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Should America Re-Open Its Movie Theatres? (npr.org) 244

70% of America's movie theatres have now re-opened for business, reports NPR: "When our patrons come back, they'll see the safe environment we've provided for them," said John Fithian, president and CEO of the National Association of Theater Owners.

Fithian invited two medical experts and the heads of the country's biggest theater chains to launch a public awareness campaign dubbed "CinemaSafe," meant to ease moviegoer's fears. The campaign featured new industry-wide health and safety protocols, including mandatory face masks for moviegoers and employees, social distancing and regular sanitizing in theaters with better air ventilation, reduced theater capacity (most between 30% and 50%), and contact-less, electronic ticket sales.

Fithian says the protocols will be followed by more than 2,600 theater locations, including more than 30,000 screens in the U.S. The National Association of Theater Owners used guidelines from the Centers for Disease Control and Prevention, the World Health Organization, and the Occupational Safety and Health Administration.

"It's important to understand that going to the movies is not risk free," said David F. Goldsmith, an epidemiologist at George Washington University who consulted with the National Association of Theater Owners on the protocols. Still, during the announcement, he said he had not seen any medical literature evidence showing movie theaters around the world have been a venue for viral transmission of COVID-19. "Honestly, time will tell," he said.

The New York Times reports that six U.S. states say it's still too dangerous to open their movie theatres — New York, California, New Jersey, North Carolina, Maryland and New Mexico.

But Megan Colligan, the president of Imax Entertainment, countered at a news conference Friday that "Some people go to the gym, some people go to church, some people need to go to the beach and surf, and some people really do need to go to the movies."
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Should America Re-Open Its Movie Theatres?

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  • Body fluids (Score:5, Insightful)

    by fluffernutter ( 1411889 ) on Sunday August 23, 2020 @08:39AM (#60431843)
    If seeing a movie is more important to you than your grandparents, or the person you know who is seriously ill already, or anyone without health insurance. If seeing a movie is worth penalizing one of them to drowning in their own fluids; by all means, go.
    • Re: Body fluids (Score:5, Interesting)

      by guacamole ( 24270 ) on Sunday August 23, 2020 @08:56AM (#60431871)

      I believe that many people agree with your thinking. And therefore, the movie theater business and the film studios will never recover or expect pre-covid levels of revenues. I think this is a good thing for true nerds of film.

      Why? The film studios for the last 10-20 years focused on a relatively safe and profitable business of making unoffending movies about nothing. Mostly superhero films, their prequels sequels, and reboots. This model was profitable because of the brick and mortar box office.

      Now with the box office revenue gone, I think the Hollywood producers will realize that the age of movies that cost hundreds of millions each is gone. Instead of making one film that costs 300 millions, they will choose to invest into ten movies that cost less than 30 millions each, many released directly to streaming platforms. This will sure lead to some great innovation and a big time return to art house cinema

      • Re: (Score:3, Insightful)

        by mark-t ( 151149 )

        And therefore, the movie theater business and the film studios will never recover or expect pre-covid levels of revenues.

        Never is a long time.

        I am inclined to disagree with your assessment.

        I think it is only accurate to say that they will not recover or expect pre-covid levels of revenues for the immediately foreseeable future. It is, I think, expected that the industry will eventually recover, but nobody can really predict how long for sure that is going to take.

      • I think your predictions for the industry ignore the actual market. It's not like there are all these great ideas that aren't getting produced. It's not like the 90s, when digital video opened up a vast pool of talent previously unable to get their films made.

        Nowadays the problem is that there's too much content, it's mostly derivative, and the market fragmentation is pushing out quality in favor of quantity.

        What you're describing (10x the movies) only makes this worse.

        What you want is a smaller number of m

      • No.

        Streaming revenues will not be sufficient to replace theater release revenue for big-budget films.

        A "low budget" $30 Million movie will have a tremendously hard time just re-coupling it's $30 million cost, let alone generate sufficient profit to off-set losses on other projects.

        Imagine a family of five that wants to see the latest movie - in the theater the studio getS the lions share of those 5 tickets (2x adult, 3x child), maybe as much as $35-40. Now, what will that family pay to stream the same movie

    • A missed point (Score:5, Interesting)

      by Okian Warrior ( 537106 ) on Sunday August 23, 2020 @09:24AM (#60431961) Homepage Journal

      If seeing a movie is more important to you than your grandparents, or the person you know who is seriously ill already, or anyone without health insurance. If seeing a movie is worth penalizing one of them to drowning in their own fluids; by all means, go.

