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Businesses The Almighty Buck

Suckers List: How Allstate's Secret Auto Insurance Algorithm Squeezes Big Spenders (themarkup.org) 123

Insurers are supposed to price based on risk, but Allstate's algorithm put a thumb on the scale. From a report: Seven years ago, Allstate Corporation told Maryland regulators it was time to update its auto insurance rates. The insurer said its new, sophisticated risk analysis showed it was charging nearly all of its 93,000 Maryland customers outdated premiums. Some of the old rates were off by miles. One 36-year-old man from Prince George's County, Md., who Allstate said in public records should have been paying $3,750 every six months, was instead being charged twice that, more than $7,500. Other customers were paying hundreds or thousands of dollars less than they should have been, based on Allstate's new calculation of the risk that they would file a claim. Rather than apply the new rates all at once, Allstate asked the Maryland Insurance Administration for permission to run each policy through an advanced algorithm containing dozens of variables that would adjust it in the general direction of the new risk model. Allstate said the goal of this new customer "retention model," which it was rolling out across the country, was to limit policy cancellations from sticker shock.

After questions from regulators, the insurer submitted thousands of pages of documentation on the price changes -- including data showing how they would affect each individual customer, a rare public window into details of its auto insurance pricing that have otherwise been kept behind a wall of privacy, labeled a trade secret. When The Markup and Consumer Reports conducted a statistical analysis of the Maryland documents, we found that, despite the purported complexity of Allstate's price-adjustment algorithm, it was actually simple: It resulted in a suckers list of Maryland customers who were big spenders and would squeeze more money out of them than others. Customers who were already paying the highest premiums, of about $1,900 or more every six months, and were due an increase would have borne price hikes of up to 20 percent. But drivers with cheaper policies, who deserved price jumps that were just as big, would be charged a maximum increase of only 5 percent. Customers in the 20 percent group were more likely to be middle-aged.

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Suckers List: How Allstate's Secret Auto Insurance Algorithm Squeezes Big Spenders

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  • by Lonng_Time_Lurker ( 6285236 ) on Wednesday February 26, 2020 @01:17PM (#59769524)

    Find the price insensitive spenders and convince them of the "value" you provide - while competing with the rest of the market for the low margin masses at the just barely profitable point ?

    Or is there some social ethics that says insurance cost must be actuarial tables + 10% overhead + 5% profit (or whatever) ? Is this the "should have been" price referenced in the summary?

    It seems like there actually is the reverse happening here where we have a progressive policy to charge more to the wealthy and lower the premiums for the masses.

    The price you should have been paying is the price you agreed to pay - there are plenty of auto insurance options on the market.

    • "Or is there some social ethics that says insurance cost must be actuarial tables + 10% overhead + 5% profit (or whatever) ? "

      Yes there is. We require anyone who wants to drive to buy auto insurance. The usual consumer tool to avoid paying too much ("That's too expensive I am not going to buy it") is not available to purchasers of auto insurance.

      • by DarkOx ( 621550 )

        The usual consumer tool to avoid paying too much ("That's too expensive I am not going to buy it") is not available to purchasers of auto insurance.

        Say what?? Auto Insurance is a highly competitive industry with lots players. If you current provided tells your rates are going up and there isnt a reason - like you just wrapped a car around a telephone pole or maybe traffic patterns in your area have changed a lot because of new development you should ask questions! Oh and don't ask your current provider questions. Contact your broker/general agent! If you don't have one stop being a tool, don't EVER purchase an auto policy directly from a provider!

        Se

        • it's a sign that something is broken if you need a broker though. Travel agents are all but replaced, I don't see why shopping around for insurance need be much more frustrating than booking a medium complexity trip.Perhaps someone like expedia or kayak should be looking at insurance next.
      • You're only required to purchase a certain and limited amount of insurance, typically liability, to cover damages you might cause. There's nothing that says you need to purchase some kind of collision or comprehensive policy, at least not in any state I've lived in.

