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From Climate Change to the Dangers of Smoking: How Powerful Interests 'Made Us Doubt Everything' (bbc.com) 349

BBC News reports: In 1991, the trade body that represents electrical companies in the U.S., the Edison Electric Institute, created a campaign called the Information Council for the Environment which aimed to "Reposition global warming as theory (not fact)". Some details of the campaign were leaked to the New York Times. "They ran advertising campaigns designed to undermine public support, cherry picking the data to say, 'Well if the world is warming up, why is Kentucky getting colder?' They asked rhetorical questions designed to create confusion, to create doubt," argued Naomi Oreskes, professor of the history of science at Harvard University and co-author of Merchants of Doubt. But back in the 1990 there were many campaigns like this...

Most of the organisations opposing or denying climate change science were right-wing think tanks, who tended to be passionately anti-regulation. These groups made convenient allies for the oil industry, as they would argue against action on climate change on ideological grounds. Jerry Taylor spent 23 years with the Cato Institute — one of those right wing think tanks — latterly as vice president. Before he left in 2014, he would regularly appear on TV and radio, insisting that the science of climate change was uncertain and there was no need to act.

Now, he realises his arguments were based on a misinterpretation of the science, and he regrets the impact he's had on the debate.

Harvard historian Naomi Oreskes discovered leading climate-change skeptics had also been prominent skeptics on the dangers of cigarette smoking. "That was a Eureka moment," Oreskes tells BBC News. "We realised this was not a scientific debate." Decades before the energy industry tried to undermine the case for climate change, tobacco companies had used the same techniques to challenge the emerging links between smoking and lung cancer in the 1950s... As a later document by tobacco company Brown and Williamson summarised the approach: "Doubt is our product, since it is the best means of competing with the 'body of fact' that exists in the minds of the general public." Naomi Oreskes says this understanding of the power of doubt is vital. "They realise they can't win this battle by making a false claim that sooner or later would be exposed. But if they can create doubt, that would be sufficient — because if people are confused about the issue, there's a good chance they'll just keep smoking...."

Academics like David Michaels, author of The Triumph of Doubt, fear the use of uncertainty in the past to confuse the public and undermine science has contributed to a dangerous erosion of trust in facts and experts across the globe today, far beyond climate science or the dangers of tobacco. He cites public attitudes to modern issues like the safety of 5G, vaccinations — and coronavirus.

"By cynically manipulating and distorting scientific evidence, the manufacturers of doubt have seeded in much of the public a cynicism about science, making it far more difficult to convince people that science provides useful — in some cases, vitally important — information.

"There is no question that this distrust of science and scientists is making it more difficult to stem the coronavirus pandemic."

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From Climate Change to the Dangers of Smoking: How Powerful Interests 'Made Us Doubt Everything'

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  • by Anonymous Coward on Monday September 21, 2020 @12:37AM (#60526462)
    From the Slashdot story: "... cynically manipulating and distorting scientific evidence..."

    An important example of someone who distorts evidence, from page 44 of a book by Mary L. Trump, Donald's niece:

    "Donald's growing arrogance, in part a defense against his feelings of abandonment and an antidote to his lack of self-esteem, served as a protective cover for his deepening insecurities."

    [Lines skipped.]

    "Nonetheless, Donald's displays of confidence, his belief that society's rules didn't apply to him, and his exaggerated display of self-worth drew some people to him. A large minority of people still confuse his arrogance for strength, his false bravado for accomplishment, and his superficial interest in them for charisma."

    Too Much and Never Enough: How My Family Created the World's Most Dangerous Man [amazon.com]
    by Mary L. Trump, Donald Trump's niece and a clinical psychologist with a PhD.
  • by aRTeeNLCH ( 6256058 ) on Monday September 21, 2020 @12:47AM (#60526472)
    Added to the doubt comes the apparent death of real journalism, with the partisanship of either side, instead of proper reporting and letting science have the word...
    • That happened over 20 years ago.

      • That happened over 20 years ago.