      One point that seems to be missing in this discussion is: are there any movies actually worth seeing?

      I haven't seen a movie in the theatre since Avengers, and I don't know of any coming up that will be worth the trip/expense/babysitting and general hassle.

      My TV is *real big*, I can make popcorn for pennies (including the butter), and I can hit pause to use the bathroom any time I want.

      Oh, and Covid. There's also that.

      • by nospam007 ( 722110 ) * on Sunday August 23, 2020 @10:16AM (#60432153)

        "One point that seems to be missing in this discussion is: are there any movies actually worth seeing?"

        Sure, there's lots of them for the movie buff, Wonderwoman, The New Mutants, Black Widow, Shazam, Spawn, Suicide Squad...
        mmmh, I begin to see what you mean.

      • I haven't seen a movie in the theatre since Avengers, and I don't know of any coming up that will be worth the trip/expense/babysitting and general hassle.

        If you need to hire someone to babysitting, rather than needing to be babysat yourself, you were never the core audience for movies.

      • You are making good points, but young people love huge crowds. Whether it's a Rod Stuart's concert in South America or a National-Socialist larty gathering kn Nuremberg, it has roots in this youth tendency.

        I am not young, i hate crowds, but i am against simple dismissing as stupidity this natural objective factor

    • False premises (Score:3, Interesting)

      by SuperKendall ( 25149 )

      If seeing a movie is more important to you than your grandparents>

      What about people who will not see the grandparents (or parents) for some time?

      Also, what if your grandparent is Hitler.

      or the person you know who is seriously ill already

      What if you aren't staying with someone seriously ill? Or anyone at all?

      Basically you are laying out all of these extreme scenarios when for the vast majority of people that might go, the risk profile to others is extremely low.

      Is mandating that everyone NOT see movies

    • My grandparents live out of state. I do not know anyone over the age of 45, and they're all in fair health, and there's only one person I hang out with in person. Everyone I associate with has health insurance.

      I'm gonna go.

    • by judoguy ( 534886 )
      I AM a grandparent. I hereby grand permission to my family and descendants to go to a goddam movie if they want.

      Jesus, what a crappy fear ridden country this has become.

      • My 80-year-old father and I agree with you. When his church re-opened, he was excited to go back for the first time in months. My brother and I jokingly warned him about people who might come without wearing a mask, and that he might die. He said, "I'm going to die of something, sometime, I'm not going to stop living in the meantime!"

    • So if I go to a movie, my grandfather is going to die? Is that how this works?

      Oh wait, if I go to a movie, there is a tiny fraction of a percent chance that my grandfather will die. Or if I get in my car and drive somewhere with him in the back seat. I guess we shouldn't drive anywhere then either!

  • The virus needs time to mutate and become less lethal (which similar viruses to this tend to do) before doing many things that bring back a real sense a of normalcy.

    This is going to be part of our lives throughout most or all of 2021, and probably going into 2022.

    • There will NEVER be an end to new, life-threatening viruses. MERS and SARS are still around, still killing people. Are we going to stop living because we have a new one called COVID?

  • by Anonymous Coward on Sunday August 23, 2020 @08:48AM (#60431859)

    One of the reasons this damn thing has spread so badly in the US is that there are so many selfish people who think only of themselves and are more than happy to harm everyone else so they can go see some third rate remake of a remake of a movie.

    • Indeed. I don't think things would have been much different right now under president Hillary Clinton.