        There's also a danger in fixing profit as a percentage of cost, because the only way to increase the amount of money you make is if you can make the costs go up across the board. Normally this is bad for a company because people don't want to
        • Agreed on the self-driving cars. But the problem with getting sued is that they won;t necessarily stop when the insurance runs out.
      • by PPH ( 736903 )

        We require anyone who wants to drive to buy auto insurance.

        Or prove financial responsibility. But just try to present proof of a bond placed in escrow for this to the officer when they pull you over. The state makes it very difficult to do anything other than paying the traditional for-profit insurance companies. Holding a bond of the requisite liability amount can be a good idea. Once purchased, you are covered for life (or until you have to pay out) and you collect the interest payments. Not the insurance companies.

    • by Anonymous Coward
      if you'd read the actual "article" or had "common sense" you'd know that auto insurance is a heavily regulated industry and until now auto insurance companies have generally been required to tie price to risk factors. sometimes insurance companies are not even allowed to fully reflect risk factors in the prices they charge, example women are charged the same amount for health insurance even though their costs are far higher.
    • by geek ( 5680 ) on Wednesday February 26, 2020 @01:53PM (#59769678)

      People think insurance is like savings. They pay their fees and at some point they make a withdrawal. In reality it's more like some strange credit system where you pay an interest payment on a balance that doesn't exist and if you dare to withdraw the money you paid into it for any reason you risk having your service canceled due to increased risk levels determined by algorithms that may or may not have any real world accuracy.

      Largest fucking scam in history.

      • by cusco ( 717999 )

        My Statistics instructor at the college was an actuary in his day job. He told the class, "The insurance industry is the largest form of legalized gambling in the country, and in the US the house has rigged it so that everyone is required to play."

      • Scam size varies state-to-state. In some states, government regulation is pretty tight to keep the insurance companies using actuarial tables and prevent you from being dropped if you use the insurance. Other states, not so much. At the federal level, that is one of the major points of the Affordable Care Act: to prevent people who used insurance from being dropped from insurance. Your mileage may vary depending on state and type of insurance.
      • It's not like either of those things, and I expect most people have a more mature attitude towards it. Insurance is a hedge against a bill you can't pay, that's all. If you own something like a house and it gets blown over in a Tornado, you (probably) don't have the money to just go and get another house real quick. If you want to be sure you're going to have a house at all times, you buy insurance as a hedge. It's probably money you'll never get back, but it's actually more of a gamble *not* to have it. Fo
    • by spun ( 1352 )

      This isn't charging the wealthy more. This is charging idiots and suckers more. Maybe there is an argument to be made for letting scumbags fleece the ignorant, but anyone with a functional moral compass will not be making that argument.

      • by tlhIngan ( 30335 )

        This isn't charging the wealthy more. This is charging idiots and suckers more. Maybe there is an argument to be made for letting scumbags fleece the ignorant, but anyone with a functional moral compass will not be making that argument.

        No, it's charging the expensive more.

        You don't pay $7500 every six months for car insurance if you're a good driver. It usually means you're a risky driver and already have had a few at fault accidents and that's why your premiums rose.

        These are the people the insurance compa

        • by spun ( 1352 )

          Wrong. Simply wrong, please at least read the article. This is charging more for the same risk level, depending only on willingness to pay more.

        • Fuck people are stupid here. I've been avoiding slashdot but today I was dumb enough to come back.

  • it would be enough to not only make me drop Allstate as my insurance company, i would even move to another state to get away from such corporate rackettering
  • by ahodgson ( 74077 ) on Wednesday February 26, 2020 @01:27PM (#59769562)

    Who the hell can pay $1300 a month for car insurance?

    • by OzPeter ( 195038 ) on Wednesday February 26, 2020 @02:34PM (#59769910)

      Who the hell can pay $1300 a month for car insurance?

      Do you really expect to pay the same amount for car insurance for a $12k Nissan Versa as for a $338k Ferrari 812 Superfast?