        No it didn't. The "golden age" of journalism never died because it never existed.

        Journalism has always been lazy and biased. The main difference is that we now have alternative sources, biased in different directions, that report on each others flaws.

        Back in the day of Walter Conkrite, nobody pointed out the flaws, but they were certainly there. The mainstream media completely failed the country by misreporting the Tonkin Gulf Incident. Reporting on the Civil Rights movement was extremely biased. Waterg

        • The golden age was 40 years ago and it was a golden age because there was money and there was a considerable amount of journalism which was critical of the powers that be. You can't just flatten things out and call it all the same. There are significant differences. Relative to what we have now it was a golden age. Now we have areas which have no reporting at all.

          It is true that now you can often actually find out the truth behind the news but it is hard, and even then it is often mainstream which

        • And we have lots of alternative facts for those affirmative sources.

    • by AmiMoJo ( 196126 ) on Monday September 21, 2020 @07:56AM (#60527202) Homepage Journal

      There is plenty of real journalism about, the problem is it doesn't sell as well as hyper partisan clickbait editorials and when something important is found it is attacked as fake news by people who really really wish it wasn't true.

  • Today (Score:5, Interesting)

    by backslashdot ( 95548 ) on Monday September 21, 2020 @12:50AM (#60526480)

    It used to be that to publish and distribute something there was some level of vetting. Nowadays any articulate and expressive jackass with zero qualifications, or a financial agenda/vendetta, can spout off an opinion (ideally laced with some science sounding words) and it's perceived by the masses on the same level as someone with an unbiased PhD who has studied a particular topic and understands it thoroughly.

    This is because human tendency is to assume someone who is makes us feel good and entertained is going to be truthful. Especially dangerous when they embed a lie between a bunch of "truths". It's also possible to lie with the truth. For example if you wanted people to be afraid of a particular race, you can just list every terrible crime committed by someone of that race. I mean, there are 15,000 homicides every year in the US but if I wanted you to fear iridescent rainbow haired people .. let's assume they did 5% of those. That's 750 murders .. that's like 3 per day imagine if I kept bringing up incidents:

    January 1st 2020 -- iridescent rainbow haired person X walks into Y and does crime Z
    January 1st 2020 -- Innocent person A, who was an awesome person who fed homeless etc. was brutally assaulted by .. you guess it .. iridescent rainbow B

    etc.

    This is while ignoring that there are 14,250 other crimes occuring. And maybe the overall trend has been reduction in crimes.

    • Nowadays any articulate and expressive jackass with zero qualifications, or a financial agenda/vendetta, can spout off an opinion (ideally laced with some science sounding words)

      Is that so? Well, I'll have you know that I have a dozen scientific papers right here on my desk, cross-examined by at least fifty other specialists, that proves you are a living specimen of the homo sapiens species.

    • Re:Today (Score:5, Insightful)

      by AmiMoJo ( 196126 ) on Monday September 21, 2020 @05:07AM (#60526884) Homepage Journal

      It's worse than that, we are in the post-truth age. The very concept of truth doesn't matter any more.

      Take Trump as an example. He lies. A lot. People don't care. They know he lies but they just assume all politicians lie all the time, the media lies, everyone on the internet lies, lies don't matter any more because there is no truth. There's only a choice of which lies you prefer.

      Has he done what he promised? Irrelevant. Can he trusted? Who cares, none of them are trustworthy. That's why you see this false equivalence narrative all the time; R and D are the same, Trump and Biden are the same, X website is as bad as Y website, leftist terrorism is as bad as far right terrorism. It's important that people don't go back to believing in the truth again, that one side might be slightly more reliable than the other, or the whole thing falls apart.

      • Re: Today (Score:4, Interesting)

        by memory_register ( 6248354 ) on Monday September 21, 2020 @05:44AM (#60526936)
        Most people do not believe the false equivalence in politics, but it is an acceptable position in most liberal places.