      • by burtosis ( 1124179 ) on Sunday August 23, 2020 @09:59AM (#60432091)
        While I have hated Hillary since way before it was cool, things wouldn’t be the same. The total lack of any plan to save or protect the citizens, saying it’s a political hoax, not wearing masks, letting states fight each other for supplies, having federal authorities try to seize medical supplies so that states had to hide shipments and protect them with local cops, and all the insane things that went on did major damage that I doubt would have ALL gone on under her. She is way more nuanced in how she loots America from office than trump and she puts on a thin veneer of cold professionalism. Trump was only concerned about how he could loot profits for himself and his cronies through controlling medical supplies and was dumb enough to think it would only hit blue states because that’s where the population density was so that’s where it spread quickest and therefore were the only places he could see it.
      • by Quantum gravity ( 2576857 ) on Sunday August 23, 2020 @10:57AM (#60432289)
        It was Trump who closed the "Directorate of Global Health Security and Biodefense" created by Obama after the Ebola outbreak to "to prepare for the next disease outbreak and prevent it from becoming an epidemic or pandemic." Trump threatened to fire Nancy Messonnier at the Centers for Disease Control and Prevention official, because of her warnings about Covid-19. Rick Right, at the Human Services claims he was demoted after refusing to finance the promotion of hydroxychloroquine. And Trump was warned 10 times about the dangers of Covid-19 in January and February. On February 23 Navaro in a memo to Trump warned that 2 million Americans could die, on January 29 he had previously warned about half a million.
      • by dryeo ( 100693 ) on Sunday August 23, 2020 @01:00PM (#60432713)

        The countries with women leaders have done much better, from New Zealand to Germany to Bangladesh. One theory is that women are quicker to sacrifice the economy by shutting down to protect lives.

    • This is a myth. Mask wearing in urban and suburban areas of the US is nearly universal in states where they are mandated. Stop listening to the crappy fourth estate.

      I'll be delighted to go to the movies again, provided there is anything worth buying.

  • by Arthur, KBE ( 6444066 ) on Sunday August 23, 2020 @08:52AM (#60431865)
    Why don't we re-open whore houses and opium dens?
    • We already have enough railroads in the USA and most of the mining business is no longer profitable.

    • Who said they were closed? The ones I frequent often have been humming along the whole time. It got so bad during the pandemic shutdown and PPE shortage, and people had to start re-using their condoms.
    • by Cylix ( 55374 )

      San Francisco opened up their bath houses because they were culturally and economically important.

    • Why don't we re-open whore houses and opium dens?

      Because that's too soon to have that discussion. Even in the Netherlands where a large portion of restrictions have been lifted and the "economy is open" sex workers and nightclubs are still closed until September. The Coffee shops are open for takeaway drugs only.

      Let's worry about cinemas, restaurants and shopping malls, then we can discuss whore houses and drugs. Everything has an order.

    • by dryeo ( 100693 )

      My Provincial government suggests glory holes as a way to have paid sex. They also are pushing people to use the safe injection sites as the pandemic has caused more opioid poisoning deaths then Corona 19 deaths. The quality of street drugs are way down so there's a push by both the government and the cops to decriminalize hard drugs and make them legally available and to discourage people shooting up alone.

  • by technical_maven ( 2756487 ) <tom&tgt,org> on Sunday August 23, 2020 @09:07AM (#60431903)
    It's way too early! I'm not sure I will ever go back to a theater but if and when I do, it will only be after a vaccine has been out for some time... My wife feels the same.
    • It's way too early! I'm not sure I will ever go back to a theater but if and when I do, it will only be after a vaccine has been out for some time... My wife feels the same.

      My thoughts exactly. Not until there's universal testing and/or a vaccine that's been shown to be effective. Until then I'll just sit this one out.

    • by Cylix ( 55374 )

      Well you can stay at home.

      I’ve already had it and I’m perfectly fine going to a movie.

  • by AndyKron ( 937105 ) on Sunday August 23, 2020 @09:07AM (#60431905)
    Open theaters as long as there's a big sign in front saying you'll probably get sick and you might even die. Enjoy the movie!
  • America? No. (Score:3, Insightful)

    by thegarbz ( 1787294 ) on Sunday August 23, 2020 @09:29AM (#60431979)

    Many other parts of the world sure, with conditions. But America has demonstrated you can't even manage mandating masks which means you're government is way too weak and incompetent to handle implementing safety measures where people go and sit together in public.

    Do yourself a favour and stay closed until the virus is under control, or until the next election when you have a competent government (the rest of the world hopes).

  • Where is a "must-see" blockbuster that is not going to be streamed and is going to excite people and get them to brave being in a large enclosed space with people who may potentially infect them? Along with that, how is eating and drinking in the theatre going to be carried out.

    When I look at the movies coming out, I would have been reluctant to see them in a theatre even without the thread of Covid infection.