      Even if the driver risk was the same, the replacement costs are not exactly equal.

      • by ahodgson ( 74077 )

        Sure, but how many people actually own quarter-million dollar+ cars?

        My street's full of BMW's and I doubt any of them are paying more than $2500 a year for insurance.

    • More importantly, why not just save that $15,000 a year to buy a new car every year? Is this someone who tends to total their car every year?

      Comprehensive auto insurance only makes sense to me when you can't afford to replace the car if it's wrecked. Otherwise it's just a bad gamble where the best you can hope for is to break even.

      • You can get away without collision or comprehensive insurance, but you definitely don't want to (and legally, can't in any state I'm aware of; it's grounds for revocation of your license at a minimum) drive without liability insurance. Sure, if you crash your car into a boulder and all that's hurt is the car and/or you, insurance need not be involved. But if you're at fault in an accident that causes massive damage to others and/or medical bills for others, you'd better be able to pay.

        How would you feel if

        • Of course, the kicker is that if you get pure liability insurance, with no collision or comprehensive, the insurance company algorithms can classify you as a dangerous risk taker, and charge you more for the liability insurance as a result. So you might not actually save much by dropping the other coverages.
  • I was paying about $650 a year for my high deductible no accidents (that were my fault) with Allstate, but in (non-NYC) NY.

    • Same, but you are more likely to hit a deer than another car. The example used is major a metropolitan area. My wife was paying $250/mo in a 1 million population city, now pays $50/mo out in the country just 3 hours away.
      • According to the first search result [iihs.org], "In 2018, the rate of crash deaths per 100 million miles traveled was 2 times higher in rural areas than in urban areas (1.68 in rural areas compared with 0.86 in urban areas)." Assuming non-fatal accidents aren't too wildly opposite, why would auto insurance companies charge 20% as much for living somewhere with 200% likelihood of an accident?

        • by Pascoea ( 968200 )

          Assuming non-fatal accidents aren't too wildly opposite

          That's a hell of an assumption. If I was guessing, is bet that volume of non-fatal accidents is exponentially higher in urban areas. It would be interesting to see a similar "per 100 million mile" comparison for non-fatal accidents, but my quick search didn't find one.

        • by dryeo ( 100693 )

          One of the drivers of increasing insurance costs is how much a fender bender costs to fix with current cars. Bumper get scratched, $3k+, Airbags get triggered, same thing. And it's getting worse with sensors all over the car. Those type of accidents happen a lot in the city.

        • by Rakhar ( 2731433 )

          Because you're not comparing the right numbers. "Crash deaths" doesn't say there was another car involved, and if the policy holder is dead... I'd imagine there are more accidents not involving another car, which means anyone without full coverage is costing them nothing. I also doubt the overall number of accidents is higher. There are simply more deaths due to there being no one around to report the accident and no medical care within 20 miles.

  • Buyer beware? (Score:2, Insightful)

    by grasshoppa ( 657393 )

    "Adulting" means staying on top of your finances, and that means reevaluating services like these at least once a year.

    Allstate is just doing what any company SHOULD be doing; making as much money as they can over the long term. If I have any criticism for them, it's that they were oblivious enough to trigger a negative emotional reaction unnecessarily.

  • by pjt33 ( 739471 ) on Wednesday February 26, 2020 @01:42PM (#59769638)

    If you're paying over $20000 a year in insurance then either they've assessed you as an accident magnet or you're driving a rather expensive vehicle and they're probably right to assess you as not very vulnerable to sticker shock. The note about the policy holders being middle-aged tips it towards the second. Whence the outrage?

    • Agreed. I use Allstate--I like a serious insurance company whose commercials are actually about insurance instead of cheap shock humor--and my premiums are way cheaper for at least one, clear, simple reason: I only ever buy well-used, practical vehicles.
      • -I like a serious insurance company whose commercials are actually about insurance instead of cheap shock humor

        Oh yeah I'll bet commercials are a good way to pick insurance companies. You must save a ton of money with all the honest and useful information you glean.