        I would be willing to bet that if you know some who says R and D are the same, Tump and Biden are the same, they are a Trump supporter trying to spare your feelings.
        • by AmiMoJo ( 196126 )

          There are a lot of Trump supporters on Slashdot who claim they are the same. Mostly as a cover for the stuff Trump gets up to.

          • Re: Today (Score:5, Insightful)

            by Weekend Triathlete ( 6446590 ) on Monday September 21, 2020 @10:39AM (#60527838)

            There are a lot of us in the middle that claim that both (R) and (D) - mostly at the federal level - are the same. Maybe the statement that a lot of the (D) supporters on Slashdot that claim that somehow the (D)s are different are the ones with their heads in the sand, then?

            Spins the narrative to suit their ideology? Check, both (R) and (D). Takes a significant amount of money from special interests? Check, both (R) and (D). Unable to compromise on issues to "promote the general Welfare, and secure the Blessings of Liberty" or to even agree what those issues are? Check, both (R) and (D).

            Those of us in the middle don't care who did what to whom first. Babbling about historical congressional or presidential intransigence as an argument is a non-starter. As far as we are concerned most of those that currently hold federal office need to be kicked out and replaced with people that are actually capable of acting as good representatives acting in good faith for the common good of the entire US.

      • Re: (Score:3, Insightful)

        by guruevi ( 827432 )

        As you are the biggest opponent of truth on this site, I would say you bemoaning Trump lies is ironic.

  • Rush Limbaugh (Score:5, Insightful)

    by backslashdot ( 95548 ) on Monday September 21, 2020 @12:58AM (#60526506)

    1990 to 2019, frequently touted smoking "as safe as drinking carrot juice" to millions of listeners to his radio show.

    2020 -- diagnosed with stage IV lung cancer, subsequently given a presidential medal of freedom for encouraging people to smoke and get lung cancer.

    https://www.cigaraficionado.co... [cigaraficionado.com]

    https://www.cigaraficionado.co... [cigaraficionado.com]

    https://news.iheart.com/featur... [iheart.com]

    https://www.denverpost.com/202... [denverpost.com]

    • Re: (Score:3, Interesting)

      1990 to 2019, frequently touted smoking "as safe as drinking carrot juice"

      He may be right. Carrot juice is not so healthy.

      Toxicity of carrot juice [livestrong.com]

      • Re:Rush Limbaugh (Score:5, Insightful)

        by backslashdot ( 95548 ) on Monday September 21, 2020 @02:39AM (#60526644)

        Then it's an even worse deception, because most people think carrot juice is healthy (which it is btw, by far when compared to tobacco smoke). You can't compare orange skin and elevated blood sugar (if you drink extreme amounts) versus lung cancer?

      • Re:Rush Limbaugh (Score:5, Insightful)

        by AmiMoJo ( 196126 ) on Monday September 21, 2020 @05:13AM (#60526898) Homepage Journal

        Probably unintentional but this is a classic bit of misdirection from the post-truth crowd. When extremely bad advice is called out they defend it with something like "but he was right, carrot juice is bad for you! It's not his fault if people misunderstood what he was saying!"

        We saw it with Trump's COVID advice. He didn't actually directly say "drink bleach" but plenty of people got that impression, so obviously it's their fault for being idiots and not his for giving unclear messages from his position of immense power and responsibility.

      • What is it worth right identifying people being fucking morons on this thread? The first line in the article is that it's healthy in moderation.

        Water will kill you if you drink too much, that doesn't make it as bad as tobacco smo...

        Actually you know what it does! Water is poison! I recommend you avoid it off at all possible and have as many cigs as you can. Encourage your friends to do the same. Also don't wear mask because coronavirus is a hoax but drink a tipple of bleach just in case, or swallow a UV lam

    • What we actually wrote is "Everybody who has ever eaten carrots is either dead or will be dead. What percentage of people do you think have eaten carrots have been in automobile accidents? It's very, very high."
      There is no source of him saying "as safe as drinking carrot juice" like you wrote.
    • He stopped smoking cigarettes ages ago, and switched to cigars instead. Cigars are more likely to cause mouth cancer:

      https://www.pihhealth.org/well... [pihhealth.org]

      It's quite possible that Limbaugh's cigarette-smoking in the past was his strongest risk factor for lung cancer. Just because you quit, doesn't mean you can escape the effects of what you've done in the past.