  • by JustAnotherOldGuy ( 4145623 ) on Sunday August 23, 2020 @09:31AM (#60431989) Journal

    "Should America Re-Open Its Movie Theatres?"

    Fuuuuuuuuuuuuuuuck NO. Not for me, no way.

    But for you intrepid folks, feel free to go soak yourselves in a virtual soup of virus particles after paying $9 for a drink and a candy bar. What could possibly go wrong?

  • We just had a summer without a Blockbuster season. That's billions of dollars lost. There are so many movies sitting on shelves that are fully edited and ready to go, along with all the promotional materials, and they all have to sit idle. All the money spent on producing those is locked up without a return on investment.

    For the bigger fish, they can eat this for now and eventually release their stuff. For smaller fish, their project is doomed.

    For movie theaters, the bigger ones survived by sellin
  • The quicker we get over with this, the sooner we can start repopulating the country with sane people.

  • Comment removed (Score:5, Interesting)

    by account_deleted ( 4530225 ) on Sunday August 23, 2020 @09:41AM (#60432027)
    Comment removed based on user account deletion
  • no (Score:4, Insightful)

    by spywhere ( 824072 ) on Sunday August 23, 2020 @09:43AM (#60432037)
    It's not going to be safe to sit in a movie theater until there is an effective vaccine, and most of the population has received it.
    October surprise? 2024? 2030? Who knows? Maybe no permanent vaccine is even possible.

    By the time this is "over," a lot of people -- myself included -- ain't coming out of quarantine. No cruises, concerts, sporting events... nothing in a crowd, or indoors in large numbers.
  • Good time for B movies direct to home on PPV?

  • This pandemic has caused the movie industry to bypass the theater monopoly on new releases and has proven that’s a viable business model. What brought people to theaters wasn’t the sticking sounds your shoes make on the half dried soda, having to brush aside empty popcorn containers and half the original contents just to sit down, nor the dead inside look of the teenagers who didn’t want to be working there. It was only the new releases. Now that they have seen it’s profitable and
  • No! (Score:4, Informative)

    by nospam007 ( 722110 ) * on Sunday August 23, 2020 @10:17AM (#60432159)

    Even Betteridge knew that, years before any pandemic.

  • Where I am in Arizona, our local cinema is scheduled to re-open in the next two weeks, with masks required.

    Seriously, if people believe masks are a nuisance/mark of the beast/government plot in general, how many will keep them on when the lights go down?

    I thought so. I won't be back.

  • by LostMyBeaver ( 1226054 ) on Sunday August 23, 2020 @11:08AM (#60432325)
    Currently the US is the 9th most poorly prepared country in the entire world for managing corona. There are (normalized) more than 3 deaths per million per day and the number rises more often than it falls. The reason for this is not social distancing but rather that if you get sick in America, you die.

    Until such time as the executive government declares a state of emergency that provides socialized medicine and quality treatment for everyone during this time, the people of the US absolutely must shut down and remain shut down until a cure is available.

    So long as Americans lack the right to quality treatment as ALL other developments nations have, the risks of getting ill are too high and as such society must remain shutdown.

    Of course, the alternative is to use the Swedish method which is to kill as many old and infirm as possible as quickly as possible and eliminate the problem by purely natural selection.
    • Of course, the alternative is to use the Swedish method which is to kill as many old and infirm as possible as quickly as possible and eliminate the problem by purely natural selection.

      At least they don't have Texas-style "Death Panels"

    • Bullshit.

      Which hospital is turning away covid patients for lack of insurance (your central thesis is that people lack healthcare coverage so they don't get treated and thus die)?

      In America, it is illegal for a hospital to turn away a patient for an inability to pay for treatment.

      Many people, afraid of the bill they might get for their treatment, CHOOSE to forgo treatment, just as they choose not to enroll in free/heavily subsidized healthcare. There are millions upon millions of Americans that qualify for

    • So long as Americans lack the right to quality treatment as ALL other developments nations have, the risks of getting ill are too high and as such society must remain shutdown.

      The VAST MAJORITY of Covid deaths are from people that qualify for free Medicare coverage because of their age - they don't lack healthcare coverage. Every nursing home death occurred in a medical facility where the patients got medical care. They aren't dying because they lack healthcare coverage.

  • Hollywood movies are designed for consumption primarily by idiots, so opening movie theaters is completely appropriate.