        I've always felt like Allstate must be a great company. I mean why else would award winning actor Dennis Haysbert have to fight back tears talking about homeowners insurance.

        I fucking hate this site anymore

    • My mom buys overpriced crap and if there is a chance for a bunch of stupid add-ons she'll grab those too.
      Her insurance rates have always been higher than mine despite the fact I'm younger, male, get speeding tickets, crash into wildlife and all that jazz.

      She pays more because she is dumb.

  • I'm one of those suckers. I spent *20* years with Liberty Mutual and have been dealing with a long-term, significant health issue, so I didn't pay close attention to the bills when they came, for at least a few years. Further, I didn't have the energy to deal with a change, even if I did recognize the increases.

    After feeling a little better, I noticed the steepness and sought a quote from a competitor. I cut my insurance by more than half. Shame on me, I guess.

    "Liberty Mutual customizes your car
  • Insurance providers should be non profit organizations.
    • by hawk ( 1151 )

      that doesn't solve it, though. Every company with "mutual" in the name is owned by the policyholders, yet they show the same behaviors.

      I used to have Amica, a mutual insurance company.

      Then they started jacking things up 20% every year, and I saved a fortune by switching.

      • by Pascoea ( 968200 )

        Every company with "mutual" in the name is owned by the policyholders

        Huh. I was not aware of that fact. In spite of my best efforts, I learned something new today.

    • YOU should have to pay out of pocket. Nobody should have to be beholding as a company to someone like you. You screw up, you pay for it. You get sick, you pay for it.
      • by PPH ( 736903 )

        YOU should have to pay out of pocket.

        One of two things will happen. One: Nobody aside from the wealthy will drive. Two: Everyone currently on the road keeps driving. And when they run you over riding your bicycle, they just walk away from the damages, not having sufficient funds to pay.

        The first option really isn't that bad. It'll get the shit-boxes off the road and put most commuters on transit systems. But the poor will scream, "No fair!" The second isn't so bad either. You carry a no fault policy to cover injuries and damages that you migh

  • Then you are probably a reckless driver or have DUI's. I pay around $600/half for full coverage on two cars. I get the occasional speeding ticket and have had insurance pay out for damage on both cars, and increases have been nominal and short lived. I know someone who totaled two cars and he still only pays like $200/month in car insurance. You really have to to go out of your way to be a bad enough driver that you pay $7500/year in insurance.
    • by thomst ( 1640045 )

      scourfish opined:

      You really have to to go out of your way to be a bad enough driver that you pay $7500/year in insurance.

      Or else you drive a McClaren (or a Masarati, Lamborghini, etc.) and have a collision damage rider ...

      • That is fair, however if you can afford a lambo you probably are not worried about insurance premiums.
        • by jonwil ( 467024 )

          Don't assume that someone who owns an expensive car is necessarily able to afford the high insurance on it.

          I can't find it right now but I think the excellent YouTube channel VINWiki did a video specifically talking about such an incident.

          • Pretty sure the argument there is, if you're in that situation, you can sell your car for a car half the price, and afford insurance.

            Cars aren't some sort of unsellable resource.

          • If somebody buys a luxury car that they can't afford the insurance premium on, then I have little sympathy for their situation.
    • In the 80's I had a boss late 20's who drove a 300ZX with a bad record in LA. He was paying 3K/year. Insurance depends on where you live, what you drive, how old you are and your record. If all 4 are high risk, bend over. It is still not as bad as everyone here seems to think. I know two people who had minor fender benders, one was 5K the other was 4K. The 4K was for a scratch so minor you almost could not see it. The 5K was visible damage. Another friend whacked a mirror off their car at the garage door, s
      • If the bill to replace the mirror was $3500 then someone got screwed.

        I know a bunch of panel beaters quite well. If I walk in with a dented door (1 panel, reasonably easy work) seeing a bit of work then paint, the bill will be about $200.
        They quite happily tell me that if I put it through insurance, they will charge the insurance company over $1000.
        Why? because they can.. and it is never questioned.