  • Meanwhile, we didn't doubt Ancel Keys enough.

  • by dargaud ( 518470 ) <slashdot2@SLACKW ... net minus distro> on Monday September 21, 2020 @01:59AM (#60526586) Homepage
    The post states it clearly, but it's been known for quite a while that a few industries and political (lack of) think tanks operate like that. My question is how to you fight those 'doubt introducers'. You can't fight them with science and facts since that's what they already operate against. A tomahawk missile would be my tool of choice, but is there any other way without stomping down at their level of betrayal ?
    • Re: (Score:2, Insightful)

      by AmiMoJo ( 196126 )

      At the moment the only solution seems to be humiliation and suffering. It's extremely unfortunate and tends to hurt others as much as them, but it's the only method that's been demonstrated to work.

      That happened in Germany after WW2, and is still happening. They understand that it's important to keep teaching people about the mistakes of their ancestors, and to make it very clear that it was the fault of many ordinary German people who went along with it even if they didn't participate directly. They have t

    • ... science and facts ...

      For every question, there is an answer that is simple, concise and wrong. People don't want to deal with complexity and often, complexity itself means the problem is many people demanding they're right and the evidence is wrong. People want to believe the simple answers: It means there is a specific reason for the problem and they can exert control over it.

      ... already operate against.

      Their legitimacy came from Bush junior demanding that the lies of climate deniers get equal broadcast time. That wasn't enough propaganda so the GOP

  • These days, to communicate any message to the public, marketing communication techniques are used. These techniques are designed to be maximally effective, but in my view, are increasingly seen as manipulative and potentially deceptive, detracting from the perceived truth of the message.

  • by ytene ( 4376651 ) on Monday September 21, 2020 @03:32AM (#60526744)
    Rick Cook, in his programming book, "The Wizardry Compiled", gave us a highly applicable quote for this thread:-

    “Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning.”

    Implicit in his observation is the duality of the scenario: on one side you have a group trying to "do the right thing" (the developers, we hope) and on the other you have a less well defined force trying to be disruptive (the universe).

    When I try to look at the "Powerful Interests Problem", it seems that the problem is actually notthe "Powerful Interests", or their lobbying groups, dark money, Q-Anon or corners-of-the-interweb rumor factories.

    Rather, the problem is the society of which I am part. The society which, despite claims to the contrary, continues to see deteriorating standards in education. In using the word "education", I'm not talking specifically about SATs or GPAs or the ultimate qualifications that an individual may earn in their lifetime. Rather, I'm thinking of it in terms of the purpose of education.

    When we start out as students, we seem to adopt the idea that education is there to teach us facts. We learn about math, science, history, language and so on. But at a deeper level, education is there to teach us how to learn. It is there to teach us how to identify gaps in our knowledge and where to go in order to fill them. We learn how to correlate possible facts from multiple sources. We learn how to use discriminatory principles such as the "process of elimination".

    As we grow as individuals and as students, we learn that answers can't always be absolute. I vividly remember being sat in a classroom and learning about the Newton-Raphson method of approximation (for approximating the roots of polynomial equation). This might seem like an odd place to find a revelation, but here was a lesson in which I was being shown that the "most absolute" subject I studied (Math), a subject in which there could only ever be one right answer, had to deal with uncertainty and approximation. What I liked about the NRM was that it showed I could "continued to work at the problem" until the answer I obtained was accurate enough for my needs.

    Bit of a stretch, but it becomes possible to translate that mind-set in to a more skeptical worldview and a temptation to challenge information presented until corroborating facts [from different sources] can be found.

    The challenges outlined by the OP and the referenced article could be defeated [or at least significantly degraded] if the audience to whom these lies were being peddled were educated to be more skeptical.

    That mindset isn't just going to help decide if "global warming is real" or "smoking is harmful to health", it's going to help you understand a great deal of the basic arguments we see put forward every day, for example:-

    - Tariffs against goods for China have to be paid by China. [ No, tariffs are charged at the point of *import* - i.e. in the United States - to a local distributor, who passes on the costs to US citizens. The perceived benefit of tariffs is to encourage or protect a domestic market. But if no domestic market exists to meet local demand, tariffs don't work.]

    - Amazon is destroying the USPS. [No, Amazon actually gives significant business to the USPS. By helping keep postal volumes healthy, they allow the USPS to invest in the infrastructure that brings down the per-item cost of delivering mail.]

    There are endless examples out there, but these are relatively easy to verify. What we need to be doing is teaching kids to be skeptics and to enjoy the search for truth. Finding answers is a source of wonder that hasn't left me; it helps me keep the discipline of lifelong learning. If we can change our baseline education and think more about how to prepare children for their future lives, this sort of premise should be self-evident.
  • by Anonymous Coward
    People arguing about trouble convincing doubters, then turn around and say you can't argue with them with science. LIke there is no other rational way to have this discussion, anything else is just emotion, manipulation, and spreading FUD. Except all science is based on inquiry, serious inquiry, What you have in the climate debate right now, is many who still say we need more data/science, and those who think we need to act before its too late and thus putting their political agenda's ahead of science.
  • How? (Score:2, Informative)

    by nospam007 ( 722110 ) *

    Half of us have an IQ of under 100.

  • by AndyKron ( 937105 ) on Monday September 21, 2020 @06:16AM (#60526976)
    I knew smoking was bad before I could read. Mom and dad told me what they were doing was bad. I was confused. I still smoke today.
  • by olddoc ( 152678 ) on Monday September 21, 2020 @08:15AM (#60527256)
    Cato is Libertarian. Cato does state that man made climate change is occurring: https://www.cato.org/research/... [cato.org] Cato thinks Qualified Immunity is terrible. Cato is in favor of equal rights for all genders. They are in favor of immigration and against discrimination. These are not "right wing" ideas. There is a BIG difference between "Right wing" and Libertarian. This is just terrible reporting by the BBC.
  • by seebs ( 15766 ) on Monday September 21, 2020 @09:56AM (#60527630) Homepage

    I'm not sure. Someone on facebook said maybe we don't doubt *enough* things, and I'm too lazy to go read the actual research, so what if I just assume this isn't really a problem?

  • by ET3D ( 1169851 ) on Monday September 21, 2020 @12:47PM (#60528470)

    As I see it, the problem was that the doubting side had always seemed more rational. The classic responses from the global warming side tended to be ad hominem attacks. Whenever someone raised what seemed like a scientifically valid point against global warming or a calculation error, it wasn't their point that was addressed but instead their character or qualifications were attacked. For any rational person, that made the global warming side feel in the wrong.

    Being skeptical is a good trait. There are a lot of problems with scientific research. Quite a bit of classic scientific research is discovered to be flawed, or even forged. It's a good idea to demand a lot of evidence for any theory. It's a good idea to make data available to everyone so they can test it and find holes in it.

    Fight skepticism with evidence.

    Fear tactics aren't doing any good either. In 1989 the UN said (I quote an article): "entire nations could be wiped off the face of the Earth by rising sea levels if the global warming trend is not reversed by the year 2000." Then, as time passes, the deadline gets postponed, but people already get the idea that it's the boy who cried wolf.

    That's the problem. No matter how valid something is, if what you mainly throw about are emotional arguments, your point feels week.

    That doesn't mean that what you say isn't true or even that what people did because of it didn't help. Take for example the Y2K bug. Mass warnings, and little happened. Why? Because many many people worked on it (I was one of them). So it felt like anticlimax, but if it wasn't dealt with, it would have been a real problem.

    Still, when you try to frighten people over time, in an exaggerated way, that ends up devaluing your position.

"Out of register space (ugh)" -- vi

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