concern troll who spreads lies whilst looking for opportunities to flop and pretend people are treating them unfairly

          • "fyi, you are replying to a concern troll who spreads lies whilst looking for opportunities to flop and pretend people are treating them unfairly"

            So, in a sense, this thread has become an analogy within an analogy

            Sigh - I want USENET from 1992 back! Whaaaa.... At least you knew the BS from the (sort of) reality

            Wait, I'm probably just fooling myself....

            Damn

            • Agreed, USENET was a lot more honest, and people seemed to have a better sense of humor back then, even noting when they were about to ignite a flame war ("Please wait while I zip up my flame proof suit", being a common phrase)

              FWIW, I think it has to do with the attempts to monetize influential websites and the appearance of astro-turfing (like penandpaper)

              It would help if Slashdot was in the hands of the originators, and not a third or fourth hand owner who sells low uids and provides support to astroturfi

        • Meh. Looking for answers says nothing about the questions being asked.

  • by bobstreo ( 1320787 ) on Wednesday December 18, 2019 @11:38AM (#59532532)

    things like the Sinclair "Terrorism Alert Desk"

  • Ethical Journalism (Score:5, Interesting)

    by cordovaCon83 ( 4977465 ) on Wednesday December 18, 2019 @11:55AM (#59532594)

    Like many denizens of the interwebs, I often see headlines that I find to be incredulous. If I'm feeling like a diligent reader that day, I will look for the author's name, look for the published date, and possibly run a whois on the domain name. This usually provides a good litmus test as to whether I can consider the headline to be of any sort of repute or not. Those who are publishing mindless propaganda will often go the extra mile to obfuscate who they are and how they drew their conclusions.

    Unfortunately, the damage is already done once the article has been circulated. These articles are intended to reinforce confirmation bias. They are thought up by think tanks with legions of lawyers that make sure they do not cross slander or libel laws. It's near impossible to hold the publishers to account as their domain names are often registered by a proxy to protect their anonymity. Welcome to the age of the Anonymous Coward.

  • What is this, Ghostbusters 2?

    • by shanen ( 462549 )

      Why didn't you address your titular (Subjective?) question?

      Actually, the story doesn't do a very good job, either, in terms of defining it. Just refers to an earlier story, which doesn't justify including "pink slime" in the title there or here.

      My tentative definition would focus on the rebroadcast websites with the synthetic voices. Not sure if that's to disguise their accents or because they are afraid of being identified and prosecuted.

      However, I think that's just the misdirection or even a MacGuffin. I'

      • "Pink slime" was the name given to scrapings of tendon meat and other crud that was certified as 100% beef, when used as an ingredient in burgers and whatnot.

        There was a big push against this. We never did find out what lawyers stood in line to profiteer off lawsuits over it.

        • by shanen ( 462549 )

          Thanks, but I should have clarified that I knew that part of it. What I meant was that I didn't see a clear justification for comparing the fake news websites to "pink slime". As I recall that old story, McDonald's dropped the "supplement" as soon as it became known to the public.

          But now that you mentioned it, you've made me wonder what is being done with the pink slime these days. Hmm... Wikipedia has a pretty good article about it. https://en.wikipedia.org/wiki/... [wikipedia.org]

  • "focusing attention on issues such as voter fraud"

    Do we not want unfraudulent voting?
  • by Kreplock ( 1088483 ) on Wednesday December 18, 2019 @12:22PM (#59532716)
    ...quality education with critical thinking, and a selection of decent news sources. So with mainstream news sources becoming so blatantly partisan and public education being what it is, get ready to take some social upheaval lumps.
  • All the good ones - ABC, CBS, NBC, MSNBC, CNN, NY Times, LA Times, Washington Post - are already taken by the Left, the Right needs to create new names as well...
  • The ability of the internet to propagate BS and malware is equal to it's ability to propagate truthful infomation, but the forces that use it to spread the seeds of destruction are better funded, more organized and more prolific.
  • I can see that the right-leaning citizens needed to create their own forms of news media in self -defense; The majority of the news is dominated by left-wing propagandists. However, the content is not necessarily news, and thinking citizens need to create their own self-defense methods.

    First, when people ask me what I think of the news, I point out that I only really pay attention to articles that have Political AND Economic AND Social implications. Those conditions mean that the shelf life of the events be

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