        And these are people who have been in business for a long time, treat customers well, stand behind their work

        • Maseratti, only one shop in town can really work on them. And not to knock your panel beaters, but paint matching is an art, and artists are paid well. I had artist friends who charged me a fraction of what they charged others for pieces. If you have a new even near luxury car, paint matching is non-trivial.
          • >I had artist friends who charged me a fraction of what they charged others for pieces. If you have a new even near luxury car, paint matching is non-trivial.

            I worked with a wide variety of paints for years and people are lying to you although probably not intentionally. It probably feels difficult to them because they don't understand paint.

      • A few grand paid out for a fender bender will not raise your premium from a few hundred a half to thousands a half.
  • Once the database learns what you prefer, it jacks up the price enough that you still buy it, but they maximize their profit, and they "price" things you won't buy cheaply, so that you don't realize you're getting ripped off.

    • Does Amazon Go really do that? I've heard rumors, but haven't seen any test (either performed and published or self-performable) that confirms that. In fact,most tests seem to indicate the opposite.Otherwise, does anyone have good ideas to mitigate this?

  • This is fairly old news, but it bears worth repeating since this common business technique is unintuitive to most people.

    The intuition of most people is that loyalty to a single company means that they should be treated better. In the insurance world, this "better treatment" is usually expected in the form of "lower rates".

    The reality is that insurance companies price the bulk of their service based on something called consumer price sensitivity. That is, they charge the same person more money on a (usually

  • Insurance is nothing but a scam. All insurance, not just car insurance.

    Insurance is not there to protect you. It's to make the companies money.

    • by nwaack ( 3482871 )
      Auto insurance companies generally make around 5% profit on a good year with around 70% of policy premium going right back out the door to pay claims and much of the rest going to pay employees and keep the lights on. HOW DARE THEY! LOL! You're ignorance is something pretty special.
      • Auto insurance companies generally make around 5% profit on a good year

        According to this [investopedia.com], Allstate's profit varied between 6% and over 12% in successive quarters in 2017.

        Regardless, the OP's point still stands. Insurance, in all its forms, is a scam. Someone further up gave a better example of you paying for something which doesn't exist and if you try to use it, are charged more for using what you've already paid for.

  • The only thing I can say about them is they raise their rates every year despite my never having a ticket, or an accident, and the value of my vehicle going down.

  • by gabrieltss ( 64078 ) on Wednesday February 26, 2020 @09:20PM (#59771860)

    "Allstate asked the Maryland Insurance Administration for permission to run each policy through an advanced algorithm containing dozens of variables that would adjust it in the general direction of the new risk model. "

    This is called Predictive Modeling. I work for an insurance company and we do the same thing. Every time a policy gets rated their are 99 different variables that get run through the Predictive Model. Their are only a select few that know what all the 99 variables are (all Actuaries). I know one of them is credit score (yes we check individuals and companies against their Experian Credit score). We also take into account past payment history (have they paid their bills with us), We also take into account the number of and amount of claims. The Predictive Model then sends back a singe digit (Model Rate Factor). This number is then multiplied by the base rate and that is the persons premium. So. if the number is positive their premium goes up. If it's a 1 their premium stays the same, if it's a negative number their premium goes down. New customers go through the same Predictive Model but variables vary slightly since they are not current customers.

    I think pretty much every Insurance Company nowadays are suing Predictive Modelling systems. Ours is home-grown and built upon SAS.

  • Speaking as a middle-aged guy, it's easy to be naive about companies. Time goes by fast, and you want to simplify your life, so you aren't continually shopping around for the best offer.

    Mobile phone provider? ISP? Car insurance? Whatever it is, you once picked it for good reasons. You want to believe that companies will value loyal customers who don't swap providers at the drop of a hat. So you stay with the companies you once picked.

    Then some unscrupulous MBA-type with his spreadsheet gets clever. That's w

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