  • They should all go watch lots and lots of movies, preferably together and in large numbers.

  • I don't give a fuck about COVID; all I care is that Dune doesn't get a delayed release (again).

    Fear of COVID is the mind killer. The spice must flow. I'll be happy to take the gom jabbar after I experience the revelation.

    Put your faith in Paul. Paul saves.

  • There are a lot of opinions on both sides, but before deciding this issue, I'd like to see some facts and numbers.

    How risky is it really, with the mitigation measures that are in place?

    I do think we should open up as much as possible balanced against risk. A collapsed economy is going to lead to deaths, too--unless we institute a universal basic income and tax the heck out of people who are still working to cover those who can't.

    What's the right balance? What is the actual risk of movie theaters operating this way vs. the benefit? Jobs DO matter. So does grandpa and the risk of permanent damage from a COVID infection to younger people.

    Bars, for example, seem particularly dangerous. Bars are a lot of people with masks off running their mouths at each other spewing droplets. Ideally, in a theater, people are just sitting silently. Maybe one risk is not worth it (bars) and the other IS worth it (movies), but what are the numbers????

    --PeterM

    • A safe theater experience is possible - social distancing coupled with the fact that everyone faces the same direction and USUALLY refrain from talking/yelling/singing means theaters are likely lower risk when compared to a bar where customers lean in, yell at each other to talk over the crowd/music, and 'get sloppy' as the liquor kicks in.

      • Yes, I recognize what you say as true. But how true? Got some numbers to quantify how safe it is? Exactly how much better is it than a bar? What's the risk compared to mandatory activities such as shopping for groceries?

        Let's maybe do some rational fact-based decision making for a change? Or at least admit that the figures are unavailable and say we're going to try it in some places and not in others and measure the results?

        -PeterM

      • Its also lower risk than having someone lick your face. So by your logic its ok?
  • by kenh ( 9056 ) on Sunday August 23, 2020 @12:20PM (#60432565) Homepage Journal

    If that statement in the summary is true, then the theater owners think America is ready.

    Personally here in Texas one theater chain opened back in late June, they ran recent classic movies (Lord of the Rings trilogy, Harry Potter series, etc) at $5/seat and I went back and watched most of them. The theaters were safe, the audience was between 5-15 people in a theater designed for 200-500 people, and social distancing wasn't a problem.

    I returned to the theaters because I enjoy the theater experience AND I fully-expected the theaters to be mostly empty, and they were.

    My local theater has reserved recliner seats, and the software will enforce social distancing between parties - two seats between parties, and each row is about 5-6 apart front-to-back.

    Theaters can open safely, operate with fewer guests, but over the long-term they will need to find a way to get back to something resembling normal crowd sizes.

    Perhaps studios could rework revenue sharing?

    One interesting development, local theaters are offering 'private showings' where a group can reserve a screening room for $100. For example, an extended family (mom, dad, the kids, their significant others) could rent a theater for $100-200 and not have anyone else in the room.

  • I do not understand why there exists a class of people who are entirely concerned only with claiming power and using violence in order to exert control over other people. In my opinion these people should just fuck off and die (or better yet, should be taken out behind the barn and shot as soon as their proclivities manifest). Getting rid of these "nannies" would be good for civilization, reduce the "carbon footprint" and put and end to "Global Warming".

    What the hell do *I* care if someone wants to have a

    • by Njovich ( 553857 )

      What the hell do *I* care if someone wants to have a "movie theater"?

      The people infected in the theater can spread it further. If you care about the spread of the virus, then you should also care about the places where it spreads and the methods of spreading. If you don't care about thousands of dead elderly people and many more otherwise affected persons, that is your prerogative.

    • Yes. Moderates on all sides have trouble taking care of their respective wingnuts, and sometimes they fail. The set of wingnuts and people who want power "to do unto others" overlaps to a great degree.

  • At best, it's providing the coup de grace.

  • No, no one NEEDS to go to the movies. People need to learn how to be self sufficient and do stuff at home. I don't understand what is so hard about that. You can stream anything from home. Why do you need to sit in a room with a bunch of stranger with whom you don't interact just to watch something? On top of that, you pay exorbitant prices and get shitty food.

    I feel like this is just some kind of movie theater propaganda, and not the sentiment of actual people, but hey, we voted for Trump, so any idiotic t